Global IPTV Market

Petrochemicals Market Definition

The petrochemicals market consists of the sales of petrochemicals by entities (organizations, sole traders or partnerships) that produce acyclic (i.e., aliphatic) hydrocarbons such as ethylene, propylene, and butylene made from refined petroleum or liquid hydrocarbons and/or produce cyclic aromatic hydrocarbons such as benzene, toluene, styrene, xylene, ethyl benzene, and cumene made from refined petroleum or liquid hydrocarbons. Petrochemicals are chemical products derived from petroleum. They are also called petroleum distillates. Some of the same chemical compounds as petrochemicals are also obtained from other fossil fuels, such as coal or natural gas, or renewable sources such as corn or sugar cane, but these are not included in the petrochemicals industry.

Plastic Material and Resins Market Definition

The plastic material and resins manufacturing market consists of the sales of plastic material and resins by entities (organizations, sole traders or partnerships) that produce resins, plastic materials, and non-vulcanizable thermoplastic elastomers and mix and blend resins on a custom basis and/or produce non customized synthetic resins. Plastic materials refer to a large class of polymers, which consist of a range of synthetic or semi-synthetic compounds that are malleable and can be molded into solid objects of diverse shapes. The basic structure of plastics is given by macromolecule chains formulated from monomer units by chemical reactions. Typical reactions for chain assembling are poly addition (continuous or step wise) and condensation polymerization (poly condensation). The monomer units are organic carbon-based molecules. Beside carbon and hydrogen atoms as main components, the monomer unit may contain elements such as oxygen, nitrogen, sulfur, fluorine or chlorine. The type of elements, their proportion and placing in the monomer molecule give the basis for generating different types of plastics. Plastic materials such as thermoplastics have a high coefficient of expansion and heat resistance and can be melted and recast almost indefinitely. Plastic materials exhibit high insulation properties. The specific gravity (the index of refraction and moisture absorption) of plastics is small, and it varies depending on the character of high polymer, or thermal and mechanical treatment of the plastic. Examples of plastic materials include polyethylene terephthalate, high-density polyethylene, polystyrene and polyvinyl chloride. Plastic materials are widely used in the automotive, building and construction, electronics, healthcare, and packaging industries, due to their relatively low costs, ease of manufacture, versatility, and rigidity properties.

Synthetic Dyes And Pigments Market Definition

The synthetic dyes and pigments market consists of the sales of synthetic dyes and pigments by entities (organizations, sole traders or partnerships) that manufacture synthetic organic and inorganic dyes and pigments, such as lakes and toners (except electrostatic and photographic).

Television Broadcasting Market Definition

The television broadcasting market consists of the revenues from broadcasting images together with sound and transmitting visual programming to affiliated broadcast television stations, which in turn broadcast the programs to the public on a predetermined schedule, of entities (organizations, sole traders and partnerships) that operate television broadcasting studios and facilities for the programming and transmission of programs to the public. Broadcasting is the delivery of video and audio content to an audience through electronic mass media communication. The main types of broadcast television include analog, hybrid broadband, digital broadcast, and enhanced TV. A television broadcaster is a telecommunications network for the distribution of television program content, where a central operator offers programming to multiple pay television providers and television stations.

