Alternative Data Market Definition

The alternative data market comprises sales of alternative data by entities (organizations, sole traders and partnerships) that provide non-traditional data to investors for the analysis of the performance and market positioning of a company. Alternative data refer to the data used to obtain insight into the profitability of an organization in order to give insight for potential investment opportunities. Alternative data can be characterized as big data, as they are often large and complex data sets. Alternative data can be gathered from various sources including social media, product reviews, sensor data, mobile device data, geo-location data, weather data, credit or debit card transaction data and app usage data.

Digital marketing software refers to a set of software solutions that are utilized for the marketing of brands in order to reach out to potential customers online and through other digital communication channels by performing activities such as targeting audiences, generating reports and analytics, creating landing pages, and executing all the other types of promotional methods. The main types of solutions in digital marketing software are CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management and other solutions. The CRM software solutions is provided to manage a company’s relationships and interactions with customers and potential customers. CRM software helps to improve digital marketing campaigns with the record of audience data. These provides two types of services namely professional services and managed services and are deployed through cloud or on-premise in the large enterprises and small and medium enterprises (SMEs). Various industries using digital marketing software includes BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, telecom and it, travel and hospitality and other industries. The digital marketing software market research report is one of a series of new reports from The Business Research Company that provides digital marketing software market statistics, including digital marketing software industry global market size, regional shares, competitors with an digital marketing software market share, detailed digital marketing software market segments, market trends and opportunities, and any further data you may need to thrive in the digital marketing software industry. This digital marketing software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global digital marketing software market size grew from $67.65 billion in 2022 to $81.15 billion in 2023 at a compound annual growth rate (CAGR) of 20.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The digital marketing software market size is expected to grow to $174.04 billion in 2027 at a CAGR of 21.0%. The growth in internet penetration is driving the growth of the digital marketing software market. Internet penetration is increasing with the rising use of smartphones and the growing influence of social networking sites. The increasing presence of social media and social advertising and growing dependence on the internet and broadband connection is responsible for driving the growth of the digital marketing software market. Companies are utilizing the growth in internet penetration for digital marketing strategies to analyze consumer behavior & preferences in real-time and market themselves. This will create a significant demand for digital marketing software as this software solution is the best tool to target audiences online. For instance, according to the statistics from DataReportal, the internet penetration rate in the USA was around 92.0% in 2022, which increased by 2.8% reaching 8.4 million internet users between 2021 and 2022. Similarly, the internet penetration rate in the UK was around 98.0% in 2022, which increased by 0.4% reaching 300 thousand internet users between 2021 and 2022. Therefore, demand for digital marketing software will rise with the increasing internet penetration. Technological advancement is a key trend gaining popularity in the digital marketing software market. Technological advancement includes the use of artificial intelligence (AI) tools in digital marketing software which redefines customer-facing services for digital marketers by enhancing productivity and optimizing user experience. Leveraging AI to improve the customer experience can offer four significant advancements such as chatbots, predictive and targeted content, content production, and picture recognition capabilities. Each of these can enhance digital marketing while delivering more focused and relevant content to target users. For instance, in September 2020, Mailchimp, a US-based all-in-one marketing platform, launched a suite of AI-powered solutions that assist clients in designing their graphic assets and writing better email subject lines. It also assists firms in determining the best next course of action. It also offers personalized product recommendations for shoppers and forecasting tools for behavioral targeting, and other features. In November 2021, Intuit Inc., a US-based business software company acquired Mailchimp, for an undisclosed amount. With this acquisition, Intuit added another capability to its portfolio and will work to deliver an innovative, end-to-end customer growth platform for small and mid-market businesses. Mailchimp is a US-based all-in-one digital marketing company. Major players in the digital marketing software market are Adobe Inc., Hubspot Inc., International Business Machines Corporation, Marketo Inc., Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., Act-On Software, SAS Institute Inc., SAP SE, Hewlett Packard Enterprise Company, Google LLC, Teradata Corporation, Infor Inc and Criteo SA. North America was the largest region in the digital