Internet Search Portals Market Characteristics
The internet search portals market consists of sales by entities (organizations, sole traders or partnerships) that operate web sites which provide a search engine to generate and maintain extensive databases of internet addresses and content in an easily searchable format. This industry includes internet search web sites and covers other additional Internet services internet search portals offer such as e-mail, connections to other web sites, auctions, news, other limited content and serves as a home base for Internet users. This market includes revenues from sales of advertisement and other services offered on its search portals.
Competitive Landscape of the Internet Search Portals Market
The major competitors in Internet Search Portals market are Google, Bing, Baidu, Ask, Yahoo
Internet Search Portals Market Size
The Internet Search Portals market size is expected to increase by 2022, significantly growing at a stable CAGR during the forecast period. The growth in the Internet Search Portals market is due to the narrowing prices of internet packs and growing mobile users in all ages.
However, the market for Internet Search Portals is expected to face certain restraints from several factors such as growing competition.
Internet Search Portals Market Segmentation
The global internet search portals market is further segmented based on type and geography.
By Type - The Internet Search Portals market is segmented into Web Content, Search Portals And Social Media among these segments, the Web Content accounts for the largest share in the global Internet Search Portals market.
By Geography - The global Internet Search Portals market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America was the largest region in the global internet search portals market.
Trends in the Internet Search Portals Market
The competition for search traffic is significant amongst major players like Google, Yahoo and Bing. Strategic partnerships are seen amongst major competitors contributing a large share to their revenues. For instance, Apple uses Google as its default search engine which has contributed as much as $8.8 billion to annual revenues of Google and Yahoo switched to Microsoft Bing.
Potential Opportunities in the Internet Search Portals Market
With the expected increase in growing mobile phone users and rising economy , the scope and potential for the global Internet Search Portals market is expected to significantly rise in the forecast period.