Global IPTV Market

Petrochemicals Market Definition

The petrochemicals market consists of the sales of petrochemicals by entities (organizations, sole traders or partnerships) that produce acyclic (i.e., aliphatic) hydrocarbons such as ethylene, propylene, and butylene made from refined petroleum or liquid hydrocarbons and/or produce cyclic aromatic hydrocarbons such as benzene, toluene, styrene, xylene, ethyl benzene, and cumene made from refined petroleum or liquid hydrocarbons. Petrochemicals are chemical products derived from petroleum. They are also called petroleum distillates. Some of the same chemical compounds as petrochemicals are also obtained from other fossil fuels, such as coal or natural gas, or renewable sources such as corn or sugar cane, but these are not included in the petrochemicals industry.

Synthetic Dyes And Pigments Market Definition

The synthetic dyes and pigments market consists of the sales of synthetic dyes and pigments by entities (organizations, sole traders or partnerships) that manufacture synthetic organic and inorganic dyes and pigments, such as lakes and toners (except electrostatic and photographic).

Plastic Materials And Resins Market Definition

The plastic materials and resins market consists of the sales of plastic materials and resins by entities (organizations, sole traders or partnerships) that manufacture plastic materials, resins, and nonvulcanizable thermoplastic elastomers, and mix and blend resins on a custom basis and/or manufacture noncustomized synthetic resins. Plastic materials refer to a large class of polymers which consist of a range of synthetic or semi-synthetic compounds that are malleable and can be molded into solid objects of diverse shapes. Resins are organic compounds consisting of a non-crystalline or viscous liquid substance. Natural resins are typically fusible and flammable organic substances that are transparent or translucent and are yellowish to brown in color.

The social media advertisement market consists of promotional activities to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. Social media advertising or marketing includes generating and sharing content on social media platforms such as Facebook, Twitter, and Instagram in order to accomplish marketing and branding goals. It comprises activities such as image updates, posting text, videos, and other content that driver user engagement. The global social media advertisement market is expected to grow from $86.41 billion in 2019 to $102.66 billion in 2020 at a compound annual growth rate (CAGR) of 18.8%. The growth is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing that has increased digital content consumption and advertisements for essentials and health and hygiene products over social media have increased. The market is then expected to reach $221.01 billion in 2023 at a CAGR of 29.12%. North America market was the largest market for social media advertisement in 2019. Asia Pacific is expected to be the fastest-growing market during the forecast period. The social media advertising market covered in this market is segmented by advertisement type into microblogging, photo sharing, video sharing, others. It is also segmented by device into mobile, personal computers or laptops and by end-use industry into healthcare, automotive, retail, telecom, BFSI, others. Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market. The tremendous growth in the number of social media users worldwide is encouraging advertisement and marketing companies to focus on social media platforms in order to advertise their products and services. According to TheNextWeb’s article published in January 2019 on the Digital Trends 2019, internet users across the globe were 4.38 billion with 57% penetration in the total population in 2019. Moreover, social media users increased to 3.48 billion in January 2019, recording a growth of 9% or 288 million users, then in January 2018. Therefore, rising internet penetration together with the growth in the number of social media users across the globe is projected to propel the revenues for the social media advertising market over the forecast period. Stringent regulations imposed by the government of various countries are expected to limit the growth of the social media advertising market in the coming years. The stringent regulations imposed by regulatory bodies make it difficult for a social media advertising company to operate and function smoothly. For instance, in October 2018, lawmakers in Singapore proposed the stringent regulations to control fake news published on social media and internet platforms, which in turn is likely to impact the revenues generated by these channels. This move is expected to stimulate India to introduce similar regulations. This scenario is projected to hamper the expansion of social media advertisement market over the upcoming years. The advancement in technology is a major trend in the social media advertising market. Social media is likely to experience an increase in the adoption of technologies such as virtual reality (VR) and augmented reality (AR). These technologies help a social media advertising company to enhance their product appearance in order to attract more users. For instance, Sephora has incorporated AR features on its Facebook page to enhance user experience. Through this, a user can try different products and know if it works for them. This advancement will draw more audience and affect social media advertising positively. In December 2019, Sprinklr, the unified front office company for modern channels, announced the acquisition of the social advertising business of Nanigans for an undisclosed amount. Nanigans social advertising business is a perfect complement to Sprinklr’s platform for customer experience management. This acquisition is expected to be the company’s definitive powerhouse in brand social advertising and managing annual ad spending of $1.5 billion on social media channels such as Facebook, Twitter and Instagram. Nanigans is a performance advertising software company based in the USA.

