Marketing Research And Analysis Services Market 2021 - By Type (Quantitative Research, Qualitative Research), By Research Source (Primary Research, Secondary Research), By End Use Industry (Media And Broadcasting, Pharmaceutical, Consumer Non-Durables, Advertising, Consumer Durables, Wholesale & Retail, Public Administration, Telecommunications And ICT, Financial And Insurance Activities, Automotive, Research Institutes, Tourism, Travel And Recreation), And By Region, Opportunities And Strategies – Global Forecast To 2030

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Marketing Research And Analysis Services Market Definition

The marketing research and analysis services market consists of sales of marketing research and analysis services by entities (organizations, sole traders and partnerships) that are engaged in systematical gathering, recording, tabulating, and presenting marketing data. Market research and analysis services include marketing & management analytics and consumer insights.

Marketing Research And Analysis Services Market Size

The global marketing research and analysis services market reached a value of nearly $63,777.3 million in 2020, having grown at a compound annual growth rate (CAGR) of 1.0% since 2015, and is expected to grow at a CAGR of 4.9% to nearly $80,913.6 million by 2025. The marketing research and analysis services market is then expected to grow to $98,831.8 million in 2030 at a CAGR of 4.1%.

Growth in the historic period resulted from rise in research and development (R&D) investments, strong economic growth in emerging markets, and growing awareness of market research in end use industries. Factors that negatively affected growth in the historic period were privacy and security issues, skilled workers shortage, and companies increasingly preferring third party surveying companies over market research.

Going forward, increasing focus on customer satisfaction, outsourcing back-end operations to low-cost economies, and increase in data driven businesses are expected to drive the market. Factors that could hinder the growth of the marketing research and analysis services market in the future include intense competition, big data analytics, and COVID-19.

Marketing Research And Analysis Services Market Drivers

The key drivers of the marketing research and analysis services include:

Increase In Data Driven Businesses

Businesses that engage with various types of data in today's data-driven world must engage with market research. It is being used to identify and leverage trends, maximize opportunities in their market, and to find more of their ideal customers. The rise of data-driven firms and e-commerce companies will significantly drive and fuel the marketing research and analysis services on a global basis. The “Apple Customer Pulse” research group is a prime example. Because these are online surveys, the company is able to compile and analyze the big data faster, and the surveys are easy to administer, without much effort. This makes the market research more appealing to those that participate, as well as to the company.

Marketing Research And Analysis Services Market Restraints

The key restraints on the marketing research and analysis services market include:

Big Data Analytics

The expected shift of end users of market research service providers to technology companies offering big data analytics is expected to restrain the growth of the marketing research and analysis services market during the forecast period. Many companies in industries such as fast-moving consumer goods (FMCG), telecom and retail are increasingly seeking services of analytics companies to derive customer insights. Analytics companies are known to provide better quality of data, high flexibility and they usually minimize risk associated with data management. Big data analytics solutions offer more precise actionable insights than solutions offered by traditional market research companies in a fast manner. They are also perceived to offer a better and more comprehensive picture of customers. Clients’ perception of market surveys overloading customers leading to incomplete and uncertain responses that negatively affect the quality of insights also encourage clients to use services of analytics companies since analytics is mainly drawn from real customer activity and is seen as more accurate and informative. Therefore, big data analytics solutions are likely to be a major restraint on the market research industry going forward.

Marketing Research And Analysis Services Market Trends

Major trends influencing the marketing research and analysis services market include:

Adoption Of Advanced Technologies

Marketing research and analysis services companies are increasingly using advanced research technologies such as eye-tracking technology to generate consumer insights. Marketing research and analysis services companies are increasingly focusing on scrutinizing the emotional connection of customers with products. Market researchers are collecting and analyzing unconscious reactions of the customers’ brain through neuromarketing tools, such as emotion measurement, eye tracking, and other implicit priming tests. Eye-tracking technology is helpful for gauging consumer reaction towards products, without any bias or errors. This technology is used in studying consumer behavior during shopping, where researchers can capture actual reaction and time spent gazing at a particular product or a group, which allows researchers to provide unbiased insights. An example of a successful implementation of eye-tracking technology includes Tobii Pro Glasses that help understand consumer behavior during shopping and give an understanding of consumer actions.