The social media advertisement market consists of promotional activities to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. Social media advertising or marketing includes generating and sharing content on social media platforms such as Facebook, Twitter, and Instagram in order to accomplish marketing and branding goals. It comprises activities such as image updates, posting text, videos, and other content that driver user engagement. The global social media advertisement market is expected to grow from $86.41 billion in 2019 to $102.66 billion in 2020 at a compound annual growth rate (CAGR) of 18.8%. The growth is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing that has increased digital content consumption and advertisements for essentials and health and hygiene products over social media have increased. The market is then expected to reach $221.01 billion in 2023 at a CAGR of 29.12%. North America market was the largest market for social media advertisement in 2019. Asia Pacific is expected to be the fastest-growing market during the forecast period. The social media advertising market covered in this market is segmented by advertisement type into microblogging, photo sharing, video sharing, others. It is also segmented by device into mobile, personal computers or laptops and by end-use industry into healthcare, automotive, retail, telecom, BFSI, others. Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market. The tremendous growth in the number of social media users worldwide is encouraging advertisement and marketing companies to focus on social media platforms in order to advertise their products and services. According to TheNextWeb’s article published in January 2019 on the Digital Trends 2019, internet users across the globe were 4.38 billion with 57% penetration in the total population in 2019. Moreover, social media users increased to 3.48 billion in January 2019, recording a growth of 9% or 288 million users, then in January 2018. Therefore, rising internet penetration together with the growth in the number of social media users across the globe is projected to propel the revenues for the social media advertising market over the forecast period. Stringent regulations imposed by the government of various countries are expected to limit the growth of the social media advertising market in the coming years. The stringent regulations imposed by regulatory bodies make it difficult for a social media advertising company to operate and function smoothly. For instance, in October 2018, lawmakers in Singapore proposed the stringent regulations to control fake news published on social media and internet platforms, which in turn is likely to impact the revenues generated by these channels. This move is expected to stimulate India to introduce similar regulations. This scenario is projected to hamper the expansion of social media advertisement market over the upcoming years. The advancement in technology is a major trend in the social media advertising market. Social media is likely to experience an increase in the adoption of technologies such as virtual reality (VR) and augmented reality (AR). These technologies help a social media advertising company to enhance their product appearance in order to attract more users. For instance, Sephora has incorporated AR features on its Facebook page to enhance user experience. Through this, a user can try different products and know if it works for them. This advancement will draw more audience and affect social media advertising positively. In December 2019, Sprinklr, the unified front office company for modern channels, announced the acquisition of the social advertising business of Nanigans for an undisclosed amount. Nanigans social advertising business is a perfect complement to Sprinklr’s platform for customer experience management. This acquisition is expected to be the company’s definitive powerhouse in brand social advertising and managing annual ad spending of $1.5 billion on social media channels such as Facebook, Twitter and Instagram. Nanigans is a performance advertising software company based in the USA.

The internet search portals market consists of sales by entities (organizations, sole traders, or partnerships) that operate websites that provide a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format. This industry includes internet search web sites and covers other additional Internet services such as e-mail, connections to other web sites, auctions, news, other limited content and serves as a home base for internet users. Only goods and services traded between entities or sold to end consumers are included. The global internet search portals market is expected to grow from $194.78 billion in 2020 to $207.05 billion in 2021 at a compound annual growth rate (CAGR) of 6.3%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $421.99 billion in 2025 at a CAGR of 19.5%. The internet search portals market covered in this report is segmented by a website into operating websites, internet search websites, others, by application into personal, commercial. Rising mobile internet utilization is expected to fuel the market growth of the internet search portals market during the forecast period. Mobile devices are gaining importance for accessing the internet over desktop computers due to the ease of use and portability that mobile devices offer to consumers. According to the World Advertising Research Center (WARC), 2 billion people currently access the internet via only their smartphone, which equates to 51 % of the global base of 3.9 mobile users. In 2018, on average 6 hours was spent by the US adults over digital media such as apps and websites, among which 3.6 hours are shared by mobile internet compared to 2 hours over a desktop which depicts the increasing mobile internet utilization. In 2019, according to a survey conducted by Pew Research, about 37% of the US adults preferred accessing the internet through their smartphones which have doubled in the last five years. With improving mobile technology about 58% of 18-29 years old and 47% of 30-49 years old of the US access internet using their smartphones. Thus, increasing mobile internet utilization is expected to increase online traffic and thereby will drive the growth of internet search portals. Increasing antitrust and privacy issues with the online search are expected to hinder the market growth of the internet search portals market. Search portals collect and use information such as IP address, location status, and other data from the user’s history and sell the information to advertisers for delivering targeted ads and more. Unfair practices of internet search portals result in the dominance of the market with few players and reduce the market share of other opponents. In 2018, the EU fined Google $5.1 billion in the android antitrust case. Again in 2019, the EU Commission fined Google €1.49BN for antitrust violations in search ad brokering, which relates to Google selling advertising space related to searches carried out on third-party websites. Google holds a significantly large %age of market share and it was obliged to create a search choice screen for android users upon setup of a new device as a result of antitrust and regulatory activity carried out in Europe around default search on android devices. EU Commission found at least one clause resulting in unfair competition in 200 tailored agreements with major sites that use AdSense. Thus, increasing antitrust and privacy issues with online search portals are expected to hinder the market. Joint ventures between online portals and new publishers are trending within the internet search portal market as news consumers are preferring online, mobile news over the print news media. News publishers are suffering a deep decline in revenues with global digitalization and are facing challenges for survival. With this, conflicts between new publishers and online portals are also intensifying. According to a digital news report published in 2020, about 77% of South Korean newsreaders have access to online news portals and an average of 30% in 36 other countries. Naver, one of the biggest online portals in Korea participated in 13 media joint ventures with Korean news publishers by 2017. In 2019, Google and Wordpress.com formed a joint venture to create a news publishing platform "Newspack" which is a fast, secure, low-cost publishing system tailor-made to the needs of small newsrooms. Wordpress.com received $2.4 million in funding from Google and its partners for building a news publishing platform. In this digital era, it is apparent that online platforms will replace people's print news consumption which is resulting in joint ventures, partnerships, and collaborations between online portals and news publishers that is trending currently within the market. In 2019, Yahoo Japan, a Japan-based subsidiary of SoftBank entered into a merger agreement with Line Corporation, which is a subsidiary of Naver for an undisclosed amount. With the merger, SoftBank and Naver believe that search portal Yahoo Japan will be positioned better, and Line’s messaging app and other businesses will be efficient to compete against competitors from the United States and China. Line Corporation, a Tokyo-based subsidiary of the South Korean internet search engine company Naver Corporation whose main focus is associated with the development of mobile applications and internet services, particularly the Line communication app. The major players covered in the global internet search portals market are Google LLC, Yahoo! Inc., Bing A Microsoft Company, Baidu Inc., Ask SA. The countries covered in the global internet search portals market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The regions covered in the global internet search portals market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global internet search portals market is segmented - 1) By Website: Operating Websites, Internet Search Websites, Others 2) By Application: Personal, Commercial 3) By Distribution Channel: Online, Offline

