Cognitive assessment and training refer to the mental process of learning and comprehending things through senses and experience. An individual's psychological processes and rate of information processing are formally evaluated in cognitive learning. The main types of components for the cognitive assessment and training market are solutions and services. Solutions in the market consist of offerings such as assessment, data management, data analysis, and reporting and cognitive training. Services in the market consist of services such as training and support or consulting by the providers. The components are used in small and medium-sized enterprises (SMEs), and large enterprises. These are used by healthcare and life sciences, education, corporate, and others. These are applied to clinical trials, learning, research, and others. The cognitive assessment and training market research report is one of a series of new reports from The Business Research Company that provides cognitive assessment and training market statistics, including cognitive assessment and training industry global market size, regional shares, competitors with acognitive assessment and training market share, detailed cognitive assessment and training market segments, market trends and opportunities, and any further data you may need to thrive in the cognitive assessment and training industry. This cognitive assessment and training market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global cognitive assessment and training market size grew from $3.98 billion in 2022 to $4.94 billion in 2023 at a compound annual growth rate (CAGR) of 24.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The cognitive assessment and training market size is expected to grow to $12.31 billion in 2027 at a CAGR of 25.6%. Increased adoption of e-learning is expected to propel the growth of the cognitive assessment and training market during the forecast period. The delivery of learning and training through digital resources such as computers is known as eLearning. Assessment is an important aspect of the online classroom. A cognitive assessment offers a profile of an individual's academic abilities and challenges, as it provides a managed snapshot of their performance, thus helping to track progress in e-learning. There has been a significant increase in the adoption of e-learning, which in turn has increased the demand for cognitive testing. According to the e-learning statistics 2020 published by EdApp, a company that creates micro-learning-based learning management systems, the global e-learning industry grew by 200% to a value of $250 billion between 2017 and 2020. Moreover, the e-learning market is projected to reach over $300 billion by 2025. Therefore, increased adoption of e-learning drives the growth of the cognitive assessment and training market. Key players focusing on developing mobile applications and software equipped with the latest technologies such as artificial intelligence and the Internet of Things are shaping the cognitive assessment and training market. The companies are focusing on technological innovations and new product launches for better and enhanced results and product offerings to the market. For instance, in October 2022, S2 Cognition, a US-based sports company, launched Mobile Testing Lab for athletes. The Mobile Testing Lab offers cognitive assessments to event venues hosting large groups of athletes for tournaments and camps. In January 2020, Alpine Investors' portfolio firm, Riverside Insights, a US-based publisher of clinical and educational standardized tests acquired ImPACT Applications, Inc., for an undisclosed amount. Alpine continues its policy of catalyzing growth by partnering with complementary companies in the education and healthcare sectors. With the acquisition of ImPACT Applications, Riverside strengthens its offerings in the healthcare and education sector. ImPACT Applications, Inc., is a US-based provider of research-backed concussion assessments. The company provides FDA-cleared immediate post-concussion assessment and cognitive testing for ages 12-59 which involves processing speed, memory, and visual-motor abilities of the brain. Major players in the cognitive assessment and training market are Cambridge Cognition, Cogstate, Pearson, CogniFit, Lumosity, Posit Science Corp., Bracket Global, Neurocog Trials Inc., Total Brain, Medavante Inc., Signant Health, ProPhase LLC, CNS Vital Signs, LearningRX, Listen and Learn Centre, Philips, MedAvante-ProPhase, VeraSci, Oxford Learning, MeritTrac, Berke, Neurotrack, GL Assessment, Savonix, Winterlight Labs, Aural Analytics, Unmind, and Altoida Inc., North America was the largest region in the global cognitive assessment and training market in 2022. Asia-Pacific is expected to grow faster in the forecast period. The regions covered in the cognitive assessment and training market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the cognitive assessment and training market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The cognitive assessment and training market includes revenues earned by entities by offering solutions that can be used for analyzing IQ or degree of intelligence, perceptual abilities, verbal and nonverbal skills, and other factors to cater to various industries. A standardized examination that assesses a person's psychological functioning and speed of information processing is called cognitive assessment and preparation. These assessments aid in more effectively identifying and acting on human needs. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global cognitive assessment and training market is segmented - 1) By Component: Solutions, Services 2) By Organization Size: Small And Medium-sized Enterprises (SMEs), Large Enterprises 3) By Vertical: Healthcare And Life Sciences, Education, Corporate, Other Verticals 4) By Application: Clinical Trials, Learning, Research, Other Applications