Agile Market Research For Faster Insights

Globally, marketing research and analysis services companies are adopting agile market research methodology to generate faster actionable data and insights. Agile research is an iterative and adaptive process where small teams work in short cycles by constantly incorporating feedback to deliver solutions to all stakeholders in a transparent manner. It involves cross-functional team members, who with specialization/expertise in a particular function, contribute to a wide range of tasks. Agile market research includes short studies, experiments, and frequent feedback to help customers respond quickly to a changing business environment. It is carried out to align the research with the business objectives of the client and improve communication between internal teams, external (agency) research teams, and online communities, which increases the speed and responsiveness of the research project. According to a survey on the state of agile research, more than 90% of the organizations stated that they have experienced success with the approach.

Opportunities And Recommendations In The Marketing Research And Analysis Services Market

Opportunities –The top growth potential in the marketing research and analysis services market segmented by type will arise in the quantitative research market, which will gain $14,048.0 million of global annual sales by 2025. The top growth potential in the marketing research and analysis services market segmented by research source will arise in the primary research market, which will gain $16,213.7 million of global annual sales by 2025. The top growth potential in the marketing research and analysis services market segmented by end use industry will arise in the media and broadcasting market, which will gain $5,374.3 million of global annual sales by 2025.The marketing research and analysis services market will gain the most in the USA at $3,084.1 million.

Recommendations-To take advantage of these opportunities, The Business Research Company recommends marketing research and analysis service providers to focus on adoption of advanced technologies, agile market research for faster insights, increased use of experimental research tools, virtual reality technology for conducting market research, ai powered market research for reduced costs and faster delivery, automation in marketing research and analysis services, blockchain, chatbots, employing skilled researchers from developing countries and longitudinal market research and tracking.

Marketing Research And Analysis Services Market Segmentation

The marketing research and analysis services market is segmented by type, by research source and by end use industry.
By Type-
The marketing research and analysis services market is segmented by type into
    • a) Quantitative Research
    • b) Qualitative Research
The quantitative research market was the largest segment of the marketing research and analysis services market by type, accounting for $53,952.5 million or 84.6% of the total market in 2020. The qualitative research segment is also expected to be the fastest-growing segment going forward at a CAGR of 5.6%.
By Research Source –
The marketing research and analysis services market is also segmented by research source into
    • a) Primary Research
    • b) Secondary Research
The primary research segment was the largest segment of the marketing research and analysis services market by research source, accounting for $61,071.2 million or 95.8% of the total market in 2020. The secondary research market is expected to be the fastest-growing segment going forward at a CAGR of 6.0%.
By End-Use Industry –
The marketing research and analysis services market is also segmented by end use industry into
    • a) Media And Broadcasting
    • b) Pharmaceutical
    • c) Consumer Non-Durables
    • d) Advertising
    • e) Consumer Durables
    • f) Wholesale & Retail
    • g) Public Administration
    • h) Telecommunications And ICT
    • i) Financial And Insurance Activities
    • j) Automotive
    • k) Research Institutes
    • l) Tourism, Travel and Recreation
The media and broadcasting market was the largest segment of the marketing research and analysis services market by end use industry, accounting for $16,398.3 million or 25.7% of the total market in 2020. It is also expected to be the fastest-growing segment going forward at a CAGR of 5.8%.
By Geography- The marketing research and analysis services market is segmented by geography into
      o Asia Pacific
      • • China
      • • India
      • • Japan
      • • Australia
      • • Indonesia
      • • South Korea
      o North America
      • • USA
      o South America
      • • Brazil
      o Western Europe
      • • France
      • • Germany
      • • UK
      o Eastern Europe
      • • Russia
      o Middle East
      o Africa
North America was the largest region in the marketing research and analysis services market, accounting for 33.3% of the global market in 2020. It was followed by Western Europe, Asia Pacific and the other regions. Going forward, the fastest growing regions in the marketing research and analysis services market will be South America and Middle East, where growth will be at CAGRs of 12.3% and 7.7% respectively from 2020-2025.

