Augmented Reality Software and Services Market Size 2022 And Growth Analysis

Augmented Reality Software and Services Global Market Report 2022 – By Software Function (Remote Collaboration, Workflow Optimization, Visualization, Documentation, 3D Modelling, Navigation), By Vertical (Aerospace & Defense, Medical, Commercial, Oil & Gas, Mining, Telecom, IT/Data Centers, Enterprise, Consumer), By End-User Type (Commercial, Consumer) – Market Size, Trends, And Global Forecast 2022-2026

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The augmented reality (AR) software and services market consists of sales of augmented reality software and services by entities that provide augmented reality software to consumers. Augmented reality is the integration of digital information with the user's real time environment.

The main software function of augmented reality software and services are remote collaboration, workflow optimization, visualization, documentation, 3d modelling and navigation. Workflow optimization is the process of improving an existing workflow by lowering operating costs, increasing work efficiency, adding new functions to an existing workflow, reducing the time required to complete the task at hand, and other factors to ensure the workflow runs as efficiently as possible. The augmented reality software and services are used in verticals such as aerospace and defense, medical, commercial, oil and gas, mining, telecom, IT/data centers, enterprise and consumer by commercial and consumer end users.

The global augmented reality software and services market size is expected to grow from $7.12 billion in 2021 to $11.45 billion in 2022 at a compound annual growth rate (CAGR) of 60.8%. The change in the augmented reality software and services market growth trend is mainly due to the companies stabilizing their output after catering to the demand that grew exponentially during the COVID-19 pandemic in 2021. The augmented reality software and services market is expected to reach $71.17 billion in 2026 at a CAGR of 57.9%.

Augmented reality (AR) is increasingly used in various fields such as amusements, retail, entertainment, and medicine. In medicine, the practice of using AR software for surgery, and diagnosis has increased in recent years as it improves precision during operations, reduces medical errors, and gives doctors and patients a better understanding of complex medical problems. For instance, the surgeons and doctors at the Imperial College and St. Mary’s Hospital in London, have started practicing this method by using Microsoft’s HoloLens AR glasses during reconstructive surgery on patients who have suffered severe injuries. Earlier, handheld scanners were used to locate major blood vessels near the wound, making the surgery difficult. Increase in use of AR in various fields drives the augmented reality software and services market.

Privacy and security concerns pose significant challenges to the augmented reality software and services market. Lack of specific regulation that defining the limitations of augmented reality environment poses serious threat to privacy in the AR environment. AR portals depend on web browsers that can expose the data used by AR software and services and can be attacked by third party easily. Privacy and security of personal information are very crucial and can have very serious implications if not protected. For example, a hacker can manipulate a navigation system to show the driver a false computer-generated speed limit signage or a wrong road route. A person’s geolocation or field of view can be compromised and broadcasted to anyone causing danger to the user. This threat limits the growth of augmented reality software and services market.

The combination of AI (Artificial Intelligence) and AR has immense opportunities in augmented reality software and services going forward. AI is the development of the system that has the ability to perform tasks requiring human intelligence. AI enables capabilities like real-world object tagging, enabling an AR system to predict the appropriate interface for a person in a given virtual environment, and enhances AR to create a multidimensional and responsive virtual experience that can bring in new levels of insight and creativity. Filters in Instagram and Snapchat are some examples of AI and AR working together. Similarly, in 2020, NexTech AR solutions announced the launch of a new collaborative streaming solution with AI and AR enhancements that integrates virtual experience platforms and SaaS offerings. This trend will significantly contribute to the growth of the augmented reality software and services market.

In September 2021, Qualcomm, a US-based multinational corporation semiconductor provider acquired Wikitude GmbH for an undisclosed amount. This acquisition is to meet certain technology needs, to obtain development resources or expand opportunities for technologies, and to support the design and introduction of new products and services. Wikitude GmbH is a US-based company leading mobile augmented reality technology provider.

