Cloud Based Contact Center Global Market Report 2023 – By Type (Automatic Call Distribution, Agent Performance Optimization, Dialers, Interactive Voice Response, Computer Telephony Integration, Analytics And Reporting), By Component (Solution, Services), By Deployment (Public, Private, Hybrid), By Application (Call Routing And Queuing, Data Integration And Recording, Chat Quality And Monitoring, Real Time Decision Making, Workforce Optimization), By End User (Banking, Financial Services and Insurance (BFSI), IT And Telecom, Media And Entertainment, Retail, Logistics And Transport, Healthcare, Other End Users) – Market Size, Trends, And Global Forecast 2023-2032

The contact center software are used for optimizing operations and communicating with customers by real-time call monitoring, routing customer contacts to agents, analyzing, tracking, and reporting critical metrics through a centralized platform. The contact center software is a telecommunication system that helps in increasing the efficiency of a contact center by focusing on interactions between contact center agents and customers. The main components of contact center software are software and services. The contact center software improves the efficiency of the contact center and contributes to its success. The type of contact center software services provided is professional services and managed services that are deployed as cloud-based and on-premise. The various end-users of contact center software are banking, financial services, and insurance (BFSI), consumer goods and retail, healthcare, IT and telecom, and government. The global contact centre software market is segmented - 1) By Component: Software, Services 2) By Service Type: Professional Services, Managed Services 3) By Deployment: Cloud-Based, On-Premise 4) By End User: Banking, Financial Services, And Insurance (BFSI), Consumer Goods And Retail, Healthcare, IT And Telecom, Government The global contact centre software market size will grow from $32.01 billion in 2022 to $38.33 billion in 2023 at a compound annual growth rate (CAGR) of 19.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the contact centre software is expected to grow to $80.42 billion in 2027 at a CAGR of 20.4%. The rapid growth in the adoption of the cloud-based contact center is significantly contributing to the growth of the contact center software market. The cloud-based contact center is hosted on an internet server through which all inbound and outbound customer communications are handled. The growing adoption of the cloud-based contact center as they provide more scalability and flexibility than traditional contact centers is promoting the growth of the contact center software market. For instance, according to a survey conducted in 2020 by Cisco Systems Inc., a US-based networking hardware company, 62% of contact center decision-makers have shown their interest in implementing a cloud-based contact center in the next 18 months. Therefore, the rapid growth in the adoption of the cloud-based contact center is driving the contact center software market growth. Major players in the contact center software market are Cisco Systems Inc., Oracle Corporation, SAP SE, ZTE Corporation, NEC Enterprise Solutions, Genesys Telecommunications Laboratories Inc., Mitel Networks Corporation, Talkdesk Inc., Ameyo, 8x8, Aspect Software, Unify Inc., Five9 Inc., Vocalcom SA, Enghouse Interactive Inc., and NICE Systems Ltd. Technological advancements are the key trends gaining popularity in the contact center software market. Enterprises are integrating artificial intelligence to enhance the efficiency of contact center software. AI helps in analyzing customer behavior, providing customer insights, reducing the waiting time of customers, and estimating real-time future behavior of the customer. For instance, in July 2020, NICE Systems Ltd., an Israel-based software company specializing in contact center software launched ENLIGHTEN Fraud Prevention, a customer engagement AI platform with voice biometrics capabilities for automatic fraudster detection. The system is based on predictive behavioral models which aim to determine and score agent behaviors to improve sales opportunity discovery and customer satisfaction. It can scan millions of voice interactions to detect risky and abnormal behavior including authentication methods and requests to change addresses without relying on agents to manually capture dispositions. It helps organizations to prevent exposure of personally identifiable information, protect customers from account takeover and reduce fraud losses, and safeguard brand loyalty. In August 2021, Avaya Holdings Corp., a US-based multinational technology company, acquired CTIntegrations, LLC, for an undisclosed amount. Through this acquisition, Avaya Holdings Corp. aims to strengthen its portfolio in composable cloud platform solutions. CTIntegrations, LLC, is a US-based contact center software development and system integration company. North America was the largest region in the contact center software market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the contact center software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the contact center software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The contact center software market includes revenues earned by entities by providing services such as interactive voice response, real-time reporting, CRM integration, call routing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The contact center software market research report is one of a series of new reports from The Business Research Company that provides contact center software market statistics, including contact center software industry global market size, regional