Marketing Research And Analysis Services Market Competitive Landscape

Major Competitors In The Marketing Research And Analysis Services Market Are:

  • Nielsen Holdings plc
  • Gartner
  • IQVIA Holdings Inc.
  • Kantar
  • Ipsos Group S.A.

    • Other Competitors In The Marketing Research And Analysis Services Market Include:

  • GfK SE
  • Information Resources, Inc.
  • Dynata
  • INTAGE Holdings Inc. (IRI)
  • Westat Inc.
  • Global Vox Populi
  • Kantar IMRB
  • RNB Research
  • Market Xcel Data Matrix Private Limited
  • Majestic MRSS
  • Kantar TNS
  • Kantar Millward Brown
  • Ipsos
  • Hub of China
  • SIS International Research
  • Escalent (formerly Morpace)
  • CIPMR
  • Consumer Behavior Research Co., Ltd (CBR)
  • B2B International China
  • Euromonitor International
  • Ipsos MORI
  • IFF Research
  • Pharma Intelligence
  • GfK SE
  • Dunnhumby
  • Wood Mackenzie
  • VCIOM (Russian Public Opinion Research Center)
  • Ipsos Comcon
  • Business Analytica
  • MAGRAM Market Research
  • Nielsen
  • Westat Inc.
  • Gartner
  • Forrester Research
  • ORC International Inc.
  • IQVIA
  • Comscore
  • GfK
  • Bauman Research & Consulting, LLC
  • Albar
  • Smart Research
  • Proactive Worldwide
  • Stitch Marketing Research
  • Criba Research SA
  • Geo Strategy Partners
  • PROVOKERS
  • Fine Research
  • AG3 Consulting
  • OnTarget
  • Arellano
  • Datum Internacional S.A.
  • StatMark Group S.A.
  • Research Konnection
  • Eksen Research
  • C&O Marketing
  • Insight Scouts Research & Consultancy
  • Research & Consulting House (REACH)
  • 4sight
  • Amass Market Research
  • Brandman Research
  • Geocartography Knowledge Group
  • WhyFive Insights
  • Frontline Research Group
  • Nagy Research MEACRO
  • Acnielsen Marketing & Media (Pty) Ltd.
  • NOI Polls Limited
  • George Klein and Associates (GK&A)
  • BMi Research (Pty) Ltd
  • Plus 94 Research

