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Facial Tissues Global Market Report 2020-30: Covid 19 Implications and Growth

Starting Price : $ 4000.00 | Pages : 150 | Published : April 2020 | SKU CODE : 7407 | Format :


The facial tissues market consists of the sales of the tissue papers or wipes or paper handkerchiefs that are thin, soft, absorbent, smooth and disposable which are used for cleaning face and reducing the spread of an infection or diseases as like swine flu. The market includes the sales of various types of facial tissue papers such as regular facial tissue papers, anti- viral facial tissue papers, and recyclable facial tissue papers. The facial tissues that have been used at home and away from home (restaurants, hospitals and healthcare industry) are included in this market.

The global facial tissue market is expected to grow from $11.7 billion in 2019 to about $21.5 billion in 2020. Due to the Covid-19 pandemic, there is an increase in awareness about hygiene, which has in turn increased the demand for more disposable paper products such as facial tissues as opposed to reusable cloth napkins to curb the spread of viral infection. The market is expected to stabilize and reach $16.1 billion at a CAGR of 8.3% through 2023.

The global facial tissues market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America and Middle East & Africa. North America was the largest region in the facial tissues market in 2019.

The facial tissues market covered in this report is segmented by type into box facial tissue, pocket facial tissues and by applications into at home, away from home.

The rise in the number of bacterial and viral infectious diseases has led to the rise in demand of sterilized, antibacterial and anti-viral facial tissues. The facial tissues are sterilized during the manufacturing process to prevent the spread of harmful microbes. The special anti-bacterial and antiviral facial tissues are infused with antibacterial and antiviral agents respectively to deactivate the bacteria in cold, flu viruses in cough, sneeze, or nasal discharge to prevent spreading of viruses to others. For instance, Kleenex® anti-viral facial tissue manufactured by Kimberly-Clark has three soft layers, including a moisture-activated middle layer that kills 99.9% of cold and flu viruses in the tissue within 15 minutes. Thus, the rise in the number of infectious diseases and increased hygiene awareness among consumers is anticipated to drive the facial tissues market growth by enhancing the utilization of tissue products in the forecast period.

The harmful effects caused by the use of chemically manufactured facial tissues can restraint the facial tissue market. The facial tissues are manufactured using different chemical substances. The use of poor or low quality chemical ingredients may cause harm to the skin of the consumers . The facial tissues treated with lotions, aromatic agents, antimicrobial agents, dyes and more have appeared in the market during recent years, and thus consumers both children and adults are at a higher risk being exposed to these substances through direct contact, especially with the skin and the mucous membranes, and via inhalation. For instance, facial tissues are often impregnated or infused with aromatic agents such as eucalyptus oils and menthol to alter the aroma and make the nose-blowing experience more pleasant. Hence, the lack of use of good quality of chemical ingredients is anticipated to halt the facial tissues market growth.

Companies in the facial tissue market are increasingly using TAD (Through Air Drying) technology to manufacture facial tissues to have cost benefits. The TAD process used in tissue manufacturing was developed by P&G, Kimberly-Clark, and Scott, the machines are being utilized by some manufacturers such as Procter & Gamble for facial tissue production. In TAD process, the fiber web is dewatered and dried by non-compressive means, thereby avoiding the compaction that occurs during wet-pressing of the web in the conventional process. The use of these non-compressive water-removal technologies results in a product with improved properties such as high bulk, softness, cross direction (CD) stretch and absorbency. Fiber savings are possible for TAD tissue as the weight of the sheet can be reduced due to the higher bulk. Since fiber is usually the highest cost element in a tissue product, reduced fiber cost is the major advantage associated with the use of TAD technology.  Leading players in the facial tissue paper market are now focusing on improving their production processes by adopting product extension techniques, novel marketing strategies and also making strong investments in R&D into already established factories by adding innovation to these facilities and boosting sales.

In  March 2019, WEPA Group acquired Arjowiggins Greenfield’s plant in France, this is expected to increase the production capacity of WEPA Group by approximately 130,000 tones. The company also acquired the Northwood & WEPA Joint Venture in the U.K., and Van Houtum Group Holding B.V. in the Netherlands. This shows that the company is following an acquisition strategy for gaining a strong position in the global tissue paper market.

Major players in the market are Kimberly-Clark, Procter and Gamble, APP, Hengan, Vinda, C&S PAPER, Metsa Tissue, WEPA, Cascades, KP Tissue

Kimberly-Clark; Procter and Gamble; APP; Hengan; Vinda; C&S PAPER; Metsa Tissue; WEPA; Cascades; KP Tissue; SCA;  Sofidel Group, ;  CMPC Tissue; Georgia-Pacific;  Fujian Hengan Group Ltd, ; Johnson & Johnson; Asia Pulp & Paper, ; Beiersdorf

Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

1) By Type: Box Facial Tissue; Pocket Facial Tissues 2) by Applications: At Home; Away From Home

    1. Executive Summary

    2. Facial Tissues Market Characteristics

    3. Facial Tissues Market Size And Growth

    3.1. Global Facial Tissues Historic Market, 2015 - 2019, $ Billion

    3.1.1. Drivers Of The Market

    3.1.2. Restraints On The Market

    3.2. Global Facial Tissues Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion

    3.2.1. Drivers Of The Market

    3.2.2. Restraints On the Market

    4. Facial Tissues Market Segmentation

    4.1. Global Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    Box Facial Tissue

    Pocket Facial Tissues

    4.2. Global Facial Tissues Market, Segmentation by Applications, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    At Home

