Global Location-based Advertising Market Report 2024

Location-based Advertising Global Market Report 2024 – By Type (Geotargeting, Geofencing, Beaconing, Mobile Targeting, Geo-conquesting), By Advertisement Type (Push Advertising, Pull Advertising), By Promotion Type (Banner Display And Pop-ups Promotion, Video Promotion, Search Result Promotion, E-mail And Messages, Social Media Content Promotion, Voice Calling Promotion), By Application (Retail Outlets, Public Spaces, Airports, Other Applications), By Industry Vertical (Retail, Hospitality, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Technology And Media, Transportation And Logistics, Automotive, Other Industry Verticals) – Market Size, Trends, And Global Forecast 2024-2033

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Location-based Advertising Global Market Report 2024

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Description Table Of Contents Tables & Figures Market Insights Related Reports

Location-Based Advertising Market Definition And Segments

Location-based advertising refers to a form of advertising that integrates mobile advertising with location-based services. It uses technology to pinpoint a consumer's location and provide location-specific advertisements, allowing organizations to deliver personalized content to individuals based on their physical location.

The main types of location-based advertising are geotargeting, geofencing, beaconing, mobile targeting, and geo-conquesting. Geotargeting is the practice of delivering content or advertisements to a specific audience based on their geographical location, often determined through global positioning system, internet protocol addresses, or device information. Advertisement types include push and pull advertising, which is used for various types of promotions, such as banner displays and pop-up promotions, video promotions, search result promotions, emails and messages, social media content promotions, and voice-calling promotions. This is used for several applications, including retail outlets, public spaces, airports, and others, used by various industry verticals, such as retail, hospitality, healthcare, banking, financial services And insurance (BFSI), education, technology and media, transportation and logistics, logistics, automotive, and others.

The location-based advertising market covered in this report is segmented –

1) By Type: Geotargeting, Geofencing, Beaconing, Mobile Targeting, Geo-conquesting

2) By Advertisement Type: Push Advertising, Pull Advertising

3) By Promotion Type: Banner Display And Pop-ups Promotion, Video Promotion, Search Result Promotion, E-mail And Messages, Social Media Content Promotion, Voice Calling Promotion

4) By Application: Retail Outlets, Public Spaces, Airports, Other Applications

5) By Industry Vertical: Retail, Hospitality, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Technology And Media, Transportation And Logistics, Automotive, Other Industry Verticals

The location-based advertising market size has grown rapidly in recent years. It will grow from $105.74 billion in 2023 to $123.34 billion in 2024 at a compound annual growth rate (CAGR) of 16.6%. The growth in the historic period can be attributed to the rise of location-based social platforms, the emergence of smart cities and IoT, consumer demand for personalized experiences, rising demand for personalized advertising, increased adoption of dynamic creative optimization (DCO).

The location-based advertising market size is expected to see rapid growth in the next few years. It will grow to $225.96 billion in 2028 at a compound annual growth rate (CAGR) of 16.3%. The growth in the forecast period can be attributed to mobile device penetration, 5G technology adoption, e-commerce services, real-time customer location data, customer behavior understanding. Major trends in the forecast period include advancements in geolocation technology, integration with artificial intelligence (AI) and machine learning (ML), real-time bidding (RTB), augmented reality (AR) advertising, location intelligence platforms.

Mobile Device Proliferation Fuels Growth In The Location-Based Advertising Market

The increasing proliferation of mobile devices is expected to propel the growth of the location-based advertising market going forward. Mobile devices provide users with constant connectivity to the internet, enabling instant access to information, news, and updates. Mobile devices enable location-based advertising by leveraging global positioning system technology to deliver targeted and relevant ads to users based on their real-time geographical location. For instance, in February 2024, according to Uswitch Limited, a UK-based financial conduct authority, the number of mobile connections in the UK rose to 71.8 million, reflecting a 3.8% increase (approximately 2.6 million connections) compared to 2021. By 2025, there will be 68.3 million people living in the UK, of whom 95% (or about 65 million people) will have smartphones. Therefore, the increasing proliferation of mobile devices is driving the growth of the location-based advertising market.

