Augmented Reality In Health Care Global Market Report 2023 – By Product (Hardware, Software), By Technology (Wearable, Vision Based, Spatial, Mobile Device Based), By Device Type (Head Mounted Displays, Handheld Devices, Other Device Types), By End User (Hospitals And Clinics, Research Laboratories, Other End Users) – Market Size, Trends, And Global Forecast 2023-2032

Augmented reality software and services refers to software and services that integrate digital information with the user's real-time environment. Augmented reality (AR) is a digitally augmented representation of the real physical environment created by using digital visual components, music, or other sensory stimulation given via technology. The main software function of augmented reality software and services are remote collaboration, workflow optimization, visualization, documentation, 3d modelling, and navigation. Workflow optimization is the process of improving an existing workflow by lowering operating costs, increasing work efficiency, adding new functions to an existing workflow, reducing the time required to complete the task at hand, and other factors to ensure the workflow runs as efficiently as possible. The augmented reality software and services are used in verticals such as aerospace and defense, medical, commercial, oil and gas, mining, telecom, IT/data centers, enterprise and consumer by commercial and consumer end users. The global augmented reality software and services market is segmented - 1) By Software Function: Remote Collaboration, Workflow Optimization, Visualization, Documentation, 3D Modelling, Navigation, Other Software Functions 2) By Vertical: Aerospace & Defense, Medical, Commercial, Oil & Gas, Mining, Telecom, IT/Data Centers, Enterprise, Consumer, Other Verticals 3) By End-User Type: Commercial, Consumer The global augmented reality software and services market size grew from $11.45 billion in 2022 to $18.14 billion in 2023 at a compound annual growth rate (CAGR) of 58.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global augmented reality software and services is expected to grow from $114.59 billion in 2027 at a CAGR of 58.5%. Augmented reality (AR) is increasingly used in various fields such as amusements, retail, entertainment, and medicine. In medicine, the practice of using AR software for surgery, and diagnosis has increased in recent years as it improves precision during operations, reduces medical errors, and gives doctors and patients a better understanding of complex medical problems. For instance, the surgeons and doctors at the Imperial College and St. Mary’s Hospital in London, have started practicing this method by using Microsoft’s HoloLens AR glasses during reconstructive surgery on patients who have suffered severe injuries. Earlier, handheld scanners were used to locate major blood vessels near the wound, making the surgery difficult. Increase in use of AR in various fields drives the growth of the augmented reality software and services market. Major players in the augmented reality (AR) software and services market are Wikitude GmbH, Daqri, Zugara, Upskill, Aurasma, Augmate Corporation, PTC Inc., Catchoom Technologies, Ubimax GmbH, Marxent Labs, Inglobe Technologies, Qualcomm, HP, Total Immersion, Atheer, Inc., Mozilla, Google, Pixar, Facebook, Amazon, IKEA, BMW, Pristine Inc., Infinity Augmented Reality, Jbknowledge, Inc., Magic Leap, Inc., Mortar Studios and Viewar GmbH. Privacy and security concerns pose significant challenges to the augmented reality (AR) software and services industry. Lack of specific regulation that defining the limitations of augmented reality environment poses serious threat to privacy in the AR environment. AR portals depend on web browsers that can expose the data used by augmented reality (AR) software and services market and can be attacked by third party easily. Privacy and security of personal information are very crucial and can have very serious implications if not protected. For example, a hacker can manipulate a navigation system to show the driver a false computer-generated speed limit signage or a wrong road route. A person’s geolocation or field of view can be compromised and broadcasted to anyone causing danger to the user. This threat limits the growth of augmented reality (AR) software and services market. The combination of AI (Artificial Intelligence) and AR has immense opportunities in augmented reality software and services going forward. AI is the development of the system that has the ability to perform tasks requiring human intelligence. AI enables capabilities like real-world object tagging, enabling an AR system to predict the appropriate interface for a person in a given virtual environment, and enhances AR to create a multidimensional and responsive virtual experience that can bring in new levels of insight and creativity. Filters in Instagram and Snapchat are some examples of AI and AR working together. Similarly, in 2020, NexTech AR solutions announced the launch of a new collaborative streaming solution with AI and AR enhancements that integrates virtual experience platforms and SaaS offerings. This trend will significantly contribute to the growth of the augmented reality software and services market. In September 2021, Qualcomm, a US-based multinational corporation semiconductor provider acquired Wikitude GmbH for an undisclosed amount. This acquisition is to meet certain technology needs, to obtain development resources or expand opportunities for technologies, and to support the design and introduction of new products and services. Wikitude GmbH is a US-based company leading mobile augmented reality technology provider. The Asia-Pacific was the largest region in the augmented reality (AR) software and services market in 2022. Asia-Pacific is expected to be the global fastest-growing region in the augmented reality software and services industry during the forecast period. The regions covered in the global augmented reality (AR) software and services market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the augmented reality (AR) software and services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The augmented reality (AR) software and services market includes revenues earned by entities by providing marker-based AR, markerless AR and location-based AR. This also includes companies solely involved in designing and developing or publishing only. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from goods and/or services sold within the specified augmented reality (AR) software and services market and geography through sales, grants, or donations in terms of currency (in USD (cash)? unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The augmented reality software and services market research report is one of a series of new reports from The Business Research Company that provides augmented reality software and services market statistics, including augmented reality software and services industry global market size, regional shares, competitors with a augmented reality software and services market share, detailed augmented reality software and services market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality software and services industry. This augmented reality software and services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Augmented reality devices are defined as devices that provide an interactive experience of the real-world environment by integrating digital visual content and audio into the real-world environment. Augmented reality devices include head-up displays, holographic displays, smart glasses, and others. The main type of augmented reality devices are head-mounted displays (HMD), head-up displays (HUD). The head-mounted display provides a transparent display and is also known as an optical head-mounted display. Augmented reality devices are used in a variety of industries, including consumer, commercial, enterprise, healthcare, aerospace & defense, energy, and automotive. The global augmented reality devices market is segmented – 1) By Type: Head-Mounted Display (HMD), Head-Up Display (HUD) 2) By Application: Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense, Energy, Automotive 3) By Component: Hardware, Software The global augmented reality devices market size will grow from $7.59 billion in 2022 to $8.13 billion in 2023 at a compound annual growth rate (CAGR) of 7.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global augmented reality devices is expected to grow to $10.61 billion in 2027 at a CAGR of 6.9%. The increasing use of augmented reality (AR) devices in the medical field is driving growth in the AR devices market. AR devices are increasingly being used by surgeons for pre-surgical planning. Surgeons can create 2D or 3D images of patient anatomy and overlay them on to the patient's body for accurate surgical planning. For instance, the Opensight augmented reality system developed by Novarad allows surgeons to visualize into the patient while simultaneously looking at the patient in real time. This enables surgeons to accurately plan for a surgery. Augmented reality is also being used to find the accurate position of veins under a patient's skin during blood transfusion. For instance, AccuVein uses projection based augmented reality to view real time image of veins under the surface of the skin during blood transfusion. Major players in the augmented reality devices market are Sony, Oculus, Samsung Electronics, HTC, Google, PTC, Microsoft, Wikitude, DAQR, and Blippar. The disruptions in the supply chain caused by the coronavirus outbreak during 2020 are likely to limit the growth of the market. Lockdowns are being experienced in many countries worldwide affecting the supply and demand chains of many sectors including AR and VR devices market. According to SDC supply and demand chain executive magazine published in March 2020, the shipments for AR and VR is likely to record a decline of 10.5% (Year-over-Year) in the first quarter and 24.1% (Year-over-Year) in second during 2020, owing to supply constraints as factories are open at much lower capacities, which in turn is resulting in component shortages. Thus, the supply chain disruption is likely to have a negative impact on the growth of the augmented reality devices market during the forecast period. Augmented reality devices manufacturers are increasingly investing in the integration of augmented Reality (AR) and virtual reality (VR) technologies. Combination of virtual and augmented reality enables users to both see and interact with digital content at the same time. For instance, Spatial, an augmented reality company has developed a platform to enable interactive conference call, where the users can interact with their surroundings without any physical presence. With the combination of AR and VR technology, the users of the application can also witness pin boards and whiteboards. On March 2021, a leading global provider of secure remote connectivity solutions acquired UpSkill, the US based pioneer in augmented reality software for frontline workers. The acquisition will enable TeamViewer to strengthen their position in the industry-specific AR solutions. Upskill is a US based market leader in augmented reality solutions, established in 2010. Asia-Pacific was the largest region in the augmented reality devices market in 2022. Western Europe was the second-largest region in the global augmented reality devices market share. The regions covered in the global augmented reality devices market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the augmented reality devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The augmented reality devices market consists of sales of head-mounted display (HMD), head-up display (HUD), and other augmented reality devices. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The augmented reality devices market research report is one of a series of new reports from The Business Research Company that provides augmented reality devices market statistics, including augmented reality devices industry global market size, regional shares, competitors with a augmented reality devices market share, detailed augmented reality devices market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality devices industry. This augmented reality devices market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Augmented reality (AR) is a digitally augmented representation of the real physical environment created by using digital visual components, music, or other sensory stimulation given via technology used for training and education. The main category of augmented reality in training and education market are primary and secondary education, test preparation, reskilling and certifications, higher education, language, and other learnings. Reskilling is the process of learning new skills or training people to do a different job. The various devices used include classroom projectors, smartphones, laptops, and others that are used for higher education and K-12. The global augmented reality in training and education market is segmented - 1) By Category: Primary and Secondary Education, Test Preparation, Reskilling and Certifications, Higher Education, Language and Other Learnings 2) By Device: Classroom Projectors, Smartphones, Laptops, Other Devices 3) By End User: Higher Education, K-12 The global augmented reality in training and education market size will grow from $10.58 billion in 2022 to $17.5 billion in 2023 at a compound annual growth rate (CAGR) of 65.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global augmented reality in training and education is expected to grow to $99.27 billion in 2027 at a CAGR of 54.3%. The implementation of augmented reality (AR) technology in institutions is driving the augmented reality in training and education market. Technology is changing education in many ways but this newer advanced technology of augmented reality (AR) is improving the learning environment. More schools and colleges are adopting AR technology to keep students actively engaged and experience learning instead of just reading and looking at pictures. For instance, the ZSpace application allows students to study the human heart and different layers of the earth’s atmosphere more effectively. Riverside Technologies, Inc. says that AR technology helps students to experience the simulation. The multiple benefits of AR technology are helping students in numerous ways encouraging the adoption of advanced technologies by schools and colleges in improving the learning environment. Major players in the augmented reality in training and education market are Google Expeditions Pioneer Program., zSpace, Magic Leap, Alchemy VR, Unimersiv, GAMOOZ, Meta Company, DAQRI, InGage, Popar, Chromville, NEXT/NOW, VironIT, Groove Jones, HQSoftware, INDE, Augment, Metagram, Fishermen Labs, Program-Ace, Apptension, Transition Technologies PSC, Quytech, Craftars, Appentus Technologies, BidOn Games Studio, Mofables, Cortex, ScienceSoft and Gravity Jack and Queppelin. Ineffective classroom integration is slowing down the growth of augmented reality in training and education market. Augmented reality is a newer advanced technology that has a lot of advantages for effective learning, but like every technology augmented reality is facing issues too in the market. The shape and size of the classroom, lack of skills to integrate the education and training curriculum with AR, and difficulty to interact through the interface to view the lessons or subject, continue to hamper the integration of augmented reality in the classrooms. Augmented reality game-based learning is the latest trend in the augmented reality in training and education market. The combination of games and technology is helping students to perform various activities to gain knowledge/skills. For instance, the Europass Teacher Academy, a provider of professional development courses, says that schools are adopting the augmented reality to help students gain knowledge, acquire various skills by playing games, and experience reality through augmented reality. Teachers and educators are playing an important role to make students involved in different kinds of gaming activities in the learning process to educate students. Gamifying the academic materials intrigue the students and they are eagerly participating and role-playing in the learning process. The augmented reality technology through game-based learning is personally customized, socially constructed, and also extends beyond the classroom, which is helping students to gain knowledge and acquire various learning skills. In September 2020, The Glimpse Group Inc., a US-based immersive technology platform company acquired the assets of XR Terra for an undisclosed sum. The acquisition enables business synergies for both companies to provide Glimpse products to enterprise customers. XR Terra is a US-based provider of VR & AR software development and design training courses. Asia-Pacific was the largest region in the augmented reality in training and education market in 2022. North America was the second largest region of the augmented reality in training and education market share. The regions covered in the global augmented reality in training and education market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the augmented reality in training and education market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The augmented reality in training and education market includes revenues earned by entities by offering software for education and training purposes that can be used in education/training to help the students, and corporate employees to equip them with the knowledge or acquire skills by experiencing and interacting with different forms of reality, simulation, games, and others. Augmented reality provides an interactive experience of the real-world environment by integrating digital visual content and audio into the real-world environment. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in augmented reality in training and education market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The augmented reality in training and education market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified augmented reality in training and education market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The augmented reality in training and education market research report is one of a series of new reports from The Business Research Company that provides augmented reality in training and education market statistics, including augmented reality in the training and education industry global market size, regional shares, competitors with augmented reality in training and education market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality in the training and education industry. This augmented reality in training and education market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Augmented reality (AR) software is a tool that digitally augments representation of the real physical environment using digital visual components, music, or other sensory stimulation given via technology. The main function types of augmented reality software are 3D modeling, workflow optimization, visualization, navigation, remote collaboration, documentation and others. Workflow optimization is the process of improving an existing workflow by lowering operating costs, increasing work efficiency, adding new functions to an existing workflow, reducing the time required to complete the task at hand, and other factors to ensure the workflow runs as efficiently as possible. The software is deployed through cloud based and on-premise mode that are used by various industry verticals such as oil and gas, mining, telecom, aerospace and defense, medical, among others. The global augmented reality software market is segmented - 1) By Software Function: 3D Modelling, Workflow optimization, Visualization, Navigation, Remote collaboration, Documentation, Other Software Functions 2) By Vertical: Enterprise, Oil and gas, Mining, Telecom, Aerospace and defense, Medical, Other Verticals 3) By Deployment: Cloud Based, On-Premise The global augmented reality software market size will grow from $31 billion in 2022 to $47.88 billion in 2023 at a compound annual growth rate (CAGR) of 54.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global augmented reality software is expected to grow to $213.53 billion in 2027 at a CAGR of 45.3%. The steps for recovery from COVID-19 and future productivity in the economy will need augmented reality to adjust to the new normal, contributing to the augmented reality software market growth during the forecast period. Many companies are facing an incredible loss of human experience and intelligence due to the COVID-19 pandemic. Many businesses are just focusing on preserving the intelligence and surviving this crisis rather than investments and augmented reality might be much cheaper than expected. For example, PTC, during this COVID-19 crisis, made available Vuforia Chalk for companies letting them to start adapting to AR for the COVID-19 recovery. Vuforia Chalk and Microsoft Dynamics are some of the augmented reality programs which are used by an employee in the future to retrain or learn a task from the expert's already preserved notes and set of instructions using smartphones, tablets and other devices. AR-based training solutions will help companies to preserve and pass on the required intelligence to the employees faster once the path of recovery begins. Major players in the augmented reality software market are PTC, Inc., Wikitude GmbH, Daqri LLC., Zugara, Inc., Niantic, Augmate Corporation, Ubimax GmbH, Upskill, Catchoom Technologies S.L., Aurasma, EON Reality Inc., Hewlett-Packard Development Company. L.P., Zappar Ltd., Immerseport, Infinity Augmented Reality, Inglobe Technologies, Jbknowledge, Inc., Kudan, Magic Leap, Inc., Marxent Labs LLC., Mortar Studios, Amazon Web Services, Inc., Re’flekt GmbH, Scope AR, Viewar GmbH, Wear S.R.L., Atheer, Inc., HP Reveal and Kentico Software. Low adoption rate due to security and privacy issues and complexities in the design are expected to hinder the growth of the augmented reality software market. Augmented reality collects a lot of information of users in terms of what the users are doing and their environment more than what social media do. This can lead to privacy and safety concerns of the users and related persons if the hackers gain access to the data. For instance, according to a survey on Metaverse (a network of 3D virtual worlds that use AR and VR) published in April 2022 by Agora, a Chinese real-time engagement platform, 33% of respondents expressed that data privacy and security were the biggest challenges to the Metaverse. The concern of security and privacy threats to the user and their environment and the fear of losing privacy will hinder the adoption of the growth of the augmented reality software market by the users. The combination of artificial intelligence and augmented reality shows many opportunities as both are separate but complementary technologies. Artificial intelligence models will enhance augmented reality experience by adding interactivity and effects to AR scenes like real-world object tagging, enabling an AR system to predict the appropriate interface for a person in a given virtual environment, and enhances AR to create a multidimensional and responsive virtual experience that can bring in new levels of insight and creativity. For instance, in January 2022, AR’s Games, an Italian gaming firm announced that it is set to launch the world’s first artificial intelligence-based augmented reality video game.. This game combines artificial intelligence and augmented reality to develop a first-person shooting game made with real people. It is named The Real Tournament, and made exclusively for mobile devices. This combination will boost the augmented reality software market growth during the forecast period. In June 2022, The Glimpse Group Inc., a US-based immersive technology platform company’s wholly owned subsidiary company QReal LLC (a developer of 3D and AR content) acquired the assets of PulpoAR for an undisclosed sum. The acquisition integrate PulpoAR with QReal and speeds up the growth, and increases capabilities as well market presence. PulpoAR is a Turkish augmented reality SaaS (software as a service) company offering artificial intelligence-based virtual try-on technology. Asia-Pacific was the largest region in the augmented reality software market in 2022. North America was the second largest region in the global augmented reality software market share. The regions covered in the global augmented reality software market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the augmented reality software market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The