marketing software market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the digital marketing software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The digital marketing software market consists of sales of search engine optimization, email marketing, mobile marketing, marketing analytics, and affiliate marketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global digital marketing software market is segmented - 1) By Solution: CRM Software, Email Marketing, Social Media, Search Marketing, Content Management, Marketing Automation, Campaign Management, Other Solutions 2) By Services: Professional Services, Managed Services 3) By Deployment: Cloud, On-Premise 4) By Organization Size: Large Enterprises, Small And Medium Enterprises (SMEs) 5) By Industry: BFSI, Transportation And Logistics, Consumer Goods And Retail, Education, Healthcare, Manufacturing, Media And Entertainment, Telecom And IT, Travel And Hospitality, Other Industries

Mobile value-added services refer to those services that telecom service companies give to customers in addition to their main SMS, voice, and data services. The services can be either free or pay-for-use. VAS are mostly used in the entertainment, e-commerce, sports, and other industries. The main type of solutions in mobile value-added services includes mobile advertising, location-based services, mobile infotainment, mobile email & IM, short messaging service (SMS), multimedia messaging service (MMS), mobile money, and others. Mobile advertising refers to advertising services on smartphones and mobile devices provided by telecoms to customers. It refers to all interactive channels used by advertisers to convey or promote brand information, news, or offers via mobile devices or networks. These services are provided through google play, app store (IOS), and other stores and they are used by both enterprises and individuals. The mobile value-added services market research report is one of a series of new reports from The Business Research Company that provides mobile value-added services market statistics, including Mobile value-added services industry global market size, regional shares, competitors with a mobile value-added services market share, detailed mobile value-added services market segments, market trends and opportunities, and any further data you may need to thrive in the mobile value-added services industry. This mobile value-added services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry. The global mobile value added services market size grew from $796.04 billion in 2022 to $894.84 billion in 2023 at a compound annual growth rate (CAGR) of 12.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The mobile value added services market size is expected to grow to $1459.09 billion in 2027 at a CAGR of 13.0%. The increase in smartphone customers globally is driving the growth of the mobile value-added services market. The demand for smartphones is increasing due to growing internet penetration, rising income levels, rising subscriptions to social media, improved communication needs, and others. During the COVID-19 pandemic, the usage of smartphones dramatically increased due to long quarantine periods and work-from-home scenarios. This increase in smartphone customers will drive demand for mobile value-added services as smartphones need these services to provide customers with the necessary facilities such as messaging, communication, entertainment, e-commerce, and others. For instance, according to the survey of smartphone ownership commissioned by a nonpartisan American think tank, the Pew Research Center, the share of Americans that own a smartphone increased from 81% in February 2019 to 85% in February 2021, which was just 35% a decade ago (in 2011). In addition, according to the India Brand Equity Foundation (IBEF), the Indian smartphone market observed a 10-fold expansion from 14.5 million smartphone shipments in 2011 to 150 million in 2020. Thus, the increase in smartphone customers globally will propel the growth of the mobile value-added services market. Strategic partnership is a key trend in the mobile value-added services market. Key companies are focusing on strategic partnerships to leverage each other's expertise, technology, and resources to offer new and enhanced mobile value-added services to customers. These partnerships also help companies to expand in new markets and scale up the business. For instance, in December 2020, Vodafone Business, a UK-based technology communications company (part of Vodafone Group PLC.), and Ring Central Inc., a US-based company that provides businesses with different cloud-based business communications solutions announced a partnership to offer new cloud-based communications services. This partnership aims to develop a new co-branded, cloud-based service that will serve as the primary Unified Communications as a Service (UCaaS) solution for Vodafone Business and provide Contact Center as a Service (CCaaS) to Vodafone Business clients. The platform will provide flexible, easy-to-use, and secure services by combining Vodafone Business' mobile-first strategy, a worldwide brand, reach, and scale with RingCentral's extensive UCaaS and CCaaS experience. As part of the agreement, Vodafone Business will offer value-added services in migration, adoption, and integration to make customers take full benefit of the platform. In June 2020, Sinch AB, a Sweden-based cloud communications company, acquired ACL Mobile Limited for around $67.70 million (INR 5,350 million). Through this acquisition, Sinch will achieve essential scale in India, the world's second-largest mobile market. It will add clients, experience, and technology as well as enhance its global messaging product for discriminating enterprises with global