The internet search portals market consists of sales by entities (organizations, sole traders, or partnerships) that operate websites that provide a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format. This industry includes internet search web sites and covers other additional Internet services such as e-mail, connections to other web sites, auctions, news, other limited content and serves as a home base for internet users. Only goods and services traded between entities or sold to end consumers are included. The global internet search portals market is expected to grow from $194.78 billion in 2020 to $207.05 billion in 2021 at a compound annual growth rate (CAGR) of 6.3%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $421.99 billion in 2025 at a CAGR of 19.5%. The internet search portals market covered in this report is segmented by a website into operating websites, internet search websites, others, by application into personal, commercial. Rising mobile internet utilization is expected to fuel the market growth of the internet search portals market during the forecast period. Mobile devices are gaining importance for accessing the internet over desktop computers due to the ease of use and portability that mobile devices offer to consumers. According to the World Advertising Research Center (WARC), 2 billion people currently access the internet via only their smartphone, which equates to 51 % of the global base of 3.9 mobile users. In 2018, on average 6 hours was spent by the US adults over digital media such as apps and websites, among which 3.6 hours are shared by mobile internet compared to 2 hours over a desktop which depicts the increasing mobile internet utilization. In 2019, according to a survey conducted by Pew Research, about 37% of the US adults preferred accessing the internet through their smartphones which have doubled in the last five years. With improving mobile technology about 58% of 18-29 years old and 47% of 30-49 years old of the US access internet using their smartphones. Thus, increasing mobile internet utilization is expected to increase online traffic and thereby will drive the growth of internet search portals. Increasing antitrust and privacy issues with the online search are expected to hinder the market growth of the internet search portals market. Search portals collect and use information such as IP address, location status, and other data from the user’s history and sell the information to advertisers for delivering targeted ads and more. Unfair practices of internet search portals result in the dominance of the market with few players and reduce the market share of other opponents. In 2018, the EU fined Google $5.1 billion in the android antitrust case. Again in 2019, the EU Commission fined Google €1.49BN for antitrust violations in search ad brokering, which relates to Google selling advertising space related to searches carried out on third-party websites. Google holds a significantly large %age of market share and it was obliged to create a search choice screen for android users upon setup of a new device as a result of antitrust and regulatory activity carried out in Europe around default search on android devices. EU Commission found at least one clause resulting in unfair competition in 200 tailored agreements with major sites that use AdSense. Thus, increasing antitrust and privacy issues with online search portals are expected to hinder the market. Joint ventures between online portals and new publishers are trending within the internet search portal market as news consumers are preferring online, mobile news over the print news media. News publishers are suffering a deep decline in revenues with global digitalization and are facing challenges for survival. With this, conflicts between new publishers and online portals are also intensifying. According to a digital news report published in 2020, about 77% of South Korean newsreaders have access to online news portals and an average of 30% in 36 other countries. Naver, one of the biggest online portals in Korea participated in 13 media joint ventures with Korean news publishers by 2017. In 2019, Google and Wordpress.com formed a joint venture to create a news publishing platform "Newspack" which is a fast, secure, low-cost publishing system tailor-made to the needs of small newsrooms. Wordpress.com received $2.4 million in funding from Google and its partners for building a news publishing platform. In this digital era, it is apparent that online platforms will replace people's print news consumption which is resulting in joint ventures, partnerships, and collaborations between online portals and news publishers that is trending currently within the market. In 2019, Yahoo Japan, a Japan-based subsidiary of SoftBank entered into a merger agreement with Line Corporation, which is a subsidiary of Naver for an undisclosed amount. With the merger, SoftBank and Naver believe that search portal Yahoo Japan will be positioned better, and Line’s messaging app and other businesses will be efficient to compete against competitors from the United States and China. Line Corporation, a Tokyo-based subsidiary of the South Korean internet search engine company Naver Corporation whose main focus is associated with the development of mobile applications and internet services, particularly the Line communication app. The major players covered in the global internet search portals market are Google LLC, Yahoo! Inc., Bing A Microsoft Company, Baidu Inc., Ask SA. The countries covered in the global internet search portals market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The regions covered in the global internet search portals market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global internet search portals market is segmented - 1) By Website: Operating Websites, Internet Search Websites, Others 2) By Application: Personal, Commercial 3) By Distribution Channel: Online, Offline

