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Facial Tissues Global Market Report 2022 – By Type (Box Facial Tissue, Pocket Facial Tissues), By Applications (At Home, Away From Home), By Distribution Channel (Supermarkets And Hypermarkets, Departmental Stores, Convenience Stores, Online Channels, Other Distribution Channels) – Market Size, Trends, And Global Forecast 2022-2026

Starting Price : $4000.00 | Pages : 200 | Published : October 2022 | SKU CODE : 7407 | Delivery Time: 2-3 business days | Format :


The facial tissues market consists of the sales of tissue papers or wipes or paper handkerchiefs that are thin, soft, absorbent, smooth, and disposable which are used for cleaning the face and reducing the spread of an infection or diseases as like swine flu. The market includes the sales of various types of facial tissue papers such as regular facial tissue papers, anti- viral facial tissue papers, and recyclable facial tissue papers. The facial tissues that have been used at home and away from home (restaurants, hospitals, and the healthcare industry) are included in this market.

The main types of facial tissues are box facial tissue and pocket facial tissues. Pocket facial tissues are soft, absorbent, disposable papers used for the cleansing of the face available in small packs. It is distributed by supermarkets and hypermarkets, departmental stores, convenience stores, online channels, and others that are used for home and away from home applications.

The facial tissues market research report is one of a series of new reports from The Business Research Company that provides facial tissues market statistics, including facial tissues industry global market size, regional shares, competitors with a facial tissues market share, detailed facial tissues market segments, market trends and opportunities, and any further data you may need to thrive in the facial tissues industry. This facial tissues market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The global facial tissues market grew from $9.17 billion in 2021 to $9.55 billion in 2022 at a compound annual growth rate (CAGR) of 4.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, effecting many markets across the globe. The facial tissues market is expected to grow to $9.76 billion in 2026 at a CAGR of 0.6%.

The rise in the number of bacterial and viral infectious diseases has led to the rise in demand of sterilized, antibacterial and anti-viral facial tissues. The facial tissues are sterilized during the manufacturing process to prevent the spread of harmful microbes. The special anti-bacterial and antiviral facial tissues are infused with antibacterial and antiviral agents respectively to deactivate the bacteria in cold, flu viruses in cough, sneeze, or nasal discharge to prevent spreading of viruses to others. For instance, Kleenex anti-viral facial tissue manufactured by Kimberly-Clark has three soft layers, including a moisture-activated middle layer that kills 99.9% of cold and flu viruses in the tissue within 15 minutes. Thus, the rise in the number of infectious diseases and increased hygiene awareness among consumers is anticipated to drive the facial tissue market growth by enhancing the utilization of tissue products in the forecast period.

The harmful effects caused by the use of chemically manufactured facial tissues can restraint the facial tissue market. The facial tissues are manufactured using different chemical substances. The use of poor- or low-quality chemical ingredients may cause harm to the skin of the consumers. The facial tissues treated with lotions, aromatic agents, antimicrobial agents, dyes and more have appeared in the market during recent years, and thus consumers both children and adults are at a higher risk being exposed to these substances through direct contact, especially with the skin and the mucous membranes, and via inhalation. For instance, facial tissues are often impregnated or infused with aromatic agents such as eucalyptus oils and menthol to alter the aroma and make the nose-blowing experience more pleasant. Hence, the lack of use of good quality of chemical ingredients is anticipated to halt the facial tissues market growth.

Companies in the facial tissue market are increasingly using TAD (Through Air Drying) technology to manufacture facial tissues to have cost benefits. The TAD process used in tissue manufacturing was developed by P&G, Kimberly-Clark, and Scott, the machines are being utilized by some manufacturers such as Procter & Gamble for facial tissue production. In TAD process, the fibre web is dewatered and dried by non-compressive means, thereby avoiding the compaction that occurs during wet-pressing of the web in the conventional process. The use of these non-compressive water-removal technologies results in a product with improved properties such as high bulk, softness, cross direction (CD) stretches and absorbency. Fibre savings are possible for TAD tissue as the weight of the sheet can be reduced due to the higher bulk. Since fibre is usually the highest cost element in a tissue product, reduced fibre cost is the major advantage associated with the use of TAD technology.  Leading players in the facial tissue paper market are now focusing on improving their production processes by adopting product extension techniques, novel marketing strategies and also making strong investments in R&D into already established factories by adding innovation to these facilities and boosting sales.

In March 2019, WEPA Group acquired Arjowiggins Greenfield’s plant in France, this is expected to increase the production capacity of WEPA Group by approximately 130,000 tonnes. The company also acquired the Northwood & WEPA Joint Venture in the U.K., and Van Houtum Group Holding B.V. in the Netherlands. This shows that the company is following an acquisition strategy for gaining a strong position in the global tissue paper market.

Major players in the facial tissues market are Kimberly-Clark, Procter and Gamble, APP, Hengan, Vinda, C&S PAPER, Metsa Tissue, WEPA, Cascades, and KP Tissue.