Cognitive services are a set of tools and frameworks that helps businesses to build AI-infused applications and operationalize AI services quickly without the need for data scientists. These enable the computer to process pieces of external information. The cognitive services are used to implement artificial intelligence (AI) into several components for easy utilization in applications. The main service types of cognitive services are data transformation, cloud and web-based application programming interface, knowledge management, cognitive risk intelligence, data integration and cognitive automation, training and support, communication monitoring, consulting and advisory, and others. The different technologies include natural language processing, machine learning and deep learning. Natural language processing refers to the branch of computer science—specifically, the branch of artificial intelligence or AI concerning giving computers the ability to understand the text and spoken words in the same way that humans do. The natural language processing is used for text analytics, predictive text, language translation, digital phone calls, and data analysis. The different deployment modes include on-premises and cloud that are used in several applications such as predictive maintenance, marketing analysis, quality management investigation and recommendation, supply chain management, diagnosis and treatment systems, safety and security management, and other applications. The several end users include healthcare, banking, financial services, and insurance, it and telecommunication, retail, manufacturing, education, government, others. The cognitive services market research report is one of a series of new reports from The Business Research Company that provides cognitive services market statistics, including cognitive services industry global market size, regional shares, competitors with a cognitive services market share, detailed cognitive services market segments, market trends and opportunities, and any further data you may need to thrive in the cognitive services industry. This cognitive services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global cognitive services market size grew from $9.66 billion in 2022 to $13.3 billion in 2023 at a compound annual growth rate (CAGR) of 37.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The cognitive services market size is expected to grow to $48.03 billion in 2027 at a CAGR of 37.9%. An increase in data volume and complexity is expected to propel the growth of the cognitive services market going forward. The volume of data refers to the size of the data sets that must be evaluated and processed, which can be in the terabyte and petabyte range. With the increased use of social media, mobile, analytics, and the cloud paradigm, massive amounts of real-time, multimodal, unstructured, and redundant data are generated. Cognitive Services reduce data redundancy and result in faster big data processing. For instance, according to Tech Jury, a US-based business software solution company, 181 zettabytes of data will be produced globally by 2025. Therefore, an increase in data volume and complexity is driving the growth of the cognitive services market. Technological advancement is a key trend gaining popularity in the cognitive services market. Major players operating in the cognitive services sector is focused on developing and implementing new technologies to meet consumer demand and reinforce their position. For instance, in May 2022, Microsoft Corporation, a US-based technology company expanded the Azure OpenAI service with the help of InstructGPT. InstructGPT is a collection of GPT-3-based models that are less faulty and do not generate as much problematic text as their rivals. In January 2022, ei3 Corporation, a US-based company providing artificial intelligence technology acquired Cognitive Solutions and Innovation AG (COGSI AG) for an undisclosed amount. As a result of this acquisition, industrial clients of ei3 gain deep insights into their operations to reduce unplanned downtime in the future, improve asset efficiency, and increase sustainability. COGSI AG is a Switzerland-based company that provides cutting-edge artificial intelligence solutions for industrial manufacturing. Major players in the cognitive services market are IBM Corporation, Amazon Web Services, Inc., Google LLC, Nuance Communications, SAS Institute Inc., Microsoft Corporation, Attivio Inc., Tata Consultancy Services Limited, Qualcomm Technologies Inc., Nokia Corporation, Infosys Limited, Wipro Limited, Enterra Solutions LLC, Apple Inc., and BMC Software. North America was the largest region in the cognitive services market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cognitive services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the cognitive services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The cognitive services market includes revenues earned by entities by providing data transformation, cloud and web-based application programming interface, knowledge management, cognitive risk intelligence, data integration and cognitive automation, training and support, communication monitoring, and consulting and advisory. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global cognitive services market is segmented - 1) By Service Type: Data Transformation, Cloud and Web-Based Application Programming Interface, Knowledge Management, Cognitive Risk Intelligence, Data Integration and Cognitive Automation, Training and Support, Communication Monitoring, Consulting and Advisory, Other Service Types 2) By Deployment: On-Premises, Cloud 3) By Technology Type: Natural Language Processing, Machine Learning and Deep Learning 4) By Application: Predictive Maintenance, Marketing Analysis, Quality Management Investigation And Recommendation, Supply Chain Management, Diagnosis And Treatment System, Safety And Security Management, Other Applications 5) By End User: Healthcare, Banking, Financial Services, and Insurance, IT and Telecommunication, Retail, Manufacturing, Education, Government, Other End Users

