Internet search portals include operating web sites which provide a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format. It includes internet search web sites and covers other additional Internet services such as e-mail, connections to other web sites, auctions, news, other limited content and serves as a home base for Internet users.
The global internet search portals market was valued at $139.3 billion in 2017. North America was the largest geographic region accounting for $41.2 billion or 29.6% of the global market.The USA was the largest country accounting for $29.0 billion or 20.8% of the global internet search portals market.
The competition for search traffic is significant amongst major players like Google, Yahoo and Bing. Strategic partnerships are seen amongst major competitors contributing a large share to their revenues. For instance, Apple uses Google as its default search engine which has contributed as much as $8.8 billion to annual revenues of Google and Yahoo switched to Microsoft Bing.
The companies covered are Google, Bing, Baidu, Ask, and Yahoo.
The countries covered are USA, China, Germany, Brazil, Japan, UK, Spain, Russia, France, Australia, Italy, India and rest of the world.
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