The global direct-to-home services market size is expected to grow from $115.27 billion in 2021 to $127.80 billion in 2022 at a compound annual growth rate (CAGR) of 10.9%. The growth in the market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The DTH services market is expected to reach $161.94 billion in 2026 at a CAGR of 6.1%.
What is the Global Direct-To-Home (DTH) Services Market?
The Direct-To-Home services market consists sales of DTH services provided by broadcasting or streaming service providers and the products related to it. The Direct-To-Home service is typically a digital satellite service that provides television streaming services to subscriber’s home/TV anywhere in the world. The DTH services can be accessed directly from satellite because of wireless technology. The DTH services can be provided in Standard Definition (SD), High Definition (HD), and Ultra High Definition (UHD) with basic and premium subscription plans.
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What drives the Global Direct-To-Home (DTH) Services Market?
The growth in demand for ultra HD quality content is driving the Direct-To-Home services market. The Ultra High Definition (UHD) delivers high-quality resolution and image quality in 4K/UHD televisions. According to a research report by Intertrust, the global 4K Ultra HD TV market is expected to reach $380.9 billion by 2025. Ultra HD televisions are the latest and fastest-growing segments in consumer electronics. USA stands at the top position in the growth of the 4K/UHD market followed by the UK, France, Germany, and China. The DTH service providers such as AT &T, DirecTV are also upgrading their channels to stream at 4K/ UHD quality. The demand for Ultra HD televisions is growing very fast because they are energy efficient and provides higher quality video content. The Ultra HD market is growing at the rate of 1.53%, as it recorded $120.47 billion in 2019 and it will reach $127.99 billion by 2023. Therefore, the demand for UHD is driving the market with the rise of Direct-To-Home (DTH) services and OTT applications.
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Global Direct-To-Home (DTH) Services Market Segments
The global DTH services market is segmented:
By Type: Standard TV, HD, Ultra HD
By End-User: Residential, Commercial, On-Vehicle
By Subscription Type: Basic, Premium, Others
By Geography: The regions covered in the direct-to-home (DTH) services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
Direct-To-Home (DTH) Services Global Market Report 2022provides market size and growth forecasts for the global direct-to-home (DTH) services market, global direct-to-home (DTH) services market share, direct-to-home (DTH) services market segments and geographies, direct-to-home (DTH) services market competitive landscape including leading competitors’ revenues, profiles and market shares. The direct-to-home (DTH) services market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
Global Direct-To-Home (DTH) Services Industry Playersinclude Foxtel, DirecTV, Viasat, AUSTAR United Communications Limited, Astro All Asia Networks Plc, Star Group Limited, Sky Italia, Shaw Communications Inc., BCE Inc., Nahuelsat S.A., Optus Communications Pty. Ltd, Shin Satellite Public Company Ltd., True Visions Public Company Limited, Norsat International Inc., Pace Micro Technology Plc, Sun Direct TV Private Limited, SES SA, Eutelsat, Dish Home, TataSky, Airtel Digital, Videocon D2H, Sun Direct, Dish TV, Big TV, True Corporation Public Company Limited, Thaicom Public Company Limited, Astro Malaysia Holdings Berhad, ARRIS International Limited, Sky Deutschland and Tivusat. Based on industry trends and company analysis, the report explains a number of strategies for companies in the market.
