Media Global Market Sees Growth Rate Of 13% Through 2022

16 Mar, 2022

The global media market size is expected to grow from $1.99 trillion in 2021 to $2.23 trillion in 2022 at a compound annual growth rate (CAGR) of 12.2%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $3.68 trillion in 2026 at a CAGR of 13.3%.

What is the Global Media Market?

The media market consists of sales of television and radio programs, motion pictures, digital content, and commercials along with video and audio recordings, games, and publications by entities (organizations, sole traders, and partnerships) that produce and distribute television and radio programs, motion pictures, and commercials along with video and audio recordings, games, and publications. Examples of revenues are license fees, subscriptions, and payments for advertising.

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What drives the Global Media Market?

Virtual reality (VR) is increasingly being adopted by the TV and radio broadcasting industry to create a potential impact on audiences. Live events such as sports and music are expected to boost the demand for VR adoption during the forecast period, by helping audiences to connect with major events through a dynamic environment. For example, NexTVR, a virtual reality platform for delivering live content, streamed Daytona 500 and a democratic debate. It also partnered with an events company Live Nation to broadcast live music to music fans worldwide. The rise in demand for VR content is expected to drive the market going forward.

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Global Media Market Segments
The global media market is segmented:
By Type: TV and Radio Broadcasting, Film and Music, Information Services, Web Content, Search Portals and Social Media, Print Media, Cable and Other Subscription Programming
By Revenue Model: Subscription, Advertisement, Sponsorship, Others
By Application: Wired, Wireless
By Geography: The regions covered in the media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

Media Global Market Report 2022provides market size and growth forecasts for the global media market, global media market share, media market segments and geographies, media market competitive landscape including leading competitors’ revenues, profiles and market shares. The media market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

Global Media Industry Playersinclude Google, Facebook Inc., AT&T Inc., Netflix Inc., The Walt Disney Company, Apple, Tencent Holdings Co Ltd, CBS Corporation, Charter Communications Inc, and Sony Corp. Based on industry trends and company analysis, the report explains a number of strategies for companies in the market.