Artificial Intelligence (AI) In Business Analytics Market Report 2026

Artificial Intelligence (AI) In Business Analytics Market Overview

• Artificial Intelligence (AI) In Business Analytics market size has reached to $8.27 billion in 2025 • Expected to grow to $16.91 billion in 2030 at a compound annual growth rate (CAGR) of 15.3% • Growth Driver: Growing Volume Of Enterprise Data Fueling The Growth Of The Market Due To Rapid Digitalization And Rising Data Generation • Market Trend: Technological Advancements Drive Innovation In AI-Powered Business Analytics Solutions • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Artificial Intelligence (AI) In Business Analytics Market?

The artificial intelligence (AI) in business analytics refers to the use of artificial intelligence technologies to analyze business data, identify patterns, and generate actionable insights for decision-making. It enhances the speed, accuracy, and efficiency of data analysis by automating complex analytical processes. The artificial intelligence (AI) in business analytics also supports predictive and prescriptive analysis, enabling organizations to improve operational performance and strategic planning. The main components of artificial intelligence (AI) in business analytics include software and services. Software refers to AI-enabled analytical platforms and tools that process large volumes of structured and unstructured business data to generate insights, identify patterns, and support predictive and data-driven decision-making. These solutions utilize technologies such as machine learning, natural language processing, generative artificial intelligence, computer vision, and other technologies and are deployed through cloud and On-Premises models. They are adopted by large enterprises and small and medium sized enterprises and are utilized across end users including banking financial services and insurance, healthcare and life sciences, retail and electronic commerce, manufacturing, information technology and telecommunications, government and public sector, media and entertainment, energy and utilities, transportation and logistics, and others.

What Is The Artificial Intelligence (AI) In Business Analytics Market Growth Forecast?

The artificial intelligence (AI) in business analytics market size is expected to see rapid growth in the next few years. It will grow to $16.91 billion in 2030 at a compound annual growth rate (CAGR) of 15.3%. The growth in the forecast period can be attributed to increasing adoption of generative AI for analytics, growing demand for real time predictive insights, rising investment in cloud based analytics platforms, expanding use of automated business intelligence tools, increasing focus on enterprise decision intelligence. Major trends in the forecast period include growing adoption of predictive and prescriptive analytics, increasing integration of augmented analytics platforms, rising demand for automated business decision support, expansion of real time enterprise data analysis, development of self service business analytics solutions.

What Is The Driver Of The Artificial Intelligence (AI) In Business Analytics Market?

The growing volume of enterprise data is expected to propel the growth of the artificial intelligence (AI) in business analytics market going forward. Enterprise data refers to the large and continuously expanding collection of structured and unstructured information generated, stored, and managed by organizations through their business operations, digital interactions, and connected systems. Enterprise data is increasing due to the rapid digitization of business operations, as organizations adopt cloud platforms, IoT devices, AI applications, e-commerce, and digital services that continuously generate and store massive volumes of structured and unstructured data. AI in business analytics supports enterprise data by enabling organizations to efficiently process, analyze, and extract actionable insights from rapidly growing volumes of structured and unstructured information, helping businesses improve decision-making, optimize operations, and identify emerging trends. For instance, in March 2024, according to Edge Delta, a US-based software company, the world produced an estimated 120 zettabytes (ZB) of data, which amounts to roughly 337,080 petabytes (PB) per day. Therefore, the growing volume of enterprise data is driving the growth of artificial intelligence (AI) in the business analytics market.

Key Players In The Global Artificial Intelligence (AI) In Business Analytics Market

Major companies operating in the artificial intelligence (AI) in business analytics market are Microsoft Corporation, Google LLC, Amazon Web Services Inc., Oracle Corporation, SAP SE, Salesforce Inc., IBM Corporation, Snowflake Inc., Databricks Inc., Palantir Technologies Inc., Teradata Corporation, SAS Institute Inc., Alteryx Inc., Pyramid Analytics B.V., Altair Engineering Inc., Zoho Corporation, Qlik, Anaplan Inc., MicroStrategy Incorporated, Dataiku Inc., C3 AI Inc., DataRobot Inc., ThoughtSpot Inc., Domo Inc., GoodData.AI, Sisense Ltd., H2O.ai Inc., Tellius Inc.

Global Artificial Intelligence (AI) In Business Analytics Market Trends and Insights

Major companies operating in the artificial intelligence (AI) in business analytics market are focusing on developing technological advancements, such as agentic analytics platforms, to automate data analysis, accelerate insight generation, and improve enterprise decision-making. Agentic analytics platforms are AI-powered business analytics solutions that autonomously analyze data, generate recommendations, and enable users to interact with business information using natural language while supporting proactive decision-making. For instance, in April 2025, Salesforce, a US-based cloud software company, launched Tableau Next to strengthen AI-powered business analytics by enabling autonomous AI agents to analyze enterprise data, generate actionable insights, automate decision-making workflows, and enhance business intelligence across organizations. The platform's key features include autonomous AI agents that proactively identify trends, deliver contextual insights, and reduce the need for manual data exploration, enabling faster and more informed business decisions.

What Are Latest Mergers And Acquisitions In The Artificial Intelligence (AI) In Business Analytics Market?

In November 2025, Salesforce, Inc., a US-based cloud-based software company, acquired Informatica Inc. for an undisclosed amount. With this acquisition, Salesforce aimed to strengthen its AI-powered business analytics capabilities by integrating Informatica's data integration, governance, metadata management, and master data management technologies to create a trusted data foundation for enterprise AI and analytics. Informatica Inc. is a US-based provider of AI-powered data management through its CLAIRE AI engine, which automates data integration, data quality, metadata management, and governance.

What Defines the Artificial Intelligence (AI) In Business Analytics Market?

The artificial intelligence (AI) in business analytics market consists of revenues earned by entities by providing services such as data integration and management services, artificial intelligence (AI) model development and customization services, business intelligence (BI) consulting services, artificial intelligence (AI) analytics implementation and deployment services, and artificial intelligence (AI) model monitoring and optimization services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Artificial Intelligence (AI) In Business Analytics Market Report 2026?

The artificial intelligence (ai) in business analytics market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (ai) in business analytics industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.