Global Billboard And Outdoor Advertising Market

Digital Advertising Market Definition

The digital advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media. Only goods and services traded between entities or sold to end consumers are included. Digital advertising delivers promotional content to users through various online and digital channels such as social media, email, search engines, mobile apps, affiliate programs and websites to show advertisements and messages to audiences. Digital advertising allows companies to reach the right people with the right message at the right time, thus generating a better return on investment.

Legal Services Market Definition

The legal services market consists of sales of law-related services and related goods by entities (organizations, sole traders and partnerships) that advise clients (individuals, businesses or other entities) about their legal rights and responsibilities, and represent clients in civil or criminal cases, business transactions and other matters, in which legal advice and other assistance is sought. Legal services providers undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or a team is responsible for the delivery of services to the client.

Environmental Consulting Services Market Definition

The environmental consulting services (ECS) market consists of the sales of ECS goods and services by entities (organizations, sole traders and partnerships) that provide advice, assistance, and action plans to organizations and governments to manage the environment. The market includes the prevention of environmental contamination, toxic substances, security consulting, waste management, and pollution control, and ecological restoration. Environmental consulting services undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client.

Design Services Market Characteristics

The design services market consists of sales of design services such as interior, industrial, graphic and fashion design services, and related goods by entities (organizations, sole traders and partnerships) that plan, design and administer design projects according to the client’s specifications. Design service is the process of providing a plan or drawing of an object to clients to show the look and function or workings of a building, garment, or other object before it is made. Design service providers undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or a team is responsible for the delivery of services to the client.

Surveying And Mapping Market Definition

The surveying and mapping market consists of sales of surveying and mapping services by entities that provide surveying and mapping services. Surveying and mapping involve measurement of the earth’s surface including the sea floor, layout and measurement of project facilities, and preparation of maps.

The radio advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities on the radio. Only goods and services traded between entities or sold to end consumers are included. The global radio market is expected to grow from $17.41 billion in 2020 to $18.47 billion in 2021 at a compound annual growth rate (CAGR) of 6.1%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $20.32 billion in 2025 at a CAGR of 2.4%. The radio advertising market covered in this report is segmented by type into traditional radio advertising; terrestrial radio broadcast advertising; terrestrial radio online advertising; satellite radio advertising and by industry application into BFSI; consumer goods and retail; government and public sector; IT and telecom; healthcare; media and entertainment. Cost-effective routes of advertisement for big and small companies are expected to drive the demand for the radio advertising market. Although newer advertising platforms such as the internet and other digital media are gaining traction in the advertising market, radio still represents a powerful advertising medium due to its high cost-effectiveness. For smaller markets, companies spend about $900 a week for a 30-second ad schedule and around $8,000 a week in bigger markets such as Sydney. On average, companies pay around $20 to reach 1,000 listeners during peak times of the day and close to $10 or $15 during off-peak hours. Therefore, the cost-effective routes of advertisement are predicted to fuel the demand for the radio advertising market. A decrease in radio ad spending is likely to limit the growth of the radio advertising market. A decline in ad spending on traditional channels is part of a long-standing trend. The companies are investigating alternative business models and evaluating innovative emerging technologies such as online fixed programmatic display and mobile video that provide consumers with instant access to the content. However, the pandemic has caused a significant decline in radio ad spending by several industries due to social distancing, containment restrictions, and closure of industries and other social activities. According to the Radio Today radio station, Australia, the spending on radio ads declined by 32.8% in August 2020 compared to the same period in 2019. The radio ad spending has declined disproportionately in recent months due to advertisers cutting their overall media budgets, which is likely to hinder the market growth. The launch of digital radio is gaining popularity in the radio advertising market. Digital radio gives users greater spectral efficiency. For instance, Radio in the UK passed a significant milestone on 17 May 2018. It was found that, for the first time, more than half of Britons have radio access digitally. In 2018, according to Radio Joint Audience Research (RAJAR), the figures for digital radio have risen by 50.9% in the first three months of 2018 compared to the previous year. Moreover, if digital modulation methods that require more complex transmitters and receivers are used, more information could be transmitted in comparison to traditional analog modulation schemes. In February 2019, iHeartMedia, an American mass media corporation, announced its acquisition with Radiojar Information Technology S.A for an undisclosed amount. With the acquisition of Radiojar Information Technology S.A, iHeartMedia plans to leverage Radiojar’s tools to coherently associate with the seamless elements of broadcast radio and transition these skillfully produced listening experiences into any audio platforms including music streaming and podcasts, delivering high-quality audio experiences more effectively and efficiently. Radiojar Information Technology S.A is a company that provides online radio management and streaming solutions. The major players covered in the global radio advertising market are Sirius XM Radio Inc., iHeartMedia Inc., Entercom Communications Corp., Cumulus Media Inc., National Public Radio Inc., Strategic Media Inc., The Radio Agency, Jacob Tyler, Sid Lee, Citizen Group, Gumas, Division of Labor, Kiosk, Neff. The countries covered in the global radio advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The regions covered in the global radio advertising market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global radio advertising market is segmented - 1) By Type: Traditional Radio Advertising, Terrestrial Radio Broadcast Advertising, Terrestrial Radio Online Advertising, Satellite Radio Advertising 2) By Industry Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT and Telecom, Healthcare, Media and Entertainment

