Global Augmented Reality Software and Services Market

Business Processes Outsourcing Market Definition

The business processes outsourcing (BPO) market consists of sales of BPO services by entities (organizations, sole traders and partnerships) that provide BPO services. These services include (CRM) customer relationship management, HRO (human resource outsourcing), KPO (knowledge process outsourcing), data entry outsourcing, healthcare BPO, financial services outsourcing, engineering services outsourcing and other BPO services. BPO services providers may use their own software or buy from external vendors to provide service to their customers. This market excludes sales of BPO software products required to offer BPO services. Business processes outsourcing is the process of subcontracting business-related operations to third-party vendors or services providers.

Video Game Software Market Definition

The video game software market consists of sales of video game software and related services by entities (organizations, sole traders and partnerships) that produce video game software, including businesses that are involved in design, documentation, installation and support services, production, and distribution of video games. Companies in this industry undertake operations such as the design, development, publication, distribution, and monetization of video game software on various platforms including PC, browser, smart phone, tablet, and console. A video game is a computerized game that can be played on devices such as personal computers (PCs), mobile phones or gaming consoles. Video games are generally categorized into computer games (PC games), browser games, mobile games and console games.

Browser Games Market Definition

The browser games market consists of sales of browser games and related services by entities (organizations, sole traders and partnerships) that produce browser games that can be played on smartphones, tablets, PCs, and TVs. Online games or browser games refer to games, which are played over the internet. Browser games range from plain text games to games that combine complex graphics and virtual worlds populated simultaneously by several players. These games do not require any client-side software to be installed. They rely solely on the web browser and sometimes on a common plug-in such as Java or Flash. Companies in this industry undertake operations such as the design, development, publication, distribution, and monetization of browser games on various platforms including PC, smart phone, and tablet. The market includes goods and services traded between entities or sold to end consumers.

5G Infrastructure Equipment Market Definition

The 5G infrastructure equipment market consists of sales of 5G infrastructure equipment and related services by entities (organizations, sole traders and partnerships) that manufacture 5G network hardware or network communication devices supporting 5G technology that is used for telecommunications including wireless communication networks, and broadcasting through 5G networks. 5G is the 5th generation telecommunication standard that provides high speed, reduced or zero latency, wider bandwidth, and improved connectivity. The network speed of 5G technology exceeds wired network speeds and offers very low latency (about 1 millisecond (ms) or lower). These features are useful for applications requiring real-time feedback.

The cloud services market consists of sales of cloud services services by entities (organizations, sole traders and partnerships) that provide cloud services or the delivery of information technology resources and applications on-demand through an Internet platform. Companies in the cloud services industry provide access to servers, storage, databases and a broad set of application services managed by a hardware networking. This market includes sales of storage servers which are used to store, access, secure and manage digital data, files and services.

The internet of things (IoT) services market consists of the sales of IoT as services and their related products. Business entities act as a support to the end-user companies by providing professional and managed services such as network management, data management platforms, infrastructure, and deployment of the IoT technology for making them automated and smarter. Internet of things (IoT) services are delivered by the IoT service providers who provide consulting, security, and analytics services as per the requirement of the business. The global IoT services market is expected to decline from $143.48 billion in 2019 to $139.36 billion in 2020 at a compounded annual growth rate (CAGR) of -2.87%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities that eventually led to a slowdown in the economy. The market is then expected to recover and reach $260.41 billion in 2023 at a CAGR of 23.17%. North America was the largest region in the IoT services market in 2019. The IoT services market covered in this report is segmented by type into professional services, managed services and by vertical into manufacturing, retail, IT & telecom, transportation & logistics, utilities, healthcare, energy, others. An increase in the internet of things use cases is expected to drive the IoT service market. IoT use cases are the areas where IoT can be used for automating the process and increasing productivity. Over the years IoT has found its use in many areas such as manufacturing, farming, smartwatches, smart cities, transportation, and other fields, which has increased the need for IoT services that provide support by delivering services such as consulting, data management, network management, security services, and others. For instance, Telit, a leading IoT enabler, provides an IoT security system that helps users to control and monitor the surveillance along with collecting data and analyzing it to improve the security of buildings, turning them into smart buildings. The IoT use cases eventually increase the demand for IoT services and are expected to drive market growth. Low enterprise adoption is expected to hinder the IoT services market. Even though IoT has found it useful in many vertical industries, the enterprise adoption is low due to many factors such as little or no awareness, the involvement of more humans in the operating system gives a less or no room for automation and most importantly due to security concerns regarding the data. According to the Omida data survey, only 29% of enterprises have adopted IoT solutions into their business or enterprises in 2019. Low enterprise adoption thereby restrains the IoT services market. Edge or cloud computing is enhancing the deployment of workload on IoT devices. Edge or cloud computing is a solution that facilitates data processing and data storage in the cloud. For instance, Microsoft recently released its Azure IoT Edge, a managed service built on Azure IoT Hub that deploys the workloads like artificial intelligence, third party services, or own business logic on cloud and runs the workload on IoT edge device. Edge devices spend less time communicating with the cloud and react quickly to changes and operate reliably. Amazon provides two IoT software FreeRTOS and AWS IoT Greengrass, AWS IoT Greengrass extends AWS to the edge devices and they can act locally by generating the data and FreeRTOS is open source and operating system used for microcontrollers that makes low power edge devices easy to secure, deploy and manage. In June 2019, Accenture, an Ireland-based leading global professional service provider that provides strategy, digital, and technology services, had acquired Deja vu Security for an undisclosed amount. The acquisition is expected to help Accenture in enhancing the security of connected IoT devices and also for combating a threat of $5.2 trillion to enterprises worldwide. Deja vu Security is a leading security provider that specializes in designing security and testing of enterprise software platforms and IoT Technologies.

