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IPTV Global Market Report 2021 - By Type (Video IPTV, Non-Video IPTV), By End-User (Small & Medium Enterprise, Large Enterprise, Residential Customers), By Application (Linear Television, Nonlinear Television), COVID-19 Growth And Change

Starting Price : $4000.00 | Pages : 175 | Published : January 2021 | SKU CODE : 7446 | Format :


The internet protocol television market consists of sales of internet protocol television and related services that are used in small and medium enterprises and residential customers. The internet protocol on TV (IPTV) is the method of transmitting and broadcasting television programs through the Internet using the internet protocol (IP). IPTV provides the user with innovative features to improve user experience compared to conventional TV broadcasting such as radio, satellite and/or cable TV.

The global IPTV market is expected grow from $70.5 billion in 2020 to $84.22 billion in 2021 at a compound annual growth rate (CAGR) of 19.5%. The growth is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $152.3 billion in 2025 at a CAGR of 16%.

The IPTV market covered in this report is segmented by type into video IPTV; non-video IPTV.

The growing preference for video-on-demand (VoD) service is a key factor driving the growth of the internet protocol television (IPTV) market. Video on Demand (VoD) is one of the innovative features that Internet Protocol TV offers. VoD provides consumers a range of available videos to choose from. The video is transmitted via the real-time Streaming Protocol. In the recent years, VoD has gained tremendous popularity, this has resulted in higher smart TV adoption rates. For instance, in 2019, US providers are a pioneer of VOD users. Amazon prime video comes at first with 72% and Netflix is second with 63%. In the same year, 53% of users spend more than $11 a month on streaming services, in 2018 the figure was only 43%. Therefore, the growing preference of video-on-demand service is expected to drive the growth of the internet protocol television (IPTV).

The stringent regulatory norms and low content availability is a key factor hampering the growth of the Internet Protocol Television (IPTV) market. Countries have various regulatory frameworks for the quality of video transmission. Regulators have agreed in some jurisdictions that IPTV providers will be subject to the same content regulation levied on paying television providers. For instance, IPTV providers in Singapore are subject to the programming code levied on paying television providers. IPTV operators using fixed networks in many European countries such as Belgium, France, Sweden, and the UK are subject to "must-carry" regulations that require cable or satellite providers to retransmit local over - the-air television stations signals. Therefore, the stringent regulatory norms and low content availability is expected to limit the growth of the IPTV market.

A key trend in the IPTV industry is the rising demand for fiber-to-the-home (FTTH) connections. Owing to the limitless bandwidth and transmission capacity of optical fiber, FTTH is well suited for IPTV. FTTH offers a fixed access network to provide broadband high-speed, resulting in improved user experience. For instance, in 2019, Reliance Jio planned to launch its Jio GigaFiber FTTH service offering data, calling and IPTV benefits under a single plan. The company claimed the plan that include 100 GB of high-speed data with 100Mbps bandwidth, unrestricted voice calls, Jio Home TV subscription and access to all Jio apps. Therefore, the service providers are now gradually providing premium content through FTTH to ensure a better user experience.

In March 2018, Espial Group, Inc., a Canada-based company, developer of IPTV middleware and applications acquired vendor Kasenna for $6.5 million. This acquisition strengthens the leadership position of Espial in the IPTV, hybrid IP-DVB and hospitality segments. Kasenna, a California based company, develops IPTV solutions that enables broadband service providers to deliver multi-play offerings to consumers.

The major players covered in the global IPTV market are Verizon Communications Inc., Huawei Technologies Co. Ltd., AT&T Inc., Deutsche Telekom AG, Akamai Technologies, Cisco Systems, Inc., Ericsson AB, ARRIS International Plc, Moftak Solutions, Sterlitetech, Tripleplay Services Ltd., SK Telecom Co. Ltd., Orange SA, Telefonica S.A., MatrixStream Technologies Inc., Necro IPTV, Foxtel Management Pty Limited., China telecom Corporation Ltd., NTT Communication, Iliad S.A., Century Link.

The countries covered in the global IPTV market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The regions covered in the global IPTV market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The global IPTV market is segmented -

1) By Type: Video IPTV, Non-Video IPTV

2) By End-User: Small & Medium Enterprise, Large Enterprise, Residential Customers

3) By Application: Linear Television, Nonlinear Television

    Table Of Contents

    1. Executive Summary

    2. Internet Protocol Television (IPTV) Market Characteristics

    3. Internet Protocol Television (IPTV) Market Trends And Strategies

    4. Impact Of COVID-19 On Internet Protocol Television (IPTV)

    5. Internet Protocol Television (IPTV) Market Size And Growth

    5.1. Global Internet Protocol Television (IPTV) Historic Market, 2015-2020, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Internet Protocol Television (IPTV) Forecast Market, 2020-2025F, 2030F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Internet Protocol Television (IPTV) Market Segmentation

    6.1. Global Internet Protocol Television (IPTV) Market, Segmentation  By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    Video IPTV

     Non-Video IPTV

    6.2. Global Internet Protocol Television (IPTV) Market, Segmentation  By End-User, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

     Small & Medium Enterprise

    Large Enterprise

    Residential Customers

    6.3. Global Internet Protocol Television (IPTV) Market, Segmentation  By Application, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    Linear Television

    Nonlinear Television

    7. Internet Protocol Television (IPTV) Market Regional And Country Analysis

    7.1. Global Internet Protocol Television (IPTV) Market, Split By Region, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    7.2. Global Internet Protocol Television (IPTV) Market, Split By Country, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    8. Asia-Pacific Internet Protocol Television (IPTV) Market  