      • Table Of Contents

      1. Marketing Research And Analysis Services Market Executive Summary

      2. Table of Contents

      3. List of Figures

      4. List of Tables

      5. Report Structure

      6. Introduction

      6.1. Segmentation By Geography

      6.2. Segmentation By Type

      6.3. Segmentation By Research Source

      6.4. Segmentation By End Use Industry

      7. Marketing Research And Analysis Services Market Characteristics

      7.1. Market Definition

      7.2. Segmentation By Type

      7.2.1. Quantitative Research

      7.2.2. Qualitative Research

      7.3. Segmentation By Research Source

      7.3.1. Primary Research

      7.3.2. Secondary Research

      7.4. Segmentation By End Use Industry

      7.4.1. Media and Broadcasting

      7.4.2. Pharmaceutical

      7.4.3. Consumer Durables

      7.4.4. Consumer Non-Durables

      7.4.5. Advertising

      7.4.6. Wholesale & Retail

      7.4.7. Public Administration

      7.4.8. Telecommunications and ICT

      7.4.9. Financial and Insurance Activities

      7.4.10. Automotive

      7.4.11. Research Institutes

      7.4.12. Tourism, Travel and Recreation

      7.5. Sampling

      8. Marketing Research And Analysis Services Market Trends And Strategies

      8.1. Adoption Of Advanced Technologies

      8.2. Agile Market Research For Faster Insights

      8.3. Increased Use Of Experimental Research Tools

      8.4. Virtual Reality Technology For Conducting Market Research

      8.5. AI Powered Market Research For Reduced Costs And Faster Delivery

      8.6. Automation In Marketing Research And Analysis Services

      8.7. Blockchain

      8.8. Chatbots

      8.9. Employing Skilled Researchers From Developing Countries

      8.10.      Longitudinal Market Research and Tracking

      9. Impact Of COVID On The Marketing Research And Analysis Services Industry

      9.1. Changes In Consumer Behavior

      9.2. Impact On Market Research Companies

      9.3. Strategies Adopted By Market Research Companies During The COVID-19 Crisis

      9.4. Decreased In Demand For Marketing Research And Analysis Services

      10. Global Marketing Research And Analysis Services Market Size And Growth

      10.1.Market Size

      10.2.      Historic Market Growth, 2015 – 2020, Value ($ Million)

      10.2.1. Drivers Of The Market 2015 – 2020

      10.2.2. Restraints On The Market 2015 – 2020

      10.3.Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      10.3.1. Drivers Of The Market 2020 – 2025

      10.3.2. Restraints On The Market 2020 – 2025

      11. Global Sampling Market

      11.1. Historic Market Growth, 2015 – 2020, Value ($ Million)

      11.2.Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      12. Global Marketing Research And Analysis Services Market Segmentation

      12.1.Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      12.1.1. Quantitative Research

      12.1.2. Qualitative Research

      12.2.      Global Marketing Research And Analysis Services Market, Segmentation By End-Use Industry, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      13. Marketing Research And Analysis Services Market, Regional And Country Analysis

      13.1. Global Marketing Research And Analysis Services Market, By Region, Historic and Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      13.2.Global Marketing Research And Analysis Services Market, By Country, Historic and Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      14. Asia-Pacific Marketing Research And Analysis Services Market

      14.1.Asia-Pacific Marketing Research And Analysis Services Market Overview

      14.1.1. Region Information

      14.1.2. Market Information

      14.1.3. COVID-19 Impact

      14.1.4. Background Information

      14.1.5. Government Initiatives

      14.1.6. Regulations

      14.1.7. Regulatory Bodies

      14.1.8. Major Associations

      14.1.9. Taxes Levied

      14.1.10. Corporate Tax Structure

      14.1.11. Investments

      14.1.12. Major Companies

      14.2.      Asia-Pacific Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      14.3. Asia-Pacific Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      14.4. Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      14.5. Asia-Pacific Marketing Research And Analysis Services Market: Country Analysis

      14.6. China Marketing Research And Analysis Services Market

      14.7. China Marketing Research And Analysis Services Market Overview

      14.7.1. Country Information

      14.7.2. Market Information

      14.7.3. COVID-19 Impact

      14.7.4. Background Information

      14.7.5. Government Initiatives

      14.7.6. Regulations

      14.7.7. Regulatory Bodies

      14.7.8. Major Associations

      14.7.9. Taxes Levied

      14.7.10. Corporate Tax Structure

      14.7.11. Investments

      14.7.12. Major Companies

      14.8.      China Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      14.9.      China Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      14.10.  China Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      14.11.  India Marketing Research And Analysis Services Market

      14.12.  India Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      14.13.  India Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      14.14.  India Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      14.15.  Japan Marketing Research And Analysis Services Market

      14.16.  Japan Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      14.17.  Japan Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      14.18.  Japan Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      14.19.  Australia Marketing Research And Analysis Services Market

      14.20. Australia Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      14.21.  Australia Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      14.22. Australia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      14.23.  Indonesia Marketing Research And Analysis Services Market

      14.24. Indonesia Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      14.25. Indonesia Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      14.26. Indonesia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      14.27.  South Korea Marketing Research And Analysis Services Market