The database software market consists of sales of database software which are used to develop, modify and maintain database records and files. This software enables users to store data in the form of tables, fields and columns and recover them directly and/or through programmatic access. Database software is used for several reasons ranging from compiling client lists, maintaining bookkeeping tasks to running online web site. The global database software market is expected to decline from $149.2 billion in 2019 to $146.6 billion in 2020 at a compound annual growth rate (CAGR) of -1.7%. The decline is mainly due to economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is then expected to recover and grow at a CAGR of 12% from 2021 and reach $201.2 billion in 2023. Increase in the amount of data generated by industries in their regular operations and integration of technologies including Internet of Things (IoT) in the process are expected to benefit the forecast period as it rises the need of using database software to handle vast amount of data with confidentiality, integrity, and availability. In addition, the introduction of customer-interface applications and the implementation of cloud computing technologies in industries including small scale enterprises have also increased the demand for database software. For example, companies including Coca-Cola has invested in FileMaker, a custom database software to deal with its large amount of data in a more efficient way. The use of FileMaker enables managers to analyze reports to get a glimpse of what is happening company-wide in-real time. The increasing number of laws are expected to limit the growth of companies in the database software market during the forecast period. The laws include the Intellectual property (IPR) Act regime which restricts the expansion of software companies from developing countries expanding overseas and the law for software development in a number of countries do not permit the commercial distribution of any Open Source Software (OSS). The industry is also required to adhere to the new changes being made in EU`s GDPR (European Union`s General Data Protection Regulation) law which is effective since May, 25, 2018. For instance, around 60% of tech companies are not ready to comply with the EU GDPR according to a recent study as it restricts innovation in their products. One of the major trends gaining traction in the database software industry is the use of Hybrid Transactional and Analytical Processing Systems (HTAP) to reduce the data processing time. HTAP is an in-memory database which allows user to store data without compromising transactions or analytical workloads and to perform online transaction processing and online analytical processing without duplicating data. This helps to reduce data processing and data retrieval time and also helps in real-time decision making. HTAP performs online-analysis simultaneously with data processing. IN 2016, IBM released IBM DB2 12, a HTAP platform that has in-memory capabilities and boosts real-time analytic processing 100 times over the previous versions. The EU’s General Data Protection Regulation (GDPR) break the split of regulations for the security of transactions in the European Union (EU). GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. This regulation came into effect in May, 2018. The regulation mandates the implementation of data protection practices and any breach in this context could be fined upto €20 million (1.1217 US-Dollar), or 4 percent of global annual turnover. Patent laws are applicable to the database software so as to enable the companies to effectively protect and leverage the commercial value of their innovations. For example, regulations related to protecting innovations in the field of software through patent rights has compiled IBM to apply for a patent of a database management system which uses block chain database technology. In January 2019, Microsoft acquired Citus Data for an undisclosed amount. The acquisition of Citus is expected to enhance and scale Microsoft’s capabilities in high-performance PostgreSQL databases. It also helps to improve performance scale for application developers as Citus is an open source extension to PostgreSQL that modifies PostgreSQL into a distributed database. Citus Data is a developer and distributor of database products. It focuses on open source PostgreSQL and on enhancing the performance of the enterprises by providing a horizontal scalable database. Citus Data was established in 2010 and is headquartered in San Francisco, California, USA.

