Global Marketing Analytics Market Report 2024

Marketing Analytics Global Market Report 2024 – By Deployment (Cloud, On-Premises), By Application (Online Marketing, Content Marketing, E-Mail Marketing, Other Applications), By End User (Retail And Consumer Goods, Banking, Financial Services, And Insurance (BFSI), Healthcare, Retail, Media And Communication, Industrial, Other End Users) – Market Size, Trends, And Global Forecast 2024-2033

Starting Price : $5000.00 | Pages : 175 | Published : April 2024 | Delivery Time: 2-3 business days | Format : pdf

Purchase Options
Request Sample
Request For Discount
FAQs

Need assistance or more information before the purchase?

Enquire Before Buying
Marketing Analytics Global Market Report 2024

Proud Members Of

checkslacipN checkaoirsN checkscipN
Description Table Of Contents Tables & Figures Market Insights Related Reports

Marketing Analytics Market Definition And Segments

Marketing analytics refers to the practice of measuring, managing, and analyzing marketing performance to maximize the effectiveness and efficiency of marketing campaigns and activities. It involves various quantitative and qualitative techniques to evaluate marketing campaigns, channels, and strategies, focusing on customer segmentation, attribution modeling, campaign tracking, website analytics, social media analysis, and predictive modeling.

The main deployment types of marketing analytics are cloud and on-premises. Cloud-based deployment involves hosting and accessing marketing data and tools on remote servers, enabling scalable and collaborative analysis for more efficient decision-making in real time. The applications include online marketing, content marketing, e-mail marketing, and others for end-users such as retail and consumer goods, banking, financial services, and insurance (BFSI), healthcare, retail, media and communication, industrial, and others.

The marketing analytics market covered in this report is segmented –

1) By Deployment: Cloud, On-Premises

2) By Application: Online Marketing, Content Marketing, E-Mail Marketing, Other Applications

3) By End User: Retail And Consumer Goods, Banking, Financial Services, And Insurance (BFSI), Healthcare, Retail, Media And Communication, Industrial, Other End Users

The marketing analytics market size has grown rapidly in recent years. It will grow from $4.56 billion in 2023 to $5.35 billion in 2024 at a compound annual growth rate (CAGR) of 17.4%. The growth in the historic period can be attributed to increased emphasis on data-driven decision making, rising competition and market saturation, shift towards customer-centric marketing, evolving consumer behavior and digital transformation, demand for measurable ROI and accountability.

The marketing analytics market size is expected to see rapid growth in the next few years. It will grow to $9.92 billion in 2028 at a compound annual growth rate (CAGR) of 16.7%. The growth in the forecast period can be attributed to adoption of advanced analytics techniques, growth of digital marketing channels, focus on personalization and customer experience, expansion of IoT and big data, regulatory compliance and privacy concerns. Major trends in the forecast period include enhanced integration of ai and machine learning, shift towards predictive analytics, emphasis on real-time analytics, rise of customer journey analytics, expansion of cross-channel attribution.

Rapid Expansion Of E-commerce Fuels Growth In Marketing Analytics Market

The expansion of e-commerce and online retailing is expected to propel the growth of the marketing analytics market going forward. E-commerce and online retailing refer to the buying and selling goods and services over the Internet. The expansion of e-commerce and online retailing is driven by increased internet penetration, convenience, and changing consumer shopping preferences. E-commerce and online retailing leverage marketing analytics to analyze consumer behavior, optimize digital advertising strategies, and enhance personalized customer experiences for better targeting and engagement. For instance, according to the United States Census Bureau, a US-based government agency, total e-commerce sales in 2023 were $1,118.7 billion, an increase of 7.6% from 2022. Therefore, the expansion of e-commerce and online retailing is driving the growth of the marketing analytics market.

Major companies operating in the marketing analytics market are Alphabet Inc., Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Nielsen Holdings plc, SAS Institute Inc., Teradata Corporation, HubSpot Inc., Pegasystems Inc., Neustar Inc., Mailchimp, Zoho Corporation, Hootsuite Inc., SEMrush Inc., Sprout Social Inc., Brandwatch, Iterable Inc., GoodData, CallRail, Acoustic, Mixpanel Inc., CleverTap

Key Players Revolutionizes Marketing Analytics With Launch Of Comprehensive SaaS Platform