Major players in the augmented reality software and services market are Wikitude GmbH, Daqri, Zugara, Upskill, Aurasma, Augmate Corporation, PTC Inc., Catchoom Technologies, Ubimax GmbH, Marxent Labs, Inglobe Technologies, Qualcomm, HP, Total Immersion, Atheer, Inc., Mozilla, Google, Pixar, Facebook, Amazon, IKEA, BMW, Pristine Inc., Infinity Augmented Reality, Jbknowledge, Inc., Magic Leap, Inc., Mortar Studios and Viewar GmbH.

The regions covered in the augmented reality software and services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the augmented reality market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The global augmented reality software and services market is segmented -

1) By Software Function: Remote Collaboration, Workflow Optimization, Visualization, Documentation, 3D Modelling, Navigation, Others

2) By Vertical: Aerospace and Defense, Medical, Commercial, Oil and Gas, Mining, Telecom, IT/Data Centers, Enterprise, Consumer, Others

3) By End-User Type: Commercial, Consumer

The major players in the global augmented reality software and services market are Wikitude GmbH, Daqri, Zugara, Upskill abd Aurasma.

Table Of Contents

1. Executive Summary

2. Augmented Reality Software and Services Market Characteristics

3. Augmented Reality Software and Services Market Size And Growth

3.1. Global Augmented Reality Software and Services Historic Market, 2016 - 2021, $ Billion

3.1.1. Drivers Of The Market

3.1.2. Restraints On The Market

3.2. Global Augmented Reality Software and Services Forecast Market, 2021-2026F, 2031F, $ Billion

3.2.1. Drivers Of The Market

3.2.2. Restraints On the Market

4. Augmented Reality Software and Services Market Segmentation

4.1. Global Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Remote Collaboration

Workflow Optimization

Visualization

Documentation

3D Modelling

Navigation

Others

4.2. Global Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Aerospace & Defense

Medical

Commercial

Oil & Gas

Mining

Telecom

IT/Data Centers

Enterprise

Consumer

Others

4.3. Global Augmented Reality Software and Services Market, Segmentation By End-User Type, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Commercial

Consumer

5. Augmented Reality Software and Services Market Regional And Country Analysis

5.1. Global Augmented Reality Software and Services Market, Split By Region, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

5.2. Global Augmented Reality Software and Services Market, Split By Country, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

