Global Out-of-Home Advertising Market Report 2022 – Market Forecast, Trends And Strategies
27 Jan, 2022
The global ooh (out-of-home advertising) market is expected to grow from $25.61 billion in 2021 to $28.48 billion in 2022 at a compound annual growth rate (CAGR) of 11.2%. The growth in the OOH (Out-of-home) advertising market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The OOH (Out-of-home) advertising market is expected to reach $40.42 billion in 2026 at a CAGR of 9.1%.
What is the Global Out-of-Home Advertising Market?
The OOH (Out-of-home) advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities at out-of-home advertisement facilities. Only goods and services traded between entities or sold to end consumers are included.
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What drives the Global Out-of-Home Advertising Market?
The rising urban population contributed to the growth of the out of home (OOH) advertising market. With people spending more time outside their home in traffic and other areas, OOH advertising holds the utmost importance in advertising. According to the UN World Urbanization Prospects revision, the urban population is expected to increase to 68% across the world by 2050. Over a third of expected urban growth will occur in just three countries - India, China and Nigeria, and by 2050, the expected urban dwellers in India could be 416 million, China 255 million, and Nigeria 189 million. The rise in the urban population in developed and developing countries, which is contributing to the increasing traffic congestion, is driving the OOH advertising market.
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https://www.thebusinessresearchcompany.com/report/out-of-home-advertising-global-market-reportGlobal Out-of-Home Advertising Market Segments
The global out-of-home advertising market is segmented:
By Type: Billboard, Transport, Street Furniture, Transit Displays, Others
By Platform: Static, Digital
By Application: Food and Beverage Industry, Vehicle Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods, Others
By Geography: The regions covered in the out-of-home advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. Among these regions, Asia Pacific accounts for the largest share in the global out-of-home advertising market.
Out-of-Home Advertising Global Market Report 2022provides market size and growth forecasts for the global out-of-home advertising market, global out-of-home advertising market share, out-of-home advertising market segments and geographies, out-of-home advertising market competitive landscape including leading competitors’ revenues, profiles and market shares. The out-of-home advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
Global Out-of-Home Advertising Industry Playersinclude Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media, Inc., Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings Inc., Exterion Media, oOh! media Limited, Intersection and Watchfire Signs. Based on industry trends and company analysis, the report explains a number of strategies for companies in the market.