Cloud Service refers to a wide range of on-demand services offered to businesses and customers over the internet. These services are designed to provide easy and affordable access to applications and resources without needing internal infrastructure or hardware. It refers to the servers accessed over the internet and the software and databases on those servers. The main types of cloud services are software as a service (SaaS), platform as a service (PaaS), infrastructure as a service (IaaS) and business process as a service (BPaaS). Software as a service (SaaS) refers to providing complete applications over the Internet. It is also called web-based software, on-demand software, or hosted software. Establishments providing SaaS offer access to their software and hardware, managing access to the application, its security, availability, and performance. Users only need to think about the usage of the service provided and not about how the service is provided or maintained or how the underlying infrastructure is managed. The deployment method used include public cloud, private cloud, hybrid cloud and large enterprises, small and medium enterprises size organizations utilize them. The cloud services are mainly used for storage, backup, and disaster recovery, application development and testing, database management, business analytics, integration and orchestration, customer relationship management and others and used in industries including BFSI, media and entertainment, IT and telecommunications, energy and utilities, government and public sector, retail and consumer goods, manufacturing and others. The cloud services market research report is one of a series of new reports from The Business Research Company that provides cloud services market statistics, including cloud services industry global market size, regional shares, competitors with a cloud services market share, detailed cloud services market segments, market trends and opportunities, and any further data you may need to thrive in the cloud services industry. This cloud services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global cloud services market grew from $446.1 billion in 2022 to $489.77 billion in 2023 at a compound annual growth rate (CAGR) of 9.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The cloud services market is expected to grow to $698.01 billion in 2027 at a CAGR of 9.3%. The impact of COVID-19 (COVID-19) is expected to drive the cloud services market in the forecast period as the increasing number of people are working from home due to lockdowns imposed by governments globally that restrict the gathering of people in public places. Steps by national governments to contain the transmission have resulted in people working from home by accessing work-related systems and applications through the cloud. For instance, cloud spending rose 37% to $29 billion during the first quarter of 2020. This trend is likely to persist, as the exodus to virtual work underscores the urgency for scalable, secure, reliable, cost-effective off-premises technology services. In fact, despite the inevitable economic downturn in the wake of the pandemic, cloud spending is estimated to rise 19% for the full year, even as IT spending as a whole is forecasted to fall 8%. Thus, uncertainty surrounding the duration of the spread of COVID-19 is expected to lead to more companies adopting cloud technology to support their employees working from home, thereby driving the market growth. Security, password protection, and corporate and financial information protection were key issues for the cloud services industry. Similarly, in March 2020 it was reported that the real names, site usernames, gender, location, and phone numbers for 172 million users had been posted for sale on dark web markets. Due to security breaches, the need for firewall protection and network separation to ensure privacy was another major need across all industries. Routine security assessments undertaken with the help of security researchers were needed to analyze programming vulnerabilities, adding to the cloud services industry costs restraining the overall attractiveness of the market. Cloud service providers are increasingly using artificial intelligence to increase the efficiency and speed of cloud computing services. Artificial intelligence leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind. Using AI in cloud services can increase productivity and efficiency while automating repetitive tasks and supporting human capabilities. The advantages of using AI for cloud-based services include lowering adoption costs, facilitates co-creation, innovation, and driving AI-powered transformation for enterprises. Cloud service providers can use AI-powered network security tools to track and evaluate network traffic. For example, the IBM cloud park for automation and Amazon GuardDut are some of the AI based cloud services that are used for providing prebuilt workflows for AI-powered automation and for threat detecting. In addition, in 2020, Salesforce, the leading customer relationship management platform introduced a tool named Einstein, which offers the ability to capture customer data, making it easier to track and personalize customer relationships. Major companies in the cloud services market include Microsoft, Amazon.com Inc., SAP SE, International Business, Machines Corporation, Nippon Telegraph And Telephone Corp, Intel Corporation, Dell Technologies Inc., Apple, Tencent Holdings Co Ltd and Orange SA. North America was the largest region in the cloud services market in 2022. Western Europe was the second largest region cloud services market. The regions covered in the hardware support services market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the cloud services market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The cloud services market includes revenues earned by entities by providing cloud services that can be used for the delivery of information technology resources and applications on-demand through an internet platform. Companies in the cloud services market provide access to servers, storage, databases and a broad set of application services managed by a hardware networking. This market includes sales of storage servers which are used to store, access, secure and manage digital data, files and services. It also includes sales of public cloud services, private cloud services, hybrid cloud services and multi-cloud services offered by providers are included. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global cloud services market is segmented - 1) By Type: Software as a service (SaaS), Platform as a service (PaaS), Infrastructure as a service (IaaS), Business Process as a service (BPaaS) 2) By End-User Industry: BFSI, Media And Entertainment, IT and Telecommunications, Energy And Utilities, Government And Public Sector, Retail And Consumer Goods, Manufacturing, Other End User Industries 3) By Application: Storage, Backup, and Disaster Recovery, Application Development and Testing, Database Management, Business Analytics, Integration and Orchestration, Customer Relationship Management, Other Applications 4) By Deployment Model: Public Cloud, Private Cloud, Hybrid Cloud 5) By Organisation Size: Large Enterprises, Small And Medium Enterprises

Digital advertising refers to the services that promote businesses online, such as through search engines, social media, websites, and any other program that can be accessed digitally. Digital advertising helps achieve a variety of business goals across the marketing funnel, ranging from brand awareness to customer engagement, to launching new products and driving repeat sales. The main platforms of digital advertising are mobile advertising (In-app and mobile web), desktop advertising, digital TV, and others. Digital television refers to the transmission of television signals using digital rather than analogue technologies. The various formats of ads include digital display ads (programmatic and non-programmatic transactions), internet paid search, social media, online video, and others and are used by media and entertainment, consumer goods and retail industry, banking, financial services, and insurance, the telecommunications and IT sector, the travel industry, the healthcare sector, manufacturing and supply chain, transportation and logistics, energy, power, and utilities, and others. The digital advertising market research report is one of a series of new reports from The Business Research Company that provides digital advertising market statistics, including digital advertising industry global market size, regional shares, competitors with a digital advertising market share, detailed digital advertising market segments, market trends and opportunities, and any further data you may need to thrive in the digital advertising industry. This digital advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global digital advertising market size will grow from $178.29 billion in 2022 to $185.17 billion in 2023 at a compound annual growth rate (CAGR) of 3.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global digital advertising market size is expected to grow to $209.43 billion in 2027 at a CAGR of 3.1%. The internet user base's expansion coupled with self-service platforms is driving the global digital advertising market. The Internet is extensively used for e-commerce, e-learning, social connectivity, media, communication, and file transfers. According to Internet World Stats, as of June 2020, the number of internet users in the world is 4.8 billion, which accounts for more than 60% of the global population. In addition to this, the growing popularity of self-service advertising platforms is also the main contributor to the digital advertising market. Self-service advertising platforms are providing advertisers more convenience in the placement of their advertisements. The ease of being able to set up and administer their campaigns without the inconvenience of dealing with human intermediaries draws advertisers’ attention towards digital marketing. Therefore, an increase in the internet user base along with self-service platforms is driving the market. The growing use of ad blockers is expected to hinder the global digital advertising market. Most internet users do not prefer ads as they are not interested in the ad content and block these ads. For instance, according to a 2020 Edelman study, seven out of ten consumers avoid ads by changing their media habits (49%) and using ad blockers (48%). In fact, according to Blockthrough’s March 2021 survey, about 40% of US internet users use ad blocker on any device. This is becoming a constraint for advertisers in reaching their audience and promoting their business. Therefore, the rise in the use of ad blockers is expected to limit the market's growth. Technological advancements such as AR (augmented reality) are a major trend gaining popularity in the global digital advertising market. These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience. For instance, in 2021, Snapchat, a pioneer in AR ads, launched a studio to assist clients in developing augmented reality advertising and experiences, as part of an effort to popularise the use of technology that can overlay computer-generated pictures over a person's perspective of the current world. AR ads are more than informative as people will have the ability to interact with the content rather than just viewing it. In November 2021, Entravision, an US-based media, marketing, and technology company acquired 365 Digital for an un-disclosed amount. Through this acquisition, Entravision would expand and strengthen its digital services into new emerging markets such as Africa. 365 Digital is a digital advertising solutions company based in South Africa that specialises in ad serving technology and solutions. Major players in the digital advertising market are Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, and Sina. North America was the largest region in the digital advertising market in 2022. Asia-Pacific was the second largest region in the global digital advertising market. The regions covered in the global digital advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the digital advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The digital advertising market consists of revenue earned by entities by providing services such as planning, developing, creating, and managing advertisement and promotional activities in digital media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The global digital advertising market is segmented - 1) By Platform: Mobile Ad (In-App and Mobile Web), Desktop Ad, Digital TV, Other Platforms 2) By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions, Internet Paid Search, Social Media, Online Video, Other Ad Formats 3) By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Other Industrial Verticals

