Internet Search Portal Global Market Report 2023 – By Website (Operating Websites, Internet Search Websites, Other Websites), By Application (Personal, Commercial), By Distribution Channel (Online, Offline) – Market Size, Trends, And Global Forecast 2023-2032

Web content refers to the written, visual, or auditory material that users encounter while using websites. A search portal refers to a web directory, a search tool, and other helpful functions like file storage, gaming, email, and ecommerce directories. Social media is a computer-based technology that makes it possible to share concepts, ideas, and knowledge through online groups and networks. The main types of web content, search portals, and social media are social media, internet search portals, digital publishing, content streaming, and search engine optimization services. Social media refers to a computer-based technology that will facilitate sharing of ideas, thoughts, and information through virtual networks and communities. The different deployment types include on-premises, cloud and involve various organization services such as large enterprises, small and medium-sized enterprises (SMEs). The global web content, search portals and social media market is segmented - 1) By Type: Social Media, Internet Search Portals, Digital Publishing And Content Streaming, Search Engine Optimization Services 2) By Deployment Mode: On-premises, Cloud 3) By Organization Size: Large Enterprises, Small and Medium-sized Enterprises (SMEs) Subsegments Covered: Social Media Advertisement, Social Media Subscription Content Streaming, Digital Publishing, Agencies SEO Services, Freelancer SEO Services The global web content, search portals and social media market size grew from $641.55 billion in 2022 to $747 billion in 2023 at a compound annual growth rate (CAGR) of 16.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of web content, search portals and social media is expected to grow to $1316.8 billion in 2027 at a CAGR of 15.2%. Rising penetration of mobile, tablet and other electronics and rising data consumption will drive the web content, search portals, SEO services, and social media market. An increase in sales of internet-accessible electronic devices such as smartphones and tablets lead to an increase in the consumption of digital content. For example, the total number of smartphone devices across the world reached 6 billion in 2020, that is eight people out of 10 owned a smartphone in 2020, eventually driving the revenues of web content, search portals, SEO services, and social media companies. This increasing use of smartphones is expected to increase internet usage, hence driving the growth of web content, search portals, SEO services, and social media market. Major companies in the web content, search portals, and social media market include Google, Facebook, Tencent, Baidu, and Netflix. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the web content, search portals, and social media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the web content, search portals, and social media market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. Companies in the digital publishing and content streaming market are developing Progressive Web Applications (PWAs) to drive user engagement and revenues. PWAs are applications within a web browser, displayed as a website. PWAs enable developers to develop a single app that can work across all platforms and devices, leading to significant savings in the time and effort taken for app development. PWAs help web content publishing companies to maximize reach, increase the level of user engagement, and provide a unified customer experience. For example, Flutter, supported and developed by Google, is the latest framework used for developing mobile applications for operating systems such as iOS and Android. PWAs developed by Washington Post, an American news publishing company, have resulted in increasing the rate of user engagement by as much as five times. Asia-Pacific was the largest region in the web content, search portals, and social media market share in 2022. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the web content, search portals, SEO services, and social media market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the web content, search portals, and social media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The web content, search portals and social media market includes revenues earned by entities by offering services like enabling customers to interact, creating and sharing content and information including pictures, video and audio files. This market includes revenues from sales from advertisement and other services offered on social media platforms. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The web content, search portals, SEO services, and social media market research report is one of a series of new reports from The Business Research Company that provides web content, search portals, SEO services, and social media market statistics, including Open banking industry global market size, regional shares, competitors with a web content, search portals, SEO services, and social media market share, detailed web content, search portals, SEO services, and social media market segments, market trends and opportunities, and any further data you may need to thrive in the web content, search portals, SEO services, and social media industry. This web content, search portals, SEO services, and social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Search engine optimization (SEO) refers to the process of how to make a website better so that it will appear more frequently when people search for goods or services. The main types of search engine optimization services are agency SEO services and freelancer SEO services. An SEO agency is a business that specializes in search engine optimization. It benefits companies by increasing their web visibility. The different organizations include small and medium enterprises (SMEs), large enterprises and are used by various sectors such as professional services, IT services, e-commerce, hospitality, recreation, real estate, others. The global search engine optimization services market is segmented - 1) By Type: Agencies SEO Services, Freelancer SEO Services 2) By Organization: Small and Medium Enterprises (SMES), Large Enterprises 3) By End-User Industry: Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate, Other End-User Industries The global search engine optimization services market grew from $62.75 billion in 2022 to $74.76 billion in 2023 at a compound annual growth rate (CAGR) of 19.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The search engine optimization services market is expected to grow to $146.96 billion in 2027 at a CAGR of 18.4%. Rising penetration of mobile, tablet and other electronics and rising data consumption will drive the web content, search portals, and social media market. Rising sales of electronics lead to an increased number of people that own internet-accessible devices and increasing access to digital platforms. For example, the average time spent on the internet by each person in the US is increased to 282 minutes per day in 2021, giving companies the opportunity to generate more revenue per user. This rising average internet use is expected to drive the search engine optimization services market. Major companies in the search engine optimization services market include Axel Springer SE, Google, Bing, Baidu, Ask, and Yahoo. Government regulations may restrain the search engine optimization market’s growth. For instance, the concept of net neutrality means internet service providers (ISPs) cannot block content based on its source or destination discriminate against certain applications (such as BitTorrent), or impose special access fees that would make it harder for small websites to reach their users. Regulations such as net neutrality arguably stop the market from acting freely and give preferential treatment to websites that pay internet service providers. The competition for search traffic is significant amongst major players like Google, Yahoo, and Bing. Strategic partnerships are seen amongst the major competitors, contributing a large share to their revenues. For instance, Apple uses Google as its default search engine which has contributed as much as $8.8 billion to the annual revenues of Google, and Yahoo switched to Microsoft Bing. Asia-Pacific was the largest region in the search engine optimization services market in 2022. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the search engine optimization services report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the social media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The search engine optimization services market includes revenues earned by entities by offering services such as advisory services for businesses to optimize their websites. Search engine optimization companies advise their clients in optimizing their websites and their content to enhance the websites’ visibility in search results. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The search engine optimization services market research report is one of a series of new reports from The Business Research Company that provides search engine optimization services market statistics, including search engine optimization services industry global market size, regional shares, competitors with a search engine optimization services market share, detailed search engine optimization services market segments, search engine optimization services market trends and opportunities, and any further data you may need to thrive in the search engine optimization services industry. This search engine optimization services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The freelancers’ SEO services refers to search engine optimization services provided by freelancers or independent contract workers for businesses. These freelancers are a non-permanent workforce who charges their clients based on man-hours, results-based, and click-based among many other models. The main types of freelancers’ SEO services are on-page SEO, off-page SEO, technical SEO, and others. On-page SEO is the process of optimizing the content of web pages for search engines and users. On-page SEO practices commonly used include optimizing title tags, content, internal links, and URLs. The services are used by large enterprises, small and mid-sized enterprises (SMEs). The global freelancer seo services market is segmented - 1) By Type: On Page SEO, Off Page SEO, Technical SEO, Other Types 2) By Application: Large Enterprises, Small And Mid-Sized Enterprises (SMEs) 3) By End User: Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate, Other End Users The global freelancer seo services market size will grow from $11.85 billion in 2022 to $14.12 billion in 2023 at a compound annual growth rate (CAGR) of 19.