Global Online Microtransaction Market Report 2022 – Market Forecast, Trends And Strategies
18 Apr, 2022
The global online microtransaction market size is expected to grow from $59.49 billion in 2021 to $67.60 billion in 2022 at a compound annual growth rate (CAGR) of 13.6%. The growth in the market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The online microtransaction market is expected to reach $106.02 billion in 2026 at a CAGR of 11.9%.
What is the Global Online Microtransaction Market?
The online microtransaction market consists of sales of in-game virtual goods and its related services. Microtransactions are in-game purchases of virtual items for small amounts of money. These often appear in free-to-play games that do not have any cost for downloading the game and only includes the online cost for virtual goods. Microtransactions are done to unlock specific features or enhance the special abilities, content or character in a game.
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What drives the Global Online Microtransaction Market?
The expansion of the gaming industry is to act as a major driver for the development of the online microtransaction market. Online microtransaction uses real money to gain access to currency in-game or virtual items, which improves the gaming experience of the player. According to Ernst & Young Global Limited’s report published in 2019, the global games market is expected to reach $ 196.0 billion by the end of 2022, growing at a CAGR of 10.0%. Therefore, the growth of the gaming and video gaming industry is expected to propel the revenues for online microtransaction market in the near future.
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Global Online Microtransaction Market Segments
The global online microtransaction market is segmented:
By Type: In-Game Currencies, Random Chance Purchases, In-Game Items, Expiration
By Device: Mobile, Console, PC
By Model: Prepay Model, Postpay Model, Others
By Geography: The regions covered in the online microtransaction market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
Online Microtransaction Global Market Report 2022provides market size and growth forecasts for the global online microtransaction market, global online microtransaction market share, online microtransaction market segments and geographies, online microtransaction market competitive landscape including leading competitors’ revenues, profiles and market shares. The online microtransaction market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
Global Online Microtransaction Industry Playersinclude SmileGate (CrossFire), Riot Games, Inc., Nexon Co., Ltd., Wargaming.net, NCSoft, Activision Blizzard Inc., Electronic Arts Inc., Valve Corporation, Tencent Holdings Ltd., NetEase Inc., Microsoft Corp., GungHo Online Entertainment Inc., CyberAgent Inc., The Walt Disney Co., Ubisoft Entertainment, Niantic Inc., and Take-Two Interactive. Based on industry trends and company analysis, the report explains a number of strategies for companies in the market.