Asia Pacific was the largest region in the  facial tissues market in 2021. North America was the second largest region in the facial tissues market. The regions covered in the facial tissues  market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the facial tissues market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The global facial tissues market is segmented -

1) By Type: Box Facial Tissue, Pocket Facial Tissues

2) By Applications: At Home, Away From Home

3) By Distribution Channel: Supermarkets And Hypermarkets, Departmental Stores, Convenience Stores, Online Channels, Other Distribution Channels

    Table Of Contents

    1. Executive Summary

    2. Facial Tissues Market Characteristics

    3. Facial Tissues Market Trends And Strategies

    4. Facial Tissues Market – Macro Economic Scenario

    4.1 COVID-19 Impact On Facial Tissues Market

    4.2 Ukraine-Russia War Impact On Facial Tissues Market

    4.3 Impact Of High Inflation On Facial Tissues Market

    5. Facial Tissues Market Size And Growth

    5.1. Global Facial Tissues Historic Market, 2016-2021, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Facial Tissues Forecast Market, 2021 - 2026F, 2026F, 2031F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Facial Tissues Market Segmentation

    6.1. Global Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    Box Facial Tissue

    Pocket Facial Tissues

    6.2. Global Facial Tissues Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    At Home

    Away From Home

    6.3. Global Facial Tissues Market, Segmentation By Distribution Channel, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    Supermarkets And Hypermarkets

    Departmental Stores

    Convenience Stores

    Online Channels

    Other Distribution Channels

    7. Facial Tissues Market Regional And Country Analysis

    7.1. Global Facial Tissues Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    7.2. Global Facial Tissues Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    8. Asia-Pacific Facial Tissues Market  

    8.1. Asia-Pacific Facial Tissues Market Overview  

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    9. China Facial Tissues Market  

    9.1. China Facial Tissues Market Overview  

    9.2. China Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F,$ Billion

    10. India Facial Tissues Market  

    10.1. India Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    11. Japan Facial Tissues Market  

    11.1. Japan Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    12. Australia Facial Tissues Market  

    12.1. Australia Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    13. Indonesia Facial Tissues Market  

    13.1. Indonesia Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    14. South Korea Facial Tissues Market  

    14.1. South Korea Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    15. Western Europe Facial Tissues Market  

    15.1. Western Europe Facial Tissues Market Overview

    15.2. Western Europe Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    16. UK Facial Tissues Market  

    16.1. UK Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    17. Germany Facial Tissues Market  

    17.1. Germany Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    18. France Facial Tissues Market  

    18.3. France Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    19. Eastern Europe Facial Tissues Market  

    19.1. Eastern Europe Facial Tissues Market Overview

    19.2. Eastern Europe Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    20. Russia Facial Tissues Market  

    20.1. Russia Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    21. North America Facial Tissues Market  

    21.1. North America Facial Tissues Market Overview

    21.2. North America Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    22. USA Facial Tissues Market  

    22.1. USA Facial Tissues Market Overview

    22.2. USA Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    23. South America Facial Tissues Market  

    23.1. South America Facial Tissues Market Overview

    23.2. South America Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    24. Brazil Facial Tissues Market  

    24.1. Brazil Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    25. Middle East Facial Tissues Market  

    25.1. Middle East Facial Tissues Market Overview

    25.2. Middle East Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    26. Africa Facial Tissues Market  

    26.1. Africa Facial Tissues Market Overview

    26.2. Africa Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    27. Facial Tissues Market Competitive Landscape And Company Profiles

    27.1. Facial Tissues Market Competitive Landscape

    27.2. Facial Tissues Market Company Profiles

    27.2.1. Kimberly-Clark

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Procter and Gamble

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. APP

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. Hengan

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Vinda

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    29. Key Mergers And Acquisitions In The Facial Tissues Market

    29. Facial Tissues Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Historic And Forecast Inflation Rates

    30.4. Research Inquiries

    30.5. The Business Research Company

    30.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Table 2: Global Forecast Market Growth, 2021 - 2026F, 2026F, 2031F, $ Billion
  • Table 3: Global Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 4: Global Facial Tissues Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 5: Global Facial Tissues Market, Segmentation By Distribution Channel, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 6: Global Facial Tissues Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 7: Global Facial Tissues Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 8: Asia-Pacific, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 9: China, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 10: India, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 11: Japan, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 12: Australia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 13: Indonesia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 14: South Korea, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 15: Western Europe, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 16: UK, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 17: Germany, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 18: France, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 19: Eastern Europe, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 20: Russia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 21: North America, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 22: USA, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 23: South America, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 24: Brazil, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 25: Middle East, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 26: Africa, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 27: Kimberly-Clark Financial Performance
  • Table 28: Procter and Gamble Financial Performance
  • Table 29: APP Financial Performance
  • Table 30: Hengan Financial Performance
  • Table 31: Vinda Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Figure 2: Global Forecast Market Growth, 2021 - 2026F, 2026F, 2031F, $ Billion
  • Figure 3: Global Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 4: Global Facial Tissues Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 5: Global Facial Tissues Market, Segmentation By Distribution Channel, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 6: Global Facial Tissues Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 7: Global Facial Tissues Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 8: Asia-Pacific, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 9: China, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 10: India, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 11: Japan, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 12: Australia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 13: Indonesia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 14: South Korea, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 15: Western Europe, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 16: UK, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 17: Germany, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 18: France, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 19: Eastern Europe, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 20: Russia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 21: North America, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 22: USA, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 23: South America, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 24: Brazil, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 25: Middle East, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 26: Africa, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 27: Kimberly-Clark Financial Performance
  • Figure 28: Procter and Gamble Financial Performance
  • Figure 29: APP Financial Performance
  • Figure 30: Hengan Financial Performance
  • Figure 31: Vinda Financial Performance
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