The Sauna Services Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size for sauna services has seen substantial expansion in the past few years. In 2024, its size was $1.07 billion and is forecasted to increase to $1.19 billion in 2025, reflecting a compound annual growth rate (CAGR) of 11.8%.
In 2029, the market size for sauna services is expected to reach $1.84 billion, with a compound annual growth rate (CAGR) of 11.4%.
Download Your Free Sample of the 2025 Sauna Services Market Report and Uncover Key Trends Now!The drivers in the sauna services market are:
• Recognition of health benefits related to sauna services
• Expansion and growth of the spa industry
• Increase in medical recommendations for sauna services
• High demand in the luxury market and rapid urbanization.
The sauna services market covered in this report is segmented –
1) By Type: Massage Service, Food Service, Luxury Locker Rooms Service, Equipment Installation Service, Other Type
2) By Sauna: Traditional Or Regular Sauna, Dry Sauna, Infrared Therapy Sauna
3) By Application: Outdoor Saunas, Indoor Saunas
4) By End User: Adults, Children
The trends in the sauna services market are:
• Wellness integration is a key emerging trend shaping the future of the Sauna Services market.
• Customization is becoming increasingly important in this industry.
• The incorporation of advanced technology is a significant new trend.
• The advent of mobile sauna services and virtual reality enhancements are innovative trends shaping the future of this market.
The major players in the sauna services market are:
• Amerec Ltd.
North America was the largest region in the sauna services market in 2023