Market Research Services Market Report 2026

Market Research Services Market Overview

• Market Research Services market size has reached to $93.37 billion in 2025 • Expected to grow to $116.02 billion in 2030 at a compound annual growth rate (CAGR) of 4.6% • Growth Driver: Role Of Stable Economic Growth In Informed Decision-Making • Market Trend: AI-Driven Real-Time Research Platforms For Enhanced User Experiences • North America was the largest region in 2025 and Western Europe is the fastest growing region.

What Is Covered Under Market Research Services Market?

Market research services refer to the services that help in the process of determining the viability of a new service or product through direct customer research. With market research, companies can figure out their target market and get opinions and feedback from consumers in real time. The main types of market research services are market research and analysis services, public opinion, and election polling. A sampling or gathering of thoughts on a subject, obtained from either a selected or a random group of people for the purpose of evaluation, is known as electoral polling. The different sectors include IT services, manufacturing, financial services, construction, and others and involve various enterprise sizes, such as large enterprises and small and medium-sized enterprises.

What Is The Market Research Services Market Growth Forecast?

The market research services market size is expected to see steady growth in the next few years. It will grow to $116.02 billion in 2030 at a compound annual growth rate (CAGR) of 4.6%. The growth in the forecast period can be attributed to increasing demand for predictive market intelligence, rising adoption of automation in research execution, expansion of real-time customer feedback systems, growing focus on personalization analytics, increasing integration of research with crm and marketing platforms. Major trends in the forecast period include increasing use of ai-driven consumer insights platforms, rising adoption of real-time data collection tools, growing integration of advanced analytics in research workflows, expansion of online and mobile survey methodologies, enhanced focus on behavioral and sentiment analysis.

Global Market Research Services Market Segmentation

1) By Type: Marketing Research And Analysis Services, Public Opinion And Election Polling 2) By Research Methodology: Qualitative Research, Quantitative Research, Hybrid / Mixed-Method Research 3) By End Use Industry: FMCG, Media, Healthcare & Life Science, Professional Services, Others End Use Industries Subsegments: 1) By Marketing Research And Analysis Services: Consumer Research And Behavior Analysis, Brand Perception And Awareness Studies, Product Testing And Development Research 2) By Public Opinion And Election Polling: Political Polling And Survey Services, Public Opinion Studies On Social Issues, Election Forecast Modeling And Analysis

What Is The Driver Of The Market Research Services Market?

Stable economic growth is expected to propel the growth of the market research services market going forward. Sustainable economic growth refers to economic development that attempts to satisfy the needs of humans in a manner that sustains natural resources and the environment. Market research services can help businesses identify market trends and consumer behavior, which can help them make informed decisions about their products and services. This can help businesses stay competitive and adapt to changing market conditions, which can contribute to stable economic growth. For instance, according to the U.S. Bureau of Economic Analysis (BEA), a US-based government agency, real gross domestic product (GDP) increased at an annual rate of 2.1 percent in the second quarter of 2023 in the US. Thus, stable economic growth is driving the growth of the market research services industry.

Key Players In The Global Market

Major companies operating in the market research services market include Nielsen Holdings Inc., IQVIA Holdings Inc., Gartner, Kantar Group, Ipsos Group S.A., GfK SE, Information Resources, Inc., Dynata, INTAGE Holdings Inc., Westat Inc., Global Vox Populi, RNB Research, Market Xcel Data Matrix Private Limited, Majestic MRSS, Hub of China, SIS International Research, Escalent (formerly Morpace), CIPMR, Adept Research, Tiny CX Freeform, Populix, Dataspring, Inkwood Research, Consumer Behavior Research Co., Ltd (CBR), Euromonitor International, IFF Research, Pharma Intelligence, Mintel, Dunnhumby, AMR Advanced Market Research GmbH, Wood Mackenzie, VCIOM (Russian Public Opinion Research Center), Business Analytica, Ateliar Market Research, Inquiry Market research, MAP Marketing Research, MAGRAM Market Research, Prodege LLC, The NPD Group, Inc., Forrester Research, ORC International Inc., Proactive Worldwide, Comscore, Stitch Marketing Research, Bauman Research & Consulting, LLC, Criba Research SA, Fine Research, AG3 Consulting, OnTarget, Arellano, Datum Internacional S.A., StatMark Group S.A., Brazil Market research, Ad hoc research, Al bar research, Inverita research, Eksen Research, C&O Marketing, Insight Scouts Research & Consultancy, Research & Consulting House (REACH), 4sight, Amass Market Research, Synergy Marketing and Consulting, Brandman Research, Geocartography Knowledge Group, ERA Research & Consultancy, Research Konnection, IVC Research Center, Omnibus, Sixth factor, Nagy Research MEACRO, Acnielsen Marketing & Media (Pty) Ltd., NOI Polls Limited, George, Klein and Associates (GK&A), BMI Research (Pty) LTD, Plus 94 Research, African Response, Ley Hausen.

Global Market Trends and Insights

Major companies operating in the market research services are developing AI-driven real-time research platforms, such as Meta AI to enhance user experiences. Meta AI is a new assistant that can interact with users like a person, available on WhatsApp, Messenger, and Instagram. For instance, in September 2023, Meta Platforms Inc., a US-based technology company, launched Meta AI. It is powered by a custom model that leverages technology from Llama 2 and the latest large language model (LLM) research. During text-based conversations, Meta AI can access real-time information through its collaboration with Bing search and provides a feature for generating images.

What Are Latest Mergers And Acquisitions In The Market Research Services Market?

In July 2024, AlphaSense Inc., a US-based technology company, acquired Tegus Inc. for $930 million. With this acquisition, AlphaSense aimed to broaden its market research and intelligence capabilities by integrating Tegus’s extensive expert research content and financial data into its platform, enhancing insights for business and financial professionals. Tegus Inc. is a US-based market research and expert insights provider that specializes in offering an end-to-end research platform combining expert interviews, company filings, and comprehensive financial data to help investors and corporate researchers quickly access critical market insights.

Regional Insights

North America was the largest region in the market research services market in 2025. Western Europe was the second largest region in the market research services market. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

What Defines the Market Research Services Market?

The market research services market includes revenues earned by entities by providing services such as primary research, secondary research, qualitative and quantitative research, branding research, and customer research. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Market Research Services Market Report 2026?

The market research services market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the market research services industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.