Global Marketing Research And Analysis Services Market Report 2024

Marketing Research And Analysis Services Global Market Report 2024 – By Type (Quantitative Research, Qualitative Research), By Research Source (Primary Research, Secondary Research), By End Use Industry (IT Services, Manufacturing, Financial Services, Construction, Healthcare, Other End Use Industries) – Market Size, Trends, And Global Forecast 2024-2033

Marketing Research And Analysis Services Global Market Report 2024

Starting Price : $4000.00 | Pages : 175 | Published : January 2024 | Delivery Time: 2-3 business days | Format : pdf

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Marketing Research And Analysis Services Market Definition And Segments

Marketing research is a process of systematically collecting, recording, and analyzing qualitative and quantitative data on marketing products and service issues. Marketing analysis is the process of analyzing data from a company's marketing efforts to determine how effective they are.

The main types of marketing research and analysis are quantitative and qualitative research. Quantitative research is described as the systematic examination of phenomena through the collection of measurable data and the application of statistical, mathematical, or computer methodologies. The various sources in marketing research and analysis are primary research and secondary research. The different sectors include IT services, manufacturing, financial services, construction, healthcare, and others.

The marketing research and analysis services market covered in this report is segmented –

1) By Type: Quantitative Research, Qualitative Research

2) By Research Source: Primary Research, Secondary Research

3) By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Other End Use Industries

The marketing research and analysis services market size has grown steadily in recent years. It will grow from $13.57 billion in 2023 to $13.97 billion in 2024 at a compound annual growth rate (CAGR) of 3.0%. The growth in the historic period can be attributed to rise in research and development (R&D) investments, strong economic growth in emerging markets, increased internet penetration, increase in consumption of big data and rapid urbanization.

The marketing research and analysis services market size is expected to see steady growth in the next few years. It will grow to $15.64 billion in 2028 at a compound annual growth rate (CAGR) of 2.9%. The growth in the forecast period can be attributed to increase in digitalization, increase in data driven businesses, increasing focus on customer satisfaction and increasing demand for sampling. Major trends in the forecast period include leveraging artificial intelligence for efficient, accurate and low-cost data collection, adopting agile market research methodologies, investing in virtual reality technology, focusing on innovative and advanced sampling techniques and methods, adopting micro surveys, to garner quick, real-time insights from respondents, adopting longitudinal research and tracking, focusing on social listening and leveraging blockchain to increase participation rates, improve quality and to address privacy concerns.

Customer Satisfaction As A Driver For The Marketing Research And Analysis Services Industry

The companies operating in the various industries are concentrating on increasing profits and expanding their consumer base by focusing on customer satisfaction. This is likely to act as a major driver for the development of the marketing research and analysis services industry over the forthcoming years. Customer satisfaction leads to increased revenues and profitability, along with improved levels of customer retention. Marketing research and analysis help companies achieve these goals. For instance, marketing research helps companies to understand their target customers, access key competitors, track customer satisfaction across multiple channels, identify areas of improvement for their business, and redefine business strategies to improve the performance of the business.

Growing Digitization As A Key Driver For The Marketing Research And Analysis Services Market

Growing digitization is expected to propel the growth of the marketing research and analysis services market going forward. Digitization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities. It is the process of moving to a digital business and leveraging digital information technology to entirely transform a business’ processes. The rise in digitalization has led to the increased use of digital technologies in marketing research and analysis services, which has improved the abilities of market analytics, pricing, and channel management. For instance, in October 2022, according to the International Data Corporation, a US-based provider of advisory services, global digitization spending is anticipated to increase at a compound annual growth rate (CAGR) of 16.3% over the next five years, reaching $3.4 trillion in 2026. With over 35% of the global total and exceeding $1 trillion in digitization spending by 2025, the United States will continue to be the largest geographic market for digitization spending over the course of the forecast. Therefore, the growing digitization is driving the growth of the marketing research and analysis services market.

