Embedded Analytics Global Market Report 2023 – By Solution (Software, Services), By Deployment Mode (On Premise, Cloud Based), By Organistion Size (Small And Medium Enterprises, Large Enterprises), By Application (Finance, HR, IT, Marketing And Sales, Production, Other Applications), By End User Vertical (Telecommunications And IT, Retail, Healthcare, Manufacturing, Other Verticles) – Market Size, Trends, And Global Forecast 2023-2032

Big data and analytics is the use of certain advanced analytics techniques on big data or very large datasets to generate business insights. It begins with data collection with predefined templates and forms, followed by data maintenance, data processing, and data analysis. The main deployment mode of big data and analytics are on-premise and cloud. Cloud analytics is a service that performs data analysis and business intelligence operations in the cloud, either public or private. Cloud analytics firms assist enterprises in rapidly scaling by lowering the costs and administrative burden of on-premises hardware. The services are offered to small and medium-sized enterprises (SMEs), large Enterprises for customer analytics, supply chain analytics, marketing analytics, pricing analytics, spatial analytics, workforce analytics, risk & credit analytics, transportation analytics and others. The services are used by different industrial verticals such as transportation and logistics, BFSI, travel and hospitality, healthcare and life sciences, manufacturing, among others. The global big data and analytics services market is segmented - 1) By Deployment Mode: On-Premise, Cloud, Other Deployment Mode 2) By Application: Customer Analytics, Supply Chain Analytics, Marketing Analytics, Pricing Analytics, Spatial Analytics, Workforce Analytics, Risk & Credit Analytics, Transportation Analytics., Other Applications 3) By Vertical: Transportation And Logistics, BFSI, Travel And Hopitality, Healthcare And Life Sciences, Manufacturing, Other Verticals 4) By Organization Size: Small and Medium-sized Enterprises (SMEs), Large Enterprises The global big data and analytics services market size will grow from $121.65 billion in 2022 to $137.23 billion in 2023 at a compound annual growth rate (CAGR) of 12.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global big data and analytics services is expected to grow to $221.44 billion in 2027 at a CAGR of 12.7%. The increasing growth of integration of internet of things in daily lives is a key factor driving the growth of the big data and analytics services market. When organizations take a hold of the data for the purpose of research, IoT serves as a major source for that data and this is the point where the position of big data in IoT comes into the picture. IoT devices produce a huge amount of unstructured data, which are stored in the big data network and this data largely depends on 3V factors such as volume, velocity and variety. About 44 trillion gigabytes of data is were generated by the Internet of Things in the year 2020. With the increasing number of connected devices, in 2020, more than 10 billion sensors and computers were connected to the Internet. Therefore, increasing growth of internet of things is expected to drive the growth of the big data and analytics services market. Major players in the big data and analytics services market are IBM Corporation, Oracle Corporation, Microsoft Corporation, SAP SE, TIBCO Software Inc., Teradata Corporation, Amazon Web Services, SAS Institute Inc., Tableau Corporation, Alteryx, SiSense, Splunk Inc., Google, AWS, Talend, Salesforce, Micro Focus, HPE, MicroStrategy, Adobe, ThoughtSpot, Qlik, Informatica, Cloudera, Palantir Technologies, VMware Inc., Treasure Data, Inc., Striim, Splice Machine, Pentaho and New Relic. The issues with integration of information collected from various data sources is a key factor hampering the growth of the big data and analytics services market. Big Data Integration integrates data from a variety of sources and software formats and offers a converted and coherent view of the collected data to the consumers. Data from a wide variety of sources use different priorities and rates and can be easily de-synchronized from the source system. For instance, many companies collect data from various sources such as customer relationship management (CRM) systems, enterprise resource planning (ERP) systems and specific types of data stored in different formats. However, such data variability could not be enabled by a single integration platform, everything must be homogenized for accurate and efficient analysis. Therefore, issues with integration of information collected from various data sources is expected to limit the growth of the big data and analytics services market. The continuous intelligence is a key trend in the big data and analytics services market. Continuous intelligence is a device that has combined real-time analytics with business operations, it makes use of historical and current knowledge to improve decision-making or to help make decisions. It leverages a variety of technologies