Major companies operating in the location-based advertising market are Google LLC, Microsoft Corporation, Facebook (Meta Platforms Inc.), International Business Machines (IBM) Corporation, Oracle Corporation, Salesforce Inc., Adobe Inc., The Proximus Group, Epsilon Data Management LLC, Yelp Inc., Yext Inc., Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., Telenity, GroundTruth, PlaceIQ, Emodo (Placecast), Bluedot Innovation, Radar Labs Inc., Enroute Systems Corporation, Verve Group Inc., Telesoft Technologies Ltd., Cuebiq Inc., Cidewalk Technologies Inc., Enradius LLC, Mobiquity Networks Inc., AdMoove SAS, Adello Inc.

Innovative Advancements Redefine The Location-Based Advertising Landscape With Advanced Platforms

Major companies operating in the location-based advertising market are focused on developing innovative and advanced technological solutions, such as location-based advertising platforms, to gain a competitive edge in the market. This platform, as a digital marketing tool, utilizes geographic information from mobile devices or other sources to deliver targeted advertisements to users based on their real-time or historical location data. For instance, in July 2022, Moovit, an Israel-based mobile advertising company, launched a new location-based advertising platform that allows brands to connect with transit riders while they are on the go. This platform lets advertisers target Moovit users based on their current location and route points during their journey. This ad platform is compliant with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as users must provide consent to allow the app to track their location, and they can withdraw that consent at any time.

Reveal Mobile Expands Out-of-Home Market Presence With Acquisition Of Location Intelligence Startup Mira Analytics

In October 2021, Reveal Mobile, a US-based software company, acquired Mira Analytics for an undisclosed amount. This acquisition aims to strengthen Reveal's position in the out-of-home (OOH) market and provide a comprehensive ad tech SaaS platform for attribution reports in various marketing campaigns. Mira Analytics is a US-based location intelligence startup specializing in out-of-home (OOH) advertising.

North America was the largest region in the location-based advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location-based advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the location-based advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The location-based advertising market includes revenues earned by entities by providing services, such as location-based analytics, tracking, and place-based targeting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The location-based advertising research report is one of a series of new reports from The Business Research Company that provides location-based advertising market statistics, including the location-based advertising industry's global market size, regional shares, competitors with an location-based advertising market share, detailed location-based advertising market segments, market trends and opportunities, and any further data you may need to thrive in the location-based advertising industry. This location-based advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Location-based Advertising Market Report Scope
Report AttributeDetails
Market Size Value In 2024 $123.34 billion
Revenue Forecast In 2033 $225.96 billion
Growth Rate CAGR of 16.3% from 2024 to 2033
Base Year For Estimation 2023
Actual Estimates/Historical Data 2018-2023
Forecast Period 2024 - 2028 - 2033
Market Representation Revenue in USD Billion and CAGR from 2024 to 2033
Segments Covered 1) By Type: Geotargeting, Geofencing, Beaconing, Mobile Targeting, Geo-conquesting
2) By Advertisement Type: Push Advertising, Pull Advertising
3) By Promotion Type: Banner Display And Pop-ups Promotion, Video Promotion, Search Result Promotion, E-mail And Messages, Social Media Content Promotion, Voice Calling Promotion
4) By Application: Retail Outlets, Public Spaces, Airports, Other Applications
5) By Industry Vertical: Retail, Hospitality, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Technology And Media, Transportation And Logistics, Automotive, Other Industry Verticals
Regional Scope Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Country Scope Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa
Key Companies Profiled Google LLC; Microsoft Corporation; Facebook (Meta Platforms Inc.); International Business Machines (IBM) Corporation; Oracle Corporation; Salesforce Inc.; Adobe Inc.; The Proximus Group; Epsilon Data Management LLC; Yelp Inc.; Yext Inc; Telenav Inc.; Skyhook Interactive; Foursquare Labs Inc.; Near Intelligence Inc.; Knorex Inc.; Telenity; GroundTruth; PlaceIQ; Emodo (Placecast); Bluedot Innovation; Radar Labs Inc.; Enroute Systems Corporation; Verve Group Inc.; Telesoft Technologies Ltd.; Cuebiq Inc.; Cidewalk Technologies Inc.; Enradius LLC; Mobiquity Networks Inc; AdMoove SAS; Adello Inc.
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    Table Of Contents