      14.28. South Korea Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      14.29. South Korea Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      14.30.  South Korea Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      15. Western Europe Marketing Research And Analysis Services Market

      15.1. Western Europe Market Research Services Market Overview

      15.1.1. Region Information

      15.1.2. Market Information

      15.1.3. COVID-19 Impact

      15.1.4. Background Information

      15.1.5. Regulations

      15.1.6. Regulatory Bodies

      15.1.7. Major Associations

      15.1.8. Taxes Levied

      15.1.9. Corporate Tax Structures

      15.1.10. Investments

      15.1.11. Major Companies

      15.2.  Western Europe Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      15.3. Western Europe Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      15.4.      Western Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      15.5.Western Europe Marketing Research And Analysis Services Market: Country Analysis

      15.6.      UK Marketing Research And Analysis Services Market

      15.7. UK Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      15.8.      UK Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      15.9.      UK Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      15.10.  Germany Marketing Research And Analysis Services Market

      15.11.   Germany Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      15.12.  Germany Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      15.13.   Germany Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      15.14.  France Marketing Research And Analysis Services Market

      15.15.  France Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      15.16.  France Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      15.17.   France Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      16. Eastern Europe Marketing Research And Analysis Services Market

      16.1.Eastern Europe Market Research Services And Analysis Market Overview

      16.1.1. Region Information

      16.1.2. Market Information

      16.1.3. COVID-19 Impact

      16.1.4. Background Information

      16.1.5. Regulations

      16.1.6. Regulatory Bodies

      16.1.7. Major Associations

      16.1.8. Taxes Levied

      16.1.9. Corporate Tax Structure

      16.1.10. Investments

      16.1.11. Major Companies

      16.2. Eastern Europe Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      16.3. Eastern Europe Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      16.4.      Eastern Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      16.5.      Eastern Europe Marketing Research And Analysis Services Market: Country Analysis

      16.6.      Russia Marketing Research And Analysis Services Market

      16.7. Russia Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      16.8.      Russia Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      16.9.      Russia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      17. North America Marketing Research And Analysis Services Market

      17.1. North America Marketing Research And Analysis Services Market Overview

      17.1.1. Region Information

      17.1.2. Market Information

      17.1.3. COVID-19 Impact

      17.1.4. Background Information

      17.1.5. Government Initiatives

      17.1.6. Regulations

      17.1.7. Regulatory Bodies

      17.1.8. Major Associations

      17.1.9. Taxes Levied

      17.1.10. Corporate Tax Structure

      17.1.11. Investments

      17.1.12. Major Companies

      17.2. North America Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      17.3. North America Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      17.4. North America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      17.5. North America Marketing Research And Analysis Services Market: Country Analysis

      17.6. USA Marketing Research And Analysis Services Market

      17.7. USA Marketing Research And Analysis Services Market Overview

      17.7.1. Country Information

      17.7.2. Market Information

      17.7.3. COVID-19 Impact

      17.7.4. Background Information

      17.7.5. Government Initiatives

      17.7.6. Regulations

      17.7.7. Regulatory Bodies

      17.7.8. Major Associations

      17.7.9. Taxes Levied

      17.7.10. Corporate Tax Structure

      17.7.11. Investments

      17.7.12. Major Companies

      17.8. USA Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      17.9. USA Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      17.10.   USA Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      18. South America Marketing Research And Analysis Services Market

      18.1.South America Marketing Research And Analysis Services Market Overview

      18.1.1. Region Information

      18.1.2. Market Information

      18.1.3. COVID-19 Impact

      18.1.4. Background Information

      18.1.5. Government Initiatives

      18.1.6. Regulations

      18.1.7. Regulatory Bodies

      18.1.8. Major Associations

      18.1.9. Taxes Levied

      18.1.10. Corporate Tax Structure

      18.1.11. Investments

      18.1.12. Major Companies

      18.2.      South America Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      18.3.South America Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      18.4.      South America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      18.5.      South America Marketing Research And Analysis Services Market: Country Analysis

