2025 Whey Protein Market Report: Key Trends, Market Size & Future Projections

30 Apr, 2025

The Whey Protein Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.

What are the Historical Growth Trends in the Whey Protein Market?

The Whey Protein Global Market Report 2025 indicates that the market has seen significant growth. The market size is projected to expand from $9.85 billion in 2024 to $11.09 billion in 2025. This represents a compound annual growth rate (CAGR) of 12.6%.

What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Whey Protein Industry?

The Whey Protein Global Market Report 2025 predicts that the market size will expand to $17.56 billion in 2029, with a compound annual growth rate (CAGR) of 12.2%.

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What are the Key Growth Drivers Fueling the Whey Protein Market?

The key drivers in the whey protein market are:

• Rising awareness of health and wellness
• Increasing adoption of plant-based and dairy-based protein diets
• Rising demand for high-protein snacks and functional foods
• Surge in demand for weight management products

Global Market Segmentation: Identifying Major Whey Protein Industry Segments

The whey protein market covered in this report is segmented –
1) By Type: Isolates, Concentrates, Demineralized, Hydrolysate
2) By Application: Nutritional, Personal Care, Food, Feed, Infant Formula, Sports and Performance Nutrition, Functional Or Fortified Food
3) By Distribution Channel: Supermarkets Or Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, Other Distribution Channels
4) By End-Users: Athletes, Bodybuilders, Lifestyle Users Subsegments:
1) By Isolates: Whey Protein Isolate (WPI) 90%+, Native Whey Isolate, Microfiltered Whey Isolate
2) By Concentrates: Whey Protein Concentrate (WPC) 35%–80%, Instantized Whey Concentrate, Grass-Fed Whey Concentrate
3) By Demineralized: Partially Demineralized Whey (DWP 40, DWP 50), Highly Demineralized Whey (DWP 70, DWP 90)
4) By Hydrolysate: Enzymatically Hydrolyzed Whey, Partially Hydrolyzed Whey, Extensively Hydrolyzed Whey

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What are the emerging Trends Shaping the Future of the Whey Protein Market?

The key trends in the whey protein market are:

• Personalized nutrition is emerging as a significant trend in the whey protein market.
• The demand for clean label products is rapidly increasing.
• The focus on sustainability in production processes is a growing trend.
• The expansion of online sales channels and advancements in protein isolation technologies are key market trends.

Who Are the Top Competitors & Leading Players in the Whey Protein Market?

Major players in the whey protein market are:

• Groupe Lactalis SA
• Danone SA
• Fonterra Co-operative Group Limited
• Kerry Group plc
• Agropur Cooperative
• Glanbia plc
• Optimum Nutrition Inc.
• Herbalife International Inc.
• Hilmar Cheese Company Inc.
• The Nature's Bounty Co.
• GNC Holdings LLC
• Leprino Foods Company
• The Simply Good Foods Company
• Arla Foods Ingredients Group P/S
• Havero Hoogwegt BV
• NOW Health Group Inc.
• Grande Cheese Company
• Orgain Inc.
• The Hut.com Limited
• Iovate Health Sciences International Inc.

Regional Dominance: Which Area Leads the Global Template Market?

North America was the largest region in the whey protein market in 2024