The non-fiction books market consists of revenues generated by entities (organizations, sole traders, or partnerships) that carry out design, editing, and marketing activities necessary for producing and distributing non-fiction books for adults. Nonfiction is a representation of a subject which is presented as fact. These establishments may publish books in print, electronic, or audio form. Only goods and services traded between entities or sold to end consumers are included. The global non-fiction books market is expected to grow from $24.27 billion in 2020 to $26.81 billion in 2021 at a compound annual growth rate (CAGR) of 10.5%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $35.65 billion in 2025 at a CAGR of 7.4%. The non-fiction books market covered in this report is segmented by type into ebook; printed book; audio book and by category into religion; travel; biography; history/law/political science; business/economics; cooking/entertainment; computers; crafts/antiques/hobbies/games; performing arts; others by distribution channel into online sales; bookstores; direct sales. Adoption of online sales platform is expected to propel the market growth during the forecast period. With the increasing adoption and access to internet services globally, the number of digital buyers keeps increasing every year. Online platforms create significant value by enabling communication and trade. Besides, these online platforms have modest operating costs. Bookstores are investing more on online sales channels with the onset of coronavirus and people staying indoors. Online bookstores have also set up a display area of books about health knowledge targeting the epidemic, with a general discount of 20% to 30%. Therefore, the volume of books being sold through online bookstores is higher than traditional bookstores. Increasing adoption of online entertainment sources is expected to hinder the market growth during the forecast period. With the proliferation of online entertainment sources, authors compete with not only radio and TV, but a range of new streaming services beyond just Netflix, including Disney+, Hulu, and Amazon Prime. The Digital media trends survey, 14th edition by Deloitte states that nearly 80% of people in the USA have subscribed to at least one paid online streaming video service. According to Media Partners Asia, online streaming services are likely to see 12% growth in Asia by brands such as Netflix, Disney+Hotstar, and more. In 2020, internet usage has surged by between 50% and 70% due to Covid-19, according to preliminary statistics. Authors compete for the limited budgets and leisure time of consumers. Therefore, the rise in online entertainment sources poses stiff competition over the books market thus retarding the growth of the non-fiction books market. Print-on-demand orders will create lucrative opportunities for leading vendors operating in the market as this helps in printing books which are of demand and that meets the exact needs of the market. Print-on-demand offers many advantages to the market and remains as an important option that overcomes risking investment over a big press run by allowing authors to offer a print book. The demand for the idea/book is tested using the print-on-demand option and also the investment that could have been spent on a press run for other crucial steps like cover design and editing is saved thereby saving costs of inventory management. African government is committed to using green technologies and innovative solutions to help protect our planet and print-on-demand is one among them. In October 2018, self-publishing service Draft2Digital announced the launch of their new print-on-demand service, D2D Print that makes it easier for authors to expand their catalogs to include paperback books with just a few clicks. In September 2018, Kaplan Test Prep, a US-based premier provider of educational and career services for individuals, schools and businesses acquired Barron’s-Branded Test Prep for an undisclosed amount. Under this acquisition Barron's portfolio is expected to benefit from Kaplan’s digital and product development expertise, state-of-the-art content and learning management system, and distribution arrangements across the globe. Barron’s Educational Series, a US-based publisher of children’s books is also into various other fields such as foreign language learning guides with downloadable audio, pet care manuals, gift books, cookbooks, colouring and adult activity books, business and financial advice guides, parenting advice books, and art instruction books with companion online videos, in addition to learning materials on MP3, Apps, and Bonus Online Content. The major players covered in the global non-fiction books market are HarperCollins, Bloomsbury, Scholastic, Pearson, McGraw-Hill Publications, Penguin Random House, Hachette Livre, Thomas Reuters, Elsiever. The countries covered in the global non-fiction books market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The regions covered in the global non-fiction books market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global non-fiction books market is segmented - 1) By Type: eBook, Printed Book, Audio Book 2) By Category: Religion, Travel, Biography, History/Law/Political Science, Business/Economics, Cooking/Entertainment, Computers, Crafts/Antiques/Hobbies/Games, Performing Arts, Others 3) By Distribution Channel: Online sales, Bookstores, Direct Sales

