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Marketing Research And Analysis Services Global Market Report 2021: COVID 19 Impact and Recovery to 2030

Starting Price : $ 4000.00 | Pages : 175 | Published : January 2021 | SKU CODE : | Format :


The marketing research and analysis services market consists of the sales of marketing research and analysis services and related goods by entities (organizations, sole traders, and partnerships) that are engaged in systematically gathering, recording, tabulating, and presenting marketing data. Marketing research and analysis services include marketing and management analytics and consumer insights. Only goods and services traded between entities or sold to end consumers are included.

The global marketing research and analysis services market is expected to grow from $65.08 billion in 2020 to $68.73 billion in 2021 at a compound annual growth rate (CAGR) of 5.6%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $83.39 billion in 2025 at a CAGR of 5%.

The marketing research and analysis services market covered in this report is segmented by type into quantitative; qualitative; primary; secondary and by end use industry into IT services; manufacturing; financial services; construction; healthcare; others.

The companies operating in the various industries are concentrating on increased profits and expanding consumer base by focusing on customer satisfaction. This is likely to act as a major driver for the development of the marketing research and analysis services industry over the forthcoming years. Customer satisfaction leads to increased revenues and profitability along with improved levels of customer retention. Marketing research and analysis help companies achieve these goals. For instance, marketing research help companies to understand the target customers, access key competitors, track customer satisfaction across multiple channels, identify areas of improvement for business, and to redefine business strategies to improve the performance of the business.

Economic slowdown across countries attributing to the COVID19 outbreak is expected to limit the growth of the market during 2020. The global economy has taken a huge hit from the devastating implications of COVID19, as countries are imposing strict restrictions on the movement of people. The market research industry is among other industries impacted by the coronavirus recession. According to the World Bank’s news published in June 2020, COVID19 to plunge the global economy into the Worst Recession since World War II. The global economy is expected to shrink by 5.2% by the end of 2020. Economic activity in advanced and developing economies are expected to shrink by 7% and 2.5% during 2020. The USA economy is predicted to contract 6.1% in 2020, on account of disruptions related to the pandemic control measures. Moreover, the Euro area output is forecast to shrink to 9.1% in 2020.

Artificial intelligence is a leading trend in the market research and analysis services industry. Increasing usage of the internet is forcing companies to make their product available online. The consumers rely on reviews, consumer surveys, and questionnaires before making a purchase. AI will ease the task of field engagement to perform these applications. For instance, Google Home, Amazon’s Echo, and other chatbots are creating a wave of artificial intelligence (AI) in market analysis. Artificial intelligence is significantly contributing to the growth of market analysis by eliminating the traditional research methods including surveys and qualitative research. Moreover, data scientists are expected to play a crucial role in enterprises to gather valuable insights on consumer behavior patterns through AI tools and social media platforms. Thus, artificial intelligence is anticipated to gain popularity in the marketing research and analysis services market.

In January 2019, UserTesting, a human insight platform announced that the company has entered an agreement to acquire UserMuse, a market research service company for an undisclosed amount. The acquisition is aimed at creating the highest quality and largest global testing panel for Business-to-Consumer (B2C) and Business-to-Business (B2B) companies. Moreover, the agreement is likely to strengthen UserTesting’s position in customer experience management. UserMuse is a market research service designed for businesses that target corporate customers and institutions.

The major players covered in the global marketing research and analysis services market are Nielsen, Kantar, Ipsos, GfK, Westat Inc., Gartner, Intage Inc, Information Resources Inc. (IRI), Mintel, Market Xcel Data Matrix Private Limited, Majestic MRSS, Forrester Research, ORC International Inc., RNB Research, Dynata, IQVIA.

The countries covered in the global marketing research and analysis services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The regions covered in the global marketing research and analysis services market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The global marketing research and analysis services market is segmented -

1) By Type: Quantitative, Qualitative, Primary, Secondary

2) By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Others

    1. Executive Summary

    2. Marketing Research And Analysis Services Market Characteristics

    3. Marketing Research And Analysis Services Market Trends And Strategies

    4. Impact Of COVID-19 On Marketing Research And Analysis Services

    5. Marketing Research And Analysis Services Market Size And Growth

    5.1. Global Marketing Research And Analysis Services Historic Market, 2015-2020, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Marketing Research And Analysis Services Forecast Market, 2020-2025F, 2030F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Marketing Research And Analysis Services Market Segmentation

    6.1. Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    Quantitative

    Qualitative

    Primary

    Secondary

    6.2. Global Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    IT Services

    Manufacturing

    Financial Services

    Construction

    Healthcare

    Others

    7. Marketing Research And Analysis Services Market Regional And Country Analysis

    7.1. Global Marketing Research And Analysis Services Market, Split By Region, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    7.2. Global Marketing Research And Analysis Services Market, Split By Country, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    8. Asia-Pacific Marketing Research And Analysis Services Market