Advertising agencies are in charge of initiating, managing and implementing paid marketing communications. It creates the ads, plans how, when, and where they will be delivered, and then delivers them to the client. Public relations are the process of organizing and disseminating information from a person or organization to the appropriate public or target audience in an effort to change that audience's view. The main types of advertising, public relations, and related services are advertising agencies, billboard & outdoor advertising, media buying agencies and representative firms, print advertising distribution, other advertising services, public relations, and direct mail advertising. An advertising agency, often known as a creative agency or ad agency, is a company that specializes in the creation, development, and execution of advertising and other forms of promotion and marketing for its customers. The different modes include online and offline and are used in various applications such as BFSI, consumer goods and retail, government and public sector, IT & telecom, healthcare, and media & entertainment. The advertising, public relations, and related services market research report is one of a series of new reports from The Business Research Company that provides advertising, public relations, and related services market statistics, including advertising, public relations, and related services industry global market size, regional shares, competitors with an advertising, public relations, and related services market share, detailed advertising, public relations, and related services market segments, market trends and opportunities, and any further data you may need to thrive in the advertising, public relations, and related services industry. This advertising, public relations, and related services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global advertising agencies market grew from $372.55 billion in 2022 to $391.6 billion in 2023 at a compound annual growth rate (CAGR) of 5.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, and affecting many markets across the globe. The advertising agencies market is expected to grow from $463.83 billion in 2027 at a CAGR of 4.3%. Advances in technology are expected to drive targeted advertising, making it more accurate than ever before. Companies such as Google, Facebook, and Twitter have developed advertisement delivery methods where they track netizens' movements around the web and enable advertisers to reach users via tailored advertisements, where people see products based on what they have previously searched for. Other examples of targeted advertising include tracking where people shop, what they buy online and what they read about online. This helps companies build up profiles of consumers with their behavioral patterns and shopping habits and other information such as their job and income. This facilitates advertisers in reaching people with personalized advertisements. Such improvements and advances in online advertising are expected to drive market growth in the forecast period. The outbreak of COVID-19 disease (COVID-19) has acted as a restraint on the advertising, public relations, and related services market in 2020 as governments globally imposed lockdowns and restricted trade, thereby limiting the need for professional services. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and has spread globally, including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity with countries entering a state of "lock down." The outbreak has had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the advertising, public relations, and related services market will recover from the shock over the forecast period as it is a "black swan" event and not related to ongoing or fundamental weaknesses in the market or the global economy. Advertising and PR agencies are rapidly shifting towards digital campaigns due to increasing digitalization and advances in social media, search engine marketing, content marketing, and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be three times more effective than traditional ones and cost comparatively less. Such digital campaigns are targeted towards a growing user base of social media websites, such as Facebook, Twitter, Instagram, and Pinterest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track their performance and effectiveness through real-time information. This helps companies to plan their future PR campaigns and marketing strategies. Major companies in the advertising, public relations, and related services market include Omnicom Group Inc., Publicis Groupe, Hakuhodo DY Holdings, WPP plc, Dentsu Inc., The Interpublic Group of Companies Inc., Financière de l'Odet, Recruit Holdings, Vivendi SA, and CyberAgent, Inc. Asia-Pacific was the largest region in the advertising, public relations, and related services market in 2022. Western Europe was the second largest region in advertising, public relations, and related services market. The regions covered in the advertising, public relations and related services report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the advertising, public relations, and related services market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, and Vietnam. The advertising, public relations and related services market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global advertising, public relations, and related services market is segmented - 1) By Type: Advertising Agencies, Billboard & Outdoor Advertising, Media Buying Agencies And Representative Firms, Print Advertising Distribution, Other Advertising Services, Public Relations, Direct Mail Advertising 2) By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment 3) By Mode: Online, Offline Subsegments Covered: TV, Digital, Print, OOH (Out-of-Home Advertising), Radio, Billboards, Street Furniture, Transit, Place-Based, Media Buying Agencies, Media Representative Firms

