Horse Feed Market Report 2026

Horse Feed Market Overview

• Horse Feed market size has reached to $9.19 billion in 2025 • Expected to grow to $12.98 billion in 2030 at a compound annual growth rate (CAGR) of 7.2% • Growth Driver: Expanding E-Commerce Fuels The Growth Of The Horse Feed Market • Market Trend: Innovative Horse Feed Products Revolutionize The Market • Asia-Pacific was the largest region in 2025.

What Is Covered Under Horse Feed Market?

Horse feed is used to feed horses. Horse feed refers to food that is specifically grown and developed for horse consumption and that provides energy, nutrition, or both when added to their diet. The horse feed is fed to horses with a fiber-based diet such as grass, pasture grass, hay, hay replacement, concentrates such as small grains, such as corn, oats, and barley, or supplements that include protein and vitamin-mineral supplements. The main types of horse feed are performance, senior or old, professional, mare and foal, and others. Performance horse feed is used for activities such as walking, trotting, cantering, running, jumping, and turning, and includes starch, cereal grains such as oats, corn, or barley, fats such as corn and soybean oil, flax, and rice bran, protein, and fiber. The different nutrition types include high fiber, low starch, high protein, and high fat, which include various ingredients such as cereals, supplements, cakes, meals, and others. The several forms include pellets, cubes, and powder. The different applications include online sales and offline retail.

What Is The Horse Feed Market Growth Forecast?

The horse feed market size is expected to see strong growth in the next few years. It will grow to $12.98 billion in 2030 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to increasing demand for age-specific and performance-based feed, rising focus on gut health and immunity, expansion of premium equine nutrition products, growing adoption of fortified feed blends, increasing digital sales of animal nutrition products. Major trends in the forecast period include increasing demand for specialized nutritional horse feed, rising adoption of performance and senior horse diets, growing use of supplement-enriched feed formulations, expansion of premium and specialty horse feed products, enhanced focus on digestibility and fiber balance.

Global Horse Feed Market Segmentation

1) By Type: Performance, Senior or Old, Mare And Foal 2) By Nutrition Type: High Fiber, Low Starch, High Protein, High Fats 3) By Ingredients: Cereals, Supplements, Cakes or Meals, Other Ingredients 4) By Form: Pellets, Cubes, Powder 5) By Application: Online Sales, Offline Retail Subsegments: 1) By Performance: High-Energy Feed, Grain-Based Feed, Specialized Supplements 2) By Senior or Old: Nutrient-Rich Feed For Older Horses, Soft And Easy-To-Digest Formulas 3) By Mare and Foal: Nutritional Feed For Pregnant Mares, Starter Feed For Foals

What Is The Driver Of The Horse Feed Market?

The expansion of the e-commerce industry is expected to propel the growth of the horse feed market going forward. E-commerce refers to the exchange of goods and services or the sending of money or data over an electronic network, primarily the Internet. E-commerce plays a crucial role in the horse feed industry by providing a convenient platform for consumers to browse, compare, and purchase a wide range of feed products, including specialized and premium options, with ease and accessibility. For instance, in August 2023, according to the United States Census Bureau, a US-based government agency, when compared to the second quarter of 2022, the estimate for e-commerce in the second quarter of 2023 increased by 7.5% (or 1.4%), while overall retail sales increased by 0.6% (or 0.4%). 15.4% of all sales in the second quarter of 2023 were made through online stores. Therefore, the expansion of the e-commerce industry is driving the growth of the horse feed industry.

What Is The Driver Of The Horse Feed Market?

The expansion of the e-commerce industry is expected to propel the growth of the horse feed market going forward. E-commerce refers to the exchange of goods and services or the sending of money or data over an electronic network, primarily the Internet. E-commerce plays a crucial role in the horse feed industry by providing a convenient platform for consumers to browse, compare, and purchase a wide range of feed products, including specialized and premium options, with ease and accessibility. For instance, in August 2023, according to the United States Census Bureau, a US-based government agency, when compared to the second quarter of 2022, the estimate for e-commerce in the second quarter of 2023 increased by 7.5% (or 1.4%), while overall retail sales increased by 0.6% (or 0.4%). 15.4% of all sales in the second quarter of 2023 were made through online stores. Therefore, the expansion of the e-commerce industry is driving the growth of the horse feed industry.

Global Horse Feed Market Trends and Insights

Major companies operating in the horse feed market are developing advanced products, such as the Microbiome Quotient (MQ) Platform, to optimize gut health and improve overall nutrition for horses, enhancing their performance, well-being, and digestion. The Microbiome Quotient (MQ) Platform is an innovative tool designed to assess and optimize the health of the microbiome, which refers to the collection of microorganisms living in a specific environment, including the gastrointestinal tract of horses. For instance For instance, In June 2024, Purina Animal Nutrition LLC, a US-based company, launched the Purina® Systemiq Probiotic Supplement and the Purina MQ Equine Microbiome Testing Kit. These products are part of the new Purina Microbiome Quotient (MQ) Platform, designed to provide horse owners with personalized insights into their horses' gut health. The Systemiq Probiotic Supplement is a live and active formulation and The MQ Equine Microbiome Testing Kit allows horse owners to gain insights into their horse's unique microbiome.

What Are Latest Mergers And Acquisitions In The Horse Feed Market?

In August 2023, Kalmbach Feeds, a U.S.-based producer of livestock, poultry, and equine feed and nutritional products, acquired Ware Milling for an undisclosed amount. With this acquisition, Kalmbach Feeds expanded its production capacity and geographic reach across the southeastern United States to better serve demand for its animal and horse feed lines. Ware Milling was a US based feed manufacturer producing feed for cattle, poultry, swine, equine, and other animals.

Regional Outlook

Asia-Pacific was the largest region in the horse feed market in 2025. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada

What Defines the Horse Feed Market?

The horse feed market consists of sales of molasses, beet pulp, wheat, rice bran, soyabean meal. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Horse Feed Market Report 2026?

The horse feed market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the horse feed industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.