The Vitamin And Dietary Supplement Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size for vitamins and dietary supplements has seen quick expansion recently, increasing from $167.7 billion in 2024 to an expected $185.24 billion in 2025. This represents a compound annual growth rate (CAGR) of 10.5%.
The global market for vitamins and dietary supplements is projected to reach a market size of $272.21 billion by 2029, growing at a compound annual growth rate (CAGR) of 10.1%.
Download Your Free Sample of the 2025 Vitamin And Dietary Supplement Market Report and Uncover Key Trends Now!The vitamin and dietary supplement market covered in this report is segmented –
1) By Mode Of Application: Tablets, Capsules, Liquid, Powder, Soft Gels, Gel Caps
2) By Distribution Channel: Pharmacy, Supermarket Or Hypermarket, Online
3) By Target Consumer: Infants, Children, Adults, Pregnant Women, Elderly
The key drivers in the vitamin and dietary supplement marketare:
• Rising demand for personalized nutrition and DNA-based supplements
• Growing emphasis on immune health in the post-COVID-19 world
• Increase in plant-based and clean-label supplements
• Expansion of preventive healthcare models and increased investment in clinical research
The key trends in the vitamin and dietary supplement market are:
• Personalized nutrition and DNA-based supplements are shaping the future of the market.
• The emphasis on immune health post-COVID-19 is influencing market trends.
• The demand for plant-based and clean-label supplements is rising.
• Preventive healthcare models are emerging as a significant trend in the market.
Major companies in the vitamin and dietary supplement market are:
• Archer-Daniels-Midland Company (ADM)
• Pfizer Inc.
• Bayer AG
• Danone SA
• Nestlé Health Science
• Glanbia plc
• Herbalife Nutrition Ltd.
• Amway Corporation
• Nature's Bounty
• Metagenics Inc.
• Iovate Health Sciences International Inc.
• Nutiva Inc.
• MusclePharm Corporation
• Reliance Vitamin Company Inc.
• Viome Life Sciences Inc.
• Hum Nutrition Inc.
• Persona Nutrition
• Bioniq Ltd.
• Nourished
• Rootine
North America was the largest region in the vitamin and dietary supplement market in 2024