Cloud advertising is a type of digital marketing using cloud platforms to reach consumers for better and more effective advertisements of brands and services. The main types of cloud advertising include public cloud, private cloud, and hybrid cloud. A public cloud advertising platform offers services in which multiple organisations share cloud advertising services where each organization’s data and applications are inaccessible to others over the internet. Public cloud advertising services are owned by third-party service providers. The different cloud advertising services include business process as a service (BPaaS), platform as a service (PaaS), infrastructure as a service (IaaS), and software as a service (SaaS). The different cloud advertising user groups include small and mid-size enterprises (SMEs) and large enterprises. The end-users of cloud advertising include retail, media and entertainment, IT and telecom, BFSI, government and other end-users. The cloud advertising market research report is one of a series of new reports from The Business Research Company that provides cloud advertising market statistics, including cloud advertising industry global market size, regional shares, competitors with a cloud advertising market share, detailed cloud advertising market segments, market trends and opportunities, and any further data you may need to thrive in the cloud advertising industry. This cloud advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry. The global cloud advertising market size grew from $75.92 billion in 2022 to $85.64 billion in 2023 at a compound annual growth rate (CAGR) of 12.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The cloud advertising market size is expected to grow to $138.36 billion in 2027 at a CAGR of 12.7%. Rapid growth in the number of internet users is significantly driving the growth of the cloud advertising market. The internet is a global network system of connected computers for sharing information, communication, and accessing data resources using an internet connection. Cloud advertising offers a cloud-based online display of advertising campaigns using the internet and social media platforms. So, the increase in the number of internet users is creating more customer engagement in cloud advertising platforms. For instance, according to the Telecom Regulatory Authority of India, the number of Internet users increased from 776.45 million in September 2020 to 825.30 million in March 2021. Therefore, rapid growth in the number of internet users is contributing to the growth of the cloud advertising market. Technological advancements are the key trends significantly shaping the cloud advertising market. As there is a growing demand for cloud advertising, the key players operating in the cloud advertising market are focusing on developing advanced technological solutions to lead the market. Cloud advertising with advanced technologies such as data science, AI, and machine learning will improve customer advertisement experience and engagement. For instance, in September 2021, Salesforce, a US-based cloud software company, introduced AI-powered features to the Marketing Cloud as a real-time engagement tool to improve personalised messaging and optimise marketing impacts and customer engagement in real-time. In May 2021, Vungle Web Design, a US-based mobile advertising and app monetization company, acquired TreSensa Technologies. This acquisition will help Vungle accelerate its vision of being the only mobile marketing platform that provides a complete app growth cycle and provides the exposure of expertise through platform-based creative technology. TreSensa Technologies is a US-based company that helps to design playable interactive ads and fully customizable game-play ads through a cloud-based Mobile Ad Suite technology platform. Major players in the cloud advertising market are Amazon Web Services, Adobe Systems Incorporated, Salesforce, SAP, IBM Corporation, Oracle, Google, Imagine Communications, Marin Software, Rackspace Technology, Microsoft Corporation, Viant Technology, Hewlett-Packard Enterprise Development LP, Sprinklr, InMobi, and Acquia Inc. North America was the largest region in the cloud advertising market in 2022. Asia-Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the cloud advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the cloud advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The cloud advertising market includes revenues earned by entities by providing services and solutions such as data capturing, document management, document processing, data securtity solutions, and infrastructure maintenance to manage workflow related to online advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global cloud advertising market is segmented - 1) By Type: Public Cloud, Private Cloud, Hybrid Cloud 2) By Service: Business Process as a Service (BPaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Software as a Service (SaaS) 3) By User Group: Small And Mid-Size Enterprises (SMEs), Large Enterprises 4) By End-Users: Retail, Media and Entertainment, IT and Telecom, BFSI, Government, Other End-users