Business analytics (BA) is a set of technologies, skills, and practices used to examine an organization's data and performance to better understand and make data-driven decisions in the future using statistical analyses. Enterprise software is a computer application that assists large companies with many needs such as data analysis, sales and marketing management, customer service and many more. These tools are designed to serve many users with high scalability and integration. The main types of business analytics & enterprise software are ERP software, BI software, CRM software, SCM software and other software. ERP software is a software that is used by organizations to manage and plan daily activities of a business such as finance, manufacturing, supply chain, human resources and others. They are deployed using models such as on-demand/cloud model and on-premise model and are used in IT and telecommunications, BFSI, manufacturing, retail, healthcare, education, media and other end use industries. The business analytics & enterprise software market research report is one of a series of new reports from The Business Research Company that provides business analytics & enterprise software market statistics, including business analytics & enterprise software industry global market size, regional shares, competitors with a business analytics & enterprise software market share, detailed business analytics & enterprise software market segments, market trends and opportunities, and any further data you may need to thrive in the business analytics & enterprise software industry. This business analytics & enterprise software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global business analytics & enterprise software market grew from $423.18 billion in 2022 to $486.54 billion in 2023 at a compound annual growth rate (CAGR) of 15.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The business analytics & enterprise software market is expected to grow to $837.88 billion in 2027 at a CAGR of 14.6%. Mobility is an integrated component of digital solutions and is transforming businesses on a global scale driving demand for IT services. It is an essential feature for customer experience management and for enhancing interaction amongst strategic partners and suppliers. It also provides greater access to information and services which can be integrated to execute critical business operations. The development and implementation of mobile applications requires IT services. For example, Tieto's competitive asset in mobility and Tieto's enterprise mobility solution framework offers customized solutions to companies operating in healthcare, logistics, telecommunications, energy and manufacturing verticals. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on the business analytics & enterprise software market in 2020 as supply chains were disrupted due to trade restrictions and employees working for these establishments faced difficulties related to infrastructure and communication owing to lockdowns imposed by governments globally, forcing them to work from home. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People's Republic of China and spread globally including Western Europe, North America and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity with countries entering a state of 'lock down' and the outbreak had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the business analytics & enterprise software market will recover from the shock across the forecast period as it is a 'black swan' event and not related to ongoing or fundamental weaknesses in the market or the global economy. Over the past five years there has been an increasing prevalence of low cost open source alternatives. Open source has become a preferred platform for developing new technology. In the past, software product companies would open source software that was not making money, but now companies are open sourcing software to increase its presence and share in the market. According to Allison Randal, President, Open Source Initiative, 78% of companies use open source solutions and 64% participate in open source projects indicating an increase in open source software platforms to build applications. In April 2021, International Business Machines Corporation (IBM), a US-based technology company announced the acquisition of Turbonomic, for $2 billion. This deal will help IBM to provide companies with solutions to overcome the high costs associated with managing performance and availability for multiple applications sharing an increasingly complex hybrid cloud environment. Turbonomic is a US-based enterprise software company. Major companies in the business analytics & enterprise software market include Oracle Corp, salesforce.com, Microsoft, Fiserv, Inc., Nippon Telegraph And Telephone Corp, NTT Data, International Business Machines Corporation, Workday, Inc., Leidos (US) and Atos SE. Asia-Pacific was the largest region in business analytics & enterprise software market in 2022. North America was the second largest region in business analytics & enterprise software market. The regions covered in the business analytics & enterprise software market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the business analytics & enterprise software market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The business analytics & enterprise software market includes revenues earned by entities by developing and distributing software that are used to analyze business data to better understand an organization's strengths and weaknesses. Enterprise software is a software used to satisfy the needs of an organization rather than individual users. Such organizations include businesses, schools, interest-based user groups, clubs, charities, and governments. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global business analytics and enterprise software market is segmented - 1) By Type: ERP Software, BI Software, CRM Software, SCM Software, Other Software 2) By End-User Industry: IT and Telecommunications, BFSI, Manufacturing, Retail, Healthcare, Education, Media, Other End-User Industries 3) By Deployment Model: On-Demand/Cloud, On-Premise

Big data and analytics is the use of certain advanced analytics techniques on big data or very large datasets to generate business insights. It begins with data collection with predefined templates and forms, followed by data maintenance, data processing, and data analysis. The main deployment mode of big data and analytics are on-premise and cloud. Cloud analytics is a service that performs data analysis and business intelligence operations in the cloud, either public or private. Cloud analytics firms assist enterprises in rapidly scaling by lowering the costs and administrative burden of on-premises hardware. The services are offered to small and medium-sized enterprises (SMEs), large Enterprises for customer analytics, supply chain analytics, marketing analytics, pricing analytics, spatial analytics, workforce analytics, risk & credit analytics, transportation analytics and others. The services are used by different industrial verticals such as transportation and logistics, BFSI, travel and hospitality, healthcare and life sciences, manufacturing, among others. The data and analytics services market research report is one of a series of new reports from The Business Research Company that provides data and analytics services market statistics, including data and analytics services industry global market size, regional shares, competitors with a data and analytics services market share, detailed data and analytics services market segments, market trends and opportunities, and any further data you may need to thrive in the data and analytics services industry. This data and analytics services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global big data and analytics services market size will grow from $121.65 billion in 2022 to $137.23 billion in 2023 at a compound annual growth rate (CAGR) of 12.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global big data and analytics services market size is expected to grow to $221.44 billion in 2027 at a CAGR of 12.7%. The increasing growth of integration of internet of things in daily lives is a key factor driving the growth of the big data and analytics services market. When organizations take a hold of the data for the purpose of research, IoT serves as a major source for that data and this is the point where the position of big data in IoT comes into the picture. IoT devices produce a huge amount of unstructured data, which are stored in the big data network and this data largely depends on 3V factors such as volume, velocity and variety. About 44 trillion gigabytes of data is were generated by the Internet of Things in the year 2020. With the increasing number of connected devices, in 2020, more than 10 billion sensors and computers were connected to the Internet. Therefore, increasing growth of internet of things is expected to drive the growth of the big data and analytics services market. The issues with integration of information collected from various data sources is a key factor hampering the growth of the big data and analytics services market. Big Data Integration integrates data from a variety of sources and software formats and offers a converted and coherent view of the collected data to the consumers. Data from a wide variety of sources use different priorities and rates and can be easily de-synchronized from the source system. For instance, many companies collect data from various sources such as customer relationship management (CRM) systems, enterprise resource planning (ERP) systems and specific types of data stored in different formats. However, such data variability could not be enabled by a single integration platform, everything must be homogenized for accurate and efficient analysis. Therefore, issues with integration of information collected from various data sources is expected to limit the growth of the big data and analytics services market. The continuous intelligence is a key trend in the big data and analytics services market. Continuous intelligence is a device that has combined real-time analytics with business operations, it makes use of historical and current knowledge to improve decision-making or to help make decisions. It leverages a variety of technologies such as optimization, business rule management, event stream processing, augmented analytics, and machine learning. Many companies leveraged continuous intelligence to achieve (or retain) a competitive advantage throughout 2020. Also, Gartner expects that by 2022 more than 50 per cent of the modern business structure will use continuous intelligence that uses real-time context data to improve decisions. In April 2022, Accenture PLC., an Ireland-based provider of consulting and information technology services acquired Ergo for an undisclosed amount. The acquisition is expected to expand Accenture’s Cloud First capabilities to support clients in the Hispanic South American market, which includes Argentina, Chile, and Colombia, in driving data-led transformations. Ergo is an Argentina-based data-centered business. Major players in the big data and analytics services market are IBM Corporation, Oracle Corporation, Microsoft Corporation, SAP SE, TIBCO Software Inc., Teradata Corporation, Amazon Web Services, SAS Institute Inc., Tableau Corporation, Alteryx, SiSense, Splunk Inc., Google, AWS, Talend, Salesforce, Micro Focus, HPE, MicroStrategy, Adobe, ThoughtSpot, Qlik, Informatica, Cloudera, Palantir Technologies, VMware Inc., Treasure Data, Inc., Striim, Splice Machine, Pentaho and New Relic. The Asia-Pacific was the largest region in the big data and analytics services market in 2022. Asia-Pacific is expected to be the fastest-growing region in the global big data and analytics services market during the forecast period. The regions covered in the global big data and analytics services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the big data and analytics services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The big data and analytics services market includes revenues earned by entities by offering services that are used in customer analytics, supply chain analytics, marketing analytics, transportation analytics, spatial analytics, risk and credit analytics. Big data analytics services examine vast amounts of data to uncover hidden trends, similarities, and other insights, enabling organizations to analyze and optimize their data to discover new opportunities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global big data and analytics services market is segmented - 1) By Deployment Mode: On-Premise, Cloud, Other Deployment Mode 2) By Application: Customer Analytics, Supply Chain Analytics, Marketing Analytics, Pricing Analytics, Spatial Analytics, Workforce Analytics, Risk & Credit Analytics, Transportation Analytics., Other Applications 3) By Vertical: Transportation And Logistics, BFSI, Travel And Hopitality, Healthcare And Life Sciences, Manufacturing, Other Verticals 4) By Organization Size: Small and Medium-sized Enterprises (SMEs), Large Enterprises