such as optimization, business rule management, event stream processing, augmented analytics, and machine learning. Many companies leveraged continuous intelligence to achieve (or retain) a competitive advantage throughout 2020. Also, Gartner expects that by 2022 more than 50 per cent of the modern business structure will use continuous intelligence that uses real-time context data to improve decisions. In April 2022, Accenture PLC., an Ireland-based provider of consulting and information technology services acquired Ergo for an undisclosed amount. The acquisition is expected to expand Accenture’s Cloud First capabilities to support clients in the Hispanic South American market, which includes Argentina, Chile, and Colombia, in driving data-led transformations. Ergo is an Argentina-based data-centered business. The Asia-Pacific was the largest region in the big data and analytics services market in 2022. Asia-Pacific is expected to be the fastest-growing region in the global big data and analytics services market during the forecast period. The regions covered in the global big data and analytics services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the big data and analytics services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The big data and analytics services market includes revenues earned by entities by offering services that are used in customer analytics, supply chain analytics, marketing analytics, transportation analytics, spatial analytics, risk and credit analytics. Big data analytics services examine vast amounts of data to uncover hidden trends, similarities, and other insights, enabling organizations to analyze and optimize their data to discover new opportunities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The data and analytics services market research report is one of a series of new reports from The Business Research Company that provides data and analytics services market statistics, including data and analytics services industry global market size, regional shares, competitors with a data and analytics services market share, detailed data and analytics services market segments, market trends and opportunities, and any further data you may need to thrive in the data and analytics services industry. This data and analytics services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Speech analytics is the process of using voice recognition software to analyze voice recordings or live calls from customers to contact centers, find useful information, and provide quality assurance. The components of speech analytics include solutions and services. The solutions in the speech analytics market consist of the sales of speech analytics solutions by entities (organizations, partnerships, and sole proprietors) that are used for analyzing the conversation. A speech analytics solution concentrates on words spoken during a recorded phone call. This technology organizes the content of agent-customer conversations by transforming speech into text. The deployment mode used by speech analytics includes on-premises and cloud. The speech analytics solutions and services are used in customer experience management, call monitoring and summarization, agent performance monitoring, sales and marketing management, risk and compliance management, and sentiment analysis, by large enterprises and small and medium-sized enterprises (SMEs). The industry verticals utilizing speech analytics solutions and services include banking financial services and insurance (BFSI), IT and telecom, media and entertainment, retail and eCommerce, travel and hospitality, government and defense, healthcare and life sciences, and other verticals. The global speech analytics market is segmented - 1) By Components: Solutions, Services 2) By Deployment Mode: Cloud, On-premises 3) By Organization Size: Large enterprises, Small and Medium-Sized Enterprises (SMEs) 4) By Applications: Customer Experience Management, Call Monitoring and Summarization, Agent Performance Monitoring, Sales and Marketing Management, Risk and Compliance Management, Sentiment Analysis 5) By Vertical: Banking Finance Services and Insurance (BFSI), IT and Telecom, Media and Entertainment, Retail and eCommerce, Travel and Hospitality, Government and Defence, Healthcare and life sciences, Other Verticals The global speech analytics market size will grow from $2.13 billion in 2022 to $2.64 billion in 2023 at a compound annual growth rate (CAGR) of 24.