augmented reality software market includes revenues earned by entities by offering software, that can be used to provide an innovative human-machine interaction that overlays virtual components in a real-world environment. Augmented reality has many potential applications in different fields, such as training activities, entertainment and head-up display in car windscreens. Values in augmented reality software market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in t augmented reality software market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The augmented reality software market research report is one of a series of new reports from The Business Research Company that provides augmented reality software market statistics, including augmented reality software industry global market size, regional shares, competitors with a augmented reality software market share, detailed augmented reality software market segments, augmented reality software market trends and opportunities, and any further data you may need to thrive in the augmented reality software industry. This augmented reality software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Augmented reality (AR) is a digitally augmented representation of the real physical environment created by using digital visual components, music, or other sensory stimulation given via technology. The main type of augmented reality services are hardware and software. Augmented reality software works in conjunction with a variety of devices, including tablets, phones, headsets, and others. These integrating devices include sensors, digital projectors, and the software required to project computer-generated objects into the real world. The services are used for training, annual reports and augmented brochures, architectural projects/new construction, games, trade show environments by commercial, healthcare, automotive and other end users. The global augmented reality services market is segmented - 1) By Applications: Training, Annual reports and augmented brochures, Architectural projects/New construction, Games, Trade show environments 2) By Type: Hardware, Software 3) By End Use: Commercial, Healthcare, Automotive, Other End-Uses The global augmented reality services market size will grow from $92.7 billion in 2022 to $134.26 billion in 2023 at a compound annual growth rate (CAGR) of 44.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global augmented reality services is expected to grow to $499.39 billion in 2027 at a CAGR of 38.9%. The COVID-19 outbreak is enforcing companies to shift towards more advanced and virtual solutions in order to continue their businesses, which is predicted to act as a major driver for the growth of the augmented reality services market in the short-term. Increasing demand for augmented reality in various end-use industries post COVID-19 outbreak is expected to generate a higher demand for augmented reality services. For instance, according to Analytics Insights magazine published in April 2020, the demand for AR, VR, and other new-age technologies is escalating due to COVID-19. AR companies including Imaginate and Queppelin are recording a surge in AR, MR, and VR technology. The demand for AR services is also supported by the rising push for learning and development for remote demonstrations and training for employees and consumers. Major players in the augmented reality services market are Groove jones, Quytech, Craftars, WEAR, Next/Now, Apple, Microsoft, Niantic, Zappar, Augmented Reality Labs (Blippar), Lucyd, Magic Leap, Echo Interaction Group, Notion theory, Mobilab, AVRspot, Transition Technologies PSC, Innovecs, HQSoftware, INDE, Augment, Metagram, VironIT, Scanta, VR Vision Inc., 8ninths, Yeppar, Mutual Moblie, intellectsoft, Zco cooperation and CitrusBits. The various risk associated with the usage of AR products and services is expected to hinder the growth of the market during the forecast period. The risks include consumer privacy and data security, product liability and safety issues. Augmented reality collects abundant information from users leading to privacy and safety concerns. According to a survey report published by Perkins Coie LLP, an international law firm, the respondents expressed more concerns about various legal risks of augmented reality products and services, with consumer privacy and data security being the top option selected (44%), followed by health and safety issues and product liability (42%) and IP infringement (40%). Therefore, abundant risks linked with AR solutions are likely to hamper the AR services market growth of the augmented reality services market near future. The integration of blockchain technology is gaining significant popularity in the augmented reality services market. Blockchain technology is the Distributed Ledger Technology (DLT) in which digital assets are assigned with unique attributes using cryptography and are distributed on a decentralized and public ledger. Apart from digital currency application, blockchain technology performs several applications that augmented and virtual reality developers are focusing on such as it allows developers to create unique digital assets that users and other developers cannot copy, selling virtual real estate, tracking virtually represented data, and more. For instance, in April 2022, Metallika.Inc., a France-based blockchain-powered company for mineral mining services, announced the addition of blockchain technology to its mining operations. The Metallika team developed a mechanism that may run independently on the blockchain called the decentralized autonomous organization. It strictly abides by the regulations written into the smart contract. The chain of transaction blocks will contain a record of each financial transaction that takes place within the DAO as well as the smart contract's software rules. Thus, the incorporation of blockchain with augmented reality is expected to boost market growth during the forecast period. In May 2020, Unity Technologies, a US-based global creator and operator of interactive, real-time 3D (RT3D) content, acquired the Finger Food Advanced Technology Group for an undisclosed amount. The acquisition is expected