The Teeth Whitening Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The teeth whitening market has seen substantial growth recently. The market size is projected to increase from $7.31 billion in 2024 to $7.72 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 5.7%.
The Teeth Whitening Global Market Report 2025 forecasts that by 2029, the market size will increase to $9.17 billion, growing at a compound annual growth rate (CAGR) of 4.4%.
Download Your Free Sample of the 2025 Teeth Whitening Market Report and Uncover Key Trends Now!The key drivers in the teeth whitening market are:
• Increased focus on aesthetic dentistry and personalized whitening services
• Growth in the aging population
• Social and cultural influences shaping beauty standards
• Integration of teeth whitening into overall wellness trends
The teeth whitening market covered in this report is segmented –
1) By Product Type: Whitening Toothpaste, Whitening Gels And Strips, Light Teeth Whitening Device, Other Products
2) By Distribution Channel: Institutional Sales, Retail Sales
3) By Application Type: In-Office, At-Home
The key trends in the teeth whitening market are:
• Advanced whitening technologies are emerging as a significant trend.
• There is a growing popularity in the use of at-home whitening kits.
• Natural and organic teeth whitening products are becoming more popular.
• There are innovative whitening formulations being developed.
Major companies in the teeth whitening market are:
• Johnson And Johnson
• Procter And Gamble
• Unilever PLC
• GlaxoSmithKline PLC
• 3M Company
• Henkel AG And Co. KGaA
• Koninklijke Philips N.V.
• Colgate-Palmolive Company
• Church And Dwight Co
• DENTSPLY International
• Institut Straumann AG
• Ivoclar Vivadent AG
• Kerr Corp
• Ultradent Products Inc.
• Dr. Fresh LLC
• Onuge Personal Care (Guangzhou) Co. Ltd.
• TECNO-GAZ SpA
• Pearl Smile GmbH
• Brodie & Stone International PLC
• Beaming White LLC.
• WHITEsmile GmbH
• WSD Labs USA INC.
• TPC Advanced Technology Inc.
• DentMate Technology Co. Ltd.
• Mavrik Dental Systems Ltd.
• GLO Science LLC
• Cosmolab Manufacturing Ltd
North America was the largest region in the teeth whitening market in 2024