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the speech analytics is expected to grow to $6.34 billion in 2027 at a CAGR of 24.5%. The high adoption of speech analytics by companies is significantly driving the growth of the speech analytics market. Since speech analytics help in problem identification, customer experience enhancement as well as sentiment analysis, companies across various industrial segments are adopting speech analytics rapidly. This creates a huge scope for future development of speech analytics technology by key companies through partnerships and strategic alliances. For instance, in September 2021, Scotiabank partnered with Google Cloud to strengthen the bank's cloud-first commitment and speed up its global speech, text, and data analytics strategy. Google Cloud, as a Scotiabank trusted partner for analytics, will assist Scotiabank customers in the Americas and around the world in creating a more personalized and predictive banking experience. This partnership helps Scotiabank to offer more customized banking services by adopting speech and data analytics using Google Cloud. Hence, the increasing adoption of speech analytics by companies is expected to propel the growth of the speech analytics market over the coming years. Major players in the speech analytics market are NICE Ltd., Verint, Avaya Holdings Corporation, OpenText, Genesys, Calabrio Inc., Clarabridge, Castel Communications, VoiceBase, Google, Vonage, Micro Focus, Zoom International, Almawave, Talkdesk, Alvaria, and Hewlett Packard Enterprise Company. Using advanced technology is a key trend gaining popularity in the speech analytics market. Major companies operating in the speech analytics sector are focused on developing new technological solutions to strengthen their position. For instance, in April 2021, Verint released the Verint Intelligent Virtual Assistant Professional (IVA Pro) Package, a low-code conversational artificial intelligence (AI) offering that can transform existing conversation data into automated self-service experiences quickly. The package, which is included in Verint's market-leading Intelligent Virtual Assistant (IVA) offering, enables business professionals to quickly deploy a production-ready chatbot to deflect calls and provide customer support. With boundless intelligence for both voice and digital, Verint IVA enables businesses to expand capabilities across the enterprise. In January 2021, Pegasystems Inc., a software company based in the United States that specializes in reducing business complexity, completed the acquisition of Qurious.io, a California-based provider of cloud-based real-time speech analytics solutions for customer service teams powered by artificial intelligence (AI), for an undisclosed sum. This acquisition allows Pegasystems to expand its customer service and bring its intelligent speech analytics software to hundreds of the world's most important brands. North America was the largest region in the speech analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the speech analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the speech analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The speech analytics market includes revenues earned by entities by providing solutions that understand, analyse, and derive insights from a voice conversation by utilising AI services such as transcription, natural language processing, and speech technologies. Speech analytics is a software application that transcribes the voice calls and extracts deep insights, trends, and metrics from each one. These insights are then used to evaluate agent performance, assess customer experience, and track the organization's overall strengths and weaknesses in every voice interaction. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The speech analytics market research report is one of a series of new reports from The Business Research Company that provides speech analytics market statistics, including speech analytics industry global market size, regional shares, competitors with a speech analytics market share, detailed speech analytics market segments, market trends and opportunities, and any further data you may need to thrive in the speech analytics industry. This speech analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The social media analytics market consists of sales of social media analytics by entities (organizations, sole traders, and partnerships) that refers to the ability to gather and interpret the collected data from social channels to support business decisions and measure the performance of actions based on the decisions through social media. Tracking conversations and measuring campaigns are major components of social media analytics. It also involves figuring out how social activities are influencing the business results. The main component types of social media analytics are software and services. Social media analytics software gathers and interprets data from social channels to support business choices and to analyze the performance of actions based on those decisions via social media. It is deployed through on-premise and cloud-based technology that is used by small and medium enterprises and large enterprises. The various applications include customer segmentation and targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, marketing management which are used by different end-user industries such as banking and financial services, it and telecommunications, retail, healthcare, government services, media and entertainment, utilities, transportation and logistics, others. The global social media analytics market is segmented – 1) By Component: Software, Services 2) By Deployment: On-Premise, Cloud 3) By Organization Size: Small And Medium Enterprises, Large Enterprises 4) By Application: Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioural Analysis, Marketing Management 5) By End-User Industry: Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End Users The global social media analytics market size will grow from $8.96 billion in 2022 to $11.54 billion in 2023 at a compound annual growth rate (CAGR) of 28.