The bars and cafés industry offers alcoholic and non-alcoholic beverages and limited food services for immediate on-premise consumption. This industry includes bars, taverns, pubs, night clubs and lounges but does not include civic or social association bars, beer, wine and liquor stores and restaurants and nightclubs that do not serve alcoholic beverages.
South America was the largest region in the bars and cafes market in 2017, accounting for 33% market share. This was mainly due high disposable income in this region leading to increased spending on bars and cafes. Specialist coffee shops and bars also drove the bars and cafés market in the region. Asia Pacific was the second largest region accounting for 22% market share. Eastern Europe was smallest region accounting for 1% market share.
Technological advances are enabling beverage serving companies to deliver customized, convenient, fast and adaptable services. Cafes around the world are investing in WiFi-enabled coffee makers that can brew coffee according to the user’s specific individual taste. Selfiii International, a Malaysian company, developed a printer that can print selfies of customers onto their coffee, making the coffee experience more personal, thereby increasing sales . Bars, taverns and nightclubs are also increasingly offering technology-driven solutions and services. They are innovating the way customers order and pay for food and drinks by introducing self-ordering touchscreen kiosks, mobile apps for customizable orders and quick payment, digital entertainment such as gaming and graffiti and charity donation solutions such as LivnGiv that directly donate 20% of the consumer’s bill for charity.
Companies Covered: Starbucks, Whitbread PLC, Lavazza, Buffallo Wild Wings, Dunkin' Brands
Market segments Included: Snack and Nonalcoholic Beverage Bars; Drinking Places (Alcoholic Beverages)
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