Major companies operating in the marketing research and analysis services market report are Gartner, Inc., Nielsen Holdings PLC, S&P Global Inc., Ipsos Group S.A., Moody's Corporation, GFK SE, Mintel, INTAGE Inc., Forrester Research Inc., GlobalData PLC, Global Vox Populi, Kantar IMRB, RNB Research, Market Xcel Data Matrix Private Limited, Majestic MRSS, Nielson, Hub of China, SIS International Research, Escalent, CIPMR, Adept Research, Tiny CX Freeform, Populix, Dataspring, Inkwood Research, Strategic Focus Research and Consultancy Ltd., QualWorld Asia, Acorn Marketing & Research Consultants Pte Ltd., Blackbox Research, My Source Solutions, Stitch Marketing Research, Dynamic Search Sdn. Bhd., Cardas Research & Consulting Sdn Bhd, The Research Alliance, Axanteus Research and Consumer Behavior Research Co., Ltd., Euromonitor International, IFF Research, Pharma Intelligence, Dunnhumby, AMR Advanced Market Research GmbH, Business Analytica, Ateliar Market Research, Inquiry Market research, MAP Marketing Research, MAGRAM Market Research, Prodege LLC, Westat, NPD Group, Inc., ORC International Inc., Dynata, IQVIA, Proactive Worldwide, Comscore, Information Resources, Inc., Bauman Research & Consulting LLC, Datum Internacional S.A., StatMark Group S.A., Brazil Market research, Ad hoc research and al bar research, C&O Marketing, Insight Scouts Research & Consultancy

Economic Slowdown Due To COVID-19 Impact On The Marketing Research And Analysis Services Market

The economic slowdown across countries attributed to the COVID-19 outbreak is expected to limit the growth of the market during 2020. The global economy has taken a huge hit from the devastating implications of COVID-19, as countries are imposing strict restrictions on the movement of people. The market research industry is among the other industries impacted by the COVID-19 recession. For instance, in October 2022, according to the International Monetary Fund, a US-based financial agency of the United Nations, global economic growth is projected to slow from an estimated 6.1% in 2021 to 3.6% in 2022 and 2023. Beyond 2023, global growth is forecast to decline to about 3.3% over the medium term. Therefore, the economic slowdown is restraining the growth of the marketing research and analysis services market.

Rising Influence Of Artificial Intelligence In The Marketing Research And Analysis Services Market

Artificial intelligence is a leading trend in the market research and analysis services industry. Increasing usage of the internet is forcing companies to make their products available online. Consumers rely on reviews, consumer surveys, and questionnaires before making a purchase. AI will ease the task of field engagement to perform these applications. For instance, Google Home, Amazon’s Echo, and other chatbots are creating a wave of artificial intelligence (AI) in market analysis. Artificial intelligence is significantly contributing to the growth of market analysis by eliminating the traditional research methods, including surveys and qualitative research. Moreover, data scientists are expected to play a crucial role in enterprises in gathering valuable insights on consumer behavior patterns through AI tools and social media platforms. Thus, artificial intelligence is anticipated to gain popularity in the marketing research and analysis services market.

Introduction Of Ai-Powered Research Tools In The Marketing Research And Analysis Services Market

Major companies operating in the marketing research and analysis services market are focused on introducing AI (artificial intelligence)-powered research tools to maximize their revenues in the market. An AI-powered research tool is a software application that uses artificial intelligence (AI) algorithms to automate and optimize various aspects of the research process. These tools are designed to help researchers and data scientists analyze data more efficiently, make the process free of any bias, and make data-driven decisions. For instance, in September 2023, Prelaunch.com, a US-based product market validation platform, launched its AI Market Research Tool, an AI-powered assistant developed to assist companies in identifying rivals by quickly identifying important strengths and flaws by evaluating hundreds of customer evaluations. The analysis is designed to be simplified so that marketing professionals can gain more insight. The AI toolkit has several essential features, including an AI page builder, a survey summary, and AI competitor research tools, that aim to automate some of the most time-consuming tasks faced by marketing professionals.

Cint Acquires Gapfish, Expanding Access To High-Quality Research Respondents

In June 2021, Cint, a Sweden-based company providing digital insights gathering platform, acquired GapFish for an undisclosed sum. Through the acquisition of GapFish, Cint customers would have access to more than 500,000 highly profiled, double-opt-in, quality research respondents across Germany, Austria, and Switzerland. GapFishwould also brings best-in-class supply quality, feasibility, and technology to Cint. Through the acquisition of GapFish, Cint customers would have access to more than 500,000 highly profiled, double-opt-in, quality research respondents across Germany, Austria, and Switzerland. GapFish is a Germany-based market research company.

North America was the largest region in the marketing research and analysis services market in 2023. Western Europe was the second largest region in the marketing research and analysis services market share. The regions covered in the marketing research and analysis services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the marketing research and analysis services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain

The marketing research and analysis services market consists of revenue earned by entities that are engaged in systematical gathering, recording, tabulating, and presenting marketing data. Marketing research and analysis services include marketing & management analytics and consumer insights The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The marketing research and analysis services market research report is one of a series of new reports from The Business Research Company that provides marketing research and analysis services market statistics, including marketing research and analysis services industry, global marketing research and analysis services market size, regional shares, competitors with a marketing research and analysis services market share, detailed marketing research and analysis services market segments, market trends and opportunities, and any further data you may need to thrive in the marketing research and analysis services industry. This market research and analysis services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Marketing Research And Analysis Services Market Report Scope
Report AttributeDetails
Market Size Value In 2024 $13.97 billion
Revenue Forecast In 2033 $15.64 billion
Growth Rate CAGR of 2.9% from 2024 to 2033
Base Year For Estimation 2023
Actual Estimates/Historical Data 2018-2023
Forecast Period 2024 - 2028 - 2033
Market Representation Revenue in USD Billion and CAGR from 2024 to 2033
Segments Covered 1) By Type: Quantitative Research, Qualitative Research
2) By Research Source: Primary Research, Secondary Research
3) By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Other End Use Industries
Regional Scope Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Country Scope Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa
Key Companies Profiled Gartner, Inc; Nielsen Holdings PLC; S&P Global Inc; Ipsos Group S.A.; Moodys Corporation; GFK SE; Mintel; INTAGE Inc.; Forrester Research Inc.; GlobalData Plc; Global Vox Populi; Kantar IMRB; RNB Research; Market Xcel Data Matrix Private Limited; Majestic MRSS; Nielson; Hub of China; SIS International Research; Escalent; CIPMR; Adept Research; Tiny CX Freeform; Populix; Dataspring; Inkwood Research; Strategic Focus Research and Consultancy Ltd.; QualWorld Asia; Acorn Marketing & Research Consultants Pte Ltd; Blackbox Research; My Source Solutions; Stitch Marketing Research; Dynamic Search Sdn. Bhd.; Cardas Research & Consulting Sdn Bhd; The Research Alliance; Axanteus Research and Consumer Behavior Research Co., Ltd; Euromonitor International; IFF Research; Pharma Intelligence; Dunnhumby; AMR Advanced Market Research GmbH; Business Analytica; Ateliar Market Research; Inquiry Market research; MAP Marketing Research; MAGRAM Market Research; Prodege LLC; Westat; NPD Group, Inc.; ORC International Inc.; Dynata; IQVIA; Proactive Worldwide; Comscore; Information Resources, Inc.; Bauman Research & Consulting LLC; Datum Internacional S.A.; StatMark Group S.A.; Brazil Market research; Ad hoc research and al bar research; C&O Marketing; Insight Scouts Research & Consultancy
Customization ScopeRequest for Sample
Pricing And Purchase OptionsExplore Purchase Options