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the social media analytics is expected to grow to $30.99 billion in 2027 at a CAGR of 28.0%. The surge in the number of social media users across the globe is contributing to the growth of the social media analytics market. The use of mobile, laptops, and computers with access to the internet has been increasing over the years. The internet has allowed people to communicate across international borders. Furthermore, social networking has aided people in expanding their networks, making new friends, advancing their professions, making connections, recruiting employees, and locating people with scarce abilities, all of which contributed to their popularity. For instance, according to a 2021 report by Backlinko, an SEO training firm, there were approximately 4.48 billion people actively using social media throughout the world in 2021, up nearly 13.13% from 3.69 billion in 2020. Therefore, the rise in the number of social media users across the globe is expected to drive the growth of the social media analytics market during the forecast period. Major players in the social media analytics market are IBM, Google LLC, Oracle Corporation, SAS Institute, Digimind, Hootsuite, Talkwalker, Oktopost, Simplify360, Frrole Inc., Heuritech, Salesforce, Adobe Systems Incorporated, Clarabridge, Netbase Solutions Inc., Brandwatch, Gooddata, Simply Measured Inc., Sysomos Inc., Sprout Social, SAP SE, Tableau Software, Unmetric Inc., Rival IQ, Meltwater, SpreadFast Inc., MetaQuotes Software Corp., and Socialbakers. Technological advancement is a key trend gaining popularity in the social media analytics market. Technologies such as artificial intelligence (AI) in social media have the potential to revolutionize how brands market themselves across platforms such as Facebook, Instagram, Twitter, and LinkedIn. It can automate many tedious tasks associated with social media management. For instance, in 2021, Facebook Artificial Intelligence Researchers have started to analyze and construct AI systems with human intelligence levels, which will not only aid in the advancement of AI technologies but also assist in the monitoring of hostile activity on the platform. Facebook is using an Al tool called Deep Text to monitor comments, posts, and any other data generated on Facebook in order to understand how people use various languages, slangs, acronyms, and exclamation marks in order to determine context. In May 2020, Cision Ltd., a US-based public relations software company acquired TrendKiteInc for a deal amount of $225 million. Through this acquisition, TrendKite's offers and capabilities will be blended with Cision's extensive earned media platform, allowing them to have a tremendous influence on the marketing communications sector and provide best-in-class PR (public relations) and communications solutions. TrendKite, Inc., is a US-based company that provides social media analytics solutions. North America was the largest region in the social media analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the social media analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The social media analytics market includes revenues earned by entities by spotting trends related to offerings and brands and deriving customer sentiment towards products and services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The social media analytics research report is one of a series of new reports from The Business Research Company that provides social media analytics statistics, including social media analytics industry global market size, regional shares, competitors with social media analytics share, detailed social media analytics segments, market trends and opportunities, and any further data you may need to thrive in the social media analytics industry. This social media analytics research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Cloud Services Market Definition

The cloud services market consists of sales of cloud services by entities (organizations, sole traders, and partnerships) that provide the delivery of information technology resources and applications on-demand through an internet platform. Companies in the cloud services industry provide access to servers, storage, databases, and a broad set of application services through the internet. The cloud services market includes sales of storage servers that are used to store, access, secure, and manage digital data, files, and services. In this report, sales of public cloud services, private cloud services, hybrid cloud services, and multi-cloud services offered by providers are included.