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global freelancer seo services is expected to grow to $27.78 billion in 2027 at a CAGR of 18.4%. Increasing internet penetration across the globe is expected to boost the freelancer SEO services market during the forecast period. An increase in internet penetration in day-to-day life resulted in to increase in various kinds of digital activity. As the internet becomes more important as a marketing tool for businesses, SEO is one of the most effective ways to attract more traffic to a website. E-commerce activity is highly influenced through a web search and 81% of people search online for a product or service. For instance, in 2020, the COVID-19 pandemic has surged internet use by 50% to 70% as millions of people are going online for entertainment, online shopping, and other activities. In July 2020, more than 4.57 billion (60% of the global population) people globally were active internet users. In the twelve months to July 2020, 346 million new users came online which is equivalent to an increase of almost 950,000 new users each day. As SEO is the best way to increase the chances of a product or service being on priority, increased internet penetration is one of the major drivers for the growth of the freelancer SEO services market. Major players in the freelancers’ SEO services market are Searchbloom, NextLeft, SmartSites, SEOBABA, OMR Digital, Reputation BUILDUP, Dcloud Solutions, SeoRankExpert Digital Agency, SEO Climber, Boston SEO Services, DigiVisi, Kbos2hm, Peak Websites, Kanoobi Media, Mr. Technique Inc., Digital Ducats Inc., and Lockedown Design & SEO. Many companies are hiring an in-house SEO team to cater to the unique needs of the organization and this is expected to hinder the growth of freelancers’ SEO services market. As the size of the organization grows, it is obligatory that the company create an in-house SEO team and streamline the process. In-house SEO team ensures cost-saving, the faster turnaround time for campaigns and considers brand objective, data security, quality of resources as well. It also allows control of the control on the output. According to the In-house Agency Forum’s (IHAF) productivity and the pandemic report, since 2019, in-house agencies have seen a 7% increase in overall growth. Additionally, there are online SEO tools that help anyone to optimize the search, avoiding the need to consult a third-party search engine optimization services provider. The increase in in-house teams and availability of SEO online impact the growth of freelancers’ SEO services market negatively. Voice search is a growing trend in freelancers’ SEO services market as they are gaining popularity in day-to-day life. The increased use of smartphones and smart speakers has greatly increased the potential for voice searches. According to research, voice search is at least used once daily by about 59% among 18 - 24 age group, 65% of 25 to 49-year-old customers, while 57% of people over 50 age group uses it daily. Voice searching behavior declines markedly in the 55+ age group and is higher in younger age groups. According to the latest data from the Global Web Index via Datareportal, this is now a common behavior with an average of 45% using voice commands or voice search. 60% of Indians followed by 56% of Indonesians and 55% of Chinese internet users aged between 16 and 64 are using a voice interface every month over devices like mobile, desktop, tablet, and more. Voice assistants are used as an interesting innovation as virtual assistants are becoming better and better at understanding the natural speech patterns of customers. Asia-Pacific was the largest reegion in the freelancers’ SEO services market in 2022. Middle East is expected to be the fastest-growing region in the forecast period. The regions covered in the freelancers’ SEO services report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the freelancers’ SEO services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The freelancers’ SEO services market includes revenues earned by entities by content SEO, local SEO, mobile SEO and eCommerce SEO. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The freelancers’ SEO services market research report is one of a series of new reports from The Business Research Company that provides freelancers’ SEO services market statistics, including freelancers’ SEO services industry global market size, regional shares, competitors with a freelancers’ SEO services market share, detailed freelancers’ SEO services market segments, market trends and opportunities, and any further data you may need to thrive in the freelancers’ SEO services industry. This freelancers’ SEO services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Digital publishing refers to the process of making periodicals, e-books, white papers, reports, and other types of information that are often long-form available online or on electronic devices. The main types of digital publishing are text content, video content, and audio content. Video content refers to any content format that includes video. Common forms of video content are vlogs, animated GIFs, live videos, recorded presentations, and webinars. The different applications include smartphones, laptops, PCs, others and are used by various sectors such as scientific, technical, and medical (STM), legal, and business. The global digital publishing market is segmented - 1) By Type: Text content, Video Content, Audio Content 2) By End User: Scientific, Technical, and Medical (STM), Legal and Business 3) By Application: Smart phones, Laptops, PCs, Other Applications The global digital publishing market size will grow from $41.35 billion in 2022 to $45.98 billion in 2023 at a compound annual growth rate (CAGR) of 11.