SaaS is a software distribution model which allows data to be accessible from any device with an internet connection and a web browser. The software provider hosts and maintains the servers, databases, and code that comprise the application under this web-based approach. The main deployment types of software as a service (SaaS) are public cloud and private cloud. The public cloud is an IT model in which on-demand computing services and infrastructure are managed by a third party and shared by multiple organizations via the public Internet. The software is used by small and medium enterprises (SMEs), large enterprises for customer relationship management (CRM), enterprise resource planning (ERP), human resource management (HRM), manufacturing and operations and supply chain management (SCM). The various end users of the software include manufacturing, retail, education, healthcare, IT and telecom, BFSI and others. The software as a service (SaaS) market research report is one of a series of new reports from The Business Research Company that provides software as a service (SaaS) market statistics, including software as a service (SaaS) industry global market size, regional shares, competitors with a software as a service (SaaS) market share, detailed software as a service (SaaS) market segments, market trends and opportunities, and any further data you may need to thrive in the software as a service (SaaS) industry. This software as a service (SaaS) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global software as a service (saas) market size will grow from $235.58 billion in 2022 to $253.62 billion in 2023 at a compound annual growth rate (CAGR) of 7.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global software as a service (saas) market size is expected to grow to $328.03 billion in 2027 at a CAGR of 6.6%. Rapid changes in business dynamics in the market are expected to benefit the software as a service (SaaS) market in the forecast period as cloud-based solutions support business operations in changing conditions. Dynamic market conditions include economic uncertainty, competitive rivalry and the increasing adoption of mobile, changing regulations, internet usage and applications. These conditions along with the increasing number of infrastructures and established networks have forced organizations to pursue scalable and flexible solutions such as SaaS and other cloud-enabled services to run and supervise their operations in a cost-effective and efficient way. These factors have also compelled companies to outsource applications and prefer cloud computing services like SaaS to reduce their cost burden on infrastructure. Companies that seek services from a third-party vendor are more likely to get better performance, compliance and customer satisfaction at a low cost. For example, Sony Communications aims at delivering innovative products and better experiences to its customers using automation and Infosys SaaS solutions. Infosys helped Sony to attain customer loyalty and win competition by providing robust IT solutions and design thinking at a low cost which helped Sony to have a competitive edge in the market. Increasing threats on data security especially on cloud platforms are expected to limit the growth of companies in the software as a service market during the forecast period. The threats on data security include industrial espionage and hacking which resulted in multiple breaches of data security involving public cloud environments. These breaches are mainly because of the negligence the cloud service providers. In addition, many companies lack trust in data security when outsourcing from a third-party vendor. As vendor has access to organizations' data, companies fear the misuse of data which might affect the organization's reputation. For example, Code Spaces, a former SaaS provider, discontinued its operations as hackers had access to its cloud services and stole all their data due to which Code Spaces faced damages to its reputation, finances, and business. The introduction of artificial intelligence is gaining popularity in the SaaS market. Artificial Intelligence (AI) is an area of computer science that focus on the simulation of human intelligence processes by machines. AI in SaaS helps companies to upgrade themselves from time to time with the latest data, create better user experience through predictive analytics, automate the areas where manual functions were required previously and personalize user interface features. For example, Oracle, a big player in SaaS market uses AI and machine learning to overtake salesforce in SaaS. This indicates that AI and machine learning would be differentiating factors for the growth of SaaS market. The General Data Protection Regulation (GDPR) break the split of regulations for the security of personal data in the European Union. It makes provisions to protect personal data and privacy of EU citizens for transactions that happen within EU member states. It also regulates the export of personal data outside the EU. There could be data-subjects that patronize the subscriber that are located in the EU, even if a single SaaS subscriber is based in a non-EU location and the SaaS application is based in a non-EU location. This may cause the subscriber to follow the GDPR regulations. For instance, Intercom, a US-based SaaS provider is shortening its time of storing data on visitors to customers' sites by deleting the visitor data if a visitor has not been seen for nine months to comply with the GDPR. In October 2021, Microsoft Corporation acquired Ally.io for an undisclosed amount. With this acquisition, Ally.io has become a member of the Microsoft Viva family as part of its employee experience platform (EXP) designed to assist businesses in embracing the new digital work life. Ally.io is a US-based SaaS startup. Major players in the Software as a Service (SaaS) market are Salesforce, ServiceNow, Microsoft, Google, CisCo., Slack, Adobe, Oracle, Amazon AWS, DocuSign, Zendesk, Dropbox, ADP, Atlassian Confluence, Shopify, Workday, Hubspot, SAP, IBM, Box, Concur, JIRA, GitHub, GoToMeeting, Twilio, CoupaSoftware, Xero and Zuora. North America was the largest region in the Software as a Service (SaaS) market in 2022. Western Europe was the second largest region