
Business-to-Business (B2B) Laptop And Personal Computer (PC) Market Report 2026
Global Outlook – By Product (Laptop, Desktop Personal Computers, Workstations, Netbooks, Tablet Personal Computers, Handheld Computers), By Enterprise Size (Large Enterprise, Small And Medium Sized Businesses), By Deployment Model (On Premises, Cloud Managed), By Distribution Channel (Direct Sales, Value Added Resellers, System Integrators, Online Channels, Information Technology Distributors), By Vertical (Information Technology And Telecommunications, Financial Services, Healthcare, Education, Manufacturing, Retail, Media And Entertainment, Other Verticals) – Market Size, Trends, Strategies, and Forecast to 2030
Business-to-Business (B2B) Laptop And Personal Computer (PC) Market Overview
• Business-to-Business (B2B) Laptop And Personal Computer (PC) market size has reached to $239.34 billion in 2025 • Expected to grow to $381.19 billion in 2030 at a compound annual growth rate (CAGR) of 9.7% • Growth Driver: The Increasing Enterprise Digital Transformation Driving The Growth Of The Market Due To Growing Adoption Of Cloud Computing And Software-As-A-Service (Saas) Solutions • Market Trend: Enterprise Computing Ecosystems Drive Workplace Productivity • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.What Is Covered Under Business-to-Business (B2B) Laptop And Personal Computer (PC) Market?
Business-to-business (B2B) laptop and personal computer (PC) refers to laptops and desktop computers that are specifically designed, configured, and sold to organizations, enterprises, government agencies, and educational institutions for professional and operational use rather than for individual consumer use. These devices typically offer enterprise-grade security, centralized IT management, enhanced durability, extended warranty and support services, and customization options to meet the performance, productivity, and compliance requirements of businesses. The main products of business-to-business (B2B) laptops and personal computers (PC) include laptops, desktop personal computers, workstations, netbooks, tablet personal computers, and handheld computers. Laptops refer to portable personal computers designed for business users to perform computing, communication, productivity, and other professional tasks. These products are used by large enterprises and small and medium sized businesses, and are deployed through on premises, and cloud managed. They are distributed through direct sales, value added resellers, system integrators, online channels, and information technology distributors, and are used across verticals including information technology and telecommunications, financial services, healthcare, education, manufacturing, retail, media and entertainment, and others.
What Is The Business-to-Business (B2B) Laptop And Personal Computer (PC) Market Size and Share 2026?
The business-to-business (B2B) laptop and personal computer (PC) market size has grown rapidly in recent years. It will grow from $239.34 billion in 2025 to $263.5 billion in 2026 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to increasing enterprise workforce computerization, rising demand for business productivity devices, growing adoption of remote and hybrid work practices, increasing organizational IT infrastructure spending, rising need for secure business computing devices.What Is The Business-to-Business (B2B) Laptop And Personal Computer (PC) Market Growth Forecast?
The business-to-business (B2B) laptop and personal computer (PC) market size is expected to see strong growth in the next few years. It will grow to $381.19 billion in 2030 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to increasing demand for AI-capable business PCs, rising enterprise device refresh requirements, growing need for energy-efficient computing devices, increasing demand for advanced enterprise security features, rising adoption of customized computing solutions for organizational workloads. Major trends in the forecast period include increasing adoption of enterprise-grade laptops and PCs, rising demand for durable business computing devices, growing preference for centralized device management, increasing demand for customized enterprise computing configurations, rising adoption of extended warranty and support services.