    Table Of Contents

    1. Executive Summary

    2. Marketing Research And Analysis Services Market Characteristics

    3. Marketing Research And Analysis Services Market Trends And Strategies

    4. Marketing Research And Analysis Services Market - Macro Economic Scenario

    4.1. Impact Of High Inflation On The Market

    4.2. Ukraine-Russia War Impact On The Market

    4.3. COVID-19 Impact On The Market

    5. Global Marketing Research And Analysis Services Market Size and Growth

    5.1. Global Marketing Research And Analysis Services Market Drivers and Restraints

    5.1.1. Drivers Of The Market

    5.1.2. Restraints Of The Market

    5.2. Global Marketing Research And Analysis Services Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)

    5.3. Global Marketing Research And Analysis Services Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

    6. Marketing Research And Analysis Services Market Segmentation

    6.1. Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Quantitative

    Qualitative

    Primary

    Secondary

    6.2. Global Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Primary Research

    Secondary Research

    6.3. Global Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    IT Services

    Manufacturing

    Financial Services

    Construction

    Healthcare

    Other End Use Industries

    7. Marketing Research And Analysis Services Market Regional And Country Analysis

    7.1. Global Marketing Research And Analysis Services Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    7.2. Global Marketing Research And Analysis Services Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8. Asia-Pacific Marketing Research And Analysis Services Market

    8.1. Asia-Pacific Marketing Research And Analysis Services Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8.3. Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8.4. Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    9. China Marketing Research And Analysis Services Market

    9.1. China Marketing Research And Analysis Services Market Overview

    9.2. China Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    9.3. China Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    9.4. China Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    10. India Marketing Research And Analysis Services Market

    10.1. India Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    10.2. India Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    10.3. India Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11. Japan Marketing Research And Analysis Services Market

    11.1. Japan Marketing Research And Analysis Services Market Overview

    11.2. Japan Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11.3. Japan Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11.4. Japan Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12. Australia Marketing Research And Analysis Services Market

    12.1. Australia Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12.2. Australia Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12.3. Australia Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13. Indonesia Marketing Research And Analysis Services Market

    13.1. Indonesia Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13.2. Indonesia Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13.3. Indonesia Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14. South Korea Marketing Research And Analysis Services Market

    14.1. South Korea Marketing Research And Analysis Services Market Overview

    14.2. South Korea Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14.3. South Korea Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14.4. South Korea Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15. Western Europe Marketing Research And Analysis Services Market

    15.1. Western Europe Marketing Research And Analysis Services Market Overview

    15.2. Western Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15.3. Western Europe Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15.4. Western Europe Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16. UK Marketing Research And Analysis Services Market

    16.1. UK Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16.2. UK Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16.3. UK Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17. Germany Marketing Research And Analysis Services Market

    17.1. Germany Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17.2. Germany Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17.3. Germany Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18. France Marketing Research And Analysis Services Market

    18.1. France Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18.2. France Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18.3. France Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19. Italy Marketing Research And Analysis Services Market

    19.1. Italy Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19.2. Italy Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19.3. Italy Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20. Spain Marketing Research And Analysis Services Market

    20.1. Spain Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20.2. Spain Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20.3. Spain Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21. Eastern Europe Marketing Research And Analysis Services Market

    21.1. Eastern Europe Marketing Research And Analysis Services Market Overview

    21.2. Eastern Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21.3. Eastern Europe Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21.4. Eastern Europe Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22. Russia Marketing Research And Analysis Services Market

    22.1. Russia Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22.2. Russia Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22.3. Russia Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23. North America Marketing Research And Analysis Services Market

    23.1. North America Marketing Research And Analysis Services Market Overview

    23.2. North America Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23.3. North America Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23.4. North America Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24. USA Marketing Research And Analysis Services Market

    24.1. USA Marketing Research And Analysis Services Market Overview

    24.2. USA Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24.3. USA Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24.4. USA Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25. Canada Marketing Research And Analysis Services Market

    25.1. Canada Marketing Research And Analysis Services Market Overview

    25.2. Canada Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25.3. Canada Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25.4. Canada Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26. South America Marketing Research And Analysis Services Market

    26.1. South America Marketing Research And Analysis Services Market Overview

    26.2. South America Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26.3. South America Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26.4. South America Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27. Brazil Marketing Research And Analysis Services Market

    27.1. Brazil Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27.2. Brazil Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27.3. Brazil Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28. Middle East Marketing Research And Analysis Services Market

    28.1. Middle East Marketing Research And Analysis Services Market Overview

    28.2. Middle East Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28.3. Middle East Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28.4. Middle East Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29. Africa Marketing Research And Analysis Services Market

    29.1. Africa Marketing Research And Analysis Services Market Overview

    29.2. Africa Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29.3. Africa Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29.4. Africa Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    30. Marketing Research And Analysis Services Market Competitive Landscape And Company Profiles

    30.1. Marketing Research And Analysis Services Market Competitive Landscape

    30.2. Marketing Research And Analysis Services Market Company Profiles

    30.2.1. Gartner, Inc

    30.2.1.1. Overview

    30.2.1.2. Products and Services

    30.2.1.3. Strategy

    30.2.1.4. Financial Performance

    30.2.2. Nielsen Holdings PLC

    30.2.2.1. Overview

    30.2.2.2. Products and Services

    30.2.2.3. Strategy

    30.2.2.4. Financial Performance

    30.2.3. S&P Global Inc

    30.2.3.1. Overview

    30.2.3.2. Products and Services

    30.2.3.3. Strategy

    30.2.3.4. Financial Performance

    30.2.4. Ipsos Group S.A.

    30.2.4.1. Overview

    30.2.4.2. Products and Services

    30.2.4.3. Strategy

    30.2.4.4. Financial Performance

    30.2.5. Moodys Corporation

    30.2.5.1. Overview

    30.2.5.2. Products and Services

    30.2.5.3. Strategy

    30.2.5.4. Financial Performance

    31. Marketing Research And Analysis Services Market Other Major And Innovative Companies

    31.1. GFK SE

    31.2. Mintel

    31.3. INTAGE Inc.

    31.4. Forrester Research Inc.

    31.5. GlobalData Plc

    31.6. Global Vox Populi

    31.7. Kantar IMRB

    31.8. RNB Research

    31.9. Market Xcel Data Matrix Private Limited

    31.10. Majestic MRSS

    31.11. Nielson

    31.12. Hub of China

    31.13. SIS International Research

    31.14. Escalent

    31.15. CIPMR

    32. Global Marketing Research And Analysis Services Market Competitive Benchmarking

    33. Global Marketing Research And Analysis Services Market Competitive Dashboard

    34. Key Mergers And Acquisitions In The Marketing Research And Analysis Services Market

    35. Marketing Research And Analysis Services Market Future Outlook and Potential Analysis

    35.1 Marketing Research And Analysis Services Market In 2028 - Countries Offering Most New Opportunities

    35.2 Marketing Research And Analysis Services Market In 2028 - Segments Offering Most New Opportunities

    35.3 Marketing Research And Analysis Services Market In 2028 - Growth Strategies

    35.3.1 Market Trend Based Strategies

    35.3.2 Competitor Strategies

    36. Appendix

    36.1. Abbreviations

    36.2. Currencies

    36.3. Historic And Forecast Inflation Rates

    36.4. Research Inquiries

    36.5. The Business Research Company

    36.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2018-2023, $ Billion
  • Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 3: Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 4: Global Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 5: Global Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 6: Global Marketing Research And Analysis Services Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 7: Global Marketing Research And Analysis Services Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 8: Asia-Pacific, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 9: Asia-Pacific, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 10: Asia-Pacific, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 11: China, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 12: China, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 13: China, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 14: India, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 15: India, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 16: India, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 17: Japan, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 18: Japan, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 19: Japan, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 20: Australia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 21: Australia, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 22: Australia, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 23: Indonesia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 24: Indonesia, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 25: Indonesia, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 26: South Korea, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 27: South Korea, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 28: South Korea, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 29: Western Europe, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 30: Western Europe, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 31: Western Europe, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 32: UK, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 33: UK, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 34: UK, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 35: Germany, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 36: Germany, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 37: Germany, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 38: France, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 39: France, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 40: France, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 41: Italy, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 42: Italy, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 43: Italy, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 44: Spain, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 45: Spain, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 46: Spain, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 47: Eastern Europe, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 48: Eastern Europe, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 49: Eastern Europe, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 50: Russia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 51: Russia, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 52: Russia, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 53: North America, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 54: North America, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 55: North America, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 56: USA, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 57: USA, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 58: USA, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 59: Canada, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 60: Canada, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 61: Canada, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 62: South America, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 63: South America, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 64: South America, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 65: Brazil, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 66: Brazil, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 67: Brazil, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 68: Middle East, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 69: Middle East, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 70: Middle East, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 71: Africa, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 72: Africa, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 73: Africa, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 74: Gartner, Inc Financial Performance
  • Table 75: Nielsen Holdings PLC Financial Performance
  • Table 76: S&P Global Inc Financial Performance
  • Table 77: Ipsos Group S.A. Financial Performance
  • Table 78: Moodys Corporation Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2018-2023, $ Billion
  • Figure 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 3: Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 4: Global Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 5: Global Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 6: Global Marketing Research And Analysis Services Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 7: Global Marketing Research And Analysis Services Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 8: Asia-Pacific, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 9: Asia-Pacific, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 10: Asia-Pacific, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 11: China, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 12: China, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 13: China, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 14: India, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 15: India, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 16: India, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 17: Japan, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 18: Japan, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 19: Japan, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 20: Australia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 21: Australia, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 22: Australia, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 23: Indonesia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 24: Indonesia, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 25: Indonesia, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 26: South Korea, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 27: South Korea, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 28: South Korea, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 29: Western Europe, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 30: Western Europe, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 31: Western Europe, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 32: UK, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 33: UK, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 34: UK, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 35: Germany, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 36: Germany, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 37: Germany, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 38: France, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 39: France, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 40: France, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 41: Italy, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 42: Italy, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 43: Italy, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 44: Spain, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 45: Spain, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 46: Spain, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 47: Eastern Europe, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 48: Eastern Europe, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 49: Eastern Europe, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 50: Russia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 51: Russia, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 52: Russia, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 53: North America, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 54: North America, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 55: North America, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 56: USA, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 57: USA, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 58: USA, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 59: Canada, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 60: Canada, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 61: Canada, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 62: South America, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 63: South America, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 64: South America, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 65: Brazil, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 66: Brazil, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 67: Brazil, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 68: Middle East, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 69: Middle East, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 70: Middle East, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 71: Africa, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 72: Africa, Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 73: Africa, Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 74: Gartner, Inc Financial Performance
  • Figure 75: Nielsen Holdings PLC Financial Performance
  • Figure 76: S&P Global Inc Financial Performance
  • Figure 77: Ipsos Group S.A. Financial Performance
  • Figure 78: Moodys Corporation Financial Performance
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Frequently Asked Questions

What is the definition of the marketing research and analysis services market?

Marketing research is a process of systematically collecting, recording, and analyzing qualitative and quantitative data on marketing products and service issues. Marketing analysis is the process of analyzing data from a company's marketing efforts to determine how effective they are. For further insights on the marketing research and analysis services market, request a sample here

How will the marketing research and analysis services market drivers and restraints affect the marketing research and analysis services market dynamics? What forces will shape the marketing research and analysis services industry going forward?

The marketing research and analysis services market major growth driver - Customer Satisfaction As A Driver For The Marketing Research And Analysis Services Industry. For further insights on the marketing research and analysis services market, request a sample here

What is the forecast market size or the forecast market value of the marketing research and analysis services market?

The marketing research and analysis services market size has grown steadily in recent years. It will grow from $13.57 billion in 2023 to $13.97 billion in 2024 at a compound annual growth rate (CAGR) of 3.0%. The growth in the historic period can be attributed to rise in research and development (r&d) investments, strong economic growth in emerging markets, increased internet penetration, increase in consumption of big data and rapid urbanization. The marketing research and analysis services market size is expected to see steady growth in the next few years. It will grow to $15.64 billion in 2028 at a compound annual growth rate (CAGR) of 2.9%. The growth in the forecast period can be attributed to increase in digitalization, increase in data driven businesses, increasing focus on customer satisfaction and increasing demand for sampling. Major trends in the forecast period include leveraging artificial intelligence for efficient, accurate and low-cost data collection, adopting agile market research methodologies to generate faster actionable data and insights, investing in virtual reality technology to understand customers’ decision-making process, focusing on innovative and advanced sampling techniques and methods, adopting micro surveys, to garner quick, real-time insights from respondents, adopting longitudinal research and tracking, focusing on social listening and leveraging blockchain to increase participation rates, improve quality and to address privacy concerns. For further insights on the marketing research and analysis services market, request a sample here

How is the marketing research and analysis services market segmented?

The marketing research and analysis services market is segmented
1) By Type: Quantitative Research, Qualitative Research
2) By Research Source: Primary Research, Secondary Research
3) By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Other End Use IndustriesFor further insights on the marketing research and analysis services market,
request a sample here

Which region has the largest share of the marketing research and analysis services market? What are the other regions covered in the report?

North America was the largest region in the marketing research and analysis services market in 2023. Western Europe was the second largest region in the marketing research and analysis services market share. The regions covered in the marketing research and analysis services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa For further insights on the marketing research and analysis services market, request a sample here.

Who are the major players in the marketing research and analysis services market?

Major companies operating in the marketing research and analysis services market report are Gartner, Inc, Nielsen Holdings PLC, S&P Global Inc, Ipsos Group S.A., Moodys Corporation, GFK SE, Mintel, INTAGE Inc., Forrester Research Inc., GlobalData Plc, Global Vox Populi, Kantar IMRB, RNB Research, Market Xcel Data Matrix Private Limited, Majestic MRSS , Nielson, Hub of China, SIS International Research, Escalent, CIPMR, Adept Research, Tiny CX Freeform, Populix, Dataspring, Inkwood Research, Strategic Focus Research and Consultancy Ltd., QualWorld Asia, Acorn Marketing & Research Consultants Pte Ltd, Blackbox Research, My Source Solutions, Stitch Marketing Research, Dynamic Search Sdn. Bhd., Cardas Research & Consulting Sdn Bhd, The Research Alliance, Axanteus Research and Consumer Behavior Research Co., Ltd, Euromonitor International, IFF Research, Pharma Intelligence, Dunnhumby, AMR Advanced Market Research GmbH, Business Analytica, Ateliar Market Research, Inquiry Market research, MAP Marketing Research, MAGRAM Market Research, Prodege LLC, Westat, NPD Group, Inc., ORC International Inc., Dynata, IQVIA, Proactive Worldwide, Comscore, Information Resources, Inc., Bauman Research & Consulting LLC, Datum Internacional S.A., StatMark Group S.A., Brazil Market research, Ad hoc research and al bar research, C&O Marketing, Insight Scouts Research & Consultancy For further insights on the marketing research and analysis services market, request a sample here.

What are the key trends in the marketing research and analysis services market?

Major trend in the marketing research and analysis services market - Rising Influence Of Artificial Intelligence In The Marketing Research And Analysis Services Market. For further insights on the marketing research and analysis services market, request a sample here.

What are the major opportunities in the marketing research and analysis services market? What are the strategies for the marketing research and analysis services market?

For detailed insights on the major opportunities and strategies in the marketing research and analysis services market, request a sample here.

How does the marketing research and analysis services market relate to the overall economy and other similar markets?

For detailed insights on marketing research and analysis services market's relation to the overall economy and other similar markets, request a sample here.

What are the latest mergers and acquisitions in the marketing research and analysis services industry?

For detailed insights on the mergers and acquisitions in the marketing research and analysis services industry, request a sample here.

What are the key dynamics influencing the marketing research and analysis services market growth? SWOT analysis of the marketing research and analysis services market.

For detailed insights on the key dynamics influencing the marketing research and analysis services market growth and SWOT analysis of the marketing research and analysis services industry, request a sample here.