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Vitamin And Dietary Supplement Market Overview 2025: Size, Share & Growth Analysis

18 Aug, 2025

The Vitamin And Dietary Supplement Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.

What are the Historical Growth Trends in the Vitamin And Dietary Supplement Market?

The market size for vitamins and dietary supplements has seen quick expansion recently, increasing from $167.7 billion in 2024 to an expected $185.24 billion in 2025. This represents a compound annual growth rate (CAGR) of 10.5%.

What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Vitamin And Dietary Supplement Industry?

The global market for vitamins and dietary supplements is projected to reach a market size of $272.21 billion by 2029, growing at a compound annual growth rate (CAGR) of 10.1%.

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Global Market Segmentation: Identifying Major Vitamin And Dietary Supplement Industry Segments

The vitamin and dietary supplement market covered in this report is segmented –
1) By Mode Of Application: Tablets, Capsules, Liquid, Powder, Soft Gels, Gel Caps
2) By Distribution Channel: Pharmacy, Supermarket Or Hypermarket, Online
3) By Target Consumer: Infants, Children, Adults, Pregnant Women, Elderly

What are the Key Growth Drivers Fueling the Vitamin And Dietary Supplement Market?

The key drivers in the vitamin and dietary supplement marketare:

• Rising demand for personalized nutrition and DNA-based supplements
• Growing emphasis on immune health in the post-COVID-19 world
• Increase in plant-based and clean-label supplements
• Expansion of preventive healthcare models and increased investment in clinical research

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What are the Emerging Trends Shaping the Future of the Vitamin And Dietary Supplement Market?

The key trends in the vitamin and dietary supplement market are:

• Personalized nutrition and DNA-based supplements are shaping the future of the market.
• The emphasis on immune health post-COVID-19 is influencing market trends.
• The demand for plant-based and clean-label supplements is rising.
• Preventive healthcare models are emerging as a significant trend in the market.

Who Are the Top Competitors & Leading Players in the Vitamin And Dietary Supplement Market?

Major companies in the vitamin and dietary supplement market are:

• Archer-Daniels-Midland Company (ADM)
• Pfizer Inc.
• Bayer AG
• Danone SA
• Nestlé Health Science
• Glanbia plc
• Herbalife Nutrition Ltd.
• Amway Corporation
• Nature's Bounty
• Metagenics Inc.
• Iovate Health Sciences International Inc.
• Nutiva Inc.
• MusclePharm Corporation
• Reliance Vitamin Company Inc.
• Viome Life Sciences Inc.
• Hum Nutrition Inc.
• Persona Nutrition
• Bioniq Ltd.
• Nourished
• Rootine

Regional Dominance: Which Area Leads the Global Vitamin And Dietary Supplement Market?

North America was the largest region in the vitamin and dietary supplement market in 2024

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