to expand Unity's work beyond gaming as Finger Food will ensure the development and deployment of scalable RT3D solutions and services to various industries and enterprises. The acquisition is expected to grow Unity's business to additional industries that are ready to utilize RT3D technologies but lack the necessary infrastructure. Finger Food Advanced Technology group was founded in 2009 and is a Canada-based global custom technology company specializing in AI, IoT, AR/VR, blockchain, and robotics to create mobile, cloud, web, machine, and advanced-interface solutions. Asia-Pacifica was the largest region in the augmented reality services market in 2022. North America was the second largest region in the global augmented reality services market share. The regions covered in the global augmented reality services market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the augmented reality services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The augmented reality services market includes revenues earned by entities by providing augmented reality services that can be used to provide an innovative human-machine interaction that overlays virtual components on a real-world environment. Augmented reality has many potential applications in different fields, such as training activities, entertainment and head-up display in car windscreens. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The augmented reality services market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the augmented reality services market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The augmented reality services market research report is one of a series of new reports from The Business Research Company that provides augmented reality services market statistics, including augmented reality services industry global market size, regional shares, competitors with a augmented reality services market share, detailed augmented reality services market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality services industry. This augmented reality services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Augmented analytics refers to the application of technology like AI and machine learning to increase human curiosity and facilitate the preparation, analysis, and visualization of data for business users. Users discover insights more quickly by conversing with their data, while algorithms propose contextually relevant insights. Augmented analytics assists with data preparation, insight generation, and explanation that augments experts and data scientists with the automation of developing, managing, and deployment of data science machine learning and artificial intelligence models. The main component of augmented analytics are software and services. Software consists of advanced driven analytics applications such as artificial intelligence that provide advanced insights into business performance and market conditions which are used to make business decisions and strategies. The deployment types are on-premises and cloud. The services offered by augmented analytics are training and consulting, deployment and integration, support and maintenance which are used in large enterprises, small and medium-sized enterprises (SMEs). The verticals using augmented analytics includes banking, financial services, and insurance (BFSI), telecom and IT, retail and consumer goods, healthcare and life sciences and other verticals. The global augmented analytics market is segmented - 1) By Component: Software, Services 2) By Deployment Type: On-Premises, Cloud 3) By Services: Training And Consulting, Deployment And Integration, Support And Maintainance 4) By Organization Size: Large Enterprises, Small And Medium-Sized Enterprises (SMEs) 5) By Vertical: Banking, Financial Services, And Insurance (BFSI), Telecom And IT, Retail And Consumer Goods, Healthcare And Life sciences, Other Verticals The global augmented analytics market size will grow from $9.53 billion in 2022 to $11.35 billion in 2023 at a compound annual growth rate (CAGR) of 19.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the augmented analytics is expected to grow to $27.21 billion in 2027 at a CAGR of 24.4%. The increasing demand for the adoption of business intelligence (BI) tools is expected to propel the growth of the augmented analytics market. The adoption of business intelligence tools is used to simplify more frequent data-driven decision-making. It is used from the data scientists to employees on the front lines where the departments and teams will gain insights into the data, which helps to promote data democratization all over the organization. According to a survey report of over 5,000 organizations on the business intelligence market by Dresner Advisory Services, LLC, in June 2021, executive adoption of business intelligence is significantly high at 64%, followed by middle and line managers at 40%. Therefore, the increasing demand for the adoption of business intelligence (BI) tools drives the augmented analytics market growth. Major players in the augmented analytics market are Salesforce, SAP, IBM, Microsoft, Oracle, Tableau, MicroStrategy, SAS, Qlik, TIBCO Software, Sisense, Information Builders, Yellowfin, ThoughtSpot and Domo. Technology advancement is gaining popularity in the augmented analytics market. Major players in the augmented analytics market focus on innovative products to obtain an edge in the market against their competitors. For instance, In April 2022, India-based Smarten Augmented Analytics company announced the addition of sentiment analysis features and functionality to its cutting-edge augmented analytics solution. This addition provides businesses with tools for understanding what customers, stakeholders, and others think, allowing organizations to enhance their products and services. In October 2021, Qlik, a Sweden-based business analytics company announced the acquisition of Big Squid for an undisclosed amount. Through this deal, Qlik aims to expand its data and analytics team’s ability to used advanced augmented analytics capabilities such as key driver analysis, predictive analytics. Big Squid Inc., is a US-based Predictive Analytics software company offering augmented analytics. North America was the largest region in the augmented analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the augmented analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the augmented analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The augmented analytics market includes revenues earned by entities by providing tools and solutions that make it simpler for company users and executives to discover relevant information. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The augmented analytics market research report is one of a series of new reports from The Business Research Company that provides augmented analytics market statistics, including augmented analytics industry global market size, regional shares, competitors with a augmented analytics market share, detailed augmented analytics market segments, market trends and opportunities, and any further data you may need to thrive in the augmented analytics industry. This augmented analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The virtual mirror refers to a technology that is used in retail stores for customers to try their dresses, tops, and other apparel on their virtual avatars in the mirror. It uses augmented reality technology to show the user how the outfit would look on them without having to try it on physically. It displays the outfit and uses motion rendering technology to let the spectator see the appearance in a variety of motions and lighting conditions (for both day and night looks). The main types of virtual mirror markets are software, hardware, and services. Software refers to the computer program and forms an integral part of virtual mirrors, as it forms the programming behind the functioning of these mirrors. Software provides algorithms for the working of virtual mirrors, like the face alignment algorithm, and programming like the tracking algorithm engine. The various technologies include 3D body scanning, photo accurate VFR, 3D augmented reality, and virtual reality, which are used in retail and other industries. The various deployment modes are cloud and on-premises. The global virtual mirror market is segmented - 1) By Component: Software, Hardware, Services 2) By Deployment Mode: Cloud, On-Premises 3) By Technology: 3D Body Scanning, Photo Accurate VFR, 3D Augmented Reality and Virtual Reality 4) By Industry: Retail, Other Industries The global virtual mirror market size will grow from $7.6 billion in 2022 to $9.4 billion in 2023 at a compound annual growth rate (CAGR) of 23.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the virtual mirror is expected to grow to $20.99 billion in 2027 at a CAGR of 22.2%. The increase in online shopping activities is expected to propel the growth of the virtual mirror market going forward. Online shopping refers to a form of electronic commerce that allows consumers to directly buy goods or services from a seller over the Internet using the Web. Virtual mirrors are available on mobile phone applications that help users modify the appearance of their hairstyle, make-up, or accessories. The technology is also used in online shopping and in-store shopping to show people how an item or accessory might look on them. For instance, according to the Indian Brand Equity Foundation, an India-based export promotion agency, Indian e-commerce has increased by 4% for the year 2020, which was $3.95 billion, and is expected to increase by 8% to USD 26.93 billion by the year 2025. Additionally, according to Forbes, a US-based business magazine, in 2021, online shopping in the US increased by 14.2% for the year, which is $870 billion when compared with the year 2020. E-commerce represented 13.2% of all retail sales in the US in 2021. Therefore, an increase in online shopping activities is driving the virtual mirror market growth. Major players in the virtual mirror market are INDE LLC, SenseMi, Terawe Corp., Textronics., Virtooal, ICON Multimedia SL, Cisco Systems Inc., Fitnect Interactive, Metail Limited, MemoMi Labs, Zugara, My Size Inc., Virtusize Co. Ltd., DigitalDM, and ViuBox. New product innovations have emerged as the key trend gaining popularity in the virtual mirror market. Major companies operating in the virtual mirror sector are focused on launching new products to sustain their position in the market. For instance, in June 2020, MySizeID, an Israel-based company that develops and creates smartphone measurement solutions, launched SWEET FIT, a virtual fitting mirror that uses augmented reality technology to scan a person’s figure and display a virtual outfit according to the available sizes that fit the customer. With the help of this technology, shoppers can select the appropriate apparel size for a specific brand based on real-time body measurements. SWEET FIT is currently available in French fashion stores. In September 2021, JINS Holdings, a Japan-based manufacturer of eyewear and related accessories, acquired FittingBox for an undisclosed amount. The acquisition will help JINS provide consumers with a virtual try-on service, which will boost their e-commerce presence. FittingBox is a France-based digital eyewear company intended to provide assistance to users in trying on glasses in augmented reality, enabling them to find frames that suit their body type and style. North America was the largest region in the virtual mirror market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual mirror market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the virtual mirror market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The virtual mirror market consists of revenues earned by entities by providing virtual payment terminal software including mobile application and firmware. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The virtual mirror market research report is one of a series of new reports from The Business Research Company that provides virtual mirror market statistics, including virtual mirror industry global market size, regional shares, competitors with a virtual mirror market share, detailed virtual mirror market segments, market trends and opportunities, and any further data you may need to thrive in the virtual mirror industry. This virtual mirror market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Image recognition is a machine or software's ability to identify an image's contents. The contents can be objects, places, persons, and so on. The image recognition technology can be paired with built-in cameras to perform desired activities. These are used to perform machine-based visual tasks such as labeling the content of images with meta-tags, performing image search, remotely guiding robots or self-driving cars, and so on. The main techniques of image recognition are QR/ barcode recognition, object recognition, facial recognition, pattern recognition, and optical character recognition. The QR/barcode recognition are used for tracking and storing product information in supply chains. A QR code is a type of code that stores information as a series of pixels in a square-shaped grid and can be read by digital devices easily. The image recognition is deployed on cloud and on-premises using image recognition hardware, software, and service. The image recognition is applied in augmented reality, scanning and imaging, security and surveillance, marketing and advertising, and image search. The image recognition is used by retail and e-commerce, media and entertainment, BFSI, automobile and transportation, IT and telecom, government, healthcare, and other verticals. The global image recognition market is segmented - 1) By Technique: QR/ Barcode Recognition, Object Recognition, Facial Recognition, Pattern Recognition, Optical Character Recognition 2) By Deployment: Cloud, On-Premises 3) By Component: Hardware, Software, Service 4) By Application: Augmented Reality, Scanning And Imaging, Security And Surveillance, Marketing And Advertising, Image Search 5) By Vertical: Retail And E-commerce, Media And Entertainment, BFSI, Automobile And Transportation, IT And Telecom, Government, Healthcare, Other Verticals The global image recognition market size will grow from $40.44 billion in 2022 to $47.52 billion in 2023 at a compound annual growth rate (CAGR) of 17.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the image recognition is expected to grow to $91.58 billion in 2027 at a CAGR of 17.8%. The increasing demand for security applications and products enabled with image recognition functions is driving the image recognition market forward. Security applications of image recognition include facial recognition services. Facial recognition is the use of image recognition technology to identify people in images. Facial recognition has increased due to the rise in terrorist acts, cyberattacks, and identity theft worldwide. For instance, in 2020, according to a report by the U.S. Government Accountability Office, a department of the U.S. government, out of 24 surveyed agencies, 18 were using facial recognition technology for security purposes and 10 agencies were planning to expand their use of FRT throughout 2023. As a result, the growing demand for security applications enabled with image recognition is propelling the image recognition market forward. Major players in the image recognition market are Attrasoft Inc., Google LLC, Catchoom Technologies S.L., Hitachi Ltd., Honeywell International Inc., LTU Technologies, NEC Corporation, Qualcomm Technologies Inc., Slyce Acquisition Inc., Wikitude GmbH, Huawei Technologies Co. Ltd., Toshiba Corporation, Oracle Corporation, Partium.io, INTEL CORPORATION, Ricoh innovations Ltd., Clarifai Inc., and Deepomatic. Technological advancements are a key trend gaining popularity in the image recognition market. Major companies in the image recognition market are introducing new technologies such as augmented reality to sustain the market. The fusion of digital data with the user's surroundings in real time is known as augmented reality (AR). AR users encounter a real-world environment with created perceptual information superimposed on top of it using visual, audio, or other sensory data onto the physical world. For instance, in November 2021, Qualcomm, a US-based semiconductor company, introduced Snapdragon Spaces XR Developer Platform, an augmented reality (AR) developer kit designed to enable the expansion of existing apps and the creation of new ones that take advantage of AR devices. As a result of Snapdragon Spaces platform, developers will have the tools to create headworn AR experiences that are able to sense and intelligently interact with the user and adapt to their physical indoor environments. Few of the marquee environmental understanding features includes spatial mapping and meshing, occlusion, plane detection, object and image recognition and tracking, and other features. With the integration of image recognition and SLAM technology, the company is developing the technology considerably further to enable full augmented reality rendering via a web browser, which was previously only feasible on native apps. In July 2021, FORM, a US-based integrated task management and image recognition company, acquired ShelfWise for an undisclosed amount. The acquisition would enable FORM to create an end-to-end platform for making frontline work even easier for enterprise teams across various sectors. ShelfWise is a US-based image recognition platform to recognize products and prices on retail shelves. North America was the largest region in the image recognition market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the image recognition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the image recognition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The image recognition market includes revenues earned by entities by providing code recognition, digital image processing, and sensors. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The image recognition market research report is one of a series of new reports from The Business Research Company that provides image recognition market statistics, including image recognition industry global market size, regional shares, competitors with an image recognition market share, detailed image recognition market segments, market trends and opportunities, and any further data you may need to thrive in the image recognition industry. This image recognition market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.