Global Business-to-Business (B2B) Laptop And Personal Computer (PC) Market Segmentation
1) By Product: Laptop, Desktop Personal Computers, Workstations, Netbooks, Tablet Personal Computers, Handheld Computers 2) By Enterprise Size: Large Enterprise, Small And Medium Sized Businesses 3) By Deployment Model: On Premises, Cloud Managed 4) By Distribution Channel: Direct Sales, Value Added Resellers, System Integrators, Online Channels, Information Technology Distributors 5) By Vertical: Information Technology And Telecommunications, Financial Services, Healthcare, Education, Manufacturing, Retail, Media And Entertainment, Other Verticals Subsegments: 1) By Laptop: Traditional Laptop, Ultraportable Laptop, Business Laptop, Convertible Laptop, Rugged Laptop 2) By Desktop Personal Computers: Tower Desktop, Small Form Factor Desktop, All In One Desktop, Mini Desktop, Thin Client Desktop 3) By Workstations: Tower Workstation, Mobile Workstation, Rack Mounted Workstation, Compact Workstation, Entry Level Workstation 4) By Netbooks: Standard Netbook, Education Netbook, Business Netbook, Lightweight Netbook, Budget Netbook 5) By Tablet Personal Computers: Detachable Tablet Personal Computer, Slate Tablet Personal Computer, Rugged Tablet Personal Computer, Business Tablet Personal Computer, Convertible Tablet Personal Computer 6) By Handheld Computers: Personal Digital Assistant, Rugged Handheld Computer, Mobile Data Collection Device, Industrial Handheld Computer, Enterprise Handheld ComputerWhat Is The Driver Of The Business-to-Business (B2B) Laptop And Personal Computer (PC) Market?
The increasing enterprise digital transformation is expected to propel the growth of the business-to-business (B2B) laptop and personal computer (PC) market going forward. Enterprise digital transformation refers to the strategic adoption and integration of digital technologies across an organization's operations, processes, products, and business models to improve efficiency, enhance customer experiences, and drive innovation and long-term business growth. Increasing enterprise digital transformation is due to growing adoption of cloud computing and Software-as-a-Service (SaaS) solutions, which enable organizations to improve operational efficiency, scalability, collaboration, and cost-effectiveness while accelerating digital innovation. Enterprise digital transformation benefits business-to-business (B2B) laptop and personal computer (PC) by increasing demand for high performance computing devices, as organizations adopt cloud applications, AI powered business tools, and digital workflows that require reliable, secure, and efficient computing systems to support business operations and employee productivity. For instance, in August 2024, according to Eurostat, a Luxembourg-based statistical office of the European Union, in 2023, 59% of EU enterprises achieved at least a basic level of digital intensity, including 58% of SMEs and 91% of large enterprises, with the EU targeting over 90% of SMEs to reach this level by 2030. Therefore, the increasing enterprise digital transformation is driving the growth of the business-to-business (B2B) laptop and personal computer (PC) industry.Key Players In The Global Business-to-Business (B2B) Laptop And Personal Computer (PC) Market
Major companies operating in the business-to-business (B2B) laptop and personal computer (PC) market are Apple Inc., Microsoft Corporation, Samsung Electronics Co Ltd, Dell Technologies Inc., Lenovo Group Limited, LG Electronics Inc., Panasonic Holdings Corporation, HP Inc., Fujitsu Limited, ASUSTeK Computer Inc., Acer Incorporated, Micro-Star International Co Ltd, Gigabyte Technology Co Ltd, MiTAC Holdings Corporation, Getac Technology Corporation, Clevo Co., Elitegroup Computer Systems Co Ltd, MilDef Group AB, DT Research Inc., Shuttle Inc., Eurocom Corporation, Winmate Inc., RuggON Corporation, Durabook Americas Inc., System76 Inc.
This chart is for illustrative purposes; the full report includes a detailed competitor analysis and comprehensive overview of the top 10 companies in the market.

This chart maps companies by product innovation and brand strength, with bubble size indicating relative revenue, helping identify market leaders, challengers, and niche players. This is an illustrative chart; the full report provides a complete and accurate competitive analysis.