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global digital publishing is expected to grow to $67.86 billion in 2027 at a CAGR of 10.2%. The increasing digitization of books and educational information is contributing to the growth of the digital publishing market. Conversion of the information into digital format contributed to the change in learning methods like the shift from traditional printed textbooks to digital modes such as e-readers, smartphones, and tablets. For instance, due to COVID 19 lockdown in mid-2020 across the globe, the sale of physical books has gone down as most of the publishing houses and bookstores were closed and readers spent most of their time reading e-books. In India, the sale of physical books went down by 80% and sales of e-books had almost doubled during the lockdown. Earlier pre-COVID 19, e-books or online newspapers and journals were popular among Generation Z or Millennials but during COVID 19 even Gen X and baby boomers too got aligned to this. Therefore, this trend is expected to be continued post-COVID 19 also, thus driving the market for digital publishing market during the period. Major players in the digital publishing market are Thomson Reuters Corp., RELX Group PLC., Adobe Inc., Xerox Corp., Apple Inc., Verlagsgruppe Georg von Holtzbrinck GmbH, Amazon.com Inc., Netflix Inc., Comcast Corp., and Alphabet Inc. The threat from open educational resources and alternative textbook sources is one of the biggest challenges faced by the digital publishing market. The market growth may be hindered by the availability and accessibility of either free or affordable resources on the web. The revenue generated will be affected owing to the emergence of no-cost access, adaption, and use of the content available online with limited or no restrictions. For instance, Governor Andrew M. Cuomo announced $8 million funding for the Open Educational Resources Initiative at SUNY and CUNY colleges in New York. The initiative was taken to cut down the cost of the textbook which was around $1,200 a year. Also, customers prefer nowadays less use of journals and resources which require subscription since there are a large number of resources available on online platforms for free. Therefore, such factors are expected to restrain the market growth of digital publishing market during the forecast period. Consumers are increasingly using internet-based set-top boxes for high-quality video content and audio content. The global android set-top boxes market size is expected to reach $695.9 million by 2025 according to market analysis. The Telecom Regulatory Authority of India (TRAI) has decided to completely shut down analog TV transmission by 2023 and recommended the introduction of digital broadcast transmission. The rising adoption of Android STBs with the integration of OTT apps in place of analog TVs is further expected to drive the digital publishing market. In April 2020, Future Plc a UK-based global multi-platform media company expertise in specialist consumers and B2B sectors including technology, gaming, and entertainment, music, creative and photography, home interest, education, and television, acquired TI Media for £140 million in cash. This deal would introduce Future Plc to three new verticals of portfolio like Lifestyle, Women’s Interest, and Sport expands the portfolio of Future Plc to more than 220 global brands which include brands like Decanter, Wallpaper, Country Life, and Marie Claire UK. TI Media is a UK-based digital publisher and magazine company with a diverse portfolio that serves new verticals like Golf, Gardening, Home, Cycling, Country living, and Wine. North America was the largest region in the digital publishing market in 2022. Africa is expected to be the fastest-growing region in the digital publishing market report during the forecast period. The regions covered in the digital publishing analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the digital publishing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The digital publishing market includes revenues earned by entities by providing publishing services for digital content in the form of text, audio and video in the digital platforms like social media, website and search engine. The digital publishing companies are primarily engaged in the developing of broad range of digital content like advertising and publishing by periodical advertising, educational content like journals and medical publishing, informative content like news, magazine, newsletter publishing and financial magazines. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The digital publishing market research report is one of a series of new reports from The Business Research Company that provides digital publishing market statistics, including digital publishing industry global market size, regional shares, competitors with a digital publishing market share, detailed digital publishing market segments, market trends and opportunities, and any further data you may need to thrive in the digital publishing industry. This digital publishing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The agencies SEO services are agencies who perform search engine optimization utilizing on-page and off-page optimization strategies and procedures to raise a website's search ranks. Search engine optimization (SEO) aims to increase a company's visibility in search engines like Google, Bing, and Yahoo and to provide targeted visitors to its website. The main types of agencies' SEO services are online services and offline services. Offline SEO refers to any strategy used outside of the company’s website to drive traffic back to it. The services are subscribed to through monthly, annual subscriptions and are used by various end-use industries such as professional services, IT services, e-commerce, hospitality, recreation, real estate, and others. The global agencies seo services market is segmented – 1) By Service Type: Online Services, Offline Services 2) By Subscription: Monthly, Annually 3) By End Use Industry: Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate, Other End Use Industries The global agencies seo services market size will grow from $50.89 billion in 2022 to $60.63 billion in 2023 at a compound annual growth rate (CAGR) of 19.