6. Asia-Pacific Augmented Reality Software and Services Market

6.1. Asia-Pacific Augmented Reality Software and Services Market Overview

6.2. Asia-Pacific Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

6.3. Asia-Pacific Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

7. China Augmented Reality Software and Services Market

7.1. China Augmented Reality Software and Services Market Overview

7.2. China Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F,$ Billion

7.3. China Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F,$ Billion

8. India Augmented Reality Software and Services Market

8.1. India Augmented Reality Software and Services Market Overview

8.2. India Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

8.3. India Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

9. Japan Augmented Reality Software and Services Market

9.1. Japan Augmented Reality Software and Services Market Overview

9.2. Japan Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

9.3. Japan Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

10. Australia Augmented Reality Software and Services Market

10.1. Australia Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

10.2. Australia Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

11. Indonesia Augmented Reality Software and Services Market

11.1. Indonesia Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

11.2. Indonesia Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

12. South Korea Augmented Reality Software and Services Market

12.1. South Korea Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

12.2. South Korea Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

13. Western Europe Augmented Reality Software and Services Market

13.1. Western Europe Augmented Reality Software and Services Market Overview

13.2. Western Europe Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

13.3. Western Europe Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

14. UK Augmented Reality Software and Services Market

14.1. UK Augmented Reality Software and Services Market Overview

14.2. UK Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

14.3. UK Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

15. Germany Augmented Reality Software and Services Market

15.1. Germany Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

15.2. Germany Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

16. France Augmented Reality Software and Services Market

16.4. France Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

16.5. France Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

17. Eastern Europe Augmented Reality Software and Services Market

17.1. Eastern Europe Augmented Reality Software and Services Market Overview

17.2. Eastern Europe Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

17.3. Eastern Europe Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

18. Russia Augmented Reality Software and Services Market

18.1. Russia Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

18.2. Russia Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

19. North America Augmented Reality Software and Services Market

19.1. North America Augmented Reality Software and Services Market Overview

19.2. North America Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

19.3. North America Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

20. USA Augmented Reality Software and Services Market

20.1. USA Augmented Reality Software and Services Market Overview

20.2. USA Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

20.3. USA Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

21. South America Augmented Reality Software and Services Market

21.1. South America Augmented Reality Software and Services Market Overview

21.2. South America Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

21.3. South America Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

22. Brazil Augmented Reality Software and Services Market

22.1. Brazil Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

22.2. Brazil Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

23. Middle East Augmented Reality Software and Services Market

23.1. Middle East Augmented Reality Software and Services Market Overview

23.2. Middle East Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

23.3. Middle East Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

24. Africa Augmented Reality Software and Services Market

24.1. Africa Augmented Reality Software and Services Market Overview

24.2. Africa Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

24.3. Africa Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

25. Augmented Reality Software and Services Market Competitive Landscape And Company Profiles

25.1. Augmented Reality Software and Services Market Competitive Landscape

25.2. Augmented Reality Software and Services Market Company Profiles

25.2.1. Wikitude GmbH

25.2.1.1. Overview

25.2.1.2. Products and Services

25.2.1.3. Strategy

25.2.1.4. Financial Performance

25.2.2. Daqri

25.2.2.1. Overview

25.2.2.2. Products and Services

25.2.2.3. Strategy

25.2.2.4. Financial Performance

25.2.3. Zugara

25.2.3.1. Overview

25.2.3.2. Products and Services

25.2.3.3. Strategy

25.2.3.4. Financial Performance

25.2.4. Upskill

25.2.4.1. Overview

25.2.4.2. Products and Services

25.2.4.3. Strategy

25.2.4.4. Financial Performance

25.2.5. Aurasma

25.2.5.1. Overview

25.2.5.2. Products and Services

25.2.5.3. Strategy

25.2.5.4. Financial Performance

26. Key Mergers And Acquisitions In The Augmented Reality Software and Services Market

27. Augmented Reality Software and Services Market Trends And Strategies

28. Augmented Reality Software and Services Market Future Outlook and Potential Analysis

29. Appendix

29.1. Abbreviations

29.2. Currencies

29.3. Research Inquiries

29.4. The Business Research Company

29.5. Copyright And Disclaimer

List Of Tables

Table 1: Global Historic Market Growth, 2016-2021, $ Billion

Table 2: Global Forecast Market Growth, 2021-2026, 2031F, $ Billion

Table 3: Global Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 4: Global Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 5: Global Augmented Reality Software and Services Market, Segmentation By End-User Type, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 6: Global Augmented Reality Software and Services Market, Split By Region, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 7: Global Augmented Reality Software and Services Market, Split By Country, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 8: Asia-Pacific, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 9: Asia-Pacific, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 10: China, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 11: China, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 12: India, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 13: India, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 14: Japan, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 15: Japan, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 16: Australia, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 17: Australia, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 18: Indonesia, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 19: Indonesia, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 20: South Korea, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 21: South Korea, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 22: Western Europe, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 23: Western Europe, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 24: UK, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 25: UK, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 26: Germany, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 27: Germany, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 28: France, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 29: France, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 30: Eastern Europe, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 31: Eastern Europe, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 32: Russia, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 33: Russia, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 34: North America, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 35: North America, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 36: USA, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 37: USA, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 38: South America, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 39: South America, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 40: Brazil, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 41: Brazil, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 42: Middle East, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 43: Middle East, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 44: Africa, Augmented Reality Software and Services Market, Segmentation By Software Function, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 45: Africa, Augmented Reality Software and Services Market, Segmentation By Vertical, Historic and Forecast, 2016-2021, 2026, 2031F, $ Billion

Table 46: Wikitude GmbH Financial Performance

Table 47: Daqri Financial Performance

Table 48: Zugara Financial Performance

Table 49: Upskill Financial Performance

Table 50: Aurasma Financial Performance

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