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Marketing Research And Analysis Services Global Market Report 2022 - By Type (Quantitative, Qualitative, Primary, Secondary), By End Use Industry (IT Services, Manufacturing, Financial Services, Construction, Healthcare), By Enterprise Size (Large Enterprise, Small and Medium Enterprise) - Market Size, Trends, And Global Forecast 2022 - 2026

Starting Price : $4000.00 | Pages : 175 | Published : October 2022 | SKU CODE : | Delivery Time: 2-3 business days | Format :


TThe marketing research and analysis services market consists of the sales of marketing research and analysis services and related goods by entities (organizations, sole traders, and partnerships) that are engaged in systematically gathering, recording, tabulating, and presenting marketing data. Marketing research and analysis services include marketing and management analytics and consumer insights. Only goods and services traded between entities or sold to end consumers are included.

The main types of marketing research and analysis are quantitative, qualitative, primary, and secondary. Quantitative research is described as the systematic examination of phenomena through the collection of measurable data and the application of statistical, mathematical, or computer methodologies. The different sectors include IT services, manufacturing, financial services, construction, healthcare, and others and involve various sizes of enterprises such as large enterprises and small and medium-sized enterprises.

The marketing research and analysis services market research report is one of a series of new reports from The Business Research Company that provides marketing research and analysis services market statistics, including marketing research and analysis services industry global market size, regional shares, competitors with a marketing research and analysis services market share, detailed marketing research and analysis services market segments, market trends and opportunities, and any further data you may need to thrive in the marketing research and analysis services industry. This market research and analysis services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The global marketing research and analysis services market grew from $68.87 billion in 2021 to $73.7 billion in 2022 at a compound annual growth rate (CAGR) of 7.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, effecting many markets across the globe. The marketing research and analysis services market is expected to grow to $85.01 billion in 2026 at a CAGR of 3.6%.

The companies operating in the various industries are concentrating on increasing profits and expanding their consumer base by focusing on customer satisfaction. This is likely to act as a major driver for the development of the marketing research and analysis services industry over the forthcoming years. Customer satisfaction leads to increased revenues and profitability, along with improved levels of customer retention. Marketing research and analysis help companies achieve these goals. For instance, marketing research helps companies to understand their target customers, access key competitors, track customer satisfaction across multiple channels, identify areas of improvement for their business, and redefine business strategies to improve the performance of the business.

The economic slowdown across countries attributed to the COVID-19 outbreak is expected to limit the growth of the market during 2020. The global economy has taken a huge hit from the devastating implications of COVID-19, as countries are imposing strict restrictions on the movement of people. The market research industry is among other industries impacted by the coronavirus recession. According to the World Bank’s news published in June 2020, COVID19 will plunge the global economy into the worst recession since World War II. The global economy is expected to shrink by 5.2% by the end of 2020. Economic activity in advanced and developing economies is expected to shrink by 7% and 2.5% in 2020, respectively. The US economy is predicted to contract 6.1% in 2020 on account of disruptions related to pandemic control measures. Moreover, the Euro area's output is forecast to shrink by 9.1% in 2020.

Artificial intelligence is a leading trend in the market research and analysis services industry. Increasing usage of the internet is forcing companies to make their products available online. Consumers rely on reviews, consumer surveys, and questionnaires before making a purchase. AI will ease the task of field engagement to perform these applications. For instance, Google Home, Amazon’s Echo, and other chatbots are creating a wave of artificial intelligence (AI) in market analysis. Artificial intelligence is significantly contributing to the growth of market analysis by eliminating the traditional research methods, including surveys and qualitative research. Moreover, data scientists are expected to play a crucial role in enterprises in gathering valuable insights on consumer behaviour patterns through AI tools and social media platforms. Thus, artificial intelligence is anticipated to gain popularity in the marketing research and analysis services market.

UserTesting, a human insight platform, announced in January 2019 that it had entered into an agreement to acquire UserMuse, a market research service company, for an undisclosed sum. The acquisition is aimed at creating the highest quality and largest global testing panel for business-to-consumer (B2C) and business-to-business (B2B) companies. Moreover, the agreement is likely to strengthen UserTesting’s position in customer experience management. UserMuse is a market research service designed for businesses that target corporate customers and institutions.

Major players in the marketing research and analysis services market are Nielsen, Kantar, Ipsos, GfK, Westat Inc., Gartner, Intage Inc, Information Resources, Inc. (IRI), Mintel and Market Xcel Data Matrix Private Limited.

North America was the largest region in the marketing research and analysis services market in 2021. Western Europe was the second largest region in marketing research and analysis services market. The regions covered in the marketing research and analysis services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the marketing research and analysis services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

The global marketing research and analysis services market is segmented -

1) By Type: Quantitative, Qualitative, Primary, Secondary

2) By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Others

3) By Enterprise Size: Large Enterprise, Small and Medium Enterprise

    Table Of Contents

    1. Executive Summary

    2. Marketing Research And Analysis Services Market Characteristics

    3. Marketing Research And Analysis Services Market Trends And Strategies

    4. Marketing Research And Analysis Services Market – Macro Economic Scenario

    4.1 COVID-19 Impact On Marketing Research And Analysis Services Market

    4.2 Ukraine-Russia War Impact On Marketing Research And Analysis Services Market

    4.3 Impact Of High Inflation On Marketing Research And Analysis Services Market

    5. Marketing Research And Analysis Services Market Size And Growth

    5.1. Global Marketing Research And Analysis Services Historic Market, 2016-2021, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Marketing Research And Analysis Services Forecast Market, 2021-2026F, 2031F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Marketing Research And Analysis Services Market Segmentation