    Away From Home

    5. Facial Tissues Market Regional And Country Analysis

    5.1. Global Facial Tissues Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    5.2. Global Facial Tissues Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    6. Asia-Pacific Facial Tissues Market  

    6.1. Asia-Pacific Facial Tissues Market Overview  

    6.2. Asia-Pacific Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    7. China Facial Tissues Market  

    7.1. China Facial Tissues Market Overview  

    7.2. China Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion

    8. India Facial Tissues Market  

    8.1. India Facial Tissues Market Overview  

    8.2. India Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    9. Japan Facial Tissues Market  

    9.1. Japan Facial Tissues Market Overview  

    9.2. Japan Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    10. Australia Facial Tissues Market  

    10.1. Australia Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    11. Indonesia Facial Tissues Market  

    11.1. Indonesia Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    12. South Korea Facial Tissues Market  

    12.1. South Korea Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    13. Western Europe Facial Tissues Market  

    13.1. Western Europe Facial Tissues Market Overview

    13.2. Western Europe Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    14. UK Facial Tissues Market  

    14.1. UK Facial Tissues Market Overview

    14.2. UK Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    15. Germany Facial Tissues Market  

    15.1. Germany Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    16. France Facial Tissues Market  

    16.3. France Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    17. Eastern Europe Facial Tissues Market  

    17.1. Eastern Europe Facial Tissues Market Overview

    17.2. Eastern Europe Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    18. Russia Facial Tissues Market  

    18.1. Russia Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    19. North America Facial Tissues Market  

    19.1. North America Facial Tissues Market Overview

    19.2. North America Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    20. USA Facial Tissues Market  

    20.1. USA Facial Tissues Market Overview

    20.2. USA Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    21. South America Facial Tissues Market  

    21.1. South America Facial Tissues Market Overview

    21.2. South America Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    22. Brazil Facial Tissues Market  

    22.1. Brazil Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    23. Middle East Facial Tissues Market  

    23.1. Middle East Facial Tissues Market Overview

    23.2. Middle East Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    24. Africa Facial Tissues Market  

    24.1. Africa Facial Tissues Market Overview

    24.2. Africa Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    25. Facial Tissues Market Competitive Landscape And Company Profiles

    25.1. Facial Tissues Market Competitive Landscape

    25.2. Facial Tissues Market Company Profiles

    25.2.1. Kimberly-Clark

    25.2.1.1. Overview

    25.2.1.2. Products and Services

    25.2.1.3. Strategy

    25.2.1.4. Financial Performance

    25.2.2. Procter and Gamble

    25.2.2.1. Overview

    25.2.2.2. Products and Services

    25.2.2.3. Strategy

    25.2.2.4. Financial Performance

    25.2.3. APP

    25.2.3.1. Overview

    25.2.3.2. Products and Services

    25.2.3.3. Strategy

    25.2.3.4. Financial Performance

    25.2.4. Hengan

    25.2.4.1. Overview

    25.2.4.2. Products and Services

    25.2.4.3. Strategy

    25.2.4.4. Financial Performance

    25.2.5. Vinda

    25.2.5.1. Overview

    25.2.5.2. Products and Services

    25.2.5.3. Strategy

    25.2.5.4. Financial Performance

    26. Key Mergers And Acquisitions In The Facial Tissues Market

    27. Facial Tissues Market Trends And Strategies

    28. Facial Tissues Market Future Outlook and Potential Analysis

    29. Appendix

    29.1. Abbreviations

    29.2. Currencies

    29.3. Research Inquiries

    29.4. The Business Research Company

    29.5. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2015-2019, $ Billion
  • Table 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 3: Global Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 4: Global Facial Tissues Market, Segmentation by Applications, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 5: Global Facial Tissues Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 6: Global Facial Tissues Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 7: Asia-Pacific, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 8: China, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 9: India, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 10: Japan, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 11: Australia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 12: Indonesia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 13: South Korea, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 14: Western Europe, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 15: UK, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 16: Germany, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 17: France, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 18: Eastern Europe, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 19: Russia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 20: North America, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 21: USA, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 22: South America, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 23: Brazil, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 24: Middle East, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 25: Africa, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 26: Kimberly-Clark Financial Performance
  • Table 27: Procter and Gamble Financial Performance
  • Table 28: APP Financial Performance
  • Table 29: Hengan Financial Performance
  • Table 30: Vinda Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2015-2019, $ Billion
  • Figure 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 3: Global Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 4: Global Facial Tissues Market, Segmentation by Applications, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 5: Global Facial Tissues Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 6: Global Facial Tissues Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 7: Asia-Pacific, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 8: China, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 9: India, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 10: Japan, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 11: Australia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 12: Indonesia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 13: South Korea, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 14: Western Europe, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 15: UK, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 16: Germany, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 17: France, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 18: Eastern Europe, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 19: Russia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 20: North America, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 21: USA, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 22: South America, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 23: Brazil, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 24: Middle East, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 25: Africa, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 26: Kimberly-Clark Financial Performance
  • Figure 27: Procter and Gamble Financial Performance
  • Figure 28: APP Financial Performance
  • Figure 29: Hengan Financial Performance
  • Figure 30: Vinda Financial Performance
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