Big data and analytics is the use of certain advanced analytics techniques on big data or very large datasets to generate business insights. It begins with data collection with predefined templates and forms, followed by data maintenance, data processing, and data analysis. The main analytics tools of big data and analytics are dashboard and data visualization, self-service tools, data mining and warehousing, reporting and others. Data visualization is the method of converting big data sets and metrics into charts, graphs, and other graphics. The resulting visual representation of data makes it easier to detect and convey real-time patterns, outliers, and fresh insights about the data. The analytics tools are deployed through on-premise and cloud mode for customer analytics, supply chain analytics, marketing analytics, pricing analytics, spatial analytics, workforce analytics, risk and credit analytics, transportation analytics and others. The big data tool and analytics are used by various end-use industries such as BFSI, retail, manufacturing, IT and telecom, government, healthcare, utility, others. The big data and analytics market research report is one of a series of new reports from The Business Research Company that provides big data and analytics market statistics, including big data and analytics industry global market size, regional shares, competitors with a big data and analytics market share, detailed big data and analytics market segments, market trends and opportunities, and any further data you may need to thrive in the big data and analytics industry. This big data and analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global big data and analytics market size will grow from $92.06 billion in 2022 to $104.19 billion in 2023 at a compound annual growth rate (CAGR) of 13.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global big data and analytics market size is expected to grow to $172.84 billion in 2027 at a CAGR of 13.5%. The growing investments in business intelligence, data analytics tools by major companies, and increasingly adopting different styles of analytics to resolve their business imperatives and personalize the service or product according to the customers' aspirations boosts the growth of the big data and analytics market. For instance, CostCo., a major retailer that collects its customer's data on purchases to provide personalized service was able to warn its customers who bought stone fruits to warn them of possible contamination using the analytics software instead of sending a blanket message to everyone. This increasing need to personalize the service to cater to the customers compels businesses to invest in data analytics tools, thereby increasing demand for the big data and analytics market. The shortage of skilled professionals is a major restraint for the big data and analytics market. Developing hardware, software and system integration require trained and specialized resources to handle data preparation, create predictive models, and integrate these into applications. The resources are either unavailable or too expensive to hire, which stifles the growth of the big data and analytics market. According to the US Bureau of Labor Statistics, 11.5 million new jobs will be created for data science and analytics by the year 2026. However, the lack of a skilled workforce to occupy the job vacancies hinders market growth. The agile process' success in software development and the development of the latest technologies have made it very popular in the innovation industry. Few leading-edge organizations use an agile approach to manage their data systems. Agile is a technique for designing applications or handling operations more effectively in IT organizations. Broadly, it's a collaborative methodology where cross-functional teams develop and create minimally viable products (MVPs) and features quickly, test them with consumers, and optimize and improve them in rapid iterations. The agile process helps to make changes in the workflow even in the later stages, which will help to work in the best interests of the client. Agile organizations have a 70% chance of being in the top quartile of organizational health, indicating the best long-term performance amongst competitors. These companies become more customer-centric, have higher revenue growth, and a more engaged workforce. In April 2022, Accenture, a global information technology company acquired Ergo for an undisclosed amount. The acquisition will broaden the Cloud First capabilities of Accenture and increases its customer base in the Hispanic South American market. Ergo is an Argentinian big data, analytics and artificial intelligence (AI) company. Major players in the big data and analytics market are IBM Corporation, Oracle Corporation, Microsoft Corporation, SAP SE, SAS Institute Inc., Teradata Corporation, Accenture, Salesforce, Cisco Systems, Tableau Software, Hewlett Packard Enterprise Development LP., Amazon Web Services,, Dell Inc., Cloudera, Musigma, Informatica, Alpine Data Labs, Alteryx, Amazon Web Services, BigML, Cognonto Corp., Couchbase, Inc., and Dataiku. Asia-Pacific was the largest region in the big data and analytics market in 2022. North America was the second largest region in the global big data and analytics market. The regions covered in the global big data and analytics market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the big data and analytics market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The big data and analytics market includes revenues earned by entities by offering software used for data mining and predictive modeling. The sales consist of revenues generated by establishments that are primarily engaged in the development of software for big data and analytics like Hadoop, Tableau and Qubole. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global big data and analytics market is segmented - 1) By Analytics Tools: Dashboard & Data Visualization, Self-Service Tools, Data Mining & Warehousing, Reporting, Other Analytics Tools 2) By Deployment Mode: On-Premise, Cloud 3) By End Use Industry: BFSI, Retail, Manufacturing, IT and Telecom, Government, Healthcare, Utility, Other End Use Industries 4) By Application: Customer Analytics, Supply Chain Analytics, Marketing Analytics, Pricing Analytics, Spatial Analytics, Workforce Analytics, Risk & Credit Analytics, Transportation Analytics, Other Applications