The radio station market consists of sales of radio broadcasting services and the products related to radio broadcasting. Radio broadcasting services are typically a radio waves or audio signals that are transmitted from servers to larger audience all over the world. Radio waves can be transmitted in the form of AM (Amplitude Modulation) or FM (Frequency Modulation) and analog/digital technology is used for broadcasting the programs over a radio network. The global radio station market is expected to grow from $44.74 billion in 2020 to $47.61 billion in 2021 at a compound annual growth rate (CAGR) of 6.4%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $43.07 billion in 2025 at a CAGR of -2%. The growth in the event advisements in radio broadcasting is driving the radio station market. Radio is one of the oldest media which is very helpful for advisements and is cheaper than television. Radio is a very strong and cost-effective influential medium for reaching many audiences. Many companies are still using radio advertising as their marketing strategy. Companies usually pay radio broadcasters to promote their products or services like television ads. There are various types of radio advertisements such as live read, jingle ad, testimonial, personal ad, sponsored to reach out to a vast audience. The advertisement segment in radio station is one of the fastest-growing segments in radio broadcasting because the radio is the main source of all demographic news and also for entertainment. Rural markets are more responsible for the growth of radio advertising because radio acts as a powerful medium of advertising for rural markets. Regulations on the radio spectrum are hampering the radio market. Radio spectrum is a radio frequency that is used to transmit the radio waves from transmitters to the user within the radio station coverage area. For each radio station, certain frequencies are allotted to transmit the radio waves. The Office of Engineering and Technology (OET) department in the Federal Communications Commission (FCC) maintains the FCC’s allotted frequencies to radio stations. Currently, in the US the range of 9 kHz and 275 GHz frequencies allotted for radio stations to transmit the radio waves and audio signals. These radio frequencies are designated for terrestrial/space radiocommunication services and radio astronomy service under specified conditions quoted by FCC. There are federal rules and regulations on each radio broadcasting company, one cannot use more than allotted frequency range to cover the larger area. If the radio broadcasting services need to cover the larger area, they need to apply to FCC for the new radio station, which makes it all the more difficult for radio station to telecast on broader bandwidth thereby restraining the market. Curated and personalized music over the radio is the latest trend in the radio market. A curated and personalized music option helps the listeners to choose the various personalized radio stations. Radio companies and online audio streaming companies are updating their apps to enhance the listener experience by adding personalized radio channels. For instance, Spotify, one of the largest online audio streaming companies, added artist radio feature which helps the audience to feature the personalized radio stations. Personalized radio stations can be covered with endless tracks from different artists. The personalized and curated music options helped radio companies to continuously engage the audience by recommending personalized content and also many companies took this strategy as a competitive advantage. In September 2018, Hubbard Broadcasting, Inc. is an American television and radio broadcasting corporation based in St. Paul, Minnesota operating over 50 radio stations has been a pioneer in radio since 1925 acquired six radio stations from Alpha Media LLC for $88 million. The Alpha Media LLC transferred its six radio stations WRMF-FM, WIRK-FM, WMEN-AM, WFTL-AM, WEAT-FM, and WMBX-FM in West Palm Beach (Florida) to Hubbard Radio. The acquisition benefits Hubbard radio to increase its radio stations and market share which helps to increase its audience from West Palm Beach. West Palm Beach is the third-largest market for Alpha Media LLC. The major players covered in the global radio station market are Entercom Communications, Cumulus Media, CBS, iHeartMedia, Beasley Broadcast Group, Cox Radio, Townsquare Media, SFX Broadcasting, Bell Media, Emmis Communications, Harris Corporation, Motorola Solutions, Inc., Simoco, Raytheon Company, JVCKENWOOD Corporation, Thales SA, Raytheon Company, RELM Wireless Corporation, Hytera Communications Corporation Limited, Tait Radio Communications Limited, Sepura PLC, ABC Radio, Bonneville Broadcasting, Communicorp, UTV Radio, Beasley Broadcast Group, Buckley Radio, American General Media, Salem Media Group, Walt Disney, Sirius XM Radio Inc. The countries covered in the global radio station market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The regions covered in the global radio station market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global radio station market is segmented - 1) By Type: Broadcast Radio, Satellite Radio, Online/ Mobile Radio 2) By Application: Advertising, Public License Fee, Subscription 3) By End Use: Entertainment, Communications, Commercial