      18.6.      Brazil Marketing Research And Analysis Services Market

      18.7. Brazil Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      18.8.      Brazil Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      18.9.      Brazil Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      19. Middle East Marketing Research And Analysis Services Market

      19.1.Middle East Marketing Research And Analysis Services Market Overview

      19.1.1. Region Information

      19.1.2. Market Information

      19.1.3. COVID-19 Impact

      19.1.4. Background Information

      19.1.5. Government Initiatives

      19.1.6. Regulations

      19.1.7. Regulatory Bodies

      19.1.8. Major Associations

      19.1.9. Taxes Levied

      19.1.10. Corporate Tax Structure

      19.1.11. Investments

      19.1.12. Major Companies

      19.2.      Middle East Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      19.3. Middle East Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      19.4.      Middle East Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      20. Africa Marketing Research And Analysis Services Market

      20.1.      Africa Marketing Research And Analysis Services Market Overview

      20.1.1. Region Information

      20.1.2. Market Information

      20.1.3. COVID-19 Impact

      20.1.4. Background Information

      20.1.5. Government Initiatives

      20.1.6. Regulations

      20.1.7. Regulatory Bodies

      20.1.8. Major Associations

      20.1.9. Taxes Levied

      20.1.10. Corporate Tax Structure

      20.1.11. Investments

      20.1.12. Major Companies

      20.2. Africa Marketing Research And Analysis Services Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      20.3. Africa Marketing Research And Analysis Services Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      20.4.     Africa Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      21. Global Marketing Research And Analysis Services Market Competitive Landscape