The augmented reality (AR) services market consists of sales of augmented reality services. Augmented Reality is an integration of digital information with a real-time environment. AR services include services for the applications of training, preparation of annual reports and augmented brochures, architectural projects/ new construction, games, trade show environments, marketing campaigns, medical uses, data visualization, entertainment, and location-based education. The global augmented reality services market is expected grow from $48.92 billion in 2020 to $67.63 billion in 2021 at a compound annual growth rate (CAGR) of 38.2%. The growth is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $291.96 billion in 2025 at a CAGR of 44%. The augmented reality services market covered in this report is segmented by applications into training; annual reports and augmented brochures; architectural projects/new construction; games; trade show environments. The COVID-19 outbreak is enforcing companies to shift towards more advanced and virtual solutions in order to continue their businesses, which is predicted to act as a major driver for the growth of the augmented reality (AR) services market in the short-term. Increasing demand for augmented reality in various end-use industries post COVID-19 outbreak is expected to generate a higher demand for augmented reality services. For instance, according to Analytics Insights magazine published in April 2020, the demand for AR, VR, and other new-age technologies is escalating due to COVID-19. AR companies including Imaginate and Queppelin are recording a surge in AR, MR, and VR technology. The demand for AR services is also supported by the rising push for learning and development for remote demonstrations and training for employees and consumers. The various risk associated with the usage of AR products and services is expected to hinder the growth of the market during the forecast period. The risks include consumer privacy and data security, product liability and safety issues. Augmented reality collects abundant information from users leading to privacy and safety concerns. According to a survey report published by Perkins Coie LLP, an international law firm, the respondents expressed more concerns about various legal risks of augmented reality products and services, with consumer privacy and data security being the top option selected (44%), followed by health and safety issues and product liability (42%) and IP infringement (40%). Therefore, abundant risks linked with AR solutions are likely to hamper the AR services market growth in the near future. The integration of blockchain technology is gaining significant popularity in the augmented reality services market. Blockchain technology is the Distributed Ledger Technology (DLT) in which digital assets are assigned with unique attributes using cryptography and are distributed on a decentralized and public ledger. Apart from digital currency application, blockchain technology performs several applications that augmented and virtual reality developers are focusing on such as it allows developers to create unique digital assets that users and other developers cannot copy, selling virtual real estate, tracking virtually represented data, and more. In 2019, Terra Virtua, an augmented reality entertainment platform and Worldwide Asset exchange announced that users can interact with the millions of digital collectibles trading through the WAX Blockchain in augmented reality. The incorporation of WAX into Terra Virtua brings together the strength of WAX blockchain and services for a secure and interactive social platform to buy, sell, view, and trade virtual collectibles. Thus, the incorporation of blockchain with augmented reality is expected to boost market growth during the forecast period. In May 2020, Unity Technologies, a US-based global creator and operator of interactive, real-time 3D (RT3D) content, acquired the Finger Food Advanced Technology Group for an undisclosed amount. The acquisition is expected to expand Unity's work beyond gaming as Finger Food will ensure the development and deployment of scalable RT3D solutions and services to various industries and enterprises. The acquisition is expected to grow Unity's business to additional industries that are ready to utilize RT3D technologies but lack the necessary infrastructure. Finger Food Advanced Technology group was founded in 2009 and is a Canada-based global custom technology company specializing in AI, IoT, AR/VR, blockchain, and robotics to create mobile, cloud, web, machine, and advanced-interface solutions. The major players covered in the global augmented reality services market are Groove jones, Quytech, Craftars, WEAR, Next/Now, Apple, Microsoft, Niantic, Zappar, Augmented Reality Labs (Blippar), Lucyd, Magic Leap, Echo Interaction Group, Notion theory, Mobilab, AVRspot, Transition Technologies PSC, Innovecs, HQSoftware, INDE, Augment, Metagram, VironIT, Scanta, VR Vision Inc, 8ninths, Yeppar, Mutual Moblie, intellectsoft, Zco Corporation, CitrusBits. The countries covered in the global augmented reality services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The regions covered in the global AR services market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global augmented reality services market is segmented - 1) By Applications: Training, Annual Reports and Augmented Brochures, Architectural Projects/New Construction, Games, Trade Show Environments 2) By Type: Hardware, Software 3) By End Use: Commercial, Healthcare, Automotive, Other