The strategy advisory market consists of the sales of strategic advisory services by entities (organizations, sole traders and partnerships) the provide consulting services that aim to increase client’s revenues, profit margins, market share and competitive advantage. Clients consult strategy advisors to seek advice on developing new markets, market entry and expansion strategies and reimagining their business models. Only goods and services traded between entities or sold to end consumers are included. The global strategy advisory market is expected to grow from $145.75 billion in 2020 to $164.49 billion in 2021 at a compound annual growth rate (CAGR) of 12.9%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $250.67 billion in 2025 at a CAGR of 11.1%. The strategy advisory market covered in this report is segmented by services into corporate strategy; business model transformation; economic policy; mergers and acquisitions; organizational strategy; functional strategy; strategy and operations; digital strategy and by end-user into IT and telecommunication; healthcare; BFSI; retail; manufacturing; others. During the historic period, an increased number of startups globally contributed to the strategy advisory market’s growth. According to the IT industry body NASSCOM’s report, the total number of technology startups in India has grown to 9,300 with 1,300 startups being added in the year 2019. According to this report, investment in start-ups stood at $4.4 billion flowing between January-September in 2019. Therefore, a growing number of startups across industrial and financial sectors is expected to fuel the demand for the strategy advisory market. The high cost associated with strategic advisory services is expected to limit the growth of the strategy advisory market. Different types of services and functions are offered by strategic advisory firms as an expensive package. For instance, a typical strategy case costs between $500,000 and $1.2 million. The high-cost variances occur because of the premium that the brand commands, the length of the case, and the number of consultants required to do the work. Thus, the higher cost of hiring a strategic advisor will negatively impact the market. The launch of artificial intelligence is gaining popularity in the strategy advisory market. As this new technology develops, many companies are increasingly thinking about integrating artificial intelligence (AI) into their operations. For instance, in September 2018, according to a study by Narrative Science, a technology company, the number of companies implementing artificial intelligence (AI) within the space of one year nearly doubled with an increase from 38% to 61%. Of these companies, a quarter uses AI for predictive analytics and 22% use it for machine learning. Artificial intelligence and the future of strategic advising and its effect on consultancy firms are positive, and if harnessed correctly, artificial intelligence could significantly accentuate how these firms govern as well as the services they provide to clients. In January 2019, Litmus Automation, an Industrial-Internet-of-Things (IIoT) platform provider, partnered with Boston Consulting Group (BCG), for an undisclosed amount, to offer joint IoT offerings. With this partnership with Boston Consulting Group (BCG), Litmus Automation plans to allow the customers to adopt Industry 4.0 and gather valuable, real-time data from their assets to make better business decisions. Boston Consulting Group is a global management consulting firm and consultant on business strategy. The major players covered in the global strategy advisory market are A.T. Kearney Inc., Accenture PLC, Deloitte, Bain & Company, Ernst & Young Ltd., KPMG, McKinsey & Company, The Boston Consulting Group, McKinsey & Company, Mercer, PwC, Capgemini, Grant Thornton, IBM, L.E.K., Oliver Wyman Group. The countries covered in the global strategy advisory market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The regions covered in the global strategy advisory market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global strategy advisory market is segmented - 1) By Services: Corporate Strategy, Business Model Transformation, Economic Policy, Mergers & Acquisitions, Organizational Strategy, Functional Strategy, Strategy & Operations, Digital Strategy 2) By End-User: IT & Telecommunication, Healthcare, BFSI, Retail, Manufacturing, Others