in the global Software as a Service (SaaS) market. The regions covered in the global Software as a Service (SaaS) market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the software as a service (SaaS) market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The software as a service (SaaS) market includes revenues earned by entities by providing cloud based software services. SaaS is a software solution that can be purchased on a subscription or pay per use basis to use an application for organizational purposes. Customers can access this application over the internet, mainly through a web browser. All software and application data is located in the service provider's data center. SaaS allows an organization to run an application with minimal upfront costs and accelerates the overall functionality of the organization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global software as a service (SaaS) market is segmented - 1) By Application: Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Human Resource Management (HRM), Manufacturing and Operations, Supply Chain Management (SCM) 2) By Deployment Model: Public Cloud, Private Cloud, Hybrid Cloud 3) By Enterprise Size: Small & Medium Enterprises (SMEs), Large Enterprises 4) By End User: Manufacturing, Retail, Education, Healthcare, IT & Telecom, BFSI, Other End-Users

Cloud storage is a cloud computing service model in which data is transferred and stored on remote storage systems, where it is maintained, managed, backed up, and rendered to customers on a per-consumption, monthly basis across a network, the internet. The cloud storage is used for storing data over remote servers. Cloud storage is built on a virtualized storage system that features accessible interfaces, near-instant elasticity and scalability, multi-tenancy, and metered resources. The main types of cloud storage are object storage, file storage, and block storage. Object storage, also known as object-based storage, is a data storage management method that organizes and manipulates data storage as discrete components known as objects. The various components include storage models and services and are deployed through modes such as private cloud, public cloud, and hybrid cloud. The various organization sizes include large enterprises, small and medium-sized enterprises (SMEs) and are used in BFSI, IT and telecommunication, government and public sector, manufacturing, healthcare and life science, retail and consumer goods, media and entertainment, and others (energy and utilities, chemicals, travel & hospitality, etc.) The cloud storage market research report is one of a series of new reports from The Business Research Company that provides cloud storage market statistics, including cloud storage industry global market size, regional shares, competitors with a cloud storage market share, detailed cloud storage market segments, market trends and opportunities, and any further data you may need to thrive in the cloud storage industry. This cloud storage market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry. The global cloud storage market size grew from $83.55 billion in 2022 to $100.2 billion in 2023 at a compound annual growth rate (CAGR) of 19.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The cloud storage market size is expected to grow to $206.61 billion in 2027 at a CAGR of 19.8%. Exponential growth in data volumes is expected to propel the growth of the cloud storage market going forward. Data volume refers to the size of the data sets that need to be analyzed and processed, which are larger than terabytes and petabytes. The increasing use of computers and digital technologies in organizations has led to a rise in the amount of data generated. This further has increased the need for storage systems like cloud storage, which store the data over the internet and thus decrease the burden of organizations to maintain a physical data center. For instance, according to a report released by the World Economic Forum, a Switzerland-based international non-governmental and lobbying organization, by the year 2025, it is predicted that 463 exabytes of data, the equivalent of 212.77 million DVDs per day, is expected to be generated globally each day. Therefore, exponential growth in data volumes is driving the growth of the cloud storage market. Technological advancement has emerged as a key trend gaining popularity in the cloud storage market. Major players in the cloud storage market are increasing capabilities with innovative technologies to protect enterprise data, meet organizations' workloads, and reduce costs. For instance, in September 2021, Google, a US-based software company, added two extensions to its cloud storage capacity: Filestore Enterprise and Backup for Google Kubernetes Engine. These new features, when combined, make it easier for the organization to secure user data right out of the box across a wide range of applications and use cases. In May 2022, Nasuni, a US-based cloud-based file services platform provider, acquired cloud-native data migration technology from DBM Cloud Systems for an undisclosed amount. Through this acquisition, Nasuni aims to make file data migration, tiering, and data movement between clouds a frictionless service. DBM Cloud Systems is a US-based pure storage technology alliance partner, and its AIRE product can replicate and migrate data at petabyte scales from object stores in AWS, Azure, GCP, and the Oracle Cloud to Pure's FlashBlade. Major players in the cloud storage market are Google LLC (Alphabet, Inc.,), Amazon Web Services, Inc., Dropbox, Inc., Dell EMC Corporation, Hewlett Packard Enterprise Company, IBM Corporation, Microsoft Corporation, Oracle Corporation, Alibaba Cloud (Alibaba Group), Rackspace Hosting Inc., VMware Inc., Dropbox Inc., NetApp Inc., Cisco Systems Inc., and Salesforce.com. North America was the largest region in the cloud storage market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this cloud storage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the cloud storage market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The cloud storage market consists of revenues earned by entities by providing community cloud storage. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global cloud storage market is segmented - 1) By Type: Object Storage, File Storage, Block Storage 2) By Component: Storage Model, Services 3) By Mode: Private Cloud, Public Cloud, Hybrid Cloud 4) By Organization Size: Large Enterprises, Small and Medium-sized Enterprises (SMEs) 5) By Vertical: BFSI, IT and Telecommunication, Government and Public Sector, Manufacturing, Healthcare and Life Science, Retail and Consumer Goods, Media and Entertainment, Other Verticals (Energy & Utilities, Chemical, Travel & Hospitality)

