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Marketing Research And Analysis Services Market 2023 – By Type (Quantitative Research, Qualitative Research), By Research Source (Primary Research, Secondary Research), And By Region, Opportunities And Strategies – Global Forecast To 2032

Starting Price : $4000.00 $2680.00 | Pages : 246 | Published : January 2023 | SKU CODE : | | Format :


Marketing Research And Analysis Services Market Definition

Market research refers to the process of learning more about the target audience, rival businesses, industries, trends and related information. The marketing research and analysis services market consists of sales of marketing research and analysis services by entities (organizations, sole traders and partnerships) that are engaged in systematical gathering, recording, tabulating and presenting marketing data. Market research and analysis services include marketing and management analytics and consumer insights.

Marketing research and analysis services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The marketing research and analysis services companies provide data, data analysis and consumer analysis, based on the end user’s need, through primary and secondary research. The data often contains both qualitative and quantitative information and can be tailored to meet the client’s need. Market research firms offer both standard products and customized solutions as part of their offerings.

Marketing Research And Analysis Services Market Size

The marketing research and analysis services market size reached a value of nearly $68,016.1 million in 2021, having grown at a compound annual growth rate (CAGR) of 1.7% since 2016. The market is expected to grow from $68,016.1 million in 2021 to $84,170.9 million in 2026 at a rate of 4.4%. The marketing research and analysis services market size is then expected to grow at a CAGR of 3.8% from 2026 and reach $101,477.1 million in 2031.        

Growth in the historic period resulted from rise in research and development (R&D) investments, strong economic growth in emerging markets, increased internet penetration, increase in consumption of big data and rapid urbanization.

Going forward, increase in digitalization, increase in data driven businesses, increasing focus on customer satisfaction and increasing demand for sampling will drive the growth. Factors that could hinder the growth of the marketing research and analysis services market in the future include intense competition, reliability of the data sources and legal and ethical constraints.

Marketing Research And Analysis Services Market Drivers

The key drivers of the marketing research and analysis services market include:

Increase in Digitalization

The increase in digitalization is expected to propel demand in the marketing research and analysis services market. Digitalization brings forward the social-economic context as a process, involving a significant change in how digital and computer-based technologies can be employed by society, commercial entities in marketing research and government administrations. In marketing research and analysis services, there is a unique organizational shift of the enterprise, sector and entire service offerings, to improve their performance via the application of digital technology and new business models. It provides customer relationship modeling, including customer experience knowledge, cross-channel coherence and self-service in the digital transformation of the marketing research and analysis services market. For instance, in October 2021, according to United Nations Conference on Trade and Development, stated worldwide, that digitally deliverable services increased from less than 52% of service exports in 2019 to nearly 64% in 2020, while information, communications and technologies services (ICT) services increased from 10% to almost 14%, a significant acceleration of the long-term trend. Therefore, increasing digitalization is driving the marketing research and analysis services market during the forecast period.

Marketing Research And Analysis Services Market Restraints

The key restraints on the marketing research and analysis services market include:

Intense Competition

The marketing research and analysis services market is likely to be affected by heavy competition, especially from large companies, hampering the growth of smaller businesses. Since the effectiveness of marketing research and analysis services projects is based on the company's capacity, resources and expertise, organizations tend to depend on larger firms offering a one-stop solution. Smaller firms in the industry find it difficult to compete and move towards specializing areas, further fragmenting the market. Therefore, intense competition will limit market growth in the forecast period.

Marketing Research And Analysis Services Market Trends

Major trends influencing the marketing research and analysis services market include:

Use Of Artificial Intelligence (AI)

The use of artificial intelligence is a key trend gaining popularity in marketing research and analysis services market. Market research companies are investing in artificial intelligence (AI) technologies for efficient, accurate and low-cost data collection. AI refers to the ability of computers to perform tasks that require human intelligence, such as speech and image recognition, iterative learning, creative thinking and machine learning to solve problems and execute tasks. Market research firms use AI powered market research tools to execute surveys, predict consumer behavior, reactions and movements, improve conversations and provide the ability to companies to collect data efficiently and remove bias associated with data gathering. For instance, according to a 2021 Greenbrook Research Industry Trends Report, an industry report by a US based insights company, more than 150 million forecasts have been accomplished using AI, with 25 million queries answered every day.  By 2025, over 75 billion devices are estimated to be connected by IoT (Internet of things), generating vast amounts of customer data. This will allow market researchers to undertake in-depth longitudinal studies on client behavior, rather than relying on a brief review.