      21.1. Company Profiles

      21.2.      Nielsen Holdings plc

      21.2.1. Company Overview

      21.2.2. Products And Services

      21.2.3. Business Strategy

      21.2.4. Financial Overview

      21.3. Gartner

      21.3.1. Company Overview

      21.3.2. Products And Services

      21.3.3. Business Strategy

      21.3.4. Financial Overview

      21.4. IQVIA Holdings Inc.

      21.4.1. Company Overview

      21.4.2. Products And Services

      21.4.3. Business Strategy

      21.4.4. Financial Overview

      21.5. Kantar Group

      21.5.1. Company Overview

      21.5.2. Products And Services

      21.5.3. Business Strategy

      21.5.4. Financial Overview

      21.6.  Ipsos Group S.A.

      21.6.1. Company Overview

      21.6.2. Products And Services

      21.6.3. Business Strategy

      21.6.4. Financial Overview

      22. Key Mergers And Acquisitions In The Marketing Research And Analysis Services Market

      22.1. Avania Acquired IMARC

      22.2. Cint Acquired Gapfish

      22.3. Escalent Acquired Grail Insights

      22.4. Kantar Acquired MeMo2

      22.5. Escalent Acquired Javelin Strategy & Research

      22.6. M3, Inc. Acquired Healthcare Market Research Business Of Manthan

      22.7. Schlesinger Group Acquired Market Cube

      22.8. Verdane Capital Acquired Confirmit

      22.9. CI Group Acquired Rozovest Analytics

      22.10. IFF Research Acquired Voluntas

      22.11. Nielsen Holdings Plc Acquired SuperData Research

      22.12. Partners Group Acquired Information Resources Inc. (IRI)

      22.13.  Majestic Research Services And Solutions Acquired Market Probe Asia Pacific Pte Ltd

      22.14. Bregal Sagemount Acquired Lux Research

      22.15.  CRC Research Acquired Research House

      22.16. Phoenix Marketing International Acquired Synergistics Research Corporation

      22.17.  Nielsen Acquired Repucom

      23. Marketing Research And Analysis Services Market Future Outlook and Potential Analysis

      23.1. Global Marketing Research And Analysis Services Market In 2025 – Countries Offering Most New Opportunities

      23.2. Global Marketing Research And Analysis Services Market In 2025 – Segments Offering Most New Opportunities

      23.3. Global Marketing Research And Analysis Services Market In 2025 – Growth Strategies

      23.3.1. Market Trend Based Strategies

      23.3.2. Competitor Strategies

      24. Marketing Research And Analysis Services Market, Conclusions And Recommendations

      24.1. Conclusions

      24.2. Recommendations

      24.3. Product

      24.4. Place

      24.5. Price

      24.6. Promotion

      24.7. People

      25. Appendix

      25.1. Market Data Sources

      25.2. Research Methodology

      25.3. Currencies

      25.4. Research Inquiries

      25.5. The Business Research Company

      25.6. Copyright And Disclaimer

    List Of Tables

      Table 1: Global Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 2: Global Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 3: Global Sampling Market, Historic, 2015 – 2020, $ Million
    • Table 4: Global Sampling Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 5: Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 6: Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 7: Global Marketing Research And Analysis Services Market, Segmentation By End-Use Industry, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 8: Global Marketing Research And Analysis Services Market, Segmentation By End-Use Industry, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 9: Global Marketing Research And Analysis Services Market, By Region, Historic and Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 10: Global Marketing Research And Analysis Services Market, By Region, Historic and Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 11: Global Marketing Research And Analysis Services Market, By Country, Historic and Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 12: Global Marketing Research And Analysis Services Market, By Country, Historic and Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 13: Asia Pacific GDP Per Capita, 2015-2020, $
    • Table 14: Asia-Pacific Financial Services Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 15: Asia-Pacific Healthcare Services Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 16: Asia-Pacific Construction Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 17: Asia-Pacific IT Services Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 18: Asia-Pacific Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 19: Asia-Pacific Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 20: Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 21: Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 22: China GDP Per Capita, 2015-2020, $
    • Table 23: China Financial Services Market Size, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 24: China Healthcare Services Market Size, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 25: China Construction Market Size, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 26: China IT Services Market Size, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 27: China Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 28: China Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 29: China Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 30: China Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 31: India Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 32: India Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 33: India Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 34: India Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 35: Japan Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 36: Japan Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 37: Japan Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 38: Japan Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 39: Australia Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 40: Australia Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 41: Australia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 42: Australia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 43: Indonesia Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 44: Indonesia Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 45: Indonesia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 46: Indonesia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 47: South Korea Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 48: South Korea Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 49: South Korea Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 50: South Korea Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 51: Western Europe GDP Per Capita, 2015-2020, $
    • Table 52: Western Europe Financial Services Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 53: Western Europe Healthcare Services Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 54: Western Europe Construction Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 55: Western Europe Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 56: Western Europe Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 57: Western Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 58: Western Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 59: UK Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 60: UK Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 61: UK Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 62: UK Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 63: Germany Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 64: Germany Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 65: Germany Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 66: Germany Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 67: France Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 68: France Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 69: France Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 70: France Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 71: Eastern Europe GDP Per Capita, 2015-2020, $
    • Table 72: Eastern Europe Financial Services Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 73: Eastern Europe Healthcare Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 74: Eastern Europe Construction Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 75: Eastern Europe IT Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 76: Eastern Europe Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 77: Eastern Europe Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 78: Eastern Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 79: Eastern Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 80: Russia Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 81: Russia Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 82: Russia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 83: Russia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 84: North America GDP Per Capita, 2015-2020, $
    • Table 85: North America Financial Services Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 86: North America Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 87: North America Construction Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 88: North America IT Services Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 89: North America Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 90: North America Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 91: North America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 92: North America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 93: USA GDP Per Capita, 2015-2020, $
    • Table 94: USA Financial Services Market Size, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 95: USA Market Size, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 96: USA Construction Market Size, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 97: USA IT Services Market Size, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 98: USA Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 99: USA Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 100: USA Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 101: USA Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 102: South America GDP Per Capita, 2015-2020, $
    • Table 103: South America Financial Services Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 104: South America Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 105: South America, Construction Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 106: South America, IT Services Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 107: South America Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 108: South America Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 109: South America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 110: South America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 111: Brazil Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 112: Brazil Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 113: Brazil Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 114: Brazil Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 115: Middle East GDP Per Capita, 2015-2020, $
    • Table 116: Middle East Financial Services Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 117: Middle East Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 118: Middle East Construction Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 119: Middle East IT Services Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 120: Middle East Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 121: Middle East Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 122: Middle East Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 123: Middle East Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 124: Africa GDP Per Capita, 2015-2020, $
    • Table 125: Africa Financial Services Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 126: Africa market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 127: Africa Construction Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 128: Africa IT Services Market Size, By Country, Historic And Forecast, 2015 – 2020, 2025F, $ Billion
    • Table 129: Africa Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Table 130: Africa Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 131: Africa Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 132: Africa Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 133: Global Marketing Research And Analysis Services Market, Key Competitor Estimated Market Shares, 2020, Percentage (%)
    • Table 134: Nielsen Holdings plc – Financial Overview, 2016 – 2020, $ Billion
    • Table 135: Gartner – Financial Overview, 2016 – 2020, $ Billion
    • Table 136: IQVIA Holdings Inc.  –  Financial Overview, 2016 – 2020, $ Billion
    • Table 137: Ipsos Group S.A. – Financial Overview, 2016 – 2020, $ Billion
    • Table 138: Global Marketing Research And Analysis Services Market Size Gain ($ Million), 2020 – 2025, By Country
    • Table 139: Global Marketing Research And Analysis Services Market Size Gain ($ Million), Segmentation By Type, 2020 – 2025
    • Table 140: Global Marketing Research And Analysis Services Market Size Gain ($ Million), Segmentation By Research Source, 2020 – 2025
    • Table 141: Global Marketing Research And Analysis Services Market Size Gain ($ Million), Segmentation By End-Use Industry, 2020 – 2025
    • Table 142: Marketing Research And Analysis Services - Market Data Sources