Multi-access edge computing refers to a type of network architecture that offers IT service environments and cloud computing capabilities at the network's edge. Reduced latency, more effective network management and service delivery, and enhanced customer experience are the main objectives of MEC. The main components of multi-access edge computing are hardware, software, and services. Hardware components drive the application of edge computing across diverse industries, and they are used to accomplish different tasks depending on the software applications they're provisioned with. The different types of technologies include augmented reality, data caching, the internet of things, real-time video analytics, and virtual reality and involve various organization sizes such as small and medium enterprises and large enterprises. It is used in several sectors, including IT and telecom, smart cities, smart homes, and smart buildings, data centers, energy and utilities, automotive or government, and others. The global multi access edge computing market is segmented - 1) By Component Type: Hardware, Software, Service 2) By Organisation Size: Small And Medium Enterprise, Large Enterprise 3) By Technology: Augmented Reality, Data Caching, Internet of Things, Real Time Video Analytics, Virtual Reality 4) By End-User: IT And Telecom, Smart Cities, Smart Homes, And Smart Buildings, Datacenters, Energy And Utilities, Automotive And Governement, Other End Users The global multi-access edge computing market size will grow from $2.6 billion in 2022 to $4.03 billion in 2023 at a compound annual growth rate (CAGR) of 55.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the multi-access edge computing is expected to grow to $28.43 billion in 2027 at a CAGR of 62.9%. The increase in the number of connected devices is contributing to the growth of the multi-access edge computing market. The connected devices include computing hardware, laptop or desktop, mobile devices that connect with the internet and each other via various wired and wireless networks. The connected devices allow for a wide range of latency and bandwidth. As a result, it employs multi-access edge computing (MEC), which offers ultra-low latency and high bandwidth while allowing applications to make use of real-time radio network data. For instance, the Cisco Annual Internet Report published in March 2020 states that there will be 29.3 billion networked devices by 2023, up from 18.4 billion networked devices in 2018. Therefore, an increase in the number of connected devices is expected to promote the growth of the multi-access edge computing industry going forward. Major players in the multi-access edge computing market are ADLINK Technology Inc., Advantech Co Ltd., Nokia Corporation, Cisco Systems, IBM Corporation, Huawei Technologies Co. Ltd., Juniper Networks Inc., Saguna Networks Ltd., SpiderCloud Wireless, Vapor IO, FogHorn Systems, Vasona Networks (ZephyrTel), ZTE Corporation, Microsoft Corporation, and Intel. The emergence of hybrid computing architecture platforms is shaping the multi-access edge computing market. A hybrid cloud sometimes called a cloud hybrid is a computing environment that combines an on-premises data center with a public cloud, allowing data and applications to be shared between them. Multi-access edge computing is a network architecture that delivers cloud computing and an IT service environment at the network's edge. System manufacturers will connect multiple SMP machines using a high-speed interconnect to create a hybrid system with a communications model involving two different levels of service. For instance, in August 2020, Nutanix, a cloud computing firm has launched its hybrid cloud infrastructure 'Clusters' on AWS (Amazon Web Services) to migrate on-premise applications to the public cloud and maintain unified operations across multiple clouds. In September 2021, J Frog, a US-based software company acquired Upswift for an undisclosed amount. This acquisition seeks to provide the industry's first complete development-to-device platform, as well as to actualize digital transformation and bring automation from development environments to the cloud. Upswift is an Israel-based company that manufactures connected edge device management solutions and management platforms for developers. North America was the largest region in the multi-access edge computing market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the multi-access edge computing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the multi-access edge computing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The multi-access edge computing market includes revenues earned by entities by providing solutions for automated processes for storing, analyzing, and processing data at the network’s edge to enhance the real-time enterprise capabilities in IT service environment and cloud computing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The multi-access edge computing research report is one of a series of new reports from The Business Research Company that provides multi-access edge computing statistics, including multi-access edge computing industry global market size, regional shares, competitors with multi-access edge computing share, detailed multi-access edge computing segments, market trends and opportunities, and any further data you may need to thrive in the multi-access edge computing industry. This multi-access edge computing research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Location analytics is the process of using location intelligence software for the visualization and analysis of geospatial data. The main location types in location analytics include outdoor location