Agile Market Research For Faster Insights

The adoption of agile market research for faster insights is a key trend gaining popularity in the marketing research and analysis services market. Globally, market research companies are adopting an agile market research methodology to generate faster actionable data and insights. Agile research is an iterative and adaptive process where small teams work in short cycles by constantly incorporating feedback to deliver solutions to all stakeholders in a transparent manner. It involves cross-functional team members, who with specialization/expertise in a particular function, contribute to a wide range of tasks. Agile market research includes short studies, experiments and frequent feedback, to help customers respond quickly to a changing business environment. It is carried out to align the research with the business objectives of the client and improve communication between internal teams, external (agency) research teams and online communities, which increases the speed and responsiveness of the research project.  According to a survey on the state of agile research, more than 43% of the organizations stated that they have increased the uses and experienced success with the agile market approach.

Opportunities And Recommendations In The Marketing Research And Analysis Services Market

Opportunities –The top opportunities in the marketing research and analysis services market segmented by type will arise in the quantitative research segment, which will gain $13,315.6 million of global annual sales by 2026. The top opportunities in segment by research source will arise in the primary research segment, which will gain $15,290.0 million of global annual sales by 2026. The marketing research and analysis services market size will gain the most in the USA at $4,155.7 million.

Recommendations-To take advantage of the opportunities, The Business Research Company recommends the marketing research and analysis services companies to focus on use of artificial intelligence (AI), focus on virtual reality technology for conducting marketing research, adopt innovative and advanced sampling techniques, focus on micro surveys, adopt longitudinal market research and tracking, increase focus on social listening and social sampling, use blockchain technology, expand in emerging markets, continue to focus on developed markets, offer competitive pricing, participate in trade shows and events, continue to target small and medium enterprises (SMEs).

Marketing Research And Analysis Services Market Segmentation

The marketing research and analysis services market is segmented by type and by research source.
By Type –
The marketing research and analysis services market is segmented by type:
    • a) Quantitative Research
    • b) Qualitative Research
The quantitative market was the largest segment of the marketing research and analysis services market segmented by type, accounting for 84.9% of the total in 2021. Going forward, the qualitative research market is expected to be the fastest growing segment in the marketing research and analysis services market segmented by type, at a CAGR of 5.0% during 2021-2026.
By Research Source -
The marketing research and analysis services market is segmented by research source:
    • a) Primary Research
    • b) Secondary Research
The primary research market was the largest segment of the marketing research and analysis services market segmented by research source, accounting for 96.6% of the total in 2021. Going forward, the secondary research market is expected to be the fastest growing segment in the marketing research and analysis services market segmented by research source, at a CAGR of 5.3% during 2021-2026.
By Geography - The marketing research and analysis services market is segmented by geography into
      o Asia Pacific
      • • Australia
      • • China
      • • Hong Kong
      • • India
      • • Indonesia
      • • Japan
      • • Malaysia
      • • Philippines
      • • Singapore
      • • South Korea
      • • Taiwan
      • • Thailand
      • • Vietnam
      o North America
      • • USA
      o South America
      • • Brazil
      o Western Europe
      • • France
      • • Germany
      • • UK
      o Eastern Europe
      • • Russia
      o Middle East
      o Africa
North America was the largest region in the marketing research and analysis services market, accounting for 33.6% of the total in 2022. It was followed by Western Europe, and then the other regions. Going forward, the fastest-growing regions in the marketing research and analysis services market will be South America, and, Africa where growth will be at CAGRs of 7.3% and 6.2% respectively. These will be followed by Middle East, and, Asia Pacific where the markets are expected to grow at CAGRs of 6.0% and 5.8% respectively.