The television network market consists of revenue generated by establishments primarily engaged in programming material which is usually delivered to a third party, such as cable systems or direct-to-home satellite systems, for transmission to viewers. The global television network market is expected to grow from $106.4 billion in 2020 to $115.16 billion in 2021 at a compound annual growth rate (CAGR) of 8.2%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The TV network market is expected to reach $149.78 billion in 2025 at a CAGR of 7%. The television network market covered in this report is segmented by service into direct broadcast satellite services (DBS), satellite master antenna systems services (SMATV), multipoint distribution system services (MDS), closed circuit television circuits, subscription channel services, cable and other pay services. The introduction of new digital and high definition (HD) channels has transformed the television network services in recent times. Currently, more and more television stations and networks have started to broadcast in high-definition. The networks not only have gained a large number of viewers but have also made advertising money as an increased number of people are noted to watch the commercials due to the high definition quality. The increase in the demand for HD channels has motivated the migration from analog to digital broadcasting as digital technology provides an enhanced user experience. The innovative technologies in television networks are about personalized technology, on-demand viewer experience, individualized content distribution, and binge-watching, which in turn are expected to drive this market. The high subscription cost of HD (high-definition) channels is hindering the television network market growth. HD channels carry higher prices than SD channels. To view high-definition television shows, not only that a person needs a television set capable of showing the high-definition video, but also requires a source available to provide the content. All this includes substantial costs. There is usually an additional cost for the HD set top box in addition to the cost of a normal package plan, cable TV cost, satellite TV channel packages, and broadband connection, and a digital media box cost, among others. The high-costs involved in high-definition services is therefore challenging the growth of this market. The emergence of the two-way cable television system has provided cable operators with an opportunity to reach a wide customer base. More and more cable operators are offering two-way channel capability that allows customers to communicate/interact with programming facilities or information centres within the system. Using the two-way cable television systems, the subscribers with home computers can link up with the computer network. This system provides subscribers access to data banks and permits them to interact with other online users. They can participate in public-opinion polls or call up various kinds of written and graphic materials. The two-way cable television system is therefore providing several growth opportunities for the players in the cable television network system. On May 1, 2019, Comcast announced that it has completed the acquisition of Deep Blue Communications – a Latham, NY-based industry leader in engineering, installing, and managing commercial WiFi networks. Terms of the acquisition were not disclosed. The acquisition allows Comcast to combine the power and reliability of its advanced network solutions with intelligent, managed WiFi that creates greater efficiency for businesses and differentiated experiences for customers. The company will operate as a wholly-owned subsidiary of Comcast Cable under the brand Deep Blue Communications. The major players covered in the global television network market are Cox Enterprises Inc., Time Warner Cable Inc., Comcast Corporation, ESPN, CNN, Viacom Inc., Vivindi SA, Liberty Media Corp., Discovery Inc., TNT. The countries covered in the global television network market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The regions covered in the global television network market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global television network market is segmented - 1) By Service: Direct Broadcast Satellite Services (DBS), Satellite Master Antenna Systems Services (SMATV), Multipoint Distribution System Services (MDS), Closed Circuit Television Cicuits, Subscription Channel Services, Cable and Other Pay Services