and indoor location. The outdoor location enables the identification of prospective customers based on online behavior, the visualising of location data and other factors, helping companies in geo-marketing, asset management, and business planning further by understanding the behaviour of consumers. The different components include solutions and services and are deployed in various modes, such as on-premise and cloud. It is used in a variety of applications such as risk management, customer experience management, remote monitoring, supply chain planning and optimization, emergency response management, location selection and optimization, and others, and is implemented in a variety of industries including transportation and logistics, retail, BFSI, IT & telecommunications, healthcare, energy and utilities, manufacturing, and others. The global location analytics market is segmented - 1) By Location Type: Outdoor Location, Indoor Location 2) By Component: Solutions, Services 3) By Deployment Mode: On Premise, Cloud 4) By Application: Risk Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning and Optimization, Emergency Response Management, Location Selection And Optimization, Other Applications 5) By Industry Vertical: Transportation And Logistics, Retail, BFSI, IT And Telecommunication, Healthcare, Energy and Utilities, Manufacturing, Other Industry Verticals The global location analytics market size will grow from $18.78 billion in 2022 to $21.63 billion in 2023 at a compound annual growth rate (CAGR) of 15.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the location analytics is expected to grow to $37.67 billion in 2027 at a CAGR of 14.9%. Increasing use of spatial data and analytical tools is expected to propel the growth of the location analytics market going forward. By incorporating layers of geographic data such as traffic, weather, geography, and others, spatial data and analytical tools improve understanding, insights, decision making, and prediction. Location data has the power to forecast demand, identify supply chain disruptions, facilitate infrastructure planning, and more. For instance, according to Impact Networking, a US-based integrated business technology company, the average return on investment for enterprises using business intelligence and analytics is 1300%. Also, according to a 2020 survey by Forbes, an American business magazine, 75% of retailers regarded location intelligence (LI) as crucial for their revenue growth strategy. Therefore, the increasing use of spatial data and analytical tools drives the location analytics market growth. Major players in the location analytics market are Alteryx Inc., Cisco Systems Inc., CleverMaps, Environmental Systems Research Institute Inc., (ESRI), GaliGeo, Google LLC, Here technologies, Hexagon, Indoor Atlas Ltd., Lepton Software, Microsoft corporation, Pitney Bowes Inc., PlaceIQ, Precisely, Purple, SAP, SAS Institute Inc., Sparkgeo Consulting Inc., TIBCO Software Inc., Tom Tom, Zebra Technologies Corporation., CARTO, GapMaps, Hardcastle GIS, Locale.ai, Mapidea, Newgrove Limited, Orbica, and Placense. The integration of artificial intelligence solutions has emerged as a key trend in the location analytics market. An AI-fueled approach to location intelligence can help in automating processes, detecting patterns within large sets of data, and making predictions. Developers can incorporate these insights into their applications and businesses using AI, which understands the features of location data. For instance, in November 2021, Noogata, an Israel-based no-code artificial intelligence (AI) data analytics company, launched an AI-based location analytics library for bricks and mortar insights. This enables sales and marketing directors to use AI to acquire actionable insights, such as creating and scoring leads for future sales prospects, by gaining a better understanding of the places that are relevant to their company. In February 2021, PlaceIQ Inc., a US-based software company operating in location data, analytics, and insights acquired Skyhook Wireless Inc for an undisclosed amount. Through this acquisition, PlaceIQ Inc aims to expand its location intelligence solutions. Skyhook Wireless Inc is a US-based software company. North America was the largest region in the location analytics market in 2022. The regions covered in the location analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the location analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The location analytics market includes revenues earned by entities by providing solutions that understand, analyze, and derive insights from geospatial data by utilizing services such as RFID, radio tracking, near-filed communication, internet tracking global positioning systems (GPS)& satellite tracking technologies. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The location analytics market research report is one of a series of new reports from The Business Research Company that provides location analytics market statistics, including location analytics industry global market size, regional shares, competitors with a location analytics market share, detailed location analytics market segments, market trends and opportunities, and any further data you may need to thrive in the location analytics industry. This location analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The Wi-Fi analytics refer to a set of activities that collect and analyze customer data from Wi-Fi-enabled devices through Wi-Fi access points. Data captured through various Wi-Fi access points, such as smartphones and laptops, is called Wi-Fi Analytics. The data is used to report performance indicators, including customer traffic, dwell