The children and young adult books market consists of revenues generated by entities (organizations, sole traders, or partnerships) that carry out design, editing, and marketing activities necessary for producing and distributing children and young adult books. These establishments may publish books in print, electronic, or audio form. Only goods and services traded between entities or sold to end consumers are included. The global children and young adult books market is expected to grow from $16.88 billion in 2020 to $18.2 billion in 2021 at a compound annual growth rate (CAGR) of 7.8%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $21.95 billion in 2025 at a CAGR of 4.8%. The children and young adult books covered in this report is segmented by type into print book; ebook; audiobook and by end-user into children (2 to 10 years); adolescents (11 to 17 years); young adults (18 to 25 years). The increase in the disposable income of consumers contributed to the growth of the children and the youth-adult books market. An increase in disposable income boosts consumer purchasing power and increases the probability of consumer spending in leisure activities including reading books. According to the United States Census Bureau, the median household disposable income in 2018 was $63,179 which increased to $68,703 in 2019. Therefore, the increase in the disposable income of consumers drove the children and the youth-adult market. The increase of book piracy in book publishing is a major challenge in the children and young adult books market. According to 2018 Authors Guild income survey, the median author income has declined to $6,080 from $8000 in 2014 and $10,500 in 2009 due to piracy. Earnings from book income alone fell, even more, declining 21 per cent to $3,100 in 2017 from $3,900 in 2013. The Nielsen survey commissioned by Digimarc that provides copyright and trademark protection services estimates that the book publishers lose $315 million per year in sales due to privacy concerns. The increase of book piracy negatively impacts the children and the young adult book market. Books publishing companies are increasingly implementing personalized storybooks that allow inserting children's names, interests in the story. Most of the companies are publishing personalized bedtime storybooks. For instance, Wonderbly publishes a personalized story that lets the children imagine themselves doing some extraordinary things, and it also publishes a book for each age group accordingly. Bookyboo is another company that provides personalized books for children. In April 2019, Canadian book wholesaler, Book Depot has acquired Kidsbooks, a children’s book publisher for an undisclosed amount. Kidsbooks focused on publishing the activity books, board books, sounds books, and novelty books and has about 1000 titles. Book Depot also purchased the intellectual property of Rainstorm Publishing. The major players covered in the global children and young adult books market are Hachette Book Group, Holtzbrinck Publishing Group, Phoenix Publishing House, Bonnier, China Publishing Group, De Agostini Editore, HarperCollins Publishers, Informa, Kadokawa Publishing, Kodansha, Shogakukan, Penguin Random House (Random House), Amazon.com, China South Publishing & Media Group, Bungeishunju, Planeta, Sanoma Media, Pearson, McGraw-Hill Education, Wolters Kluwer, Reed Elsevier, Grupo Planeta, ThomsonReuters, Scholastic, Cengage, Springer Science and Business Media, Shueisha, Wiley, Houghton Mifflin Harcourt, Gakken, Oxford University Press. The countries covered in the global children and young adult books market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The regions covered in the global children and young adult books market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global children and young adult books market is segmented - 1) By Type: Print Book, Ebook, Audiobook 2) By End-user: Children (2 to 10 years), Adolescents (11 to 17 years), Young Adults (18 to 25 years) 3) By Distribution Channel: Online Distribution, Offline Distribution

