Animation is a technique of art which causes pictures or images to look like they are moving. It involves generating and designing animated videos, character animation, sequence images and visual effects using computer graphics. For example, Autodesk Maya, Adobe Flash, Blender and Cinema 4D Studio. VFX or Visual Effects are a way of mixing real film shooting with false or animated images. For instance, a movie that shows the hero jumping off the ground and flying into the air, is created using VFX.
The global animation and VFX design software market was valued at $6.8 billion in 2017. North America was the largest geographic region accounting for $2.8 billion or 41.8% of the global market. And the USA was the largest country accounting for $2.3 billion or 34.6% of the global animation and VFX design software market.
Augmented Reality (AR) is one of the major trends in the world of animation. AR is an animation and VFX technology that makes the objects or characters in the animation look much more real. For example, Google Cardboard, VRSE, NYT VR, Sisters: A Virtual Reality Ghost Story, Orbulus, Seene, Jaunt VR are some mobile applications that bring the powerful augmented reality functionality to iOS and Android, the two most widely used smartphone platforms.
Companies Covered: Adobe system Inc., autodesk Inc., corel corp, Toon Boom Animation Inc., Side Effects Software Inc.
Market Segments Included: Media; Entertainment; Gaming
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