This industry comprises establishments primarily engaged in manufacturing dolls, toys and games.
The global doll, toy, and game manufacturing market was valued at $190 billion in 2017. Asia Pacific was the largest geographic region accounting for $91.7 billion or 48.2% of the global market. China was the largest country accounting for $46.9 billion or 24.6% of the global doll, toy, and game manufacturing market.
Demand for smart toys is on the rise due to its user engaging property. Smart Toys are electronic component embedded toys that have their own intelligence and behaves according to the environmental stimuli. It enables to reduce the smartphone industry threat by using artificial intelligence to attract children. Many smart toys like Spin Master's interactive Luvabella baby doll, Hasbro's bluetooth-connected Furreal motorized pet, Barbie's futuristic hologram Barbie, Lego's app-based coding playset and Mattel "smart" baby monitor have been launched.
Companies Covered: Lego, Nintendo, Mattel, Hasbro, Nerf
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