Major companies operating in the marketing analytics market are developing advanced solutions such as Analytic Edge Qube software as a service (SaaS) platforms to enhance data-driven decision-making and optimize marketing strategies. Analytic Edge Qube empowers marketers with scalable and accessible tools for streamlined data analysis, improving marketing analytics efficiency and insights. For instance, in January 2024, Analytic Edge, a Singapore-based marketing analytics solution provider, launched Analytic Edge Qube, a software as a service (SaaS) platform that integrates a range of solutions such as demand drivers for continuous marketing mix modeling (MMM), SynTest for AI-driven test and learn, PriceSense for pricing and promotion analytics, and PowerView for visualization of analytics. This comprehensive suite equips marketers with the tools to enhance marketing effectiveness and maximize return on investment (ROI). With highly automated, user-friendly, and no-code interfaces, the platform allows companies and brands to internalize the marketing analytics without requiring in-house data scientists or statistics experts.

Spaulding Ridge Enhances Marketing Intelligence Capabilities Through Acquisition Of SOLISTIC Decision Sciences

In September 2023, Spaulding Ridge, a US-based cloud advisory and implementation company, acquired Solistic Decision Sciences for an undisclosed amount. The acquisition of Solistic Decision Sciences by Spaulding Ridge has enhanced the latter's capabilities in leveraging top-of-the-funnel marketing intelligence to drive customer insights and actions through effective data utilization, particularly in salesforce data cloud and marketing cloud offerings. Solistic Decision Sciences is a US-based marketing analytics and data cloud company specializing in data-informed marketing intelligence.

North America was the largest region in the marketing analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the marketing analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing analytics market includes revenues earned by entities by providing services such as data collection services, reporting and visualization services, managed analytics services, and data integration services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The marketing analytics research report is one of a series of new reports from The Business Research Company that provides marketing analytics market statistics, including the marketing analytics industry's global market size, regional shares, competitors with a marketing analytics market share, detailed marketing analytics market segments, market trends and opportunities, and any further data you may need to thrive in the marketing analytics industry. This carbon marketing analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Marketing Analytics Market Report Scope
Report AttributeDetails
Market Size Value In 2024 $5.35 billion
Revenue Forecast In 2033 $9.92 billion
Growth Rate CAGR of 16.7% from 2024 to 2033
Base Year For Estimation 2023
Actual Estimates/Historical Data 2018-2023
Forecast Period 2024 - 2028 - 2033
Market Representation Revenue in USD Billion and CAGR from 2024 to 2033
Segments Covered 1) By Deployment: Cloud, On-Premises
2) By Application: Online Marketing, Content Marketing, E-Mail Marketing, Other Applications
3) By End User: Retail And Consumer Goods, Banking, Financial Services, And Insurance (BFSI), Healthcare, Retail, Media And Communication, Industrial, Other End Users
Regional Scope Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Country Scope Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa
Key Companies Profiled Alphabet Inc.; Microsoft Corporation; International Business Machines Corporation (IBM); Oracle Corporation; SAP SE; Salesforce Inc.; Adobe Inc.; Nielsen Holdings plc; SAS Institute Inc.; Teradata Corporation; HubSpot Inc.; Pegasystems Inc.; Neustar Inc.; Mailchimp; Zoho Corporation; Hootsuite Inc.; SEMrush Inc.; Sprout Social Inc.; Brandwatch; Iterable Inc.; GoodData; CallRail; Acoustic; Mixpanel Inc.; CleverTap
Customization ScopeRequest for Sample
Pricing And Purchase OptionsExplore Purchase Options

    Table Of Contents

    1. Executive Summary

    2. Marketing Analytics Market Characteristics

    3. Marketing Analytics Market Trends And Strategies

    4. Marketing Analytics Market - Macro Economic Scenario

    4.1. Impact Of High Inflation On The Market

    4.2. Ukraine-Russia War Impact On The Market

    4.3. COVID-19 Impact On The Market

    5. Global Marketing Analytics Market Size and Growth

    5.1. Global Marketing Analytics Market Drivers and Restraints

    5.1.1. Drivers Of The Market

    5.1.2. Restraints Of The Market

    5.2. Global Marketing Analytics Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)

    5.3. Global Marketing Analytics Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

    6. Marketing Analytics Market Segmentation

    6.1. Global Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Cloud

    On-Premises

    6.2. Global Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Online Marketing

    Content Marketing

    E-Mail Marketing

    Other Applications

    6.3. Global Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Retail And Consumer Goods

    Banking, Financial Services, And Insurance (BFSI)

