Global Bottled Water Market Charecterstics
The bottled water industry includes establishments involved in purifying and bottling water. Companies in the bottled water industry are primarily involved in purifying water, packaging, marketing and distributing it in the form of bottled or canned water. The bottled water products are further sold to either distributors or end user outlets. Distributors in the bottled water industry further charge commission on the products depending on several factors such as availability, pricing and relationship between the two entities. The end users of bottled water products include institutions and retail customers. Institutional customers cover establishments such as restaurants, offices and hotels. They purchase bottled water from wholesalers or distributors.
Global Bottled Water Market Competitive Landscape
The bottled water industry is very fragmented with only a few players dominating the entire market. Major companies in the bottled water industry include Nestle Waters, Danone, Hangzhou Wahaha Group Co., Ltd., The Coca-Cola Company and PepsiCo. Among these companies, Nestle Waters holds the highest share among the bottled water manufacturers market.
Bottled Water Market Size
The bottled water market is expected to reach $350 billion by 2021, growing at a double digit CAGR. The growth is mainly due to increasing awareness on purity and safety of bottled water, growing demand for functional water and increasing investments by bottled water companies in underdeveloped countries such as Brazil and Mexico.
However, the growth in the bottled water market is restrained by several factors which include government body regulations restricting the production of bottled water, growing concerns over improper disposal of bottled water, increasing energy consumption and high costs of bottled water when compared with tap water.
Global Bottled Water Market Segmentation
The bottled water market is further segmented by product, by packaging, by pack size, by origin of product, by its premium nature, and by geography.
By Product -The bottled water industry is segmented into packaged drinking water – still, spring + mineral – still, flavored water – still, functional water, spring + mineral – sparkling, flavored water – sparkling and packaged drinking water - sparkling. The packaging drinking water – still segment is estimated to have the highest share in the market.
By Packaging - The bottled water industry is segmented into plastic, drum, glass, can and others. Among the segments, plastic bottle is the leading the bottled water market segment.
By Pack Size - The bottled water industry is segmented into 1501 ml and above, 501 ml - 1000 ml, 331 ml - 500ml, 1001 ml - 1500 ml and =330 ml. The 150 ml and above bottled water is expected to be leading the market.
By Origin Of The Product The bottled water industry is segmented into domestic and imported bottled water. Domestic bottled water is estimated to have the highest share in the segment.
By Premiumness - The bottled water industry is segmented into premium nature and non-premium bottled water. Non-premium bottled water is estimated to be leading the market.
By Geograpy - The bottled water industry is segmented into Asia Pacific, Americas, Europe, and Middle East and Africa. Asia Pacific accounts for the largest region in the global bottled water market.
Global Bottled Water Market Trends
Major trends witnessed in the bottled water industry include consumers shifting from soda to water, growing acceptance of premium bottled water and increasing digital marketing strategies initiated by bottled water manufacturing companies to retain and acquire new consumers.
Potential Opportunities In The Bottled Water Market
With growing investments by bottled water companies in emerging economies, increasing awareness in rural areas and developed distribution network established by the companies, the scope for the bottled water industry is expected to increase significantly in the forecast period.