Data Broker Market Report 2026

Data Broker Market Overview

• Data Broker market size has reached to $331.48 billion in 2025 • Expected to grow to $519.55 billion in 2030 at a compound annual growth rate (CAGR) of 9.3% • Growth Driver: Rise In E-Commerce Driving The Growth Of The Market Due To Increasing Digital Transactions And Consumer Insights • Market Trend: Expansion Of Data Onboarding Services Enhancing Data Integration And Personalization • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Data Broker Market?

A data broker is a company or entity that collects, processes, analyzes, and sells consumer or business data to third parties. These brokers gather information from various sources, including public records, online activity, social media, purchase history, and other digital interactions. The collected data is then used for purposes such as marketing, risk assessment, fraud detection, customer profiling, and business intelligence. The main data types of data brokers are unstructured data, structured data, and custom structure data. Unstructured data refers to information that does not have a predefined format or structure, making it more challenging to analyze and process. Data brokers collect unstructured data from various sources to derive insights about consumer behavior and preferences. Various pricing models include subscription-based paid, pay-per-use paid, and hybrid paid models, utilized in applications such as marketing and advertising, fraud detection and prevention, risk management, customer experience management, compliance management, and personalization and targeting. These models are adopted by several end users, including banking, financial services, and insurance (BFSI), retail, automotive, construction, and others.

What Is The Data Broker Market Growth Forecast?

The data broker market size is expected to see strong growth in the next few years. It will grow to $519.55 billion in 2030 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to growing regulatory scrutiny on data usage, rising demand for compliant data sourcing, expansion of ai-powered customer profiling, increasing use of alternative data sources, growth of data-driven decision-making. Major trends in the forecast period include increasing use of ai-driven data enrichment models, rising demand for real-time consumer data insights, expansion of predictive and behavioral analytics services, growing focus on data privacy and compliance solutions, adoption of hybrid data monetization models.

Global Data Broker Market Segmentation

1) By Data Type: Unstructured Data, Structured Data, Custom Structure Data 2) By Pricing Model: Subscription Paid, Pay Per Use Paid, Hybrid Paid Models 3) By Application: Marketing And Advertising, Fraud Detection And Prevention, Risk Management, Customer Experience Management, Compliance Management, Personalization And Targeting 4) By End-User: Banking, Financial Service And Insurance (BFSI), Retail, Automotive, Construction, Other End-Users Subsegments: 1) By Unstructured Data: Social Media Data, Web Content Data, Email Data, IoT Sensor Data, Multimedia Data, Surveillance And Security Data 2) By Structured Data: Demographic Data, Financial Data, Healthcare Data, Transactional Data, Behavioral Data, Location Data. 3) By Custom Structure Data: Industry-Specific Data, Proprietary Data Sets, Predictive Analytics Data, Hybrid Data Models, Aggregated And Derived Data

What Is The Driver Of The Data Broker Market?

The increase in e-commerce is expected to propel the growth of the data broker market going forward. E-commerce (electronic commerce) refers to the online buying and selling of goods and services, as well as the electronic transfer of funds or data, primarily over the internet. The increase in e-commerce is driven by rising internet penetration, smartphone adoption, convenience-driven consumer behavior, advancements in digital payment systems, and the expansion of fast and reliable delivery networks. Data brokers help e-commerce businesses enhance customer targeting, personalization, and fraud prevention by providing valuable consumer data insights. For instance, in February 2025, according to the Census Bureau, a US-based government agency, e-commerce sales for 2024 reached $1,192.6 billion, reflecting an 8.1% increase compared to 2023. Therefore, the increase in e-commerce is driving the growth of the data broker industry.

Key Players In The Global Data Broker Market

Major companies operating in the data broker market are International Business Machines Corporation (IBM), Oracle Corporation, Bloomberg Finance L.P., LexisNexis Risk Solutions, Thomson Reuters, Experian Information Solutions Inc., Wolters Kluwer N.V., Equifax Inc, TransUnion LLC, NielsenIQ, Dun & Bradstreet Inc., Fair Isaac and Company, CoreLogic, Acxiom LLC, Data Axle, Epsilon Data Management LLC, Lotame Solutions Inc., Intelius LLC., Whitepages Inc., Ignite Enterprise Software Solutions LLC.

Global Data Broker Market Trends and Insights

Major companies operating in the data broker market are developing innovative services, such as data onboarding services, to enhance data accessibility, security, and compliance with evolving regulations. Data onboarding is the process of merging third-party or offline data with a company's first-party data to improve customer targeting and enable more personalized marketing strategies. For instance, in January 2025, Experian Plc, an Ireland-based information services company, launched the first-ever third-party data marketplace. A key feature of this marketplace is its ability to combine data onboarding with Experian’s identity graph, ensuring seamless integration of third-party and first-party data. This enables marketers to access more precise and detailed audience segments, enhancing targeting and campaign personalization.

What Are Latest Mergers And Acquisitions In The Data Broker Market?

In March 2023, Acxiom LLC, a US-based data analytics company, collaborated with Amazon Advertising (Amazon Ads) to enhance privacy-focused, data-driven insights for advertisers. This collaboration aims to help advertisers deliver highly relevant and personalized marketing campaigns across Amazon’s platforms and other channels. Amazon Advertising (Amazon Ads) is a US-based digital advertising company that offers advertising solutions across Amazon's ecosystem.

Regional Insights

North America was the largest region in the data broker market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Data Broker Market?

The data broker market includes revenues earned by entities by providing services such as audience segmentation and targeting, lead generation and sales enablement, and business intelligence and analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Data Broker Market Report 2026?

The data broker market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the data broker industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.