demands. ACL Mobile Limited is an India-based telecommunications company that provides a communications platform for SMS, phone, e-mail, WhatsApp, and alerts. Major players in the mobile value-added services market are Apple, Onmobile Global Limited, Google, AT&T, Vodafone, Comverse, Inmobi, Mahindra Comviva, Singtel, MyRepublic Limited, Reliance Industries Ltd., Telkom SA SOC Limited, Verizon Communications Inc., Huawei Investment & Holding Co. Ltd., and ZTE Corporation. North America was the largest region in the mobile value-added services market in 2022 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the mobile value-added services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the mobile value-added services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The mobile value-added services market includes revenues earned by entities by providing mobile value-added services that create and sustaining new revenue streams for mobile service providers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global mobile value added services market is segmented - 1) By Solution: Mobile Advertising, Location-Based Services, Mobile Infotainment, Mobile Email & IM, Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Mobile Money, Other Solutions 2) By Store: Google Play, App Store (iOS), Other Stores 3) End-user: Individual, Enterprise

Web analytics is the process of studying website visitors' behavior. To assess web activity, including the use of a website and its elements, such as webpages, photos, and videos, this requires tracking, evaluating, and reporting data. Web analytics may gather information on traffic origins, referring websites, page views, paths travelled, and conversion rates. It can help to improve the performance of the website by highlighting how users interact with data. The main applications of web analytics are online marketing, email marketing, and social media management. Online marketing web analytics refers to the use of web analytics in online marketing. Web analytics can assist businesses in understanding what consumers are doing online, why they are doing it, and how this behavior can be translated into digital marketing campaigns. The organizations are large enterprises and small and medium enterprises. Retail, manufacturing, information technology, and other sector use web analytics. The web analytics market research report is one of a series of new reports from The Business Research Company that provides web analytics market statistics, including web analytics industry global market size, regional shares, competitors with a web analytics market share, detailed web analytics market segments, market trends and opportunities, and any further data you may need to thrive in the web analytics industry. This web analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global web analytics market size grew from $5.56 billion in 2022 to $6.74 billion in 2023 at a compound annual growth rate (CAGR) of 21.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The web analytics market size is expected to grow to $13.92 billion in 2027 at a CAGR of 19.9%. The growing demand for online shopping trends is significantly driving the growth of the web analytics market. Web analytics plays a crucial role in providing personalized product recommendations and identifying the shopping trends of the users and also helps marketers to run successful marketing campaigns. For instance, in 2019, 1.92 billion people purchased products online, with eCommerce sales making up 14.1% of total retail sales globally. Retail eCommerce transactions are predicted to increase from 14.1% to 22% by 2023. Web analytics is more important as online shopping trends grow, which allows businesses or marketers to learn more about their customers. Therefore, the growing demand for online shopping trends drives the market for web analytics. Technological advancement is the key trend gaining popularity in the web analytics market. The key players in the web analytics sector are focusing on providing more technologically advanced web analytics solutions or services to strengthen their position in the market. For instance, in 2022, Amplitude, Inc., the digital optimization company, launched new and improved integrations across the technology stack to enable organizations to unify, analyze, and act on customer data. Amplitude now integrates with Adobe Launch, AWS Redshift, Google BigQuery, Google Tag Manager, and MailChimp, and improved integration with HubSpot. Customers can import data into Amplitude and create customized marketing campaigns because of the new set of integrations. In March 2021, Piano, a US-based digital experience company, acquired AT Internet for an undisclosed amount. With this acquisition, Piano aims to broaden its client base and provide a more digitally enhanced business platform for advertising, personalization, and analytics. AT Internet is a France-based web analytics company. Major players in the web analytics market are Adobe, Applied Technologies Internet, Facebook, Google LLC, IBM Corporation, Microsoft Corporation, MicroStrategy, SAS Institute, SimilarWeb, Splunk, Teradata Corporation, Webtrends, Netbiscuits, Mixpanel, AT Internet, and Hootsuite. North America was the largest region in the web analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the web analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the web analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The web analytics market includes revenues earned by entities by providing solutions that help a company keep its clients, draw in more customers, and increase the amount of money each client spends. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global web analytics market is segmented - 1) By Organization: Large Enterprises, Small And Medium Enterprises 2) By Application: Online Marketing, Email Marketing, Social Media Management 3) By End User: Retail, Manufacturing, Information Technology, Other End Users