time, and churn likelihood, and also to analyze behavioral patterns, locations, demographic data, and digital marketing campaigns, which will help the business to improve operations, enhance marketing trends, and track campaign results. The main types of components in Wi-Fi analytics are solutions and services. The Wi-Fi analytics solution provides analytical tools to help locations optimise operations and improve marketing performance. The different deployment modes include cloud and on-premise and are used in various applications such as Wi-Fi presence analytics and Wi-Fi marketing analytics. The several industry verticals include retail, hospitality and tourism, sports and entertainment, transportation, healthcare, and other industry verticals. The global wi-fi analytics market is segmented - 1) By Component: Solution, Services 2) By Deployment: Cloud-Based, On-Premise 3) By Application: Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics 4) By Industry Vertical: Retail, Hospitality And Tourism, Sports And Entertainment, Transportation, Healthcare, Other Industry Verticals The global wi-fi analytics market size will grow from $12.08 billion in 2022 to $15.29 billion in 2023, at a compound annual growth rate (CAGR) of 26.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the wi-fi analytics is expected to grow to $38.22 billion in 2027 at a CAGR of 25.7%. The rise in the deployment of Wi-Fi connections is significantly contributing to the growth of the Wi-Fi analytics market. A Wi-Fi network is an internet connection shared by a wireless router with multiple devices in a home or business. The deployment of Wi-Fi networks is rapidly gaining popularity as more people use laptops, tablets, and smartphones. For instance, according to the World Population Review, a US-based agency for demographic information, approximately 69% of the world's population which equals 4.9 billion people are actively using the internet in 2022 and the number of internet users is increasing at the rate of 4% annually, which translates to over 196 million additional users joining the network every year. In addition, Cisco, a US-based networking hardware company, forecasts a fourfold increase in Wi-Fi hotspots to 628 million in 2023 in its Annual Internet Report. Therefore, the rapid growth in the deployment of Wi-Fi connections will support the Wi-Fi analytics market growth. Major players in the Wi-Fi analytics market are Cisco Systems Inc., Skyfii Limited, Purple Wi-Fi, Fortinet Inc., Zebra Technologies, Hughes Network Systems LLC, GoZone WiFi LLC, Aptilo Networks AB, Bloom Intelligence LLC, Cloud4Wi Inc., Retailnext Inc., CommScope, Soft Emirates, Yelp, Wefi, Extreme Networks, Singtel, SpotOn, Aislelabs, and MetTel. Technological advancement has emerged as the key trend gaining popularity in the Wi-Fi Analytics industry. Rapid technical breakthroughs and improvements in Wi-Fi standards have resulted in the creation of dense platforms with many concurrently connecting systems and IoT connections, such as hospitals, airports, and other public transportation places, which necessitate real-time data processing. For instance, in 2020, Blix Company, an Australia-based software technology company providing analytics and data-driven marketing products, launched AI-driven CountSmart Technology for Wi-Fi analytics. Blix's innovative Wi-Fi analytics technique analyses every packet of smartphone data, regardless of randomization or encryption, allowing it to make use of all available data. This will increase retail analytics data, which will be used to improve the experience of retail customers. In August 2020, Cisco Systems Inc., a US-based company that develops, manufactures, and sells networking hardware, software, telecommunications equipment, and other high-technology services and products, acquired ThousandEyes Inc. for an undisclosed amount. This acquisition will help CISCO Systems improve network and application speed while also providing ThousandEyes with visibility into the internet. ThousandEyes Inc. is a US-based company that offers WiFi and LAN monitoring solutions. North America was the largest region in the Wi-Fi analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the Wi-Fi analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the Wi-Fi analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The Wi-Fi analytics market includes revenues earned by entities by offering tools that are used to create targeted marketing and communication by utilizing customers’ behaviors and preferences data to leverage business operations. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The Wi-Fi analytics market research report is one of a series of new reports from The Business Research Company that provides Wi-Fi analytics market statistics, including Wi-Fi analytics industry global market size, regional shares, competitors with a Wi-Fi analytics market share, detailed Wi-Fi analytics market segments, market trends and opportunities, and any further data you may need to thrive in the Wi-Fi analytics industry. This Wi-Fi analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