    8.1. Asia-Pacific Internet Protocol Television (IPTV) Market Overview  

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    9. China Internet Protocol Television (IPTV) Market  

    9.1. China Internet Protocol Television (IPTV) Market Overview  

    9.2. China Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F,$ Billion

    10. India Internet Protocol Television (IPTV) Market  

    10.1. India Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    11. Japan Internet Protocol Television (IPTV) Market  

    11.1. Japan Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    12. Australia Internet Protocol Television (IPTV) Market  

    12.1. Australia Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    13. Indonesia Internet Protocol Television (IPTV) Market  

    13.1. Indonesia Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    14. South Korea Internet Protocol Television (IPTV) Market  

    14.1. South Korea Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    15. Western Europe Internet Protocol Television (IPTV) Market  

    15.1. Western Europe Internet Protocol Television (IPTV) Market Overview

    15.2. Western Europe Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    16. UK Internet Protocol Television (IPTV) Market  

    16.1. UK Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    17. Germany Internet Protocol Television (IPTV) Market  

    17.1. Germany Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    18. France Internet Protocol Television (IPTV) Market  

    18.3. France Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    19. Eastern Europe Internet Protocol Television (IPTV) Market  

    19.1. Eastern Europe Internet Protocol Television (IPTV) Market Overview

    19.2. Eastern Europe Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    20. Russia Internet Protocol Television (IPTV) Market  

    20.1. Russia Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    21. North America Internet Protocol Television (IPTV) Market  

    21.1. North America Internet Protocol Television (IPTV) Market Overview

    21.2. North America Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    22. USA Internet Protocol Television (IPTV) Market  

    22.1. USA Internet Protocol Television (IPTV) Market Overview

    22.2. USA Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    23. South America Internet Protocol Television (IPTV) Market  

    23.1. South America Internet Protocol Television (IPTV) Market Overview

    23.2. South America Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    24. Brazil Internet Protocol Television (IPTV) Market  

    24.1. Brazil Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    25. Middle East Internet Protocol Television (IPTV) Market  

    25.1. Middle East Internet Protocol Television (IPTV) Market Overview

    25.2. Middle East Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    26. Africa Internet Protocol Television (IPTV) Market  

    26.1. Africa Internet Protocol Television (IPTV) Market Overview

    26.2. Africa Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    27. Internet Protocol Television (IPTV) Market Competitive Landscape And Company Profiles

    27.1. Internet Protocol Television (IPTV) Market Competitive Landscape

    27.2. Internet Protocol Television (IPTV) Market Company Profiles

    27.2.1. Verizon Communications Inc.

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Huawei Technologies Co. Ltd.

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. AT&T Inc.

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. Deutsche Telekom AG

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Akamai Technologies

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    28. Key Mergers And Acquisitions In The Internet Protocol Television (IPTV) Market

    29. Internet Protocol Television (IPTV) Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Research Inquiries

    30.4. The Business Research Company

    30.5. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2015-2020, $ Billion
  • Table 2: Global Forecast Market Growth, 2020-2025F, 2030F, $ Billion
  • Table 3: Global Internet Protocol Television (IPTV) Market, Segmentation  By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 4: Global Internet Protocol Television (IPTV) Market, Segmentation  By End-User, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 5: Global Internet Protocol Television (IPTV) Market, Segmentation  By Application, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 6: Global Internet Protocol Television (IPTV) Market, Split By Region, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 7: Global Internet Protocol Television (IPTV) Market, Split By Country, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 8: Asia-Pacific, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 9: China, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 10: India, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 11: Japan, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 12: Australia, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 13: Indonesia, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 14: South Korea, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 15: Western Europe, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 16: UK, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 17: Germany, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 18: France, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 19: Eastern Europe, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 20: Russia, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 21: North America, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 22: USA, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 23: South America, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 24: Brazil, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 25: Middle East, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 26: Africa, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 27: Verizon Communications Inc. Financial Performance
  • Table 28: Huawei Technologies Co. Ltd. Financial Performance
  • Table 29: AT&T Inc. Financial Performance
  • Table 30: Deutsche Telekom AG Financial Performance
  • Table 31: Akamai Technologies Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2015-2020, $ Billion
  • Figure 2: Global Forecast Market Growth, 2020-2025F, 2030F, $ Billion
  • Figure 3: Global Internet Protocol Television (IPTV) Market, Segmentation  By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 4: Global Internet Protocol Television (IPTV) Market, Segmentation  By End-User, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 5: Global Internet Protocol Television (IPTV) Market, Segmentation  By Application, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 6: Global Internet Protocol Television (IPTV) Market, Split By Region, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 7: Global Internet Protocol Television (IPTV) Market, Split By Country, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 8: Asia-Pacific, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 9: China, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 10: India, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 11: Japan, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 12: Australia, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 13: Indonesia, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 14: South Korea, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 15: Western Europe, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 16: UK, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 17: Germany, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 18: France, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 19: Eastern Europe, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 20: Russia, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 21: North America, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 22: USA, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 23: South America, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 24: Brazil, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 25: Middle East, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 26: Africa, Internet Protocol Television (IPTV) Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 27: Verizon Communications Inc. Financial Performance
  • Figure 28: Huawei Technologies Co. Ltd. Financial Performance
  • Figure 29: AT&T Inc. Financial Performance
  • Figure 30: Deutsche Telekom AG Financial Performance
  • Figure 31: Akamai Technologies Financial Performance
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