The E-commerce and other non-store retailers’ industry includes selling of goods over the internet and outside stores and shops. The industry includes online sales of goods, merchandising through the broadcasting of infomercials, broadcasting and publishing of direct-response advertising, publishing of paper and electronic catalogs, door-to-door solicitation, in-home demonstration, portable stalls, and vending machines.
The global ecommerce and other non-store retailers market was valued at around $2 trillion in 2017. North America was the largest region in the ecommerce & other non-store retailers market in 2017, accounting for above 40% market share. The USA was the largest country in the market in 2017, accounting for nearly 33% market share.
Cashback is the newest trend in the e-commerce industry for customer acquisition, better branding and efficient market capitalization. Cashback is a form of incentive offered to customers where they receive a cash refund in their digital wallet after making their purchase from the e-commerce website. The cashback offer not only increases the initial demand for the product but also the probability that a customer purchases again on the same company’s website. It is beneficial for customers as well as companies as the customer receives extra cash for the next purchase and the company receives repeat purchase and customer loyalty.
The top five companies covered are Amazon Inc., Alibaba Group Holding Limited, Amway, QVC and EBay. Amazon was the largest company in the ecommerce and other non-store retailers market in 2017.
The countries covered are USA, China, Germany, Brazil, Japan, UK, Spain, Russia, France, Australia, Italy, India and rest of the world.
The E-commerce and other non-store retailers’ market is segmented into E-Commerce, Vending Machine Operators, and Direct Selling Establishments.
E-Commerce industry includes e-commerce and m-commerce companies offering a wide range of merchandise such as apparels, electronics, furniture, books, cosmetics and other products. Most of these companies offer home delivery services. Sales transactions between the retailers and their customers through the use of information technology including telephone and internet, and delivery of merchandise is typically done through mail or couriers. This industry also includes direct mailers who are selling their own merchandise and retailing through online websites.
Vending Machine Operators segment includes companies that are involved in retailing merchandise through vending machines. The products include soft drinks, candy and snacks, hot beverages, hot and cold meals, ice cream, salty snacks, cookies, cakes and nutritious bars. Companies may also offer office coffee services and provide brewing machines, sweeteners, and cream.
Direct Selling Establishments include non-store retailing except e-commerce, mail-order and vending machine sales. The companies operating in this industry go to the customer’s location rather than the customer coming to them, such as door to door sales. This includes home delivery newspaper routes, home delivery of heating oil, liquefied petroleum (LP) gas, and other fuels, locker meat provisions, frozen food and freezer meal plan providers, coffee-break supplies providers, and bottled water or water softener services.