Brown Rice Milk Tea Market Report 2026

Brown Rice Milk Tea Market Overview

• Brown Rice Milk Tea market size has reached to $1.19 billion in 2025 • Expected to grow to $2.05 billion in 2030 at a compound annual growth rate (CAGR) of 11.6% • Growth Driver: The Increasing Consumer Focus On Health And Wellness Drives The Growth Of The Market Due To Rising Concerns Over Lifestyle-Related Diseases • Market Trend: Expansion Of Ready-To-Drink Genmaicha-Based Beverages Enhances Functional Appeal • Asia-Pacific was the largest region in 2025 and North America is the fastest growing region.

What Is Covered Under Brown Rice Milk Tea Market?

Brown rice milk tea is a beverage made by combining brewed tea with milk and brown rice or brown rice flavoring. It typically features the nutty, toasty taste of roasted brown rice blended with the creamy texture of milk tea. This drink is often enjoyed as a flavorful variation of traditional milk tea, offering a slightly earthy and aromatic profile. The main product types of brown rice milk tea include original, flavored, sugar-free, and other product types. Original refers to traditional brown rice milk tea made from brewed tea combined with brown rice extract for a natural taste profile. These products are categorized by packaging including bottles, cans, cartons, and other packagings and by functionality or health positioning such as digestive health, energy boosting, immunity support, weight management, and protein supplementation. They are distributed through supermarkets or hypermarkets, convenience stores, online retail, specialty stores, and other distribution channels, and they are utilized by end users including household, foodservice, and others.

What Is The Brown Rice Milk Tea Market Growth Forecast?

The brown rice milk tea market size is expected to see rapid growth in the next few years. It will grow to $2.05 billion in 2030 at a compound annual growth rate (CAGR) of 11.6%. The growth in the forecast period can be attributed to increasing adoption of functional wellness beverages, rising demand for sugar free and clean label tea drinks, growing online retail penetration for specialty beverages, innovation in sustainable and eco friendly packaging solutions, expanding consumer interest in premium and customizable tea flavors. Major trends in the forecast period include rising demand for low sugar and naturally sweetened brown rice milk tea beverages, increasing popularity of plant based and lactose free tea drinks among health conscious consumers, growing preference for premium roasted and artisanal brown rice milk tea flavors, expanding adoption of ready to drink brown rice milk tea formats for convenience consumption, increasing innovation in functional brown rice milk tea with digestive and immunity support benefits.

Global Brown Rice Milk Tea Market Segmentation

1) By Product Type: Original, Flavored, Sugar-Free, Other Product Types 2) By Packaging: Bottles, Cans, Cartons, Other Packagings 3) By Functionality Or Health Positioning: Digestive Health, Energy Boosting, Immunity Support, Weight Management, Protein Supplementation 4) By Distribution Channel: Supermarkets Or Hypermarkets, Convenience Stores, Online Retail, Specialty Stores, Other Distribution Channels 5) By End-User: Household, Foodservice, Other End-Users Subsegments: 1) By Original: Traditional Brown Rice Milk Tea, Roasted Brown Rice Milk Tea, Unsweetened Brown Rice Milk Tea 2) By Flavored: Chocolate Brown Rice Milk Tea, Vanilla Brown Rice Milk Tea, Matcha Brown Rice Milk Tea, Strawberry Brown Rice Milk Tea, Caramel Brown Rice Milk Tea, Taro Brown Rice Milk Tea 3) By Sugar-Free: Stevia Sweetened Brown Rice Milk Tea, No Added Sugar Brown Rice Milk Tea, Naturally Sweetened Brown Rice Milk Tea, Artificial Sweetener Free Brown Rice Milk Tea 4) By Other Product Types: Ready To Drink Brown Rice Milk Tea, Powdered Brown Rice Milk Tea Mix, Concentrated Brown Rice Milk Tea, Instant Brown Rice Milk Tea Sachets

What Are The Drivers Of The Brown Rice Milk Tea Market?