Speech analytics is the process of using voice recognition software to analyze voice recordings or live calls from customers to contact centers, find useful information, and provide quality assurance. The components of speech analytics include solutions and services. The solutions in the speech analytics market consist of the sales of speech analytics solutions by entities (organizations, partnerships, and sole proprietors) that are used for analyzing the conversation. A speech analytics solution concentrates on words spoken during a recorded phone call. This technology organizes the content of agent-customer conversations by transforming speech into text. The deployment mode used by speech analytics includes on-premises and cloud. The speech analytics solutions and services are used in customer experience management, call monitoring and summarization, agent performance monitoring, sales and marketing management, risk and compliance management, and sentiment analysis, by large enterprises and small and medium-sized enterprises (SMEs). The industry verticals utilizing speech analytics solutions and services include banking financial services and insurance (BFSI), IT and telecom, media and entertainment, retail and eCommerce, travel and hospitality, government and defense, healthcare and life sciences, and other verticals. The speech analytics market research report is one of a series of new reports from The Business Research Company that provides speech analytics market statistics, including speech analytics industry global market size, regional shares, competitors with a speech analytics market share, detailed speech analytics market segments, market trends and opportunities, and any further data you may need to thrive in the speech analytics industry. This speech analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry. The global speech analytics market size grew from $2.13 billion in 2022 to $2.64 billion in 2023 at a compound annual growth rate (CAGR) of 24.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The speech analytics market size is expected to grow to $6.34 billion in 2027 at a CAGR of 24.5%. The high adoption of speech analytics by companies is significantly driving the growth of the speech analytics market. Since speech analytics help in problem identification, customer experience enhancement as well as sentiment analysis, companies across various industrial segments are adopting speech analytics rapidly. This creates a huge scope for future development of speech analytics technology by key companies through partnerships and strategic alliances. For instance, in September 2021, Scotiabank partnered with Google Cloud to strengthen the bank's cloud-first commitment and speed up its global speech, text, and data analytics strategy. Google Cloud, as a Scotiabank trusted partner for analytics, will assist Scotiabank customers in the Americas and around the world in creating a more personalized and predictive banking experience. This partnership helps Scotiabank to offer more customized banking services by adopting speech and data analytics using Google Cloud. Hence, the increasing adoption of speech analytics by companies is expected to propel the growth of the speech analytics market over the coming years. Using advanced technology is a key trend gaining popularity in the speech analytics market. Major companies operating in the speech analytics sector are focused on developing new technological solutions to strengthen their position. For instance, in April 2021, Verint released the Verint Intelligent Virtual Assistant Professional (IVA Pro) Package, a low-code conversational artificial intelligence (AI) offering that can transform existing conversation data into automated self-service experiences quickly. The package, which is included in Verint's market-leading Intelligent Virtual Assistant (IVA) offering, enables business professionals to quickly deploy a production-ready chatbot to deflect calls and provide customer support. With boundless intelligence for both voice and digital, Verint IVA enables businesses to expand capabilities across the enterprise. In January 2021, Pegasystems Inc., a software company based in the United States that specializes in reducing business complexity, completed the acquisition of Qurious.io, a California-based provider of cloud-based real-time speech analytics solutions for customer service teams powered by artificial intelligence (AI), for an undisclosed sum. This acquisition allows Pegasystems to expand its customer service and bring its intelligent speech analytics software to hundreds of the world's most important brands. Major players in the speech analytics market are NICE Ltd., Verint, Avaya Holdings Corporation, OpenText, Genesys, Calabrio Inc., Clarabridge, Castel Communications, VoiceBase, Google, Vonage, Micro Focus, Zoom International, Almawave, Talkdesk, Alvaria, and Hewlett Packard Enterprise Company. North America was the largest region in the speech analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the speech analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the speech analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The speech analytics market includes revenues earned by entities by providing solutions that understand, analyse, and derive insights from a voice conversation by utilising AI services such as transcription, natural language processing, and speech technologies. Speech analytics is a software application that transcribes the voice calls and extracts deep insights, trends, and metrics from each one. These insights are then used to evaluate agent performance, assess customer experience, and track the organization's overall strengths and weaknesses in every voice interaction. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global speech analytics market is segmented - 1) By Components: Solutions, Services 2) By Deployment Mode: Cloud, On-premises 3) By Organization Size: Large enterprises, Small and Medium-Sized Enterprises (SMEs) 4) By Applications: Customer Experience Management, Call Monitoring and Summarization, Agent Performance Monitoring, Sales and Marketing Management, Risk and Compliance Management, Sentiment Analysis 5) By Vertical: Banking Finance Services and Insurance (BFSI), IT and Telecom, Media and Entertainment, Retail and eCommerce, Travel and Hospitality, Government and Defence, Healthcare and life sciences, Other Verticals

The social media analytics market consists of sales of social media analytics by entities (organizations, sole traders, and partnerships) that refers to the ability to gather and interpret the collected data from social channels to support business decisions and measure the performance of actions based on the decisions through social media. Tracking conversations and measuring campaigns are major components of social media analytics. It also involves figuring out how social activities are influencing the business results. The main component types of social media analytics are software and services. Social media analytics software gathers and interprets data from social channels to support business choices and to analyze the performance of actions based on those decisions via social media. It is deployed through on-premise and cloud-based technology that is used by small and medium enterprises and large enterprises. The various applications include customer segmentation and targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, marketing management which are used by different end-user industries such as banking and financial services, it and telecommunications, retail, healthcare, government services, media and entertainment, utilities, transportation and logistics, others. The social media analytics research report is one of a series of new reports from The Business Research Company that provides social media analytics statistics, including social media analytics industry global market size, regional shares, competitors with social media analytics share, detailed social media analytics segments, market trends and opportunities, and any further data you may need to thrive in the social media analytics industry. This social media analytics research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global social media analytics market size grew from $8.96 billion in 2022 to $11.54 billion in 2023 at a compound annual growth rate (CAGR) of 28.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The social media analytics market size is expected to grow to $30.99 billion in 2027 at a CAGR of 28.0%. The surge in the number of social media users across the globe is contributing to the growth of the social media analytics market. The use of mobile, laptops, and computers with access to the internet has been increasing over the years. The internet has allowed people to communicate across international borders. Furthermore, social networking has aided people in expanding their networks, making new friends, advancing their professions, making connections, recruiting employees, and locating people with scarce abilities, all of which contributed to their popularity. For instance, according to a 2021 report by Backlinko, an SEO training firm, there were approximately 4.48 billion people actively using social media throughout the world in 2021, up nearly 13.13% from 3.69 billion in 2020. Therefore, the rise in the number of social media users across the globe is expected to drive the growth of the social media analytics market during the forecast period. Technological advancement is a key trend gaining popularity in the social media analytics market. Technologies such as artificial intelligence (AI) in social media have the potential to revolutionize how brands market themselves across platforms such as Facebook, Instagram, Twitter, and LinkedIn. It can automate many tedious tasks associated with social media management. For instance, in 2021, Facebook Artificial Intelligence Researchers have started to analyze and construct AI systems with human intelligence levels, which will not only aid in the advancement of AI technologies but also assist in the monitoring of hostile activity on the platform. Facebook is using an Al tool called Deep Text to monitor comments, posts, and any other data generated on Facebook in order to understand how people use various languages, slangs, acronyms, and exclamation marks in order to determine context. In May 2020, Cision Ltd., a US-based public relations software company acquired TrendKiteInc for a deal amount of $225 million. Through this acquisition, TrendKite's offers and capabilities will be blended with Cision's extensive earned media platform, allowing them to have a tremendous influence on the marketing communications sector and provide best-in-class PR (public relations) and communications solutions. TrendKite, Inc., is a US-based company that provides social media analytics solutions. Major players in the social media analytics market are IBM, Google LLC, Oracle Corporation, SAS Institute, Digimind, Hootsuite, Talkwalker, Oktopost, Simplify360, Frrole Inc., Heuritech, Salesforce, Adobe Systems Incorporated, Clarabridge, Netbase Solutions Inc., Brandwatch, Gooddata, Simply Measured Inc., Sysomos Inc., Sprout Social, SAP SE, Tableau Software, Unmetric Inc., Rival IQ, Meltwater, SpreadFast Inc., MetaQuotes Software Corp., and Socialbakers. North America was the largest region in the social media analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the social media analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The social media analytics market includes revenues earned by entities by spotting trends related to offerings and brands and deriving customer sentiment towards products and services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global social media analytics market is segmented - 1) By Component: Software, Services 2) By Deployment: On-Premise, Cloud 3) By Organization Size: Small And Medium Enterprises, Large Enterprises 4) By Application: Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioural Analysis, Marketing Management 5) By End-User Industry: Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End Users