    1. Executive Summary

    2. Location-based Advertising Market Characteristics

    3. Location-based Advertising Market Trends And Strategies

    4. Location-based Advertising Market - Macro Economic Scenario

    4.1. Impact Of High Inflation On The Market

    4.2. Ukraine-Russia War Impact On The Market

    4.3. COVID-19 Impact On The Market

    5. Global Location-based Advertising Market Size and Growth

    5.1. Global Location-based Advertising Market Drivers and Restraints

    5.1.1. Drivers Of The Market

    5.1.2. Restraints Of The Market

    5.2. Global Location-based Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)

    5.3. Global Location-based Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

    6. Location-based Advertising Market Segmentation

    6.1. Global Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Geotargeting

    Geofencing

    Beaconing

    Mobile Targeting

    Geo-conquesting

    6.2. Global Location-based Advertising Market, Segmentation By Advertisement Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Push Advertising

    Pull Advertising

    6.3. Global Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Banner Display And Pop-ups Promotion

    Video Promotion

    Search Result Promotion

    E-mail And Messages

    Social Media Content Promotion

    Voice Calling Promotion

    6.4. Global Location-based Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Retail Outlets

    Public Spaces

    Airports

    Other Applications

    6.5. Global Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Retail

    Hospitality

    Healthcare

    Banking, Financial Services And Insurance (BFSI)

    Education

    Technology And Media

    Transportation And Logistics

    Automotive

    Other Industry Verticals

    7. Location-based Advertising Market Regional And Country Analysis

    7.1. Global Location-based Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    7.2. Global Location-based Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8. Asia-Pacific Location-based Advertising Market

    8.1. Asia-Pacific Location-based Advertising Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8.3. Asia-Pacific Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8.4. Asia-Pacific Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    9. China Location-based Advertising Market

    9.1. China Location-based Advertising Market Overview

    9.2. China Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    9.3. China Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    9.4. China Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    10. India Location-based Advertising Market

    10.1. India Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    10.2. India Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    10.3. India Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11. Japan Location-based Advertising Market

    11.1. Japan Location-based Advertising Market Overview

    11.2. Japan Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11.3. Japan Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11.4. Japan Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12. Australia Location-based Advertising Market

    12.1. Australia Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12.2. Australia Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12.3. Australia Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13. Indonesia Location-based Advertising Market

    13.1. Indonesia Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13.2. Indonesia Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13.3. Indonesia Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14. South Korea Location-based Advertising Market

    14.1. South Korea Location-based Advertising Market Overview

    14.2. South Korea Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14.3. South Korea Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14.4. South Korea Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15. Western Europe Location-based Advertising Market

    15.1. Western Europe Location-based Advertising Market Overview

    15.2. Western Europe Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15.3. Western Europe Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15.4. Western Europe Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16. UK Location-based Advertising Market

    16.1. UK Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16.2. UK Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16.3. UK Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17. Germany Location-based Advertising Market

    17.1. Germany Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17.2. Germany Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17.3. Germany Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18. France Location-based Advertising Market

    18.1. France Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18.2. France Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18.3. France Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19. Italy Location-based Advertising Market

    19.1. Italy Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19.2. Italy Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19.3. Italy Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20. Spain Location-based Advertising Market

    20.1. Spain Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20.2. Spain Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20.3. Spain Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21. Eastern Europe Location-based Advertising Market

    21.1. Eastern Europe Location-based Advertising Market Overview

    21.2. Eastern Europe Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21.3. Eastern Europe Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21.4. Eastern Europe Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22. Russia Location-based Advertising Market