Enterprise information archiving refers to using new methods for storing business data, both structured and unstructured, as opposed to previous methods that only focused on storing structured data. This software combines products and solutions for archiving the different types of data generated by the user. The main types of enterprise information archiving are email, social media, web, mobile communications, and databases. Emails market in enterprise information archiving is used for email archiving, which can speed up the process whenever the data needs to be restored. Electronic mail (e-mail) refers to a computer-based application for the exchange of messages between users. The deployment types are on-premises and in the cloud. The types of organization sizes are large enterprises and SMEs. The various services are planning and consulting services, system integration, training and support services, operations and maintenance services, and data migration. The various verticals are government and defense, BFSI, retail and eCommerce, education and research, healthcare and pharmaceutical, manufacturing, media and entertainment, IT and telecommunications, and other verticals. The enterprise information archiving market research report is one of a series of new reports from The Business Research Company that provides enterprise information archiving market statistics, including enterprise information archiving industry global market size, regional shares, competitors with an enterprise information archiving market share, detailed enterprise information archiving market segments, market trends and opportunities, and any further data you may need to thrive in the enterprise information archiving industry. This enterprise information archiving market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global enterprise information archiving market size grew from $7.8 billion in 2022 to $8.92 billion in 2023, at a compound annual growth rate (CAGR) of 14.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The enterprise information archiving market size is expected to grow to $14.96 billion in 2027 at a CAGR of 13.8%. An increasing amount of data being created each year is expected to propel the growth of the enterprise information archiving market going forward. Data refers to the information that is digitally stored on computers and other data storage technologies such as the cloud or blockchain. Currently, data set sizes are increasing, such as bytes, terabytes, and petabytes. Enterprise information archiving solutions help to manage more information effectively and to achieve compliance goals more easily. For instance, according to WP Dev Shed, a New-Zealand based webmaster’s company, in July 2022, 2.5 quintillion bytes of data are generated every day this year. This data usage is expected to reach 97 zettabytes of data worldwide by the end of 2022. Also, this usage of data is expected to grow further, reaching 175 zettabytes by the end of 2025. Therefore, increasing data volumes at enterprises are driving the growth of the enterprise information archiving market. New technological innovations are the key trend gaining popularity in the enterprise information archiving market. Major companies operating in the market are introducing new technologies, such as software that works on Microsoft Azure, and big data application framework technology, to sustain their position in the market. For instance, in November 2021, Smarsh, a US-based provider of web archiving services, launched the Communications Intelligence Platform, the next iteration of its enterprise electronic communications capture, archiving, and oversight offering. Financial services companies and other highly regulated businesses can gather and analyse communications data at scale, identify risks right away, recognise business insight, and enhance operational systems thanks to the AI-powered solution. The Communications Intelligence Platform is a groundbreaking SaaS platform that is cloud-native, AI-powered, and designed to scale to meet the communications data requirements of contemporary international enterprises. With the help of the solution, the enterprise will be able to significantly streamline its IT operations, consolidate costs, improve insights, and shorten time to value. In January 2022, Proofpoint Inc., a US-based software company, acquired Dathena Science Pte Ltd for an undisclosed amount. With this acquisition, the multi-patented, next-generation AI engine into the people-centric DLP solutions will provide customers with unparalleled data protection and help them meet their challenging internal and regulatory compliance requirements. Dathena Science Pte Ltd is a Singapore-based software company offering a driven data discovery and classification platform. Major players in the enterprise information archiving market are Atos SE, Barracuda Networks Inc., Bloomberg Finance LP, Dell Technologies Inc., Google Inc., Hewlett Packard Enterprise Development LP (HPE), IBM Corporation, Micro Focus, Microsoft Corporation, Mimecast Limited, Open Text Corporation, Proofpoint Inc., Smarsh Inc., Commvault Systems Inc., Everteam Software, Jatheon Technologies, SKYSITE technologies Inc., Solix Technologies Inc., Spambrella Ltd., Unified Global Archiving and Zovy Archiving Solutions. North America was the largest region in the enterprise information archiving market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the enterprise information archiving market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the enterprise information archiving market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The enterprise information archiving market consists of revenues earned by entities by providing enterprise information archiving for storing and organizing corporate information such as file shares, website content, and communications. The market value includes the value of related goods sold by the service provider or included within the service offering. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global enterprise information archiving market is segmented - 1) By Type: Email, Social Media, Web, Mobile Communications, Database. 2) By Deployment Type: On-Premises, Cloud. 3) By Organisation Size: Large Enterprises, SMEs. 4) By Service: Planning and Consulting Services, System Integration, Training and Support Services, Operations and Maintenance Services, Data Migtion. 5) By Vertical: Government and Defense, BFSI, Retail and Ecommerce, Education and Research, Healthcare and Pharmaceutical, Manufacturing, Media and Entertainment, IT and Telecommunications, Other Verticals

Data backup and recovery refer to the area of onshore and cloud-based technology solutions that allow enterprises to secure and maintain their data for legal and business requirements. Data backup and recovery are used in the process of making a backup copy of data, keeping it somewhere safe in case it becomes lost or damaged, and then restoring the data to its original location or a secure backup so it can be used once again in operations. The main types of data backup and recovery are service backup, media storage backup, and email backup. The services backup are used to connect systems to a private, public, or hybrid cloud managed by the outside provider in place of doing backups with a centralized, on-premises IT department. The services backup is a method of backing up data that entails paying an online data backup provider for backup and recovery services. The various components of data backup and recovery are software and services that are deployed in the cloud and on-premises. The various industry verticals that use backup and recovery are IT and telecommunications, retail, banking, financial services, and insurance; government and the public sector; healthcare; media and entertainment; manufacturing; education; and other industry verticals. The data backup and recovery market research report is one of a series of new reports from The Business Research Company that provides data backup and recovery market statistics, including data backup and recovery industry global market size, regional shares, competitors with a data backup and recovery market share, detailed data backup and recovery market segments, market trends and opportunities, and any further data you may need to thrive in the data backup and recovery industry. This data backup and recovery market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry. The global data backup and recovery market size grew from $12.18 billion in 2022 to $14.15 billion in 2023 at a compound annual growth rate (CAGR) of 16.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The data backup and recovery market size is expected to grow to $23.64 billion in 2027 at a CAGR of 13.7%. An increase in the adoption of cloud data backup is expected to propel the growth of the data backup and recovery market. Cloud backup is storing a copy of a physical or virtual file, database, or other data in a secondary, off-site location in case of equipment failure or other emergencies. Cloud-based data backup helps store data in the cloud, which is accessible anywhere and anytime. This helps make the data safe and easily recoverable. For instance, in November 2020, according to Gartner, a US-based management consulting company, following the COVID-19 crisis, there will be an increase in IT investment toward the cloud, which is predicted to account for 14.2% of all worldwide enterprise IT spending in 2024 as opposed to 9.1% in 2020. Therefore, an increase in the adoption of cloud data backup is driving the growth of the data backup and recovery market. Technological advancement is a key trend gaining popularity in the data backup and recovery market. Major data backup and recovery companies are advancing in their new technologies and research and development to adopt efficient alternatives such as multi-cloud data backup and recovery. Data can be backed up across many cloud services from different providers using multi-cloud data backup and recovery systems. These systems frequently copy backups from one service to another and store them there for disaster recovery. These solutions ought to allow recovery from many sources, ideally. For instance, in June 2022, Backblaze, Inc., a US-based cloud storage and data backup company, partnered with Veritas Technologies LLC. to offer multi-cloud data backup and recovery. Customers who use Backup Exec to synchronise their data backup and recovery procedures can use their combined solution's simple, inexpensive, and S3-compatible object storage. The Backup Exec service from Veritas enables companies to safeguard almost any data on any storage medium, including tape, servers, and the cloud. Veritas Technologies LLC is a US-based data management company. In September 2021, HPE, a US-based information technology company, acquired Zerto for $374 million. Through this acquisition, HPE further transforms its storage business into a cloud-native, software-defined data services company and positions the HPE GreenLake edge-to-cloud platform in the fast-growing data protection sector with a tested solution. Zerto is a US-based company specialising in software for on-premises and cloud data migration, backup, and disaster recovery. Major players in the data backup and recovery market are International Business Machines Corporation (IBM), Oracle Corporation, Dell Inc., Commvault Systems, Inc., NetApp Inc., Microsoft Corporation, Veritas Technologies LLC, Acronis International GmbH, Unitrends Corporation, Hewlett Packard Enterprise, Veeam Software Group GmbH, Rackspace, Inc., Cohesity, Broadcom, Inc., Carbonite, Inc., Actifio Technologies, and Redstor Limited. North America was the largest region in the data backup and recovery market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the data backup and recovery market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the data backup and recovery market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The data backup and recovery market includes revenues earned by entities by providing disks/tape backup, hybrid cloud backup, direct-to-cloud backup, recovery from a local device, recovery from the cloud, and recovery right in the cloud. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the chain or as part of other products. The global data backup and recovery market is segmented - 1) By Backup Type: Service Backup, Media Storage Backup, Email Backup 2) By Component: Software, Services 3) By Deployment Type: Cloud, On-Premises 4) By Industry Vertical: IT and Telecommunications, Retail, Banking, Financial Services, and Insurance, Government and Public Sector, Healthcare, Media and Entertainment, Manufacturing, Education, and Other Industry Verticals

Alternative data is characterized as non-traditional data that can give an indicator of a firm's future performance other than conventional sources such as corporate filings, analyst predictions, and management instructions. This information can be utilized in pre-trade investment evaluation as well as to assist investors in monitoring the health of a firm, industry, or nation. The main types of alternative data are credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, and web traffic. Credit card transaction data generates information about consumer purchases, allowing businesses to estimate future spending patterns. Organizations including small and medium-sized enterprises and large enterprises. It is implemented in various verticals such as automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics. The alternative data market research report is one of a series of new reports from The Business Research Company that provides alternative data market statistics, including alternative data industry global market size, regional shares, competitors with an alternative data market share, detailed alternative data market segments, market trends and opportunities, and any further data you may need to thrive in the alternative data industry. This alternative data market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global alternative data market grew from $3.23 billion in 2022 to $4.74 billion in 2023 at a compound annual growth rate (CAGR) of 46.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The alternative data market size is expected to grow to $18.94 billion in 2027 at a CAGR of 41.4%. The rising demand for alternative data from hedge funds is expected to propel the growth of the alternative data market in the coming years. Alternative data (or alt data) is non-financial data that predict financial results. Hedge funds and investment banks are among the top users of alt data as investors seek new data sources to provide speedier insight for improved decision-making. This is primarily since alternative data might aid in understanding the corporate performance and future consequences. According to study in 2020, jointly published by AIMA and SS&C, quizzed nearly 100 hedge fund managers globally, out of which approximately 25% of those surveyed are considered "market leaders" - hedge fund managers who have been using alternative data for more than five years and over two-thirds (69%) of these market leaders are using alternative data to generate outperformance. Moreover, in next one to five years, 61% of market leaders and 82% of the rest of the market expect alternative data to become increasingly popular among hedge funds. Therefore, the rising demand for alternative data from hedge funds drives the growth of the alternative data market. The launch of next-generation platforms has emerged as a key trend in the alternative data market. Major companies operating in the alternative data sector are focusing on introducing next-generation platforms to deliver new and timely insights to researchers, analysts, and businesses. For instance, in October 2020, ESG Data Services Inc., a Canada-based alternative data provider launched the next generation AI-powered ESG data, research, and analytics platform-ESG Analytics. ESG Analytics is an API and web-based solution that uses artificial intelligence (AI) and broad-based alternative data sources to uncover opportunities and risks in social, environmental, and governance practices of companies, ETFs, and countries. Moreover, for investors going beyond the surface details that everyone else uses, ESG Analytics opens them to a world of deep and relevant analysis. In January 2020, The Earnest Research Company, a US-based data analytics company has acquired Alpha Hat Inc. for an undisclosed amount. The acquisition would allow The Earnest Research Company to demonstrate the insights of the new data products of the highest quality and accuracy. Alpha Hat Inc. is a US-based, mobile geolocation intelligence provider that specializes in refining alternative data into actionable insights for investors. Major players in the alternative data market are 1010Data Inc., Advan Research Corporation, Eagle Alpha Ltd., Preqin Ltd., Ravenpack International SL, The Earnest Research Company, Thinknum Inc., UBS Evidence Lab, YipitData, Dataminr Inc., M Science LLC, 7Park Data Inc., Convergence Inc., Geotab Inc., Jumpshot, JWN Energy, and Talkingdata. North America was the largest region in the alternative data market in 2022. The regions covered in the alternative data market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the alternative data market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The alternative data market includes revenues earned by entities by providing services such as point-of-sale transactions, web site usage, mobile app or app store analytics, crowdsourcing, and obscure city hall records. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global alternative data market is segmented - 1) By Data Type: Credit And Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite And Weather Data, Social And Sentiment Data, Web Scraped Data, Web Traffic 2) By Organization Size: Small and Medium-Sized Enterprises, Large Enterprises 3) By Industry: Automotive, BFSI, Energy, Industrial, IT And Telecommunications, Media And Entertainment, Real Estate And Construction, Retail, Transportation And Logistics

Cloud security is a set of policies, procedures, and technologies that work together to protect cloud data. Cloud security protects against data breaching, loss of confidential data, and insecure application programming interfaces (API) and improves the security capabilities and risk assessment of the cloud providers. The main types of cloud security are application security, database security, endpoint security, network security, and web and email security. Application security has both hardware and software procedures to minimize data threats. The different service models include infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS) and are deployed through public, private, and hybrid. It is employed in several sectors such as BFSI, healthcare, IT, and telecom, among others. The cloud security market research report is one of a series of new reports from The Business Research Company that provides cloud security market statistics, including cloud security industry global market size, regional shares, competitors with a cloud security market share, detailed cloud security market segments, market trends and opportunities, and any further data you may need to thrive in the cloud security industry. This cloud security market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry. The global cloud security market size grew from $13.36 billion in 2022 to $16.04 billion in 2023, at a compound annual growth rate (CAGR) of 20.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The cloud security market size is expected to grow to $32.74 billion in 2027 at a CAGR of 19.5%. The rising number of cyberattacks is expected to propel the growth of the cloud security market going forward. A cyberattack is a malicious and deliberate effort by an individual or organization to breach the data of another individual or business. Organizations use cyber security for minimizing cyber-attacks, as result, the rise in the number of attacks increases the demand for the cybersecurity market. For instance, according to the Indian Computer Emergency Response Team (CERT-In), an India-based government ministry, cyberattacks in India increased from 3.9 lakhs in 2019 to 11.5 lakhs in 2020. Therefore, the rising number of cyber-attacks drives the growth of the cloud security market. Technological Advancements have emerged as a key trend gaining popularity in the cloud security market. Many companies are launching new technological solutions in cloud security so as to meet customer demand. For instance, in July 2020, Fortinet Inc., a US-based cloud security company launched a cloud-to-cloud WAN solution for enhancing multi-cloud applications. The solution offers centralized management with end-to-end visibility in multiple cloud environments and reduces the complexity by saving time and resources and also providing API applications for security requirements. In December 2021, F5 Networks, a US-based cloud security company acquired Threat Stack for an amount of $68 million. With this acquisition, F5 networks intend to extend their portfolio in cloud security solutions and also strengthen their security capabilities. Threat Stack is a US-based cloud security management company. Major players in the cloud security market are Microsoft Corporation, Cisco Systems Inc., Trend Micro Inc., McAfee Corp., Qualys Inc., Amazon Web Services Inc., Broadcom Inc., Checkpoint Software Technologies Ltd., IBM Corporation, Foreseeti, Sophos, Forcepoint LLC, Palo Alto Networks Inc., Bitglass, Imperva, Intel Security, Proofpoint Inc., Zscaler Inc., FireEye Inc., CloudPassage, Fortinet Inc., Avanan, Illumio, vArmour, Aqua Security, Cloudflare, SiteLock, Tenable Inc., and Accenture. North America was the largest region in the cloud security market in 2022. Asia-Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the cloud security market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the cloud security market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The cloud security market includes revenues earned by entities by providing cloud security services that automate the processes for protecting an organization’s cloud, avoiding unauthorized access, provides identity & access management, data loss prevention, web security, e-mail security, security assessments, intrusion management, encryption, disaster recovery, and network security.The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global cloud security market is segmented - 1) By Security Type: Application Security, Database Security, Endpoint Security, Network Security, Web and Email Security 2) By Service Model: Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), Software-as-a-Service (SaaS) 3) By Deployment: Public, Private, Hybrid 4) By End User: BFSI, Healthcare, IT and Telecom, Other End Users