Business analytics (BA) is a set of technologies, skills, and practices used to examine an organization's data and performance to better understand and make data-driven decisions in the future using statistical analyses. Enterprise software is a computer application that assists large companies with many needs such as data analysis, sales and marketing management, customer service and many more. These tools are designed to serve many users with high scalability and integration. The main types of business analytics & enterprise software are ERP software, BI software, CRM software, SCM software and other software. ERP software is a software that is used by organizations to manage and plan daily activities of a business such as finance, manufacturing, supply chain, human resources and others. They are deployed using models such as on-demand/cloud model and on-premise model and are used in IT and telecommunications, BFSI, manufacturing, retail, healthcare, education, media and other end use industries. The global business analytics and enterprise software market is segmented - 1) By Type: ERP Software, BI Software, CRM Software, SCM Software, Other Software 2) By End-User Industry: IT and Telecommunications, BFSI, Manufacturing, Retail, Healthcare, Education, Media, Other End-User Industries 3) By Deployment Model: On-Demand/Cloud, On-Premise The global business analytics & enterprise software market size grew from $423.18 billion in 2022 to $486.54 billion in 2023 at a compound annual growth rate (CAGR) of 15.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The business analytics & enterprise software market is expected to grow to $837.88 billion in 2027 at a CAGR of 14.6%. Mobility is an integrated component of digital solutions and is transforming businesses on a global scale driving demand for IT services. It is an essential feature for customer experience management and for enhancing interaction amongst strategic partners and suppliers. It also provides greater access to information and services which can be integrated to execute critical business operations. The development and implementation of mobile applications requires IT services. For example, Tieto's competitive asset in mobility and Tieto's enterprise mobility solution framework offers customized solutions to companies operating in healthcare, logistics, telecommunications, energy and manufacturing verticals. Major companies in the business analytics & enterprise software market include Oracle Corp, salesforce.com, Microsoft, Fiserv, Inc., Nippon Telegraph And Telephone Corp, NTT Data, International Business Machines Corporation, Workday, Inc., Leidos (US) and Atos SE. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on the business analytics & enterprise software market in 2020 as supply chains were disrupted due to trade restrictions and employees working for these establishments faced difficulties related to infrastructure and communication owing to lockdowns imposed by governments globally, forcing them to work from home. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People's Republic of China and spread globally including Western Europe, North America and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity with countries entering a state of 'lock down' and the outbreak had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the business analytics & enterprise software market will recover from the shock across the forecast period as it is a 'black swan' event and not related to ongoing or fundamental weaknesses in the market or the global economy. Over the past five years there has been an increasing prevalence of low cost open source alternatives. Open source has become a preferred platform for developing new technology. In the past, software product companies would open source software that was not making money, but now companies are open sourcing software to increase its presence and share in the market. According to Allison Randal, President, Open Source Initiative, 78% of companies use open source solutions and 64% participate in open source projects indicating an increase in open source software platforms to build applications. In April 2021, International Business Machines Corporation (IBM), a US-based technology company announced the acquisition of Turbonomic, for $2 billion. This deal will help IBM to provide companies with solutions to overcome the high costs associated with managing performance and availability for multiple applications sharing an increasingly complex hybrid cloud environment. Turbonomic is a US-based enterprise software company. Asia-Pacific was the largest region in business analytics & enterprise software market in 2022. North America was the second largest region in business analytics & enterprise software industry. The regions covered in the business analytics & enterprise software market analysis are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the business analytics & enterprise software market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The business analytics & enterprise software market includes revenues earned by entities by developing and distributing software that are used to analyze business data to better understand an organization's strengths and weaknesses. Enterprise software is a software used to satisfy the needs of an organization rather than individual users. Such organizations include businesses, schools, interest-based user groups, clubs, charities, and governments. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The business analytics & enterprise software market research report is one of a series of new reports from The Business Research Company that provides business analytics & enterprise software market statistics, including business analytics & enterprise software market size, regional shares, competitors with a business analytics & enterprise software market share, detailed business analytics & enterprise software market segments, business analytics and enterprise software market trends and opportunities, business analytics and enterprise software market growth and any further data you may need to thrive in the business analytics & enterprise software industry. This business analytics & enterprise software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.