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global agencies seo services is expected to grow to $119.19 billion in 2027 at a CAGR of 18.4%. The number of people using smartphones and internet services is increasing rapidly, especially in developing countries and this factor is expected to drive the market for agencies' SEO services during the forecast period. For instance, in January 2020, the numbers of smartphone users in the world were 3.50 billion accounting for 45.12% of the world’s population. Moreover, the number of internet users in emerging countries such as India increased to 451 million and has the highest data usage per smartphone at 17 GB (gigabyte) per month as of 2021. The increased penetration of smartphones and internet services made access to video content and information easy and made it a requirement to optimize the search thereby positively impacting the agency SEO services market. Major players in the agencies SEO services market are Straight north, Ignite visibility, Titan growth, Boostability, Big leap, Victorious, Sure Oak, Arcane Marketing, Search bloom, SEO valley Solutions Pvt. Ltd., WebFX, Ignite Visibility, Straight North, Titan growth, Social SEO, 97th Floor, Page traffic, Brandloom, Bruce clay Inc., OpenMoves, OneIMS, WebiMax, Digital Marketing Agency, Screaming Frog, 360I, Thanx Media, Square 2 Marketing and SEO Werkz. Many companies are hiring an in-house SEO team to cater to the unique needs of the organization, and this is expected to hinder the growth of agencies' SEO services market. As the size of the organization grows, it is obligatory that the company create an in-house SEO team and streamline the process. In-house SEO team ensures cost-saving, the faster turnaround time for campaigns and considers brand objective, data security, quality of resources as well. It also allows control of the control on the output. According to the In-house Agency Forum’s (IHAF) productivity and the pandemic report 2021, since 2019, in-house agencies have seen a 7% increase in overall growth. Additionally, there are online SEO tools that help anyone to optimize the search, avoiding the need to consult a third-party search engine optimization services provider. The increase in in-house teams and availability of SEO online impact the growth of agencies’ SEO services market negatively. Companies operating in agencies SEO services market are using Zero-Click Search Results to increase their appearance in the search results and this is a major trend in the agency's SEO services market. Zero-Click Searches alludes to a search engine results page (SERP) which answers the query directly at the top so that the user doesn't need to do any further clicks to complete the search. A zero-click search is one that fulfills the search intent at the top of the SERP. According to the Search Engine Journal, 34.4% of all desktop searches result in no click while 62.5% of users never click search result links on mobile. Google presented zero-click searches in March 2020, with the aim to eliminate multiple results that searchers don’t really need and to satisfy the user intent faster. Zero-click searches include database-style searches, dictionary and encyclopedia-style searchers, and map direction-style searchers. In May 2022, SimilarWeb, an Israel-based web analytics company, acquired Rank Ranger for an undisclosed amount. The acquisition would allow SimilarWeb to offer term rank tracking services alongside its keyword research and analysis tools. Rank Ranger is a New Jersey-based SEO and ran tracking company. Asia-Pacific was the largest region in the agencies SEO services market in 2022. Middle East is expected to be the fastest-growing region in the global agencies seo services market during the forecast period. The regions covered in the global agencies SEO services market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the agencies SEO services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The agencies SEO services market includes revenues earned by entities by website audit, keyword research, meta tag optimization (HTML), header tags optimization, internal linking, and keyword optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The agencies SEO services market research report is one of a series of new reports from The Business Research Company that provide agencies SEO services market statistics, such as industry global market size, regional shares, competitors with a agencies SEO services market share, detailed agencies SEO services market segments, market trends and opportunities, and any other information you may require to thrive in the agencies SEO services industry. This agencies SEO services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Digital advertising refers to the services that promote businesses online, such as through search engines, social media, websites, and any other program that can be accessed digitally. Digital advertising helps achieve a variety of business goals across the marketing funnel, ranging from brand awareness to customer engagement, to launching new products and driving repeat sales. The main platforms of digital advertising are mobile advertising (In-app and mobile web), desktop advertising, digital TV, and others. Digital television refers to the transmission of television signals using digital rather than analogue technologies. The various formats of ads include digital display ads (programmatic and non-programmatic transactions), internet paid search, social media, online video, and others and are used by media and entertainment, consumer goods and retail industry, banking, financial services, and insurance, the telecommunications and IT sector, the travel industry, the healthcare sector, manufacturing and supply chain, transportation and logistics, energy, power, and utilities, and others. The global digital advertising market is segmented - 1) By Platform: Mobile Ad (In-App and Mobile Web), Desktop Ad, Digital TV, Other Platforms 2) By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions, Internet Paid Search, Social Media, Online Video, Other Ad Formats 3) By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Other Industrial Verticals The global digital advertising market size will grow from $178.29 billion in 2022 to $185.17 billion in 2023 at a compound annual growth rate (CAGR) of 3.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global digital advertising is expected to grow to $209.43 billion in 2027 at a CAGR of 3.1%. The internet user base's expansion coupled with self-service platforms is driving the global digital advertising market. The Internet is extensively used for e-commerce, e-learning, social connectivity, media, communication, and file transfers. According to Internet World Stats, as of June 2020, the number of internet users in the world is 4.8 billion, which accounts for more than 60% of the global population. In addition to this, the growing popularity of self-service advertising platforms is also the main contributor to the digital advertising market. Self-service advertising platforms are providing advertisers more convenience in the placement of their advertisements. The ease of being able to set up and administer their campaigns without the inconvenience of dealing with human intermediaries draws advertisers’ attention towards digital marketing. Therefore, an increase in the internet user base along with self-service platforms is driving the market. Major players in the digital advertising market are Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, and Sina. The growing use of ad blockers is expected to hinder the global digital advertising market. Most internet users do not prefer ads as they are not interested in the ad content and block these ads. For instance, according to a 2020 Edelman study, seven out of ten consumers avoid ads by changing their media habits (49%) and using ad blockers (48%). In fact, according to Blockthrough’s March 2021 survey, about 40% of US internet users use ad blocker on any device. This is becoming a constraint for advertisers in reaching their audience and promoting their business. Therefore, the rise in the use of ad blockers is expected to limit the market's growth. Technological advancements such as AR (augmented reality) are a major trend gaining popularity in the global digital advertising market. These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience. For instance, in 2021, Snapchat, a pioneer in AR ads, launched a studio to assist clients in developing augmented reality advertising and experiences, as part of an effort to popularise the use of technology that can overlay computer-generated pictures over a person's perspective of the current world. AR ads are more than informative as people will have the ability to interact with the content rather than just viewing it. In November 2021, Entravision, an US-based media, marketing, and technology company acquired 365 Digital for an un-disclosed amount. Through this acquisition, Entravision would expand and strengthen its digital services into new emerging markets such as Africa. 365 Digital is a digital advertising solutions company based in South Africa that specialises in ad serving technology and solutions. North America was the largest region in the digital advertising market in 2022. Asia-Pacific was the second largest region in the digital advertising market report. The regions covered in the digital advertising analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the digital advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The digital advertising market consists of revenue earned by entities by providing services such as planning, developing, creating, and managing advertisement and promotional activities in digital media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The digital advertising market research report is one of a series of new reports from The Business Research Company that provides digital advertising market statistics, including digital advertising industry global market size, regional shares, competitors with a digital advertising market share, detailed digital advertising market segments, market trends and opportunities, and any further data you may need to thrive in the digital advertising industry. This digital advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The internet advertising refers to the