Global Business-to-Business (B2B) Laptop And Personal Computer (PC) Market Trends and Insights
Major companies operating in the business-to-business (B2B) laptop and personal computer (PC) market are focusing on developing innovative solutions, such as enterprise computing ecosystems, to improve workplace productivity, simplify device management, and enhance collaboration across organizations. Enterprise computing ecosystems are integrated portfolios of business laptops, desktops, accessories, software, and support services designed to provide seamless connectivity, centralized management, and optimized performance for enterprise users. For instance, in January 2026, Lenovo Group Limited, a China-based technology company, launched the ThinkPad X1 Aura Edition series, ThinkPad X9 15p Aura Edition, ThinkBook Plus Gen 7 Auto Twist, and ThinkCentre X Series desktops at CES 2026 as part of its latest commercial AI PC portfolio. The new devices incorporate Intel Core Ultra Series 3 processors with dedicated NPUs for accelerated on-device AI computing; updated Lenovo Aura Edition experiences, including Smart Modes, Smart Share, and Smart Care; and enterprise-grade security and manageability features. The ThinkPad X1 models introduce the new Space Frame design for improved cooling, higher sustained performance, simplified repairs, and enhanced serviceability, while the expanded ecosystem includes productivity accessories and refreshed Lenovo Premier Support services to improve fleet management and business continuity. These innovations enable organizations to deploy secure, AI-enabled business devices that improve employee productivity, collaboration, and lifecycle management across modern enterprise environments.What Are Latest Mergers And Acquisitions In The Business-to-Business (B2B) Laptop And Personal Computer (PC) Market?
In January 2025, Nojima Co. Ltd., a Japan-based consumer electronics company, acquired a 93% stake in VAIO Corporation for ¥11.2 billion ($73 million). With this acquisition, Nojima aims to strengthen its position in the premium personal computer market by expanding its global PC business, leveraging VAIO's established brand, and enhancing its product portfolio and international customer reach. VAIO Corporation is a Japan-based company that provides business-to-business (B2B) laptops and personal computers (PCs) tailored for enterprise, government, education, and professional users.
Regional Insights
North America was the largest region in the business-to-business (B2B) laptop and personal computer (PC) market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.What Defines the Business-to-Business (B2B) Laptop And Personal Computer (PC) Market?
The business-to-business (B2B) laptop and personal computer (PC) market consists of sales of thin client computers, enterprise chromebooks, all-in-one business systems, and rugged business computers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.How is Market Value Defined and Measured?
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This chart presents market attractiveness based on a quantitative evaluation of growth, competition, strategic alignment, and risk, offering a clear view of opportunity areas for decision-making. This chart is for illustrative purposes; the full report contains the complete analysis.

This chart highlights the Total Addressable Market (TAM) by estimating the maximum revenue opportunity using an assumption-driven approach, supporting strategic planning and opportunity sizing across markets. The chart is illustrative; the full report provides a more comprehensive analysis.
What Key Data and Analysis Are Included in the Business-to-Business (B2B) Laptop And Personal Computer (PC) Market Report 2026?
The business-to-business (b2b) laptop and personal computer (pc) market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the business-to-business (b2b) laptop and personal computer (pc) industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.Business-to-Business (B2B) Laptop And Personal Computer (PC) Market Report Forecast Analysis
| Report Attribute | Details |
|---|---|
| Market Size Value In 2026 | $263.5 billion |
| Revenue Forecast In 2030 | $381.19 billion |
| Growth Rate | CAGR of 9.7% from 2026 to 2030 |
| Base Year For Estimation | 2025 |
| Actual Estimates/Historical Data | 2020-2025 |
| Forecast Period | 2026 - 2030 |
| Market Representation | Revenue in USD Billion and CAGR from 2026 to 2030 |
| Segments Covered | Product, Enterprise Size, Deployment Model, Distribution Channel, Vertical |
| Regional Scope | Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa |
| Country Scope | The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain. |
| Key Companies Profiled | Apple Inc., Microsoft Corporation, Samsung Electronics Co Ltd, Dell Technologies Inc., Lenovo Group Limited, LG Electronics Inc., Panasonic Holdings Corporation, HP Inc., Fujitsu Limited, ASUSTeK Computer Inc., Acer Incorporated, Micro-Star International Co Ltd, Gigabyte Technology Co Ltd, MiTAC Holdings Corporation, Getac Technology Corporation, Clevo Co., Elitegroup Computer Systems Co Ltd, MilDef Group AB, DT Research Inc., Shuttle Inc., Eurocom Corporation, Winmate Inc., RuggON Corporation, Durabook Americas Inc., System76 Inc. |
| Customization Scope | Request for Customization |
| Pricing And Purchase Options | Explore Purchase Options |