shares, competitors with a contact center software market share, detailed contact center software market segments, market trends and opportunities, and any further data you may need to thrive in the contact center software industry. This contact center software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Cloud Service refers to a wide range of on-demand services offered to businesses and customers over the internet. These services are designed to provide easy and affordable access to applications and resources without needing internal infrastructure or hardware. It refers to the servers accessed over the internet and the software and databases on those servers. The main types of cloud services are software as a service (SaaS), platform as a service (PaaS), infrastructure as a service (IaaS) and business process as a service (BPaaS). Software as a service (SaaS) refers to providing complete applications over the Internet. It is also called web-based software, on-demand software, or hosted software. Establishments providing SaaS offer access to their software and hardware, managing access to the application, its security, availability, and performance. Users only need to think about the usage of the service provided and not about how the service is provided or maintained or how the underlying infrastructure is managed. The deployment method used include public cloud, private cloud, hybrid cloud and large enterprises, small and medium enterprises size organizations utilize them. The cloud services are mainly used for storage, backup, and disaster recovery, application development and testing, database management, business analytics, integration and orchestration, customer relationship management and others and used in industries including BFSI, media and entertainment, IT and telecommunications, energy and utilities, government and public sector, retail and consumer goods, manufacturing and others. The global cloud services market is segmented - 1) By Type: Software as a service (SaaS), Platform as a service (PaaS), Infrastructure as a service (IaaS), Business Process as a service (BPaaS) 2) By End-User Industry: BFSI, Media And Entertainment, IT and Telecommunications, Energy And Utilities, Government And Public Sector, Retail And Consumer Goods, Manufacturing, Other End User Industries 3) By Application: Storage, Backup, and Disaster Recovery, Application Development and Testing, Database Management, Business Analytics, Integration and Orchestration, Customer Relationship Management, Other Applications 4) By Deployment Model: Public Cloud, Private Cloud, Hybrid Cloud 5) By Organisation Size: Large Enterprises, Small And Medium Enterprises The global cloud services market size grew from $446.1 billion in 2022 to $489.77 billion in 2023 at a compound annual growth rate (CAGR) of 9.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The cloud services market is expected to grow to $698.01 billion in 2027 at a CAGR of 9.3%. The impact of COVID-19 (COVID-19) is expected to drive the cloud services market in the forecast period as the increasing number of people are working from home due to lockdowns imposed by governments globally that restrict the gathering of people in public places. Steps by national governments to contain the transmission have resulted in people working from home by accessing work-related systems and applications through the cloud. For instance, cloud spending rose 37% to $29 billion during the first quarter of 2020. This trend is likely to persist, as the exodus to virtual work underscores the urgency for scalable, secure, reliable, cost-effective off-premises technology services. In fact, despite the inevitable economic downturn in the wake of the pandemic, cloud spending is estimated to rise 19% for the full year, even as IT spending as a whole is forecasted to fall 8%. Thus, uncertainty surrounding the duration of the spread of COVID-19 is expected to lead to more companies adopting cloud technology to support their employees working from home, thereby driving the market growth. Major companies in the cloud services market include Microsoft, Amazon.com Inc., SAP SE, International Business, Machines Corporation, Nippon Telegraph And Telephone Corp, Intel Corporation, Dell Technologies Inc., Apple, Tencent Holdings Co Ltd and Orange SA. Security, password protection, and corporate and financial information protection were key issues for the cloud services industry. Similarly, in March 2020 it was reported that the real names, site usernames, gender, location, and phone numbers for 172 million users had been posted for sale on dark web markets. Due to security breaches, the need for firewall protection and network separation to ensure privacy was another major need across all industries. Routine security assessments undertaken with the help of security researchers were needed to analyze programming vulnerabilities, adding to the cloud services industry costs restraining the overall attractiveness of the market. Cloud service providers are increasingly using artificial intelligence to increase the efficiency and speed of cloud computing services. Artificial intelligence leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind. Using AI in cloud services can increase productivity and efficiency while automating repetitive tasks and supporting human capabilities. The advantages of using AI for cloud-based services include lowering adoption costs, facilitates co-creation, innovation, and driving AI-powered transformation for enterprises. Cloud service providers can use AI-powered network security tools to track and evaluate network traffic. For example, the IBM cloud park for automation and Amazon GuardDut are some of the AI based cloud services that