marketing strategy that entails using the internet as a medium to generate website traffic and target marketing messages to the right customers. Internet advertising captures users' attention and directs them to the website. It assists in informing, persuading, reminding, and educating the target customers about the products or brands. The main ad formats of internet advertising are search engine advertising and search engine marketing, display advertising, mobile advertising, social media advertising, video advertising, online classifieds ads, and other ad formats. Search engine advertising refers to a type of ad format that is used to drive more SERPS (search engine results page) visitors to a website. Search engine advertisements are a set of paid ads that appear primarily on the results pages of search engines such as Google. The different platforms include mobile, desktop, laptop, and others that offer various pricing models such as cost per thousand (CPT), performance-based advertising, hybrid, and others. Internet advertising is suitable for large enterprises, small, and medium-sized enterprises that are leveraged by automotive, healthcare, media, and entertainment, BFSI, education, retail, and consumer goods, transport and tourism, IT and telecom, and other industries. The global internet advertising market is segmented – 1) By Ad Format Type: Search Engine Advertising or Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, Other Ad Formats 2) By Platform Type: Mobile, Desktop and Laptop, Other Platforms 3) By Pricing Model Type: Cost Per Thousand (CPT), Performance Based Advertising, Hybrid, Other Pricing Models 4) By Enterprise Size: Large Enterprises, Small and Medium-Sized Enterprises 5) By Industry: Automotive, Healthcare, Media and Entertainment, BFSI, Education, Retail and Consumer Goods, Transport and Tourism, IT and Telecom, Other Industries The global internet advertising market size will grow from $418.48 billion in 2022 to $472.81 billion in 2023 at a compound annual growth rate (CAGR) of 13.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The internet advertising market size is expected to grow to $737.4 billion in 2027 at a CAGR of 11.8%. Rising internet penetration is expected to propel the growth of the internet advertising market going forward. The internet has essentially made lives more convenient and more accessible. It has brought the entire world to its fingertips. The internet provides the capability to search for almost any information through a computer, mobile phone, and another personal digital assistant. The internet has changed marketing by creating modern technology ecosystems, customizing and immersive campaigns for consumers. For instance, according to a report published in June 2021 by the International Telecommunication Union (ITU), the United Nations agency specializing in information and communication technologies, the number of internet users increased by 10.2% in 2020. Furthermore, between 2019 and 2021, internet usage in Africa and Asia-Pacific increased by 23% and 24%, respectively. During the same period, internet users in the least developed countries (LDCs) increased by 20%, accounting for 27% of the total population. Therefore, the rising internet penetration is driving the growth of the internet advertising market. Major players in the internet advertising market are Alibaba Group Holdings Ltd., Google LLC, Baidu Inc., Microsoft corporation, Amazon Web Services Inc., Facebook Inc., Twitter Inc., Verizon Communication Inc., Hulu LLC, International Business Machines Corporation (IBM), Linkedin, eBay Inc., Yahoo Inc., InMobi, Smaato Inc., Epom Ltd., Mobvista Co. Ltd., and Mintegral. Technological advancements have emerged as the key trend gaining popularity in the internet advertising market. Major companies operating in the internet advertising sector are focused on introducing new technologies to maximize productivity and sustain their market position. For instance, in February 2022, Google Ads, an online advertising platform developed by Google, introduced the new Search Ads 360. Through this newly developed platform, more data will be managed and processed than ever. This will create new enterprise innovations that will centralize and scale user work. Secondly, it will provide immediate management support for most new Google Ads features, such as performance max and discovery campaigns. In September 2021, Azerion, a Netherlands-based digital entertainment and media platform, acquired Sublime for an undisclosed amount. With this acquisition, Azerion has strengthened its digital advertising platform through the addition of Sublime. Sublime is a Paris-based company that creates and delivers creative solutions to brands looking for effective advertising. North America was the largest region in the internet advertising market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the internet advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the internet advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The internet advertising market consists of revenue earned by entities by providing ads on internets such as email marketing and native advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The internet advertising market research report is one of a series of new reports from The Business Research Company that provides internet advertising market statistics, including internet advertising industry global market size, regional shares, competitors with an internet advertising market share, detailed internet advertising market segments, market trends and opportunities, and any further data you may need to thrive in the internet advertising industry. This internet advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The e-commerce market consists of sales of merchandise such as apparel, electronics, furniture, books, cosmetics, and other products through online channels. This industry includes e-commerce and m-commerce companies that offer home delivery services. The sales transaction between the retailers and their customers is typically done through the use of information technology, including the telephone and the internet, and the delivery of merchandise is typically done through the mail or couriers. The e-commerce industry also includes direct mailers who are selling their merchandise and retail through online websites. The main model types of e-commerce are business to business (B2B) and business to consumer (B2C). Business-to-business (B2B) refers to a form of transaction between businesses, like one involving a manufacturer and a wholesaler, or a wholesaler and a retailer. The various payment modes involved are card payments, bank transfers, digital wallets, cash payments, and other payment modes. The applications included are home appliances, clothing and footwear, books, cosmetics, baby goods, groceries, and other applications. The global e-commerce market is segmented - 1) By Model Type: Business to Business (B2B), Business to Consumer (B2C) 2) By Payment Mode: Card Payments, Bank Transfers, Digital Wallets, Cash Payments, Other Payment Modes 3) By Application: Home Appliances, Clothing and footwear, Books, Cosmetics, Baby Goods, Groceries, Other Applications The global e-commerce market size will grow from $2,837.76 billion in 2022 to $3,183.16 billion in 2023 at a compound annual growth rate (CAGR) of 12.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global e-commerce is expected to grow to $4,902.06 billion in 2027 at a CAGR of 11.4%. Rising internet penetration and the growing use of smartphones are predicted to contribute to the growth of the e-commerce market. The growing usage of the internet and smartphones is shifting consumer preferences towards online shopping. According to We Are Social’s special report on Digital 2020 published in January 2020, the total internet users across the globe in 2020 increased to 4.54 billion, with a growth of 298 million or 7% in comparison with January 2019. Moreover, the number of mobile users was 5.19 billion in 2020, which increased by 124 million, or 2.4%, in 2019. Therefore, increasing internet penetration coupled with the growing number of people using smartphones is projected to boost the demand for the growth of e-commerce market over the forecast period. Major players in the e-commerce market are Amazon.com Inc., JD.com Inc., Suning Commerce Group Co. Ltd., Apple Inc., Walmart Inc., Dell Technologies Inc., Vipshop Holdings Ltd., Gome Electrical Appliances Holding Ltd., Macy’s Inc., and Otto Group. Stringent regulations and vertical restraints imposed on the e-commerce sector are expected to limit the growth of the e-commerce industry in the near future. Vertical restraints such as platform parity agreements (APPA), geo-blocking, most favoured nation (MFN), geo-filtering, and advertising restrictions will pose a significant challenge to e-commerce players. For instance, in June 2020, the government of India issued draft rules to amend the consumer protection (E-Commerce) rules 2020. Therefore, the stringent regulation imposed on functioning and advertising makes it difficult for e-commerce players to manage their operations, thus adversely impacting the growth of the e-commerce industry over the forthcoming years. Increasing government and companies’ initiatives to promote e-commerce sales is a leading trend in the e-commerce market. According to Entracker’s news published in April 2022, Indian government launched pilot phase of Open network for digital commerce (ONDC) to democratize e-commerce sector to facilitate e-commerce of small retailers. which is projected to boost the sector's growth in the country. In April 2022, Flipkart, a Bengaluru-based e-commerce company, acquired ANS Commerce for an undisclosed amount. The acquisition would strengthen the online retail ecosystem of flipkart. ANS Commerce is an India-based e-commerce services provider. North America was the largest region in the e-commerce market in 2022. Asia-Pacific was the second largest region in the global e-commerce market share. The regions covered in the global e-commerce market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the e-commerce market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The e-commerce market consists of revenues earned by entities by providing e-commerce services such as drop shipping, crowdfunding, and subscription. The market value includes the value of related goods sold by the service provider or included within the service offering. The e-commerce market also includes sales of as apparel, electronics, furniture, books, grocery and cosmetics. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The e-commerce market research report is one of a series of new reports from The Business Research Company that provides e-commerce market statistics, including e-commerce industry global market size, regional shares, competitors with an e-commerce market share, detailed e-commerce market segments, market trends and opportunities, and any further data you may need to thrive in the e-commerce industry. This e-commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.