The increasing consumer focus on health and wellness is expected to propel the growth of the brown rice milk tea market going forward. Health and wellness refers to the active pursuit and maintenance of physical, mental, and social well-being through healthy lifestyle choices, preventive care, and balanced living practices. Increasing consumer focus on health and wellness is due to growing concerns over lifestyle-related diseases such as obesity, diabetes, and cardiovascular conditions, leading people to adopt healthier diets, fitness routines, and preventive healthcare practices. Consumer focus on health and wellness is driving the adoption of brown rice milk tea as it aligns with demand for low-caffeine, nutrient-rich, and naturally derived beverage alternatives that support healthier lifestyle choices. For instance, in November 2024, according to the Global Wellness Institute, a US-based nonprofit organization, the global wellness economy grew from $5.8 trillion in 2022 to $6.3 trillion in 2023, registering a 9% growth rate during the period. Therefore, the increasing consumer focus on health and wellness is driving the growth of the brown rice milk tea industry. The expansion of e-commerce platforms is expected to propel the growth of the brown rice milk tea market going forward. E-commerce platforms refer to digital systems or online marketplaces that enable businesses and individuals to buy and sell goods or services over the internet. Expansion of e-commerce platforms is primarily due to increasing internet penetration, which enables a larger number of consumers to access online shopping services easily and conveniently. E-commerce platforms expand the accessibility and visibility of brown rice milk tea by enabling brands to directly reach health-conscious consumers through convenient online purchasing channels. For instance, in February 2025, according to the Census Bureau, a US-based government agency, total e-commerce sales in 2024 were $1,192.6 billion, reflecting an 8.1% increase from 2023, while the share of e-commerce in total retail sales rose from 15.3% in the previous year to 16.1% in 2024. Therefore, the expansion of e-commerce platforms is driving the growth of the brown rice milk tea industry.

Key Players In The Global Brown Rice Milk Tea Market

Major companies operating in the brown rice milk tea market are Nestlé S.A., ITO EN LTD., I-MEI Foods Co Ltd, CHAGEE Holdings Limited, La Kaffa International Co Ltd, Bobapop Tea Bar, RITA Food and Drink Co Ltd., Rude Health Foods Ltd., Gufoods, Hùng Phát, G.T. Japan Inc., ILEM Japan Co Ltd., Pearl Fever Tea House, The Bubble Tea Place, Tiger Tea And Juice, BYOB A Boba Company, Gong Cha International Co Ltd., Junenov Tea Co Ltd., Sahmyook Foods Co Ltd., Yamamotoyama Co Ltd.

Global Brown Rice Milk Tea Market Trends and Insights

Major companies operating in the brown rice milk tea market are focusing on expanding ready-to-drink roasted grain tea solutions, such as genmaicha with matcha beverages, to improve convenience, flavor depth, and health positioning. Genmaicha with matcha refers to a blended tea beverage that combines green tea with roasted brown rice and matcha powder to enhance antioxidant content, deliver a nutty flavor profile, and provide a visually rich and functional drink base suitable for milk tea variations. For instance, in June 2023, Ichitan Group, a Thailand-based beverage company, launched Shizuoka Genmaicha with Matcha Green Tea Drink under its Shizuoka brand. Designed to target health-conscious consumers, the product features a sugar-free formulation, uses 100% Japanese tea leaves, and combines genmaicha with matcha to deliver enhanced flavor intensity and functional benefits in a convenient ready-to-drink format.

Regional Outlook/Insights

Asia-Pacific was the largest region in the brown rice milk tea market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Brown Rice Milk Tea Market?

The brown rice milk tea market consists of sales of plant-based or dairy-free brown rice milk tea, ready-to-drink (RTD) brown rice milk tea, instant powder or premix brown rice milk tea, bubble (boba) brown rice milk tea, functional or fortified brown rice milk tea, low-calorie brown rice milk tea, protein-enriched brown rice milk tea. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Brown Rice Milk Tea Market Report 2026?

The brown rice milk tea market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the brown rice milk tea industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.