Advertising agencies are in charge of initiating, managing and implementing paid marketing communications. It creates the ads, plans how, when, and where they will be delivered, and then delivers them to the client. The main types of advertising agencies are TV, digital, radio, print, out-of-home (OOH), and others. A digital agency is primarily concerned with marketing the company's products and services on the internet using website design and development, search engine optimization (SEO), content marketing, paid online advertising, social media, email marketing, and other services. The various modes of advertising include online advertising and offline advertising and are used by the following: banking, financial services, and insurance sector (BFSI); consumer goods and retail; government and public sector; IT & telecommunication; healthcare; and media & entertainment. The advertising agencies market research report is one of a series of new reports from The Business Research Company that provides advertising agencies market statistics, including advertising agencies industry global market size, regional shares, competitors with an advertising agencies market share, detailed advertising agencies market segments, market trends and opportunities, and any further data you may need to thrive in the advertising agencies industry. This advertising agencies market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global advertising agencies market size will grow from $372.55 billion in 2022 to $391.6 billion in 2023 at a compound annual growth rate (CAGR) of 5.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global advertising agencies market size is expected to grow to $463.83 billion in 2027 at a CAGR of 4.3%. An increase in advertisement spending across industries is expected to drive the demand for the advertising agencies market. Video and mobile ads are major contributors to the increase in ad investment. Digital advertising has recently surpassed total TV ad spending. For instance, according to WordStream, a marketing company, digital ad spend was estimated at $441 billion in 2022 and projected to reach $485 billion in 2023, globally. Similarly, according to the Global Digital Ad Trends report published by PubMatic 2020, a digital advertising technology company, the US digital ad spend was $129.3 billion in 2019 and is projected to reach $201.8 billion in 2023, constituting 66.7% of total spending. This shows that in the US, digital ad spending surpassed traditional media spending. The retail industry has the highest percentage of total advertising spend on advertising. Therefore, the rise in advertising spending is predicted to fuel the demand for the advertising agencies market. The high cost of hiring an advertising agency, especially during tough economic times, is limiting the growth of the advertising agencies market. For instance, in smaller regions or markets, the cost of hiring an advertising agency could vary anywhere from $95 to $225 per hour, depending on the service and the skill of the person supplying that service. The average cost for digital marketing services ranges from $2,500 to $12,000 per month for small-to-midsized businesses (SMBs). Thus, the high costs associated with hiring an advertising agency are likely to hinder the growth of the market over the forecast period. The launch of artificial intelligence (AI) in advertising is gaining popularity in the advertising agencies market. Major players operating in the industry are continuously focused on introducing innovations and technologies to better serve the needs of consumers. For instance, as of MAY 2022, Kantar, launched Link AI for Digital. This is an artificial intelligence (AI) advertising testing tool designed for digital advertising formats. The Link AI for Digital solution predicts the in-market performance of a digital ad. The Link AI for Digital was trained on more than 230,000 survey-enabled ad tests and 30 million real-world interactions. In August 2021, Principle America Co. Ltd., a subsidiary of Tokyo-based digital marketing agency, Principle Company, acquired Eboost Consulting for an undisclosed amount. With this acquisition, Eboost will give its industry-leading social media advertising and PPC consulting services to Japanese companies growing into North America, as well as help U.S. organisations expand globally into the Japanese and APAC sectors. Eboost Consulting is a US-based digital marketing agency. Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc. North America was the largest region in the advertising agencies market in 2022. Western Europe was the second largest region in the global advertising agencies market. The regions covered in the global advertising agencies market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the advertising agencies market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The advertising agencies market consists revenue earned by entities by involving in marketing activities such as planning, developing, creating and managing advertisement campaigns and promotional activities in newspapers, radio, television, websites and social media sites. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising). The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The global advertising agencies market is segmented - 1) By Mode: Online Advertising, Offline Advertising 2) By Type: TV, Digital, Radio, Print, Out-of-home (OOH), Other Types 3) By End-User Industry: Banking, Financial Services, and Insurance Sector (BFSI), Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment

The cloud orchestration refer to the process of automating the tasks required to manage workload operations and connections on private and public clouds. Automated tasks and processes are put into a workflow by cloud orchestration technologies to perform specific business functions. Policy enforcement is a feature of cloud orchestration tools that ensures that processes have the necessary permissions to execute or connect to a workload. The main types of services in cloud orchestration are cloud service automation, training, consulting, integration, support, and maintenance. Cloud service automation refers to processes and tools that help provision and manage cloud computing workloads and services by reducing or eliminating the need for manual labor. The services are deployed through private, public, and hybrid modes by small and medium-sized enterprises and large enterprises. The various end-users include healthcare and life sciences, transportation and logistics, government and defense, IT and telecom, retail, and manufacturing. The cloud orchestration market research report is one of a series of new reports from The Business Research Company that provides cloud orchestration market statistics, including cloud orchestration industry global market size, regional shares, competitors with a cloud orchestration market share, detailed cloud orchestration market segments, market trends and opportunities, and any further data you may need to thrive in the cloud orchestration industry. This cloud orchestration market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global cloud orchestration market size grew from $14.87 billion in 2022 to $17.29 billion in 2023 at a compound annual growth rate (CAGR) of 16.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The cloud orchestration market size is expected to grow to $32.1 billion in 2027 at a CAGR of 16.7%. The increase in dominance of cloud-based applications is expected to propel the growth of the cloud orchestration market over the coming years. Cloud-based applications offer major benefits to the customer, such as cost-effectiveness, easy integration, implementation, and lower cost of purchase. Cloud applications also help enterprises standardise system configurations and automate IT support processes. Cloud orchestration is used to provision, deploy, or start servers; acquire and assign storage space; manage networking; construct virtual machines; and gain access to certain applications on cloud services. For instance, according to InfoWorld, a US-based IT media business, global spending on public cloud services and infrastructure will reach around $500 billion by 2023. Thus, the increasing adoption of cloud-based applications is contributing to the growth of the market. Automated cloud orchestration and optimization is a key trend gaining popularity in the cloud orchestration market. Cloud automation is the process of using automated tools and processes to execute workflows in a cloud environment. It helps enterprises reduce the amount of manual work required by IT teams by automating cloud-related tasks, such as application deployment. Cloud orchestration and optimization enable enterprises to effectively manage the complications attached to interconnected services across different applications. For instance, in November 2021, Ericsson, a US-based information and communication technology company, launch an intelligent automation platform for smarter networks. An intelligent automation platform is an open service management and orchestration product that offers network optimization which enhances the customer experience. Ericsson Intelligent Automation Platform provides Open RAN-compliant service management and orchestration capabilities, advancing automation with support for a variety of vendors and numerous radio access network technologies and also provides an open software development framework that enables CSPs and other parties to create apps (rApps) with new services, enabling ecosystem innovation. In January 2022, Google LLC, a US-based technology company, acquired Siemplify for an undisclosed amount. Through this acquisition, Google aimed to integrate security orchestration, automation, and response (SOAR) capabilities into its own Google Chronicle security solution. Siemplify is a US-based security orchestration, automation, and response (SOAR) provider. Major players in the cloud orchestration market are Geminare Incorporated, Infrascale Inc., RackWare, Unitrends Inc., CloudVelox, Zerto Ltd., IBM Corporation, Hewlett Packard Enterprise Company, VMware Inc., Apptio Inc., Microsoft, Flexera, Scalr, Actifio, Veritas, CloudEndure, Oracle Corporation, Cisco Systems Inc., and Amazon Web Services. North America was the largest region in the cloud orchestration market in 2022. The regions covered in the cloud orchestration market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the cloud orchestration market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The cloud orchestration market includes revenues earned by entities by providing various cloud orchestration services such as deploying servers, acquiring & assign storage capacity, managing networking, and creating VMs to manage the interconnections and interactions among workloads on public and private cloud infrastructure.  The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global cloud orchestration market is segmented - 1) By Service Type: Cloud Service Automation, Training, Consulting, And Integration, Support And Maintenance 2) By Deployment Mode: Private, Public, Hybrid 3) By Organization Size: Small And Medium Enterprises (SMEs), Large Enterprises 4) By End-User: Healthcare And Life Sciences, Transportation And Logistics, Government And Defense, IT And Telecom, Retail, Manufacturing, Other End Users