    Healthcare

    Retail

    Media And Communication

    Industrial

    Other End Users

    7. Marketing Analytics Market Regional And Country Analysis

    7.1. Global Marketing Analytics Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    7.2. Global Marketing Analytics Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8. Asia-Pacific Marketing Analytics Market

    8.1. Asia-Pacific Marketing Analytics Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8.3. Asia-Pacific Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8.4. Asia-Pacific Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    9. China Marketing Analytics Market

    9.1. China Marketing Analytics Market Overview

    9.2. China Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    9.3. China Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    9.4. China Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    10. India Marketing Analytics Market

    10.1. India Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    10.2. India Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    10.3. India Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11. Japan Marketing Analytics Market

    11.1. Japan Marketing Analytics Market Overview

    11.2. Japan Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11.3. Japan Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11.4. Japan Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12. Australia Marketing Analytics Market

    12.1. Australia Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12.2. Australia Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12.3. Australia Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13. Indonesia Marketing Analytics Market

    13.1. Indonesia Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13.2. Indonesia Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13.3. Indonesia Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14. South Korea Marketing Analytics Market

    14.1. South Korea Marketing Analytics Market Overview

    14.2. South Korea Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14.3. South Korea Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14.4. South Korea Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15. Western Europe Marketing Analytics Market

    15.1. Western Europe Marketing Analytics Market Overview

    15.2. Western Europe Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15.3. Western Europe Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15.4. Western Europe Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16. UK Marketing Analytics Market

    16.1. UK Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16.2. UK Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16.3. UK Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17. Germany Marketing Analytics Market

    17.1. Germany Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17.2. Germany Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17.3. Germany Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18. France Marketing Analytics Market

    18.1. France Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18.2. France Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18.3. France Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19. Italy Marketing Analytics Market

    19.1. Italy Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19.2. Italy Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19.3. Italy Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20. Spain Marketing Analytics Market

    20.1. Spain Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20.2. Spain Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20.3. Spain Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21. Eastern Europe Marketing Analytics Market

    21.1. Eastern Europe Marketing Analytics Market Overview

    21.2. Eastern Europe Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21.3. Eastern Europe Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21.4. Eastern Europe Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22. Russia Marketing Analytics Market

    22.1. Russia Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22.2. Russia Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22.3. Russia Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23. North America Marketing Analytics Market

    23.1. North America Marketing Analytics Market Overview

    23.2. North America Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23.3. North America Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23.4. North America Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24. USA Marketing Analytics Market

    24.1. USA Marketing Analytics Market Overview

    24.2. USA Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24.3. USA Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24.4. USA Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25. Canada Marketing Analytics Market

    25.1. Canada Marketing Analytics Market Overview

    25.2. Canada Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25.3. Canada Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25.4. Canada Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26. South America Marketing Analytics Market

    26.1. South America Marketing Analytics Market Overview

    26.2. South America Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26.3. South America Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26.4. South America Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27. Brazil Marketing Analytics Market

    27.1. Brazil Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27.2. Brazil Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27.3. Brazil Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28. Middle East Marketing Analytics Market

    28.1. Middle East Marketing Analytics Market Overview

    28.2. Middle East Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28.3. Middle East Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28.4. Middle East Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29. Africa Marketing Analytics Market

    29.1. Africa Marketing Analytics Market Overview

    29.2. Africa Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29.3. Africa Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29.4. Africa Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    30. Marketing Analytics Market Competitive Landscape And Company Profiles