are used for providing prebuilt workflows for AI-powered automation and for threat detecting. In addition, in 2020, Salesforce, the leading customer relationship management platform introduced a tool named Einstein, which offers the ability to capture customer data, making it easier to track and personalize customer relationships. North America was the largest region in the cloud services market in 2022. Western Europe was the second largest region cloud services market. The regions covered in the hardware support services market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the cloud services market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The cloud services market includes revenues earned by entities by providing cloud services that can be used for the delivery of information technology resources and applications on-demand through an internet platform. Companies in the cloud services market provide access to servers, storage, databases and a broad set of application services managed by a hardware networking. This market includes sales of storage servers which are used to store, access, secure and manage digital data, files and services. It also includes sales of public cloud services, private cloud services, hybrid cloud services and multi-cloud services offered by providers are included. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The cloud services market research report is one of a series of new reports from The Business Research Company that provides cloud services market statistics, including cloud services market size, regional shares, competitors with a cloud services market share, detailed cloud services market segments, market cloud services market trends and opportunities, and any further data you may need to thrive in the cloud services industry. This cloud services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Cloud billing refers to a combination of cloud computing and electronic billing. Many firms are broadening their horizons by implementing an on-premises billing infrastructure. Cloud billing is transforming the computer system, allowing for greater billing flexibility and easier data access. The main types of cloud billing are subscription billing, metered billing, cloud service billing, provisioning, and others. Subscription billing is a billing strategy that allows businesses to bill customers for a certain service or product on a set schedule. The different deployment types include private cloud, public cloud and are employed in large enterprises and SMEs. It is used in account management, revenue management, customer management, and others and is implemented in various verticals such as BFSI, telecommunications and ITES, consumer goods and retail, healthcare and life sciences, and others. The global cloud billing market is segmented - 1) By Type: Subscription Billing, Metered Billing, Cloud Service Billing, Provisioning, Other Types 2) By Deployment Type: Private Cloud, Public Cloud 3) By Organization Size: Large Enterprises, SMEs 4) By Application: Account Management, Revenue Management, Customer Management, Other Applications 5) By Vertical: BFSI, Telecommunications And ITES, Consumer Goods And Retail, Healthcare and life sciences, Other Verticals The global cloud billing market size will grow from $7.01 billion in 2022 to $8.24 billion in 2023 at a compound annual growth rate (CAGR) of 17.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global cloud billing industry is expected to grow to $15.85 billion in 2027 at a CAGR of 17.8%. The rising need for lower capital and operating expenditure is expected to drive the growth of the cloud billing market in the coming years. With the advent of the cloud, billing transitioned from a separate back-office product to an essential component of the entire quote-to-cash procedure. Cloud billing allows businesses to save costs while also allowing them to give excellent customer service. For instance, according to a Flexera report published in 2021, 93% of companies are using some type of cloud-based system, and 73% preparing to optimize existing cloud usage for cost savings. Therefore, the rising need for lower capital and operating expenditure fuels the growth of the cloud billing market. Major players in the cloud billing market report are Aria System Inc., Amdocs Inc., Oracle Corporation, NEC Corporation, Jamcracker, IBM Corporation, CGI Group Inc., SAP SE, Zuora Inc., BillingPlatform Corp., Recurly, Cerillion, ConnectWise, AppDirect, Chargebee, RecVue, Chargify, Salesforce, Orbitera Inc., and Amazon Web Service Inc., Advancements in technology are shaping the cloud billing market. Major companies operating in the cloud billing sector are focused on developing technological solutions for cloud billing to accelerate business growth. For instance, in November 2020, Salesforce, an American cloud-based software company launched Revenue Cloud, based on multi-cloud billing technology to help companies to track revenue lifecycle. Revenue Cloud, which is part of Salesforce's Customer 360 platform, combines the firm's existing partner relationship management (PRM), CPQ and Billing, and B2B commerce solutions into a single solution. In February 2020, Salesforce, an American cloud-based software company that provides customer relationship management services acquired Vlocity Inc., for $1.3 billion. With its acquisition of Vlocity Inc., Salesforce is taking ownership of the industry cloud. Vlocity Inc., is a US-based software company that offers cloud billing solutions. North America was the largest region in the cloud billing market in 2022. Asia-Pacific is expected to be the fastest region in the forecast period. The regions covered in the cloud billing market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the cloud billing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The cloud billing market includes revenues earned by entities by providing services such as On-Premise infrastructure, public cloud, virtual private cloud (VPC), hybrid cloud, multi-cloud. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The cloud billing market research report is one of a series of new reports from The Business Research Company that provides cloud billing market statistics, including cloud billing industry global market size, regional shares, competitors with a cloud billing market share, detailed cloud billing market segments, market trends and opportunities, and any further data you may need to thrive in the cloud billing industry. This cloud billing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The cloud orchestration refer to the process of automating the tasks required to manage workload operations and connections on private and public clouds. Automated tasks and processes are put into a workflow by cloud orchestration technologies to perform specific business functions. Policy enforcement is a feature of cloud orchestration tools that ensures that processes have the necessary permissions to execute or connect to a workload. The main types of services in cloud orchestration are cloud service automation, training, consulting, integration, support, and maintenance. Cloud service automation refers to processes and tools that help provision and manage cloud computing workloads and services by reducing or eliminating the need for manual labor. The services are deployed through private, public, and hybrid modes by small and medium-sized enterprises and large enterprises. The various end-users include healthcare and life sciences, transportation and logistics, government and defense, IT and telecom, retail, and manufacturing. The global cloud orchestration market is segmented - 1) By Service Type: Cloud Service Automation, Training, Consulting, And Integration, Support And Maintenance 2) By Deployment Mode: Private, Public, Hybrid 3) By Organization Size: Small And Medium Enterprises (SMEs), Large Enterprises 4) By End-User: Healthcare And Life Sciences, Transportation And Logistics, Government And Defense, IT And Telecom, Retail, Manufacturing, Other End Users The global cloud orchestration market size will grow from $14.87 billion in 2022 to $17.29 billion in 2023 at a compound annual growth rate (CAGR) of 16.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the cloud orchestration is expected to grow to $32.1 billion in 2027 at a CAGR of 16.7%. The increase in dominance of cloud-based applications is expected to propel the growth of the cloud orchestration market over the coming years. Cloud-based applications offer major benefits to the customer, such as cost-effectiveness, easy integration, implementation, and lower cost of purchase. Cloud applications also help enterprises standardise system configurations and automate IT support processes. Cloud orchestration is used to provision, deploy, or start servers; acquire and assign storage space; manage networking; construct virtual machines; and gain access to certain applications on cloud services. For instance, according to InfoWorld, a US-based IT media business, global spending on public cloud services and infrastructure will reach around $500 billion by 2023. Thus, the increasing adoption of cloud-based applications is contributing to the cloud orchestration market growth. Major players in the cloud orchestration market are Geminare Incorporated, Infrascale Inc., RackWare, Unitrends Inc., CloudVelox, Zerto Ltd., IBM Corporation, Hewlett Packard Enterprise Company, VMware Inc., Apptio Inc., Microsoft, Flexera, Scalr, Actifio, Veritas, CloudEndure, Oracle Corporation, Cisco Systems Inc., and Amazon Web Services. Automated cloud orchestration and optimization is a key trend gaining popularity in the cloud orchestration market. Cloud automation is the process of using automated tools and processes to execute workflows in a cloud environment. It helps enterprises reduce the amount of manual work required by IT teams by automating cloud-related tasks, such as application deployment. Cloud orchestration and optimization enable enterprises to effectively manage the complications attached to interconnected services across different applications. For instance, in November 2021, Ericsson, a US-based information and communication technology company, launch an intelligent automation platform for smarter networks. An intelligent automation platform is an open service management and orchestration product that offers network optimization which enhances the customer experience. Ericsson Intelligent Automation Platform provides Open RAN-compliant service management and orchestration capabilities, advancing automation with support for a variety of vendors and numerous radio access network technologies and also provides an open software development framework that enables CSPs and other parties to create apps (rApps) with new services, enabling ecosystem innovation. In January 2022, Google LLC, a US-based technology company, acquired Siemplify for an undisclosed amount. Through this acquisition, Google aimed to integrate security orchestration, automation, and response (SOAR) capabilities into its own Google Chronicle security solution. Siemplify is a US-based security orchestration, automation, and response (SOAR) provider. North America was the largest region in the cloud orchestration market in 2022. The regions covered in the cloud orchestration market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the cloud orchestration market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The cloud orchestration market includes revenues earned by entities by providing various cloud orchestration services such as deploying servers, acquiring & assign storage capacity, managing networking, and creating VMs to manage the interconnections and interactions among workloads on public and private cloud infrastructure. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The cloud orchestration market research report is one of a series of new reports from The Business Research Company that provides cloud orchestration market statistics, including cloud orchestration industry global market size, regional shares, competitors with a cloud orchestration market share, detailed cloud orchestration market segments, market trends and opportunities, and any further data you may need to thrive in the cloud orchestration industry. This cloud orchestration market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Cloud advertising is a type of digital marketing using cloud platforms to reach consumers for better and more effective advertisements of brands and services. The main types of cloud advertising include public cloud, private cloud, and hybrid cloud. A public cloud advertising platform offers services in which multiple organisations share cloud advertising services where each organization’s data and applications are inaccessible to others over the internet. Public cloud advertising services are owned by third-party service providers. The different cloud advertising services include business process as a service (BPaaS), platform as a service (PaaS), infrastructure as a service (IaaS), and software as a service (SaaS). The different cloud advertising user groups include small and mid-size enterprises (SMEs) and large enterprises. The end-users of cloud advertising include retail, media and entertainment, IT and telecom, BFSI, government and other end-users. The global cloud advertising market is segmented - 1) By Type: Public Cloud, Private Cloud, Hybrid Cloud 2) By Service: Business Process as a Service (BPaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Software as a Service (SaaS) 3) By User Group: Small And Mid-Size Enterprises (SMEs), Large Enterprises 4) By End-Users: Retail, Media and Entertainment, IT and Telecom, BFSI, Government, Other End-users The global cloud advertising market size will grow from $75.92 billion in 2022 to $85.64 billion in 2023 at a compound annual growth rate (CAGR) of 12.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the cloud advertising is expected to grow to $138.36 billion in 2027 at a CAGR of 12.7%. Rapid growth in the number of internet users is significantly driving the growth of the cloud advertising market. The internet is a global network system of connected computers for sharing information, communication, and accessing data resources using an internet connection. Cloud advertising offers a cloud-based online display of advertising campaigns using the internet and social media platforms. So, the increase in the number of internet users is creating more customer engagement in cloud advertising platforms. For instance, according to the Telecom Regulatory Authority of India, the number of Internet users increased from 776.45 million in September 2020 to 825.30 million in March 2021. Therefore, rapid growth in the number of internet users is contributing to the cloud advertising market growth. Major players in the cloud advertising market are Amazon Web Services, Adobe Systems Incorporated, Salesforce, SAP, IBM Corporation, Oracle, Google, Imagine Communications, Marin Software, Rackspace Technology, Microsoft Corporation, Viant Technology, Hewlett-Packard Enterprise Development LP, Sprinklr, InMobi, and Acquia Inc. Technological advancements are the key trends significantly shaping the cloud advertising market. As there is a growing demand for cloud advertising, the key players operating in the cloud advertising market are focusing on developing advanced technological solutions to lead the market. Cloud advertising with advanced technologies such as data science, AI, and machine learning will improve customer advertisement experience and engagement. For instance, in September 2021, Salesforce, a US-based cloud software company, introduced AI-powered features to the Marketing Cloud as a real-time engagement tool to improve personalised messaging and optimise marketing impacts and customer engagement in real-time. In May 2021, Vungle Web Design, a US-based mobile advertising and app monetization company, acquired TreSensa Technologies. This acquisition will help Vungle accelerate its vision of being the only mobile marketing platform that provides a complete app growth cycle and provides the exposure of expertise through platform-based creative technology. TreSensa Technologies is a US-based company that helps to design playable interactive ads and fully customizable game-play ads through a cloud-based Mobile Ad Suite technology platform. North America was the largest region in the cloud advertising market in 2022. Asia-Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the cloud advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the cloud advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The cloud advertising market includes revenues earned by entities by providing services and solutions such as data capturing, document management, document processing, data securtity solutions, and infrastructure maintenance to manage workflow related to online advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The cloud advertising market research report is one of a series of new reports from The Business Research Company that provides cloud advertising market statistics, including cloud advertising industry global market size, regional shares, competitors with a cloud advertising market share, detailed cloud advertising market segments, market trends and opportunities, and any further data you may need to thrive in the cloud advertising industry. This cloud advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

Cloud security is a set of policies, procedures, and technologies that work together to protect cloud data. Cloud security protects against data breaching, loss of confidential data, and insecure application programming interfaces (API) and improves the security capabilities and risk assessment of the cloud providers. The main types of cloud security are application security, database security, endpoint security, network security, and web and email security. Application security has both hardware and software procedures to minimize data threats. The different service models include infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS) and are deployed through public, private, and hybrid. It is employed in several sectors such as BFSI, healthcare, IT, and telecom, among others. The global cloud security market is segmented - 1) By Security Type: Application Security, Database Security, Endpoint Security, Network Security, Web and Email Security 2) By Service Model: Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), Software-as-a-Service (SaaS) 3) By Deployment: Public, Private, Hybrid 4) By End User: BFSI, Healthcare, IT and Telecom, Other End Users The global cloud security market size will grow from $13.36 billion in 2022 to $16.04 billion in 2023, at a compound annual growth rate (CAGR) of 20.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the cloud security is expected to grow to $32.74 billion in 2027 at a CAGR of 19.5%. The rising number of cyberattacks is expected to propel the growth of the cloud security market going forward. A cyberattack is a malicious and deliberate effort by an individual or organization to breach the data of another individual or business. Organizations use cyber security for minimizing cyber-attacks, as result, the rise in the number of attacks increases the demand for the cybersecurity market. For instance, according to the Indian Computer Emergency Response Team (CERT-In), an India-based government ministry, cyberattacks in India increased from 3.9 lakhs in 2019 to 11.5 lakhs in 2020. Therefore, the rising number of cyber-attacks drives the cloud security market growth. Major players in the cloud security market are Microsoft Corporation, Cisco Systems Inc., Trend Micro Inc., McAfee Corp., Qualys Inc., Amazon Web Services Inc., Broadcom Inc., Checkpoint Software Technologies Ltd., IBM Corporation, Foreseeti, Sophos, Forcepoint LLC, Palo Alto Networks Inc., Bitglass, Imperva, Intel Security, Proofpoint Inc., Zscaler Inc., FireEye Inc., CloudPassage, Fortinet Inc., Avanan, Illumio, vArmour, Aqua Security, Cloudflare, SiteLock, Tenable Inc., and Accenture. Technological Advancements have emerged as a key trend gaining popularity in the cloud security market. Many companies are launching new technological solutions in cloud security so as to meet customer demand. For instance, in July 2020, Fortinet Inc., a US-based cloud security company launched a cloud-to-cloud WAN solution for enhancing multi-cloud applications. The solution offers centralized management with end-to-end visibility in multiple cloud environments and reduces the complexity by saving time and resources and also providing API applications for security requirements. In December 2021, F5 Networks, a US-based cloud security company acquired Threat Stack for an amount of $68 million. With this acquisition, F5 networks intend to extend their portfolio in cloud security solutions and also strengthen their security capabilities. Threat Stack is a US-based cloud security management company. North America was the largest region in the cloud security market in 2022. Asia-Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the cloud security market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the cloud security market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The cloud security market includes revenues earned by entities by providing cloud security services that automate the processes for protecting an organization’s cloud, avoiding unauthorized access, provides identity & access management, data loss prevention, web security, e-mail security, security assessments, intrusion management, encryption, disaster recovery, and network security.The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The cloud security market research report is one of a series of new reports from The Business Research Company that provides cloud security market statistics, including cloud security industry global market size, regional shares, competitors with a cloud security market share, detailed cloud security market segments, market trends and opportunities, and any further data you may need to thrive in the cloud security industry. This cloud security market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The cloud management platform refers to integrated software management tools used to implement and monitor the public, private, and hybrid cloud environments. It combines a set of features or modules which enable the management to work on different virtual cloud environments. The platform's purpose is to assist IT teams in the security and optimization of cloud infrastructure, including the applications and data. It aims to improve the management of cloud settings, cost and performance optimization, and security enhancement. The main components of cloud management platform include IT operations management (ITOM), IT service management (ITSM) and IT automation and configuration management (ITACM). ITACM refers to a