Marketing Research And Analysis Services Competitive Landscape

Major Competitors are:

  • Gartner, Inc
  • Nielsen Holdings PLC
  • S&P Global Inc
  • Ipsos Group S.A.
  • Moodys Corporation
  • Other Competitors Include:

  • GFK SE
  • Mintel
  • INTAGE Inc.
  • Forrester Research Inc.
  • GlobalData Plc
  • Global Vox Populi
  • Kantar IMRB
  • RNB Research
  • Market Xcel Data Matrix Private Limited
  • Majestic MRSS
  • Kantar TNS
  • Kantar Millward Brown
  • Nielson
  • Hub of China
  • SIS International Research
  • Escalent (formerly Morpace)
  • CIPMR
  • INTAGE Inc
  • Adept Research
  • Tiny CX Freeform
  • Populix
  • Dataspring
  • Inkwood Research
  • Strategic Focus Research and Consultancy Ltd.
  • QualWorld Asia
  • Acorn Marketing & Research Consultants Pte Ltd
  • Blackbox Research
  • My Source Solutions
  • Stitch Marketing Research
  • Dynamic Search Sdn. Bhd.
  • Cardas Research & Consulting Sdn Bhd
  • The Research Alliance (TRA)
  • Axanteus Research and Consumer Behavior Research Co., Ltd (CBR)
  • Euromonitor International
  • IFF Research
  • Pharma Intelligence
  • GfK SE
  • Mintel
  • Dunnhumby
  • AMR Advanced Market Research GmbH
  • Business Analytica
  • Ateliar Market Research
  • Inquiry Market research
  • MAP Marketing Research
  • MAGRAM Market Research
  • VCIOM (Russian Public Opinion Research Center)
  • Prodege LLC
  • Westat
  • the NPD Group, Inc.
  • Forrester Research
  • ORC International Inc.
  • Dynata
  • IQVIA
  • Proactive Worldwide
  • Comscore
  • Information Resources, Inc. (IRI) ,
  • Stitch Marketing Research
  • Bauman Research & Consulting LLC
  • Datum Internacional S.A.
  • StatMark Group S.A.
  • Brazil Market research
  • Ad hoc research and al bar research
  • C&O Marketing
  • Insight Scouts Research & Consultancy
  • Research & Consulting House (REACH)
  • 4sight
  • A mass Market Research
  • Geocartography Knowledge Group
  • ERA Research & Consultancy
  • Research Konnection
  • Stitch Marketing Research
  • IVC Research Center
  • Acnielsen Marketing & Media (Pty) Ltd.
  • NOI Polls Limited
  • George Klein and Associates (GK&A)
  • BMi Research (Pty) Ltd
  • Plus 94 Research
  • African Response
  • Ley Hausen and African Response Pty LTD
    1. Table Of Contents

      1. Executive Summary

      2. Table of Contents

      3. List of Figures

      4. List of Tables

      5. Report Structure

      6. Introduction and Market Characteristics

      6.1. General Market Definition

      6.2. Summary

      6.3. Marketing Research And Analysis Services Market Definition and Segmentations

      6.4. Market Segmentation By Type

      6.4.1. Quantitative Research

      6.4.2. Qualitative Research

      6.5. Segmentation By Research Source

      6.5.1. Primary Research

      6.5.2. Secondary Research

      6.6. Sampling

      7. Major Market Trends

      7.1. Use Of Artificial Intelligence (AI)

      7.2. Agile Market Research For Faster Insights

      7.3. Virtual Reality Technology For Conducting Marketing Research

      7.4. New Advancements In Product Sampling

      7.5. Micro Surveys Replacing Lengthy Surveys

      7.6. Longitudinal Market Research and Tracking

      7.7. Social Listening

      7.8. Social Sampling

      7.9. Blockchain In Marketing Research And Analysis Services

      7.10. Strategic Partnerships

      8. Global Market Size and Growth

      8.1. Market Size

      8.2. Historic Market Growth, 2016 – 2021, Value ($ Million)

      8.2.1. Market Drivers 2016 – 2021

      8.2.2. Market Restraints 2016 – 2021

      8.3. Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      8.3.1. Market Drivers 2021 – 2026

      8.3.2. Market Restraints 2021 – 2026

      9. Global Sampling Market

      9.1. Global Sampling Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      9.2. Global Sampling Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      10. Global Marketing Research And Analysis Services Market Segmentation

      10.1. Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      10.2. Global Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      11. Marketing Research And Analysis Services Market, Regional and Country Analysis

      11.1. Global Marketing Research And Analysis Services Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      11.2. Global Marketing Research And Analysis Services Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      12. Asia-Pacific Market

      12.1. Summary

      12.2. Market Overview

      12.2.1. Region Information

      12.2.2. Market Information

      12.2.3. Background Information

      12.2.4. Government Initiatives

      12.2.5. Regulations

      12.2.6. Regulatory Bodies

      12.2.7. Major Associations

      12.2.8. Taxes Levied

      12.2.9. Corporate Tax Structure

      12.2.10. Investments

      12.2.11. Major Companies

      12.3. Asia-Pacific Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      12.4. Asia-Pacific Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      12.5. Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      12.6. Asia-Pacific Marketing Research And Analysis Services Market: Country Analysis

      12.7. China Market

      12.8. Summary

      12.9. Market Overview

      12.9.1. Country Information

      12.9.2. Market Information

      12.9.3. Background Information

      12.9.4. Government Initiatives

      12.9.5. Regulations

      12.9.6. Regulatory Bodies

      12.9.7. Major Associations

      12.9.8. Taxes Levied

      12.9.9. Corporate Tax Structure

      12.9.10. Investments

      12.9.11. Major Companies

      12.10. China Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      12.11. China Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      12.12. China Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      12.13. India Market

      12.14. India Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      12.15. India Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      12.16. India Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      12.17. Japan Market

      12.18. Japan Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      12.19. Japan Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      12.20. Japan Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      12.21. Australia Market

      12.22. Australia Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      12.23. Australia Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      12.24. Australia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      12.25. Indonesia Market

      12.26. Indonesia Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      12.27. Indonesia Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      12.28. Indonesia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      12.29. South Korea Market

      12.30. South Korea Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      12.31. South Korea Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      12.32. South Korea Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      12.33. Philippines Market

      12.34. Philippines Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      12.35. Philippines Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      12.36. Philippines Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      12.37. Vietnam Market

      12.38. Vietnam Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      12.39. Vietnam Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      12.40. Vietnam Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      12.41. Singapore Market

      12.42. Singapore Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      12.43. Singapore Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      12.44. Singapore Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      12.45. Malaysia Market

      12.46. Malaysia Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      12.47. Malaysia Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      12.48. Malaysia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      12.49. Thailand Market

      12.50. Thailand Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      12.51. Thailand Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      12.52. Thailand Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      12.53. Hong Kong Market

      12.54. Hong Kong Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      12.55. Hong Kong Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      12.56. Hong Kong Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      12.57. Taiwan Market

      12.58. Taiwan Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      12.59. Taiwan Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      12.60. Taiwan Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13. Western Europe Market

      13.1. Summary

      13.2. Market Overview

      13.2.1. Region Information

      13.2.2. Market Information

      13.2.3. Background Information

      13.2.4. Government Initiatives

      13.2.5. Regulations

      13.2.6. Regulatory Bodies

      13.2.7. Major Associations

      13.2.8. Taxes Levied

      13.2.9. Corporate Tax Structure

      13.2.10. Investments

      13.2.11. Major Companies

      13.3. Western Europe Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      13.4. Western Europe Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      13.5. Western Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13.6. Western Europe Marketing Research And Analysis Services Market: Country Analysis

      13.7. UK Market

      13.8. UK Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      13.9. UK Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      13.10. UK Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13.11. Germany Market

      13.12. Germany Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      13.13. Germany Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      13.14. Germany Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13.15. France Market

      13.16. France Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      13.17. France Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      13.18. France Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      14. Eastern Europe Market

      14.1. Summary

      14.2. Market Overview

      14.2.1. Region Information

      14.2.2. Market Information

      14.2.3. Background Information

      14.2.4. Government Initiatives

      14.2.5. Regulations

      14.2.6. Regulatory Bodies

      14.2.7. Major Associations

      14.2.8. Taxes Levied

      14.2.9. Corporate Tax Structure

      14.2.10. Investments

      14.2.11. Major Companies

      14.3. Eastern Europe Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      14.4. Eastern Europe Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      14.5. Eastern Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      14.6. Eastern Europe Marketing Research And Analysis Services Market: Country Analysis

      14.7. Russia Market

      14.8. Russia Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      14.9. Russia Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      14.10. Russia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      15. North America Market

      15.1. Summary

      15.2. Market Overview

      15.2.1. Region Information

      15.2.2. Market Information

      15.2.3. Background Information

      15.2.4. Government Initiatives

      15.2.5. Regulations

      15.2.6. Regulatory Bodies

      15.2.7. Major Associations

      15.2.8. Taxes Levied

      15.2.9. Corporate Tax Structure

      15.2.10. Investments

      15