    6.1. Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Quantitative

    Qualitative

    Primary

    Secondary

    6.2. Global Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    IT Services

    Manufacturing

    Financial Services

    Construction

    Healthcare

    Others

    6.3. Global Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Large Enterprise

    Small and Medium Enterprise

    7. Marketing Research And Analysis Services Market Regional And Country Analysis

    7.1. Global Marketing Research And Analysis Services Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    7.2. Global Marketing Research And Analysis Services Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    8. Asia-Pacific Marketing Research And Analysis Services Market  

    8.1. Asia-Pacific Marketing Research And Analysis Services Market Overview  

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    9. China Marketing Research And Analysis Services Market  

    9.1. China Marketing Research And Analysis Services Market Overview  

    9.2. China Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

    10. India Marketing Research And Analysis Services Market  

    10.1. India Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    11. Japan Marketing Research And Analysis Services Market  

    11.1. Japan Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    12. Australia Marketing Research And Analysis Services Market  

    12.1. Australia Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    13. Indonesia Marketing Research And Analysis Services Market  

    13.1. Indonesia Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    14. South Korea Marketing Research And Analysis Services Market  

    14.1. South Korea Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    15. Western Europe Marketing Research And Analysis Services Market  

    15.1. Western Europe Marketing Research And Analysis Services Market Overview

    15.2. Western Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    16. UK Marketing Research And Analysis Services Market  

    16.1. UK Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    17. Germany Marketing Research And Analysis Services Market  

    17.1. Germany Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    18. France Marketing Research And Analysis Services Market  

    18.3. France Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    19. Eastern Europe Marketing Research And Analysis Services Market  

    19.1. Eastern Europe Marketing Research And Analysis Services Market Overview

    19.2. Eastern Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    20. Russia Marketing Research And Analysis Services Market  

    20.1. Russia Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    21. North America Marketing Research And Analysis Services Market  

    21.1. North America Marketing Research And Analysis Services Market Overview

    21.2. North America Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    22. USA Marketing Research And Analysis Services Market  

    22.1. USA Marketing Research And Analysis Services Market Overview

    22.2. USA Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    23. South America Marketing Research And Analysis Services Market  

    23.1. South America Marketing Research And Analysis Services Market Overview

    23.2. South America Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    24. Brazil Marketing Research And Analysis Services Market  

    24.1. Brazil Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    25. Middle East Marketing Research And Analysis Services Market  

    25.1. Middle East Marketing Research And Analysis Services Market Overview

    25.2. Middle East Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    26. Africa Marketing Research And Analysis Services Market  

    26.1. Africa Marketing Research And Analysis Services Market Overview

    26.2. Africa Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    27. Marketing Research And Analysis Services Market Competitive Landscape And Company Profiles

    27.1. Marketing Research And Analysis Services Market Competitive Landscape

    27.2. Marketing Research And Analysis Services Market Company Profiles

    27.2.1. Nielsen

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Kantar

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. Ipsos

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. GfK

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Westat Inc.

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    29. Key Mergers And Acquisitions In The Marketing Research And Analysis Services Market

    29. Marketing Research And Analysis Services Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Historic And Forecast Inflation Rates

    30.4. Research Inquiries

    30.5. The Business Research Company

    30.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Table 2: Global Forecast Market Growth, 2021-2026F, 2031F, $ Billion
  • Table 3: Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 4: Global Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 4: Global Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 5: Global Marketing Research And Analysis Services Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 6: Global Marketing Research And Analysis Services Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 7: Asia-Pacific, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 8: China, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 9: India, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 10: Japan, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 11: Australia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 12: Indonesia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 13: South Korea, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 14: Western Europe, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 15: UK, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 16: Germany, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 17: France, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 18: Eastern Europe, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 19: Russia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 20: North America, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 21: USA, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 22: South America, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 23: Brazil, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 24: Middle East, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 25: Africa, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 26: Nielsen Financial Performance
  • Table 27: Kantar Financial Performance
  • Table 28: Ipsos Financial Performance
  • Table 29: GfK Financial Performance
  • Table 30: Westat Inc. Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Figure 2: Global Forecast Market Growth, 2021-2026F, 2031F, $ Billion
  • Figure 3: Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 4: Global Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 4: Global Marketing Research And Analysis Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 5: Global Marketing Research And Analysis Services Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 6: Global Marketing Research And Analysis Services Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 7: Asia-Pacific, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 8: China, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 9: India, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 10: Japan, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 11: Australia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 12: Indonesia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 13: South Korea, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 14: Western Europe, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 15: UK, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 16: Germany, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 17: France, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 18: Eastern Europe, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 19: Russia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 20: North America, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 21: USA, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 22: South America, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 23: Brazil, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 24: Middle East, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 25: Africa, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 26: Nielsen Financial Performance
  • Figure 27: Kantar Financial Performance
  • Figure 28: Ipsos Financial Performance
  • Figure 29: GfK Financial Performance
  • Figure 30: Westat Inc. Financial Performance
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