software and SaaS solutions that automate the configuration, transfer, and workload management of physical and virtual systems, apps, and the workloads they serve on-premises and in the cloud. These components are deployed through private cloud, public cloud and hybrid methods into SMEs and large enterprises. The major verticals that use the cloud management platform include BFSI, telecommunications, IT and ITeS, government and public sector, retail and consumer goods, manufacturing, energy and utilities, media and entertainment and healthcare. The global cloud management platform market is segmented - 1) By Component: IT Operations Management (ITOM), IT Service Management (ITSM), IT Automation And Configuration Management (ITACM) 2) By Deployment Mode: Private Cloud, Public Cloud, Hybrid 3) By Organization Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises 4) By Verticals: BFSI, Telecommunications, IT And ITeS, Government And Public Sector, Retail And Consumer Goods, Manufacturing, Energy And Utilities, Media And Entertainment, Healthcare The global cloud management platform market size will grow from $14.24 billion in 2022 to $17.15 billion in 2023 at a compound annual growth rate (CAGR) of 20.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the cloud management platform is expected to grow to $35.2 billion in 2027 at a CAGR of 19.7%. The growing adaptability of cloud computing technology is expected to propel the growth of the cloud management platform. Cloud computing aims to improve internet-based database capabilities and scalability while lowering costs and risks. Organizations use cloud computing, or remote computers hosted on the Internet, to store, manage, and process essential data. These improvements and uses provide distribution of computing services such as servers, networking, software, analytics, storage, databases, and intelligence through the Internet to provide faster innovation, more flexible resources, and cost savings. For instance, according to the Flexera 2022, State of the Cloud report, a survey of 753 respondents on the cloud adoption was performed in 2021, the survey states an increase in Y-O-Y spending on cloud, with 53% spending $1.2 million in 2022, up from 38% in 2021. Therefore, the growing adaptability of cloud computing technology will drive the cloud management platform market growth. Major players in the cloud management platform market are BMC Software, IBM, VMware, New Relic, Splunk, Microsoft Corporation, Cisco Systems, Oracle Corporation, ServiceNow, RightScale, Amazon Web Services, Micro Focus International, HyperGrid, Puppet, Doublehorn, Densify, Riverbed, Jam cracker, Broadcom, SAP, CloudCheckr, Morpheus Data, Rackspace, Flexera and Dell Technologies. The use of a multi-cloud management platform is a key trend in the cloud management platform market. It is a set of services that work together to address the issues associated with multi-cloud deployments for simplified hybrid IT management. The multi-cloud management platform includes application identification and dependency mapping, migration planning, capacity optimization, cloud cost control, cloud security automation, increased performance and availability, and intelligent IT service management. These functionalities ease the workflow process and decrease the operational cost for the company. For instance, in October 2020, Oracle, a US-based computer software company, launched multi-cloud observability and management platform. This combines a comprehensive set of management, diagnostic, and analytics services to assist customers in removing the complexity, risk, and cost associated with a fragmented approach to managing multi-cloud. In July 2020, Freshworks, a US-based IT services and IT consulting company, acquired Flint for an undisclosed amount. With this acquisition, Freshworks will provide IT teams with greater visibility, allowing them to manage hybrid infrastructure better, optimize budgets, and automate staff functions. Flint is a Singapore-based IT orchestration and cloud management platform company. North America was the largest region in the cloud management platform market in 2022. The regions covered in the cloud management platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the cloud management platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The cloud management platform market includes revenues earned by entities by data recovery, enterprise IT management, enterprise mobility management, incident management and IT asset management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The cloud management platform market research report is one of a series of new reports from The Business Research Company that provides cloud management platform market statistics, including cloud management platform industry global market size, regional shares, competitors with a cloud management platform market share, detailed cloud management platform market segments, market trends and opportunities, and any further data you may need to thrive in the cloud management platform industry. This cloud management platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The cloud security posture management refers to IT security technologies made to find cloud misconfiguration problems and compliance threats as well as used to continuously check the cloud infrastructure for a lack of compliance with security policy. It is used by businesses who wish to extend their security best practices to hybrid and multi-cloud systems and have embraced a cloud-first strategy. Although CSPM is frequently linked to infrastructure as a service (IaaS) cloud services, the technology can also be utilized in software as a service (SaaS) and platform as a service (PaaS) cloud settings to