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Global Vitamin D Market Overview 2025, Forecast To 2034

27 Feb, 2025

What Is The Current and Historic Market Size Analysis Of The Vitamin D Market?

The vitamin d market has seen considerable growth due to a variety of factors.
• The market for vitamin D has seen substantial expansion in the past few years. The growth is projected to continue, moving from $1.64 billion in 2024 to $1.8 billion in 2025, reflecting a compound annual growth rate (CAGR) of 9.8%.
The historical growth can be linked to a heightened consciousness of vitamin D deficiency, an increasing elderly population, a surge in osteoporosis instances, the enlargement of the functional food market, and government-led initiatives for vitamin D enrichment.

What Are The Predictions for The Vitamin D Market Size In The Coming Years?

The vitamin d market is expected to maintain its strong growth trajectory in upcoming years.
• Anticipation is building for a substantial surge in the vitamin D market size in the upcoming years. The market is predicted to escalate to a worth of $2.7 billion by 2029, boasting a robust compound annual growth rate (CAGR) of 10.6%.
Multiple factors fuel this predicted growth such as the rising appeal for dietary supplements, a focus on proactive healthcare, increasing consumer attention in health and wellness, advancements in research on the benefits of vitamin D, and uptick in rates of chronic ailments. Key trends to note during this forecast period are vitamin D enrichment in a range of food items, the introduction of vegan vitamin D sources, the rise in personalized nutrition and vitamin D testing, the integration of vitamin D in beauty and skincare products, and the digitization of vitamin D supplement retail.

What Are The Essential Drivers Behind The Growth Of The Vitamin D Market?

The growth of the Vitamin D market is set to be fuelled by the increasing occurrence of osteoporosis in women. Osteoporosis is a typically caused by a deficiency in calcium and vitamin D, whose job is to help the body absorb these two essential nutrients from food and build stronger bones, especially in postmenopausal women. Factors such as family history, maternal history of hip fracture, lower body mass index (BMI), being female with smaller and thinner bones than men are all contributors. Additionally, vitamin D is crucial for treating diseases that cause bone weakness. For example, data from the Canadian Longitudinal Study on Aging displayed by the National Center for Biotechnology Information, a US government agency, in September 2023, shows a 12.7% prevalence of physician-diagnosed osteoporosis and DXA-confirmed osteoporosis at 5.9% in females among older people living in the community. Moreover, a cross-sectional study conducted by Buttros and colleagues showed a 24.6% prevalence of osteoporosis in postmenopausal women aged 40 to 75, diagnosed using bone mineral density (BMD) measurements. Therefore, the increasing cases of osteoporosis in women is expected to stimulate the growth of the Vitamin D market.

How Is The Global Vitamin D Market Divided Into Key Segments?

The vitamin d market covered in this report is segmented –
1) By Type: Vitamin D3, Vitamin D2
2) By IU Strength: 500,000 IU, 100,000 IU, 40 MIU
3) By Form: Oil, Powder
4) By End User: Adults, Pregnant Women, Children Subsegments:
1) By Vitamin D3: Cholecalciferol (Natural Source), Synthetic Vitamin D3
2) By Vitamin D2: Ergocalciferol (Natural Source), Synthetic Vitamin D2

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What Trends Are Reshaping The Future Of The Overview Market?

Increased interest in fast-acting vitamin D supplements is a prevalent trend in the vitamin D market. These are unique and effective nutrients that restore body's vitamin D levels at a much faster pace than traditional supplements, providing swift relief to patients suffering from severe vitamin D deficiency. By introducing fast-acting vitamin D supplements, major market players aim to solidify their market stance. For instance, Cadila Pharmaceuticals Ltd., an Indian pharmaceutical firm, debuted an aqueous vitamin D injection in February 2024. This groundbreaking aqueous cholecalciferol formulation offers a quick solution to vitamin D deficit, possessing superior pharmacokinetics and pharmacodynamics compared to older oil-based versions, and also guarantees painless administration. Such advancements cater to the immediate demand for quicker treatment results, thereby enhancing patient adherence to their medication schedules.

Who Are the Key Players in the Vitamin D Market?

Major companies operating in the vitamin d market include:
• BASF SE
• Koninklijke DSM NV
• Fermenta Biotech Ltd.
• Xiamen Kingdomway Vitamin Co. Ltd.
• Zhejiang Medicine Co. Ltd.
• Abbott Laboratories
• Bayer AG
• Bluebonnet Nutrition
• Carlson Labs
• Country Life LLC
• Doctor's Best Inc.
• Douglas Laboratories
• Garden of Life LLC
• GlaxoSmithKline plc
• Jarrow Formulas
• Kirkland Signature
• Life Extension
• Merck & Co. Inc.
• Metagenics LLC
• Pharmavite LLC
• Nature's Bounty Co. Ltd.
• Nestlé Health Science SA
• Pfizer Inc.
• Protocol for Life Balance Inc.
• Pure Encapsulations Inc.
• Sanofi S. A.
• Source Naturals Inc.
• Sundown Naturals Inc.
• Swanson Health Products Inc.
• Twinlab Consolidated Corporation
• Vital Nutrients Company Inc.

What are the Regional Insights into the Vitamin D Market?

North America was the largest region in the vitmain D market in 2024.The regions covered in the vitamin d market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa