Koi Market Report 2026

Koi Market Overview

• Koi market size has reached to $2.89 billion in 2025 • Expected to grow to $4.88 billion in 2030 at a compound annual growth rate (CAGR) of 11.2% • Growth Driver: Rising Expansion Of Aquaculture Sector To Drive Market Growth • Market Trend: Fish Food Subscription Services Transforming The Market • Asia-Pacific was the largest region in 2025.

What Is Covered Under Koi Market?

Koi refers to the colorful freshwater fish of the Amur Carp species, which is found all over Japan in rivers, ponds, and marshes. Koi are abundantly rich in omega-3, which helps prevent mental health problems. Due to its high protein content, koi fish also helps the body's cells regenerate. These fish are frequently kept as ornamental fish in outdoor ponds or garden water features. The main types of winglets are sharklets, split scimitar winglets, wingtip fences, blended winglets, and others. Sharklets are a specific type of winglet design used in the aviation industry, which is installed at the wingtips of aircraft and serves similar aerodynamic purposes as traditional winglets. They are used for line fit and retrofit by civil aircraft, military aircraft, and commercial and cargo aircraft end users.

What Is The Koi Market Growth Forecast?

The koi market size is expected to see rapid growth in the next few years. It will grow to $4.88 billion in 2030 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to growing demand for certified disease-free koi, rising adoption of sustainable aquaculture practices, expansion of international koi trade, increasing use of digital sales platforms, growing interest in premium ornamental fish collections. Major trends in the forecast period include growing demand for ornamental pond fish, rising popularity of premium koi varieties, expansion of controlled breeding practices, increasing focus on fish health and nutrition, growth of online ornamental fish trade.

Global Koi Market Segmentation

1) By Type: Kohaku, Taisho Sanke, Showa Sanke, Other Types 2) By Size: Small, Medium, Large 3) By Distribution Channel: Online, Offline 4) By End-User: Commercial, Retail, Residential Subsegments: 1) By Kohaku: Red And White Koi, Variations In Patterns 2) By Taisho Sanke: Red, White, And Black Koi, Different Pattern Variations 3) By Showa Sanke: Black, Red, And White Koi, Unique Pattern Traits 4) By Other Types: Yamabuki Ogon, Platinum Ogon, Shusui, Asagi

What Are The Drivers Of The Koi Market?

The expansion of the aquaculture sector is expected to propel the growth of the koi market going forward. Aquaculture refers to the practice of breeding, growing, and gathering fish, shellfish, algae, and other organisms in various aquatic environments. Koi are ornamental fish that are raised primarily as pets. Aquaculture, which is practiced by hobbyists and professionals, also includes the raising of Koi. As a result, increased aquaculture will aid in koi rearing. Thus, the expansion of aquaculture will help increase the rearing of koi. For instance, in March 2024, according to the Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES), a US-based Australian government agency, the gross value of fisheries and aquaculture production is projected to grow by 0.5% in 2023-24, reaching over USD 2.37 billion (AUS 3.56 billion). Therefore, the expansion of the aquaculture sector is driving the growth of the koi industry. The increasing demand for protein-rich food is expected to propel the growth of the koi market going forward. Protein-rich foods are dietary items that contain a significant amount of protein, an essential macronutrient crucial for the body's growth, repair, and overall health. Koi fish are not only admired for their vibrant colors but also sought after by aquaculture enthusiasts due to their protein-rich nutritional profile. As consumers increasingly prioritize high-protein diets, the popularity of Koi as ornamental fish and potential protein sources in aquaculture contributes to the growth of the Koi market. For instance, in August 2024, according to the International Food Information Council (IFIC), a US-based nonprofit organization, in 2024 Food and Health Survey, 71% of Americans in 2024 said they are trying to consume more protein up from 67% in 2023 and 59% in 2022. Therefore, the increasing demand for protein-rich food is driving the growth of the koi industry.

What Are The Drivers Of The Koi Market?

The expansion of the aquaculture sector is expected to propel the growth of the koi market going forward. Aquaculture refers to the practice of breeding, growing, and gathering fish, shellfish, algae, and other organisms in various aquatic environments. Koi are ornamental fish that are raised primarily as pets. Aquaculture, which is practiced by hobbyists and professionals, also includes the raising of Koi. As a result, increased aquaculture will aid in koi rearing. Thus, the expansion of aquaculture will help increase the rearing of koi. For instance, in March 2024, according to the Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES), a US-based Australian government agency, the gross value of fisheries and aquaculture production is projected to grow by 0.5% in 2023-24, reaching over USD 2.37 billion (AUS 3.56 billion). Therefore, the expansion of the aquaculture sector is driving the growth of the koi industry. The increasing demand for protein-rich food is expected to propel the growth of the koi market going forward. Protein-rich foods are dietary items that contain a significant amount of protein, an essential macronutrient crucial for the body's growth, repair, and overall health. Koi fish are not only admired for their vibrant colors but also sought after by aquaculture enthusiasts due to their protein-rich nutritional profile. As consumers increasingly prioritize high-protein diets, the popularity of Koi as ornamental fish and potential protein sources in aquaculture contributes to the growth of the Koi market. For instance, in August 2024, according to the International Food Information Council (IFIC), a US-based nonprofit organization, in 2024 Food and Health Survey, 71% of Americans in 2024 said they are trying to consume more protein up from 67% in 2023 and 59% in 2022. Therefore, the increasing demand for protein-rich food is driving the growth of the koi industry.

Regional Outlook

Asia-Pacific was the largest region in the koi market in 2025. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada

What Defines the Koi Market?

The koi market consists of sales of Chagoi, Tancho, Utsuri, and Asagi. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Koi Market Report 2026?

The koi market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the koi industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.