    30.1. Marketing Analytics Market Competitive Landscape

    30.2. Marketing Analytics Market Company Profiles

    30.2.1. Alphabet Inc.

    30.2.1.1. Overview

    30.2.1.2. Products and Services

    30.2.1.3. Strategy

    30.2.1.4. Financial Performance

    30.2.2. Microsoft Corporation

    30.2.2.1. Overview

    30.2.2.2. Products and Services

    30.2.2.3. Strategy

    30.2.2.4. Financial Performance

    30.2.3. International Business Machines Corporation (IBM)

    30.2.3.1. Overview

    30.2.3.2. Products and Services

    30.2.3.3. Strategy

    30.2.3.4. Financial Performance

    30.2.4. Oracle Corporation

    30.2.4.1. Overview

    30.2.4.2. Products and Services

    30.2.4.3. Strategy

    30.2.4.4. Financial Performance

    30.2.5. SAP SE

    30.2.5.1. Overview

    30.2.5.2. Products and Services

    30.2.5.3. Strategy

    30.2.5.4. Financial Performance

    31. Marketing Analytics Market Other Major And Innovative Companies

    31.1. Salesforce Inc.

    31.2. Adobe Inc.

    31.3. Nielsen Holdings plc

    31.4. SAS Institute Inc.

    31.5. Teradata Corporation

    31.6. HubSpot Inc.

    31.7. Pegasystems Inc.

    31.8. Neustar Inc.

    31.9. Mailchimp

    31.10. Zoho Corporation

    31.11. Hootsuite Inc.

    31.12. SEMrush Inc.

    31.13. Sprout Social Inc.

    31.14. Brandwatch

    31.15. Iterable Inc.

    32. Global Marketing Analytics Market Competitive Benchmarking

    33. Global Marketing Analytics Market Competitive Dashboard

    34. Key Mergers And Acquisitions In The Marketing Analytics Market

    35. Marketing Analytics Market Future Outlook and Potential Analysis

    35.1 Marketing Analytics Market In 2028 - Countries Offering Most New Opportunities

    35.2 Marketing Analytics Market In 2028 - Segments Offering Most New Opportunities

    35.3 Marketing Analytics Market In 2028 - Growth Strategies

    35.3.1 Market Trend Based Strategies

    35.3.2 Competitor Strategies

    36. Appendix

    36.1. Abbreviations

    36.2. Currencies

    36.3. Historic And Forecast Inflation Rates

    36.4. Research Inquiries

    36.5. The Business Research Company

    36.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2018-2023, $ Billion
  • Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 3: Global Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 4: Global Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 5: Global Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 6: Global Marketing Analytics Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 7: Global Marketing Analytics Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 8: Asia-Pacific, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 9: Asia-Pacific, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 10: Asia-Pacific, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 11: China, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 12: China, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 13: China, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 14: India, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 15: India, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 16: India, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 17: Japan, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 18: Japan, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 19: Japan, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 20: Australia, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 21: Australia, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 22: Australia, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 23: Indonesia, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 24: Indonesia, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 25: Indonesia, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 26: South Korea, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 27: South Korea, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 28: South Korea, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 29: Western Europe, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 30: Western Europe, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 31: Western Europe, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 32: UK, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 33: UK, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 34: UK, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 35: Germany, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 36: Germany, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 37: Germany, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 38: France, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 39: France, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 40: France, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 41: Italy, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 42: Italy, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 43: Italy, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 44: Spain, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 45: Spain, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 46: Spain, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 47: Eastern Europe, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 48: Eastern Europe, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 49: Eastern Europe, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 50: Russia, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 51: Russia, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 52: Russia, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 53: North America, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 54: North America, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 55: North America, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 56: USA, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 57: USA, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 58: USA, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 59: Canada, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 60: Canada, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 61: Canada, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 62: South America, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 63: South America, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 64: South America, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 65: Brazil, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 66: Brazil, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 67: Brazil, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 68: Middle East, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 69: Middle East, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 70: Middle East, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 71: Africa, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 72: Africa, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 73: Africa, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 74: Alphabet Inc. Financial Performance
  • Table 75: Microsoft Corporation Financial Performance
  • Table 76: International Business Machines Corporation (IBM) Financial Performance
  • Table 77: Oracle Corporation Financial Performance
  • Table 78: SAP SE Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2018-2023, $ Billion
  • Figure 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 3: Global Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 4: Global Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 5: Global Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 6: Global Marketing Analytics Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 7: Global Marketing Analytics Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 8: Asia-Pacific, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 9: Asia-Pacific, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 10: Asia-Pacific, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 11: China, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 12: China, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 13: China, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 14: India, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 15: India, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 16: India, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 17: Japan, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 18: Japan, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 19: Japan, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 20: Australia, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 21: Australia, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 22: Australia, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 23: Indonesia, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 24: Indonesia, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 25: Indonesia, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 26: South Korea, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 27: South Korea, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 28: South Korea, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 29: Western Europe, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 30: Western Europe, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 31: Western Europe, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 32: UK, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 33: UK, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 34: UK, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 35: Germany, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 36: Germany, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 37: Germany, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 38: France, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 39: France, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 40: France, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 41: Italy, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 42: Italy, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 43: Italy, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 44: Spain, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 45: Spain, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 46: Spain, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 47: Eastern Europe, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 48: Eastern Europe, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 49: Eastern Europe, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 50: Russia, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 51: Russia, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 52: Russia, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 53: North America, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 54: North America, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 55: North America, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 56: USA, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 57: USA, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 58: USA, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 59: Canada, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 60: Canada, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 61: Canada, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 62: South America, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 63: South America, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 64: South America, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 65: Brazil, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 66: Brazil, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 67: Brazil, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 68: Middle East, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 69: Middle East, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 70: Middle East, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 71: Africa, Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 72: Africa, Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 73: Africa, Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 74: Alphabet Inc. Financial Performance
  • Figure 75: Microsoft Corporation Financial Performance
  • Figure 76: International Business Machines Corporation (IBM) Financial Performance
  • Figure 77: Oracle Corporation Financial Performance
  • Figure 78: SAP SE Financial Performance
Global Agencies Search Engine Optimization Services Market Opportunities And Strategies – Forecast To 2030 – Includes Agencies Search Engine Optimization Services Market Size
Read More
Global Media Market Opportunities And Strategies – Forecast To 2030 – Includes Media Market Size
Read More
Global Film And Video Market Opportunities And Strategies – Forecast To 2030 – Includes Film And Video Market Analysis
Read More
Global Television Broadcasting Market Opportunities And Strategies – Forecast To 2030 – Includes Television Broadcasting Industry
Read More
The Business Research Company offers the media market research report 2022 with industry size, share, segments and market growth
Read More
The Business Research Company offers the social media market research report 2022 with industry size, share, segments and market growth
Read More
The Business Research Company offers the media buying agencies and representative firms market research report 2022 with industry size, share, segments and market growth
Read More
The Business Research Company offers the seo market research report 2022 with industry size, share, segments and market growth
Read More
Social Media Analytics Global Market Report 2024 – By Component (Software, Services), By Deployment (On-Premise, Cloud), By Organization Size (Small And Medium Enterprises, Large Enterprises), By Application (Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, Marketing Management), By End-User Industry (Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End Users) – Market Size, Trends, And Global Forecast 2024-2033
View Report
Speech Analytics Global Market Report 2024 – By Components (Solutions, Services), By Deployment Mode (Cloud, On-premises), By Organization Size (Large enterprises, Small and Medium-Sized Enterprises (SMEs)), By Applications (Customer Experience Management, Call Monitoring and Summarization, Agent Performance Monitoring, Sales and Marketing Management, Risk and Compliance Management, Sentiment Analysis), By Vertical (Banking Finance Services and Insurance (BFSI), IT and Telecom, Media and Entertainment, Retail and eCommerce, Travel and Hospitality, Government and Defense, Healthcare and life sciences, Other Verticals) – Market Size, Trends, And Global Forecast 2024-2033
View Report
Streaming Analytics Global Market Report 2024 – By Component (Software, Service), By Deployment Mode (On-Premise, Cloud), By Organization size (Large Enterprises, Small And Medium Sized Enterprises), By Industry Vertical (BFSI, IT And Telecom, Manufacturing, Government, Retail And E-Commerce, Media And Entertainment, Healthcare, Energy And Utilities, Other Industry Verticals) – Market Size, Trends, And Global Forecast 2024-2033
View Report
Text Analytics Global Market Report 2024 – By Component (Software, Services), By Deployment (On-premise, Cloud), By Enterprise Size (Large Enterprises, Small and medium Enterprises (SME’s)) – Market Size, Trends, And Global Forecast 2024-2033
View Report
Vehicle Analytics Global Market Report 2024 – By Component (Software, Services), By Deployment Model (On-Premises, On-Demand), By Application (Predictive Maintenance, Warranty Analytics, Traffic Management, Safety And Security Management, Driver And User Behavior Analysis, Dealer Performance Analysis, Infotainment, Usage-Based Insurance, Road Charging), By End-User (Original Equipment Manufacturers (OEMs), Service Providers, Automotive Dealers, Fleet Owners, Regulatory Bodies, Insurers) – Market Size, Trends, And Global Forecast 2024-2033
View Report
Wi-Fi Analytics  Global Market Report 2024 – By Component (Solution, Services), By Deployment (Cloud-Based, On-Premise), By Application (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics), By Industry Vertical (Retail, Hospitality And Tourism, Sports And Entertainment, Transportation, Healthcare, Other Industry Verticals) – Market Size, Trends, And Global Forecast 2024-2033
View Report
Workforce Analytics Global Market Report 2024 – By Component (Solution, Services), By Deployment (On-Premise, Cloud), By Organization Size (Large Enterprises, SMEs), By Industry Vertical (BFSI, Manufacturing, Healthcare, Government, Retail, IT and Telecom, Education, Other Industry Verticals) – Market Size, Trends, And Global Forecast 2024-2033
View Report
Cognitive Analytics Global Market Report 2024 – By Component (Tools, Services ), By Technology Type ( Natural Language Processing (NLP), Machine Learning, Automated Reasoning, Technology Snapshot), By Deployment (On-Premise, Cloud), By Application (Asset Maintenance, Fraud and Risk Management, Customer Analysis and Personalization, Sales and Marketing Management, Supply Chain Management, Other Application), By End Users (Banking, Financial Services, and Insurance (BFSI), Telecommunications and IT, Retail and Consumer Goods, Healthcare and Life Sciences, Manufacturing, Government and Defense, Energy and Utilities, Media and Entertainment, Transportation and Logistics, Other Industries) – Market Size, Trends, And Global Forecast 2024-2033
View Report

Frequently Asked Questions

What is the definition of the marketing analytics market?