The agencies SEO services market consists of the sales of SEO services and related goods by agencies or companies that provide search engine optimization services for businesses. These establishments are the entities which provide both on premise and cloud-based deployment SEO services and charge their clients based on man-hours, results based, and click based among many other models. Only goods and services traded between entities or sold to end consumers are included. The global agencies seo services market is expected to grow from $37.84 billion in 2020 to $40.92 billion in 2021 at a compound annual growth rate (CAGR) of 8.1%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $83.7 billion in 2025 at a CAGR of 19.6%. The agencies SEO services market covered in this report is segmented by service type into online services; offline services. The number of people using smartphones and internet services is increasing rapidly, especially in developing countries and this factor is expected to drive the market for agencies SEO services during the forecast period. For instance, in January 2020, the numbers of smartphone users in the world were 3.50 billion accounting for 45.12% of the world’s population. Moreover, the number of internet users in emerging countries such as India increased to 451 million and has the highest data usage per smartphone at 9.8GB (gigabyte) per month as of June 2019. The increased penetration of smartphones and internet services made access to video content and information easy and making it a requisite to optimize the search and thereby positively impacting the agencies SEO services market. Many companies are hiring an in-house SEO team to cater to the unique needs of the organization and this is expected to hinder the growth of agencies SEO services market. As the size of the organization grows, it is obligatory that the company create an in-house SEO team and streamline the process. In-house SEO team ensures cost-saving, the faster turnaround time for campaigns and considers brand objective, data security, quality of resources as well. It also allows control of the control on the output. According to the Association of National Advertisers in the USA, members with in-house agency increased from 58% in 2013 to 78% in 2018. In March 2019, the WPP agency announced that Walmart decided to take digital advertising in-house. Additionally, there are online SEO tools that help anyone to optimize the search, avoiding the need to consult a third-party search engine optimization services provider. The increase in in-house teams and availability of SEO online impacting the growth of agencies’ SEO services market negatively. Companies operating in agencies SEO services market are using “Zero-Click Search Results” to increase their appearance in the search results and this is a major trend in the agencies SEO services market. Zero-Click Searches alludes to a search engine results page (SERP) which answers the query directly at the top so that the user doesn't need to do any further clicks to complete the search. A zero-click search is one that fulfills the search intent at the top of the SERP. According to the Search Engine Journal, 34.4% of all desktop searches result in no click while 62.5% of users never click search result links on mobile. Google presented zero-click searches in March 2020, with the aim to eliminate multiple results that searchers don’t really need and to satisfy the user intent faster. Zero-click searches include database-style searches, dictionary and encyclopedia-style searchers, and map direction style searchers. In October 2019, Power Digital Marketing, Inc., a US-based marketing and advertising company specialized in services such as search engine optimization, pay per click, and social media acquired Factorial Digital, Inc. for an undisclosed amount. The acquisition is expected to help Power Digital Marketing, Inc. boost its best-in-class SEO offerings and drives its growth trajectory. Factorial Digital, Inc. is a US-based marketing and SEO agency that specializes in providing services such as organic search (SEO), paid search (SEM), content marketing, and data analytics. The major players covered in the global agencies SEO services market are Straight North, Ignite Visibility, Titan Growth, Boostability, Big Leap, Victorious, Sure Oak, Arcane Marketing, Search Bloom, SEO Valley Solutions Pvt. Ltd., WebFX, Ignite Visibility, Straight North, Titan Growth, Social SEO, 97th Floor, Page Traffic, Brandloom, Bruce Clay Inc., OpenMoves, OneIMS, WebiMax, Digital Marketing Agency, Screaming Frog, 360I, Thanx Media, Square 2 Marketing, SEO Werkz. The countries covered in the global agencies SEO services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The regions covered in the global agencies SEO services market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global agencies SEO services market is segmented - 1) By Service Type: Online Services, Offline Services 2) By Subscription: Monthly, Annually 3) By End Use Industry: Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate, Others