    22.1. Russia Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22.2. Russia Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22.3. Russia Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23. North America Location-based Advertising Market

    23.1. North America Location-based Advertising Market Overview

    23.2. North America Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23.3. North America Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23.4. North America Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24. USA Location-based Advertising Market

    24.1. USA Location-based Advertising Market Overview

    24.2. USA Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24.3. USA Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24.4. USA Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25. Canada Location-based Advertising Market

    25.1. Canada Location-based Advertising Market Overview

    25.2. Canada Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25.3. Canada Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25.4. Canada Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26. South America Location-based Advertising Market

    26.1. South America Location-based Advertising Market Overview

    26.2. South America Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26.3. South America Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26.4. South America Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27. Brazil Location-based Advertising Market

    27.1. Brazil Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27.2. Brazil Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27.3. Brazil Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28. Middle East Location-based Advertising Market

    28.1. Middle East Location-based Advertising Market Overview

    28.2. Middle East Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28.3. Middle East Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28.4. Middle East Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29. Africa Location-based Advertising Market

    29.1. Africa Location-based Advertising Market Overview

    29.2. Africa Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29.3. Africa Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29.4. Africa Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    30. Location-based Advertising Market Competitive Landscape And Company Profiles

    30.1. Location-based Advertising Market Competitive Landscape

    30.2. Location-based Advertising Market Company Profiles

    30.2.1. Google LLC

    30.2.1.1. Overview

    30.2.1.2. Products and Services

    30.2.1.3. Strategy

    30.2.1.4. Financial Performance

    30.2.2. Microsoft Corporation

    30.2.2.1. Overview

    30.2.2.2. Products and Services

    30.2.2.3. Strategy

    30.2.2.4. Financial Performance

    30.2.3. Facebook (Meta Platforms Inc.)

    30.2.3.1. Overview

    30.2.3.2. Products and Services

    30.2.3.3. Strategy

    30.2.3.4. Financial Performance

    30.2.4. International Business Machines (IBM) Corporation

    30.2.4.1. Overview

    30.2.4.2. Products and Services

    30.2.4.3. Strategy

    30.2.4.4. Financial Performance

    30.2.5. Oracle Corporation

    30.2.5.1. Overview

    30.2.5.2. Products and Services

    30.2.5.3. Strategy

    30.2.5.4. Financial Performance

    31. Location-based Advertising Market Other Major And Innovative Companies

    31.1. Salesforce Inc.

    31.2. Adobe Inc.

    31.3. The Proximus Group

    31.4. Epsilon Data Management LLC

    31.5. Yelp Inc.

    31.6. Yext Inc

    31.7. Telenav Inc.

    31.8. Skyhook Interactive

    31.9. Foursquare Labs Inc.

    31.10. Near Intelligence Inc.

    31.11. Knorex Inc.

    31.12. Telenity

    31.13. GroundTruth

    31.14. PlaceIQ

    31.15. Emodo (Placecast)

    32. Global Location-based Advertising Market Competitive Benchmarking

    33. Global Location-based Advertising Market Competitive Dashboard

    34. Key Mergers And Acquisitions In The Location-based Advertising Market

    35. Location-based Advertising Market Future Outlook and Potential Analysis

    35.1 Location-based Advertising Market In 2028 - Countries Offering Most New Opportunities

    35.2 Location-based Advertising Market In 2028 - Segments Offering Most New Opportunities

    35.3 Location-based Advertising Market In 2028 - Growth Strategies

    35.3.1 Market Trend Based Strategies

    35.3.2 Competitor Strategies

    36. Appendix

    36.1. Abbreviations

    36.2. Currencies

    36.3. Historic And Forecast Inflation Rates

    36.4. Research Inquiries

    36.5. The Business Research Company

    36.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2018-2023, $ Billion
  • Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 3: Global Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 4: Global Location-based Advertising Market, Segmentation By Advertisement Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 5: Global Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 6: Global Location-based Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 7: Global Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 8: Global Location-based Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 9: Global Location-based Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 10: Asia-Pacific, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 11: Asia-Pacific, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 12: Asia-Pacific, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 13: China, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 14: China, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 15: China, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 16: India, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 17: India, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 18: India, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 19: Japan, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 20: Japan, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 21: Japan, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 22: Australia, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 23: Australia, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 24: Australia, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 25: Indonesia, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 26: Indonesia, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 27: Indonesia, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 28: South Korea, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 29: South Korea, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 30: South Korea, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 31: Western Europe, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 32: Western Europe, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 33: Western Europe, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 34: UK, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 35: UK, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 36: UK, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 37: Germany, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 38: Germany, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 39: Germany, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 40: France, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 41: France, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 42: France, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 43: Italy, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 44: Italy, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 45: Italy, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 46: Spain, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 47: Spain, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 48: Spain, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 49: Eastern Europe, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 50: Eastern Europe, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 51: Eastern