    8.1. Asia-Pacific Marketing Research And Analysis Services Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    9. China Marketing Research And Analysis Services Market

    9.1. China Marketing Research And Analysis Services Market Overview

    9.2. China Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F,$ Billion

    10. India Marketing Research And Analysis Services Market

    10.1. India Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    11. Japan Marketing Research And Analysis Services Market

    11.1. Japan Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    12. Australia Marketing Research And Analysis Services Market

    12.1. Australia Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    13. Indonesia Marketing Research And Analysis Services Market

    13.1. Indonesia Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    14. South Korea Marketing Research And Analysis Services Market

    14.1. South Korea Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    15. Western Europe Marketing Research And Analysis Services Market

    15.1. Western Europe Marketing Research And Analysis Services Market Overview

    15.2. Western Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    16. UK Marketing Research And Analysis Services Market

    16.1. UK Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    17. Germany Marketing Research And Analysis Services Market

    17.1. Germany Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    18. France Marketing Research And Analysis Services Market

    18.3. France Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    19. Eastern Europe Marketing Research And Analysis Services Market

    19.1. Eastern Europe Marketing Research And Analysis Services Market Overview

    19.2. Eastern Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    20. Russia Marketing Research And Analysis Services Market

    20.1. Russia Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    21. North America Marketing Research And Analysis Services Market

    21.1. North America Marketing Research And Analysis Services Market Overview

    21.2. North America Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    22. USA Marketing Research And Analysis Services Market

    22.1. USA Marketing Research And Analysis Services Market Overview

    22.2. USA Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    23. South America Marketing Research And Analysis Services Market

    23.1. South America Marketing Research And Analysis Services Market Overview

    23.2. South America Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    24. Brazil Marketing Research And Analysis Services Market

    24.1. Brazil Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    25. Middle East Marketing Research And Analysis Services Market

    25.1. Middle East Marketing Research And Analysis Services Market Overview

    25.2. Middle East Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    26. Africa Marketing Research And Analysis Services Market

    26.1. Africa Marketing Research And Analysis Services Market Overview

    26.2. Africa Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

    27. Marketing Research And Analysis Services Market Competitive Landscape And Company Profiles

    27.1. Marketing Research And Analysis Services Market Competitive Landscape

    27.2. Marketing Research And Analysis Services Market Company Profiles

    27.2.1. Nielsen

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Kantar

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. Ipsos

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. GfK

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Westat Inc.

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    29. Key Mergers And Acquisitions In The Marketing Research And Analysis Services Market

    29. Marketing Research And Analysis Services Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Research Inquiries

    30.4. The Business Research Company

    30.5. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2015-2020, $ Billion
  • Table 2: Global Forecast Market Growth, 2020-2025F, 2030F, $ Billion
  • Table 3: Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 4: Global Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 5: Global Marketing Research And Analysis Services Market, Split By Region, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 6: Global Marketing Research And Analysis Services Market, Split By Country, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 7: Asia-Pacific, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 8: China, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 9: India, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 10: Japan, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 11: Australia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 12: Indonesia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 13: South Korea, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 14: Western Europe, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 15: UK, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 16: Germany, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 17: France, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 18: Eastern Europe, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 19: Russia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 20: North America, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 21: USA, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 22: South America, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 23: Brazil, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 24: Middle East, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 25: Africa, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Table 26: Nielsen Financial Performance
  • Table 27: Kantar Financial Performance
  • Table 28: Ipsos Financial Performance
  • Table 29: GfK Financial Performance
  • Table 30: Westat Inc. Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2015-2020, $ Billion
  • Figure 2: Global Forecast Market Growth, 2020-2025F, 2030F, $ Billion
  • Figure 3: Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 4: Global Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 5: Global Marketing Research And Analysis Services Market, Split By Region, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 6: Global Marketing Research And Analysis Services Market, Split By Country, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 7: Asia-Pacific, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 8: China, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 9: India, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 10: Japan, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 11: Australia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 12: Indonesia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 13: South Korea, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 14: Western Europe, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 15: UK, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 16: Germany, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 17: France, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 18: Eastern Europe, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 19: Russia, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 20: North America, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 21: USA, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 22: South America, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 23: Brazil, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 24: Middle East, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 25: Africa, Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Figure 26: Nielsen Financial Performance
  • Figure 27: Kantar Financial Performance
  • Figure 28: Ipsos Financial Performance
  • Figure 29: GfK Financial Performance
  • Figure 30: Westat Inc. Financial Performance
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