The technology advisory market consists of the sales of technology advisory services by entities (organizations, sole traders and partnerships) that provide advisory services to clients to identify, prioritize, design, and manage their investments in a range of advanced technologies. Technology advisory services provide consultancy on developing technology strategies, technology ideation and prototyping, design digital consulting services, and ways to enhance cybersecurity. Only goods and services traded between entities or sold to end consumers are included. The global technology advisory market is expected to grow from $129.52 billion in 2020 to $137.66 billion in 2021 at a compound annual growth rate (CAGR) of 6.3%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $164.97 billion in 2025 at a CAGR of 4.6%. The technology advisory market covered in this report is segmented by services into application development; cloud services; cybersecurity and privacy; data and analytics; technology strategy and enterprise architecture; others and by end-use into banking; financial services; healthcare; IT and telecom; government; others. The increasing requirement for simplifying business operating models and IT investment monitoring is a major driver contributing to the growth of the technology advisory market. Technology consulting firms help companies in integrating technology in their business operations and creating better experiences, thereby improving business processes, reducing costs, and maximizing technology-based opportunities. Technology advisory firms also help companies in addressing cybersecurity concerns and keeping data safe. For instance, Louis Vuitton uses technology consulting to create small modules in business and IT strategy, and IT governance to run its operations effectively. In addition to this, companies such as Canon and Samsung have been using technology advice to optimize their operations and reduce IT costs. Technology advisory services help companies in focusing more on core business, accessing the latest technology, and minimizing hardware failure, virus and spyware attack, and database corruption. Security and reliability concerns are expected to limit the growth of the technology advisory market. Security hacks, illegal surveillance, lack of transparency, misuse of personal data, and algorithmic bias are some key factors that have come along with increased technological advancement. According to Verizon’s 2019 Data Breach Investigations Report, the info-tech sector is highly susceptible to external (44%) and internal (56%) threats, industrial espionage (29%), and financial motives (67%). For instance, State Bank of India (SBI), an Indian public sector bank, suffered a loss of confidential information of its 422 million customers. Organizations today rely very much on applications and IT software to conduct business. Software defects resulting in unauthorized access, and the use of malicious intruders and malicious code to breach the security of the system are adding more to the security and reliability of third-party technology advisory services and hence restraining the market growth. Artificial Intelligence (AI) is a leading trend gaining traction in various business processes. AI is an amalgamation of different technologies that enable the machine to sense, understand, and act. AI helps businesses in identifying and solving business problems and drive measurable business value. AI helps in designing hardware infrastructure - on-premise or cloud-based, ingestion, and analysis of big data, and to enable flexibility of computing resources. For instance, in 2019, Tech Mahindra deployed the first HR humanoid K2 at its Noida campus in India. K2 functions on AI and will take over routine HR processes providing continuous assistance to the HR department to enrich the employee experience. K2 will handle general HR related queries and handle actions for providing tax forms and payslips, enabling the HR team to focus on other important areas in the business. With the improvement in AI technology with every passing day, it is gaining huge importance in data expertise, business processes, and workflow management. In October 2020, Accenture plc, an Ireland-based global professional services company providing services in strategy, consulting, technology, and operations, has acquired SALT Solutions AG, a German technology consultancy for an undisclosed amount. The acquisition is expected to help Accenture plc in building a cloud-based industrial internet-of-things (IoT) platform that will enable the client to reduce quality and wastes issues in the whole supply chain. SALT has deep expertise in manufacturing and supply chain systems complementing Accenture's expertise in cloud solutions and planning systems. The acquisition will help Accenture to expand its digital manufacturing and operations business in Germany. SALT Solutions AG is a German technology consultancy company implementing and maintaining IT systems for a variety of companies across different sectors. The major players covered in the global technology advisory market are Fujitsu Ltd, HCL Technologies Limited, Infosys Limited, Dell Technologies Inc, KPMG, IBM Corporation, Tata Consultancy Services Limited, Ernst & Young (EY), McKinsey & Company, Oracle Consulting, The Boston Consulting Group, Bain & Company, Deloitte, Booz & Co, Accenture PLC. The countries covered in the global technology advisory market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The regions covered in the global technology advisory market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global technology advisory market is segmented - 1) By Services: Application development, Cloud Services, Cybersecurity and Privacy, Data and Analytics, Technology Strategy and Enterprise Architechture, Others 2) By End Use: Banking, Financial Services, Healthcare, IT & telecom, Government, Others