Europe, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 52: Russia, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 53: Russia, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 54: Russia, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 55: North America, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 56: North America, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 57: North America, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 58: USA, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 59: USA, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 60: USA, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 61: Canada, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 62: Canada, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 63: Canada, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 64: South America, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 65: South America, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 66: South America, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 67: Brazil, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 68: Brazil, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 69: Brazil, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 70: Middle East, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 71: Middle East, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 72: Middle East, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 73: Africa, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 74: Africa, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 75: Africa, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 76: Google LLC Financial Performance
  • Table 77: Microsoft Corporation Financial Performance
  • Table 78: Facebook (Meta Platforms Inc.) Financial Performance
  • Table 79: International Business Machines (IBM) Corporation Financial Performance
  • Table 80: Oracle Corporation Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2018-2023, $ Billion
  • Figure 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 3: Global Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 4: Global Location-based Advertising Market, Segmentation By Advertisement Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 5: Global Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 6: Global Location-based Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 7: Global Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 8: Global Location-based Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 9: Global Location-based Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 10: Asia-Pacific, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 11: Asia-Pacific, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 12: Asia-Pacific, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 13: China, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 14: China, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 15: China, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 16: India, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 17: India, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 18: India, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 19: Japan, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 20: Japan, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 21: Japan, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 22: Australia, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 23: Australia, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 24: Australia, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 25: Indonesia, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 26: Indonesia, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 27: Indonesia, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 28: South Korea, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 29: South Korea, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 30: South Korea, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 31: Western Europe, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 32: Western Europe, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 33: Western Europe, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 34: UK, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 35: UK, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 36: UK, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 37: Germany, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 38: Germany, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 39: Germany, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 40: France, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 41: France, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 42: France, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 43: Italy, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 44: Italy, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 45: Italy, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 46: Spain, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 47: Spain, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 48: Spain, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 49: Eastern Europe, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 50: Eastern Europe, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 51: Eastern Europe, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 52: Russia, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 53: Russia, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 54: Russia, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 55: North America, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 56: North America, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 57: North America, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 58: USA, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 59: USA, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 60: USA, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 61: Canada, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 62: Canada, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 63: Canada, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 64: South America, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 65: South America, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 66: South America, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 67: Brazil, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 68: Brazil, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 69: Brazil, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 70: Middle East, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 71: Middle East, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 72: Middle East, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 73: Africa, Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 74: Africa, Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 75: Africa, Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 76: Google LLC Financial Performance
  • Figure 77: Microsoft Corporation Financial Performance
  • Figure 78: Facebook (Meta Platforms Inc.) Financial Performance
  • Figure 79: International Business Machines (IBM) Corporation Financial Performance
  • Figure 80: Oracle Corporation Financial Performance
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Frequently Asked Questions

What is the definition of the location-based advertising market?

Location-based advertising refers to a form of advertising that integrates mobile advertising with location-based services. It uses technology to pinpoint a consumer's location and provide location-specific advertisements, allowing organizations to deliver personalized content to individuals based on their physical location. For further insights on the location-based advertising market, request a sample here

How will the location-based advertising market drivers and restraints affect the location-based advertising market dynamics? What forces will shape the location-based advertising industry going forward?