Location analytics is the process of using location intelligence software for the visualization and analysis of geospatial data. The main location types in location analytics include outdoor location and indoor location. The outdoor location enables the identification of prospective customers based on online behavior, the visualising of location data and other factors, helping companies in geo-marketing, asset management, and business planning further by understanding the behaviour of consumers. The different components include solutions and services and are deployed in various modes, such as on-premise and cloud. It is used in a variety of applications such as risk management, customer experience management, remote monitoring, supply chain planning and optimization, emergency response management, location selection and optimization, and others, and is implemented in a variety of industries including transportation and logistics, retail, BFSI, IT & telecommunications, healthcare, energy and utilities, manufacturing, and others. The location analytics market research report is one of a series of new reports from The Business Research Company that provides location analytics market statistics, including location analytics industry global market size, regional shares, competitors with a location analytics market share, detailed location analytics market segments, market trends and opportunities, and any further data you may need to thrive in the location analytics industry. This location analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry. The global location analytics market size grew from $18.78 billion in 2022 to $21.63 billion in 2023 at a compound annual growth rate (CAGR) of 15.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The location analytics market size is expected to grow to $37.67 billion in 2027 at a CAGR of 14.9%. Increasing use of spatial data and analytical tools is expected to propel the growth of the location analytics market going forward. By incorporating layers of geographic data such as traffic, weather, geography, and others, spatial data and analytical tools improve understanding, insights, decision making, and prediction. Location data has the power to forecast demand, identify supply chain disruptions, facilitate infrastructure planning, and more. For instance, according to Impact Networking, a US-based integrated business technology company, the average return on investment for enterprises using business intelligence and analytics is 1300%. Also, according to a 2020 survey by Forbes, an American business magazine, 75% of retailers regarded location intelligence (LI) as crucial for their revenue growth strategy. Therefore, the increasing use of spatial data and analytical tools drives the growth of the location analytics market. The integration of artificial intelligence solutions has emerged as a key trend in the location analytics market. An AI-fueled approach to location intelligence can help in automating processes, detecting patterns within large sets of data, and making predictions. Developers can incorporate these insights into their applications and businesses using AI, which understands the features of location data. For instance, in November 2021, Noogata, an Israel-based no-code artificial intelligence (AI) data analytics company, launched an AI-based location analytics library for bricks and mortar insights. This enables sales and marketing directors to use AI to acquire actionable insights, such as creating and scoring leads for future sales prospects, by gaining a better understanding of the places that are relevant to their company. In February 2021, PlaceIQ Inc., a US-based software company operating in location data, analytics, and insights acquired Skyhook Wireless Inc for an undisclosed amount. Through this acquisition, PlaceIQ Inc aims to expand its location intelligence solutions. Skyhook Wireless Inc is a US-based software company. Major players in the location analytics market are Alteryx Inc., Cisco Systems Inc., CleverMaps, Environmental Systems Research Institute Inc., (ESRI), GaliGeo, Google LLC, Here technologies, Hexagon, Indoor Atlas Ltd., Lepton Software, Microsoft corporation, Pitney Bowes Inc., PlaceIQ, Precisely, Purple, SAP, SAS Institute Inc., Sparkgeo Consulting Inc., TIBCO Software Inc., Tom Tom, Zebra Technologies Corporation., CARTO, GapMaps, Hardcastle GIS, Locale.ai, Mapidea, Newgrove Limited, Orbica, and Placense North America was the largest region in the location analytics market in 2022. The regions covered in the location analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the location analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The location analytics market includes revenues earned by entities by providing solutions that understand, analyze, and derive insights from geospatial data by utilizing services such as RFID, radio tracking, near-filed communication, internet tracking global positioning systems (GPS)& satellite tracking technologies. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global location analytics market is segmented - 1) By Location Type: Outdoor Location, Indoor Location 2) By Component: Solutions, Services 3) By Deployment Mode: On Premise, Cloud 4) By Application: Risk Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning and Optimization, Emergency Response Management, Location Selection And Optimization, Other Applications 5) By Industry Vertical: Transportation And Logistics, Retail, BFSI, IT And Telecommunication, Healthcare, Energy and Utilities, Manufacturing, Other Industry Verticals