This segment includes independent artists, writers, and performers and performing arts companies. Independent individuals perform in artistic productions, creating artistic and cultural works, and providing technical expertise necessary for these productions. Independent artists typically offer their services to musical groups, theaters, performing arts companies, art galleries, advertisement agencies, news agencies, comedy clubs, and television producers. Performing arts is the form of art practice performed live by collaborators or performers in front of an audience. Live theatrical presentations include musicals, operas, plays, comedy, mime, and puppet shows.
The global independent artists and performing art companies market was valued at $252.0 billion in 2017. North America was the largest geographic region accounting for $92.6 billion or 36.7% of the global market. And USA was the largest country accounting for $76.4 billion or 30.3% of the global independent artists and performing art companies market.
Performing arts companies are partnering with military and veterans organizations, urban equity programs, and businesses to address social issues. These partnerships allows them to achieve their mutual goals of building audiences, cutting costs and addressing homelessness, hunger, and other social issues. For instance, in Miami, design, tourism and business leaders, and zoo management collaborated through the Miami Dade County Department of Cultural Affairs to change the course of the addressed issues through government policies.
Market Segments Included: Visual Arts, Performing Arts
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