decrease configuration errors and lower compliance risks. The main components of cloud security posture management are solutions and services. Solutions are used to integrate disparate systems, improve project risks and reduce time to value. A cloud computing solution is a method that offers all components of an IT solution as part of a single offer. The organization sizes are large enterprises and small & medium enterprises. The cloud models are infrastructure-as-a-service (iaas), platform-as-a-service (PaaS), software-as-a-service (saas). The verticals include bfsi, healthcare, retail, trade, it, telecommunication, and the public sector. The global cloud security posture management market is segmented - 1) By Component: Solution, Services 2) By Organization Size: Large Enterprises, Small And Medium Enterprises 3) By Cloud Model: Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), Software-as-a-Service (SaaS) 4) By Vertical: BFSI, Healthcare, Retail, Trade, IT, Telecommunication, Public Sector The global cloud security posture management market size will grow from $3.97 billion in 2022 to $4.6 billion in 2023 at a compound annual growth rate (CAGR) of 15.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the cloud security posture management is expected to grow to $7.95 billion in 2027 at a CAGR of 14.7%. A huge increase in the number of people using the internet for employment, education, and leisure is driving significant growth for cloud security posture management. There has been a tremendous rise in the number of internet users for various reasons such as employment, education, and leisure time. One of the most influential and quickly developing technologies is the internet which has further led to a boost in demand for cloud security posture management (CSPM). Consumption for CSPM technologies is sparked by the ensuing sharp increase in bandwidth demand as well as an unanticipated rise in the frequency of cyberattacks like Ransomware, Distributed Denial of Service (DDoS), and other threats. For instance, according to a recent report from risk based security in the first quarter of 2020, 8.4 billion records were exposed, a 273% rise from the first quarter of 2019. Therefore, the need to secure the data with increasing use of the internet and cyberattacks is the main concern of the customers which has led to a positive shift in the demand for cloud security posture management. Major players in the cloud security posture management market are IBM Corporation, Cisco Systems, Inc., Microsoft Corporation, VMware, Inc., Check Point Software Technologies Ltd., Palo Alto Networks, Inc., Sophos Group PLC, Crowdstrike Holdings, Inc., Atos Group, Forcepoint LLC, CipherCloud, Aqua Security, Adaptive Sheild, CloudPassage, and Blazeclan Technologies. New product innovation is the key trend gaining popularity in cloud security posture management. Major companies operating in the cloud security posture management market are focused on developing new technological solutions to strengthen their position. For instance, in October 2020, a US-based cybersecurity company provider, Palo Alto, launched Prisma Cloud 2.0. and recently introduced its new category in cloud security - the Cloud-native security platform to protect cloud-native applications. Prisma Cloud Data Security was created with the express intention of addressing the difficulties associated with finding and safeguarding data at the volume and velocity typical of public cloud systems. With the augment of new technology Prisma 2.0, the provider aims to assist the numerous businesses that are actively adopting multi-cloud architectures across different computing paradigms. Professionals in DevOps, cloud infrastructure, and security can more confidently protect the innovations that promote user engagement with Prisma Cloud 2.0. Therefore, trends like these give leverage to market players by introducing such new product innovations to make a strong customer base. In October 2021, Forcepoint, a US-based company that provides data-first security, acquired Bitglass for an undisclosed amount. Through this acquisition, Forcepoint will offer a best-in-class SSE platform with cutting-edge Cloud Access Security Broker (CASB), Secure Web Gateway (SWG), and Zero Trust Network Access (ZTNA), all easily managed from a single console. Bitglass a US-based company provides data and threat protection for any interaction, anywhere, on any device to make sure to secure business continuity across the distributed enterprise. North America was the largest region in the cloud security posture management market in 2022 and is expected to be the fastest-growing region in the forecast period. The regions covered in cloud security posture management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the cloud security posture management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The cloud security posture management market consists of revenues earned by entities by providing cloud security posture management that is used to find security threats in the cloud infrastructure. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The cloud security posture management market research report is one of a series of new reports from The Business Research Company that provides cloud security posture management market statistics, including cloud security posture management industry global market size, regional shares, competitors with a cloud security posture management market share, detailed cloud security posture management market segments, market trends and opportunities, and any further data you may need to thrive in the cloud security posture management industry. This cloud security posture management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.