The Smart Toys Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size for smart sports equipment has seen substantial growth in recent years. It's projected to increase from $4.02 billion in 2024 to $4.24 billion in 2025, displaying a compound annual growth rate (CAGR) of 5.4%.
In 2029, the Smart Toys Global Market is projected to be valued at $6.29 billion, growing at a compound annual growth rate (CAGR) of 10.4%.
Download Your Free Sample of the 2025 Smart Toys Market Report and Uncover Key Trends Now!The key drivers in the smart toys market are:
• Rise in edutainment and popularity of connected toys
• Increased demand for app-enabled mechanical toys
• Growth in demand for interactive and engaging toys
• Expansion of technologies like AR/VR, voice & gesture control, AI, 3D printing, and proximity sensors in toys.
The smart toys market covered in this report is segmented –
1) By Technology?: Wi-Fi, Bluetooth?, Other Technologies (NFC And RFID)
2) By Distribution Channel: Online market, Specialty Stores, Toy Shops
3) By Type: Robots, Interactive Games, Educational Robots
4) By Interfacing Device: Smartphone-Connected Toys, Tablet-Connected Toys, Console-Connected Toys, App-Connected Drones
5) By End User: Toddlers, Pre-Schoolers, School-Going, Stripling
The key trends in the libraries and archives market are:
• Adoption of augmented reality (AR) and virtual reality (VR) in smart toys is a major emerging trend.
• The paradigm is shifting towards voice and gesture-controlled play.
• There is a noticeable trend in interconnected play gaining popularity.
• The application of AI-powered playmates and expansion of 3D printing technology and proximity sensors in toys is noteworthy.
Major companies in the smart toys market are:
• The Lego Group
• Mattel Inc.
• Hasbro Inc.
• JAKKS Pacific Inc.
• WowWee Group Limited
• Anki Inc.
• Sphero Inc.
• LittleBits Electronics Inc.
• UBTECH Robotics Inc.
• Ozobot Inc.
• Miko (Emotix)
• Playmobil
• LeapFrog Enterprises Inc.
• Tomy Company Ltd.
• DJI Technology Co. Ltd.
• Wonder Workshop Inc.
• Innovation First International Inc.
• Yuneec International Co. Ltd.
• Spin Master Corp.
• Botzee India Private Limited
• Siam Mandalay Co. Ltd.
• Wondermento Ltd.
• Bluebee Pals
• CogniToys
• Tinkerbots Games Ltd.
• Modular Robotics
• Pai Technology Ltd.
• Makeblock
North America was the largest region in the smart toys market in 2024