The location-based advertising market major growth driver - Mobile Device Proliferation Fuels Growth In The Location-Based Advertising Market. For further insights on the location-based advertising market, request a sample here

What is the forecast market size or the forecast market value of the location-based advertising market?

The location-based advertising market size has grown rapidly in recent years. It will grow from $105.74 billion in 2023 to $123.34 billion in 2024 at a compound annual growth rate (CAGR) of 16.6%. The growth in the historic period can be attributed to the rise of location-based social platforms, the emergence of smart cities and IoT, consumer demand for personalized experiences, rising demand for personalized advertising, increased adoption of dynamic creative optimization (DCO). The location-based advertising market size is expected to see rapid growth in the next few years. It will grow to $225.96 billion in 2028 at a compound annual growth rate (CAGR) of 16.3%. The growth in the forecast period can be attributed to mobile device penetration, 5G technology adoption, e-commerce services, real-time customer location data, customer behavior understanding. Major trends in the forecast period include advancements in geolocation technology, integration with artificial intelligence (AI) and machine learning (ML), real-time bidding (RTB), augmented reality (AR) advertising, location intelligence platforms. For further insights on the location-based advertising market, request a sample here

How is the location-based advertising market segmented?

The location-based advertising market is segmented
1) By Type: Geotargeting, Geofencing, Beaconing, Mobile Targeting, Geo-conquesting
2) By Advertisement Type: Push Advertising, Pull Advertising
3) By Promotion Type: Banner Display And Pop-ups Promotion, Video Promotion, Search Result Promotion, E-mail And Messages, Social Media Content Promotion, Voice Calling Promotion
4) By Application: Retail Outlets, Public Spaces, Airports, Other Applications
5) By Industry Vertical: Retail, Hospitality, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Technology And Media, Transportation And Logistics, Automotive, Other Industry VerticalsFor further insights on the location-based advertising market, request a sample here

Which region has the largest share of the location-based advertising market? What are the other regions covered in the report?

North America was the largest region in the location-based advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location-based advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. For further insights on the location-based advertising market, request a sample here.

Who are the major players in the location-based advertising market?

Major companies operating in the location-based advertising market are Google LLC, Microsoft Corporation, Facebook (Meta Platforms Inc.), International Business Machines (IBM) Corporation, Oracle Corporation, Salesforce Inc., Adobe Inc., The Proximus Group, Epsilon Data Management LLC, Yelp Inc., Yext Inc., Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., Telenity, GroundTruth, PlaceIQ, Emodo (Placecast), Bluedot Innovation, Radar Labs Inc., Enroute Systems Corporation, Verve Group Inc., Telesoft Technologies Ltd., Cuebiq Inc., Cidewalk Technologies Inc., Enradius LLC, Mobiquity Networks Inc., AdMoove SAS, Adello Inc. For further insights on the location-based advertising market, request a sample here.

What are the key trends in the location-based advertising market?

Major trend in the location-based advertising market - Innovative Advancements Redefine The Location-Based Advertising Landscape With Advanced Platforms. For further insights on the location-based advertising market, request a sample here.

What are the major opportunities in the location-based advertising market? What are the strategies for the location-based advertising market?

For detailed insights on the major opportunities and strategies in the location-based advertising market, request a sample here.

How does the location-based advertising market relate to the overall economy and other similar markets?

For detailed insights on location-based advertising market's relation to the overall economy and other similar markets, request a sample here.

What are the latest mergers and acquisitions in the location-based advertising industry?

For detailed insights on the mergers and acquisitions in the location-based advertising industry, request a sample here.

What are the key dynamics influencing the location-based advertising market growth? SWOT analysis of the location-based advertising market.

For detailed insights on the key dynamics influencing the location-based advertising market growth and SWOT analysis of the location-based advertising industry, request a sample here.