Marketing analytics refers to the practice of measuring, managing, and analyzing marketing performance to maximize the effectiveness and efficiency of marketing campaigns and activities. It involves various quantitative and qualitative techniques to evaluate marketing campaigns, channels, and strategies, focusing on customer segmentation, attribution modeling, campaign tracking, website analytics, social media analysis, and predictive modeling. For further insights on the marketing analytics market, request a sample here

How will the marketing analytics market drivers and restraints affect the marketing analytics market dynamics? What forces will shape the marketing analytics industry going forward?

The marketing analytics market major growth driver - Rapid Expansion Of E-commerce Fuels Growth In Marketing Analytics Market. For further insights on the marketing analytics market, request a sample here

What is the forecast market size or the forecast market value of the marketing analytics market?

The marketing analytics market size has grown rapidly in recent years. It will grow from $4.56 billion in 2023 to $5.35 billion in 2024 at a compound annual growth rate (CAGR) of 17.4%. The growth in the historic period can be attributed to increased emphasis on data-driven decision making, rising competition and market saturation, shift towards customer-centric marketing, evolving consumer behavior and digital transformation, demand for measurable ROI and accountability. The marketing analytics market size is expected to see rapid growth in the next few years. It will grow to $9.92 billion in 2028 at a compound annual growth rate (CAGR) of 16.7%. The growth in the forecast period can be attributed to adoption of advanced analytics techniques, growth of digital marketing channels, focus on personalization and customer experience, expansion of IoT and big data, regulatory compliance and privacy concerns. Major trends in the forecast period include enhanced integration of ai and machine learning, shift towards predictive analytics, emphasis on real-time analytics, rise of customer journey analytics, expansion of cross-channel attribution. For further insights on the marketing analytics market, request a sample here

How is the marketing analytics market segmented?

The marketing analytics market is segmented
1) By Deployment: Cloud, On-Premises
2) By Application: Online Marketing, Content Marketing, E-Mail Marketing, Other Applications
3) By End User: Retail And Consumer Goods, Banking, Financial Services, And Insurance (BFSI), Healthcare, Retail, Media And Communication, Industrial, Other End UsersFor further insights on the marketing analytics market, request a sample here

Which region has the largest share of the marketing analytics market? What are the other regions covered in the report?

North America was the largest region in the marketing analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. For further insights on the marketing analytics market, request a sample here.

Who are the major players in the marketing analytics market?

Major companies operating in the marketing analytics market are Alphabet Inc., Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Nielsen Holdings plc, SAS Institute Inc., Teradata Corporation, HubSpot Inc., Pegasystems Inc., Neustar Inc., Mailchimp, Zoho Corporation, Hootsuite Inc., SEMrush Inc., Sprout Social Inc., Brandwatch, Iterable Inc., GoodData, CallRail, Acoustic, Mixpanel Inc., CleverTap For further insights on the marketing analytics market, request a sample here.

What are the key trends in the marketing analytics market?

Major trend in the marketing analytics market - Key Players Revolutionizes Marketing Analytics With Launch Of Comprehensive SaaS Platform. For further insights on the marketing analytics market, request a sample here.

What are the major opportunities in the marketing analytics market? What are the strategies for the marketing analytics market?

For detailed insights on the major opportunities and strategies in the marketing analytics market, request a sample here.

How does the marketing analytics market relate to the overall economy and other similar markets?

For detailed insights on marketing analytics market's relation to the overall economy and other similar markets, request a sample here.

What are the latest mergers and acquisitions in the marketing analytics industry?

For detailed insights on the mergers and acquisitions in the marketing analytics industry, request a sample here.

What are the key dynamics influencing the marketing analytics market growth? SWOT analysis of the marketing analytics market.

For detailed insights on the key dynamics influencing the marketing analytics market growth and SWOT analysis of the marketing analytics industry, request a sample here.