    List Of Figures

      Figure 1: Global Marketing Research And Analysis Services Market Segmentation By Type
    • Figure 2: Global Marketing Research And Analysis Services Market Segmentation By Research Source
    • Figure 3: Global Marketing Research And Analysis Services Market Segmentation By End Use Industry
    • Figure 4: Global Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 5: Global Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 6: Global Sampling Market, Historic, 2015 – 2020, $ Million
    • Figure 7: Global Sampling Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 8: Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 9: Global Marketing Research And Analysis Services Market, Segmentation By End-Use Industry, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 10: Global Marketing Research And Analysis Services Market, By Region, Historic and Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 11: Global Marketing Research And Analysis Services Market, By Country, Historic and Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 12: Asia-Pacific Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 13: Asia-Pacific Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 14: Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 15: China Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 16: China Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 17: China Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 18: India Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 19: India Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 20: India Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 21: Japan Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 22: Japan Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 23: Japan Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 24: Australia Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 25: Australia Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 26: Australia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 27: Indonesia Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 28: Indonesia Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 29: Indonesia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 30: South Korea Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 31: South Korea Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 32: South Korea Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 33: Western Europe Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 34: Western Europe Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 35: Western Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 36: UK Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 37: UK Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 38: UK Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 39: Germany Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 40: Germany Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 41: Germany Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 42: France Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 43: France Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 44: France Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 45: Eastern Europe Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 46: Eastern Europe Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 47: Eastern Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 48: Russia Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 49: Russia Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 50: Russia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 51: North America Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 52: North America Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 53: North America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 54: USA Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 55: USA Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 56: USA Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 57: South America Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 58: South America Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 59: South America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 60: Brazil Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 61: Brazil Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 62: Brazil Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 63: Middle East Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 64: Middle East Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 65: Middle East Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 66: Africa Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 67: Africa Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 68: Africa Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 69: Global Marketing Research And Analysis Services Market, Key Competitor Estimated Market Shares, 2020, Percentage (%)
    • Figure 70: Nielsen Holdings plc – Financial Overview, 2016 – 2020, $ Billion
    • Figure 71: Gartner – Financial Overview, 2016 – 2020, $ Billion
    • Figure 72: IQVIA Holdings Inc. – Financial Overview, 2016 – 2020, $ Billion
    • Figure 73: Ipsos Group S.A. – Financial Overview, 2016 – 2020,$ Billion
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