Marketing Research And Analysis Services Market Report 2026

Marketing Research And Analysis Services Market Overview

• Marketing Research And Analysis Services market size has reached to $84.46 billion in 2025 • Expected to grow to $105.31 billion in 2030 at a compound annual growth rate (CAGR) of 4.7% • Growth Driver: Growing Digitization As A Key Driver For The Marketing Research And Analysis Services Market • Market Trend: Introduction Of Ai-Powered Research Tools In The Marketing Research And Analysis Services Market • North America was the largest region in 2025 and Western Europe is the fastest growing region.

What Is Covered Under Marketing Research And Analysis Services Market?

Marketing research is a process of systematically collecting, recording, and analyzing qualitative and quantitative data on marketing products and service issues. Marketing analysis is the process of analyzing data from a company's marketing efforts to determine how effective they are. The main types of marketing research and analysis are quantitative and qualitative research. Quantitative research is described as the systematic examination of phenomena through the collection of measurable data and the application of statistical, mathematical, or computer methodologies. The various sources in marketing research and analysis are primary research and secondary research. The different sectors include IT services, manufacturing, financial services, construction, healthcare, and others.

What Is The Marketing Research And Analysis Services Market Growth Forecast?

The marketing research and analysis services market size is expected to see steady growth in the next few years. It will grow to $105.31 billion in 2030 at a compound annual growth rate (CAGR) of 4.7%. The growth in the forecast period can be attributed to increasing demand for real-time marketing performance tracking, rising integration of ai in marketing analytics, expansion of omnichannel research approaches, growing focus on roi-driven marketing decisions, increasing use of advanced visualization tools. Major trends in the forecast period include increasing adoption of data-driven marketing analytics, rising use of predictive modeling techniques, growing integration of primary and secondary research data, expansion of online quantitative research tools, enhanced focus on actionable marketing insights.

Global Marketing Research And Analysis Services Market Segmentation

1) By Type: Quantitative Research, Qualitative Research 2) By Research Source: Primary Research, Secondary Research 3) By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Other End Use Industries Subsegments: 1) By Quantitative Research: Surveys And Questionnaires, Online Polls And Web-Based Research, Statistical Analysis And Data Mining 2) By Qualitative Research: Focus Groups And In-Depth Interviews, Ethnographic Studies And Observations, Content Analysis And Thematic Analysis

What Is The Driver Of The Marketing Research And Analysis Services Market?

Growing digitization is expected to propel the growth of the marketing research and analysis services market going forward. Digitization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities. It is the process of moving to a digital business and leveraging digital information technology to entirely transform a business’ processes. The rise in digitalization has led to the increased use of digital technologies in marketing research and analysis services, which has improved the abilities of market analytics, pricing, and channel management. For instance, in November 2023, according to the Central Digital and Data Office (CDDO), a UK-based government agency, between April 2022 and April 2023, the Government Digital and Data profession expanded by 19%, strengthening essential digital skills across the civil service. A total of 32 organisations has now implemented the common Government Digital and Data pay framework, helping to decrease dependence on contractors and generate savings for taxpayers. Therefore, the growing digitization is driving the growth of the marketing research and analysis services industry.

Key Players In The Global Market

Major companies operating in the marketing research and analysis services market include Gartner, Inc, S&P Global Inc, Ipsos Group S.A., Moodys Corporation, GFK SE, Mintel, INTAGE Inc., Forrester Research Inc., GlobalData Plc, Global Vox Populi, Kantar IMRB, RNB Research, Market Xcel Data Matrix Private Limited, Majestic MRSS, Nielson, Hub of China, SIS International Research, Escalent, CIPMR, Adept Research, Tiny CX Freeform, Populix, Dataspring, Inkwood Research, Strategic Focus Research and Consultancy Ltd., QualWorld Asia, Acorn Marketing & Research Consultants Pte LTD, Blackbox Research, My Source Solutions, Stitch Marketing Research, Dynamic Search Sdn. Bhd., Cardas Research & Consulting Sdn Bhd, The Research Alliance, Axanteus Research and Consumer Behavior Research Co., LTD, Euromonitor International, IFF Research, Pharma Intelligence, Dunnhumby, AMR Advanced Market Research GmbH, Business Analytica, Ateliar Market Research, Inquiry Market research, MAP Marketing Research, MAGRAM Market Research, Prodege LLC, Westat, NPD Group, Inc., ORC International Inc., Dynata, IQVIA, Proactive Worldwide, Comscore, Information Resources, Inc., Bauman Research & Consulting LLC, Datum Internacional S.A., StatMark Group S.A., Brazil Market research, Ad hoc research and al bar research, C&O Marketing, Insight Scouts Research & Consultancy

Global Market Trends and Insights

Major companies operating in the marketing research and analysis services market are focused on introducing AI (artificial intelligence)-powered research tools to maximize their revenues in the market. An AI-powered research tool is a software application that uses artificial intelligence (AI) algorithms to automate and optimize various aspects of the research process. These tools are designed to help researchers and data scientists analyze data more efficiently, make the process free of any bias, and make data-driven decisions. For instance, in September 2023, Prelaunch.com, a US-based product market validation platform, launched its AI Market Research Tool, an AI-powered assistant developed to assist companies in identifying rivals by quickly identifying important strengths and flaws by evaluating hundreds of customer evaluations. The analysis is designed to be simplified so that marketing professionals can gain more insight. The AI toolkit has several essential features, including an AI page builder, a survey summary, and AI competitor research tools, that aim to automate some of the most time-consuming tasks faced by marketing professionals.

What Are Latest Mergers And Acquisitions In The Marketing Research And Analysis Services Market?

In January 2024, Radius Global Market Research, a US-based market research company, acquired Strive Insight Limited for an undisclosed amount. This acquisition aims to enhance Radius's capabilities in providing comprehensive insights and solutions to clients. This acquisition will allow Radius to expand its global reach, strengthen its expertise in data analytics, and deliver more personalized and actionable market research services. Strive Insight Limited is a UK-based market research company.

Regional Insights

North America was the largest region in the marketing research and analysis services market in 2025. Western Europe was the second largest region in the marketing research and analysis services market share. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Marketing Research And Analysis Services Market?

The marketing research and analysis services market consists of revenue earned by entities that are engaged in systematical gathering, recording, tabulating, and presenting marketing data. Marketing research and analysis services include marketing & management analytics and consumer insights The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Marketing Research And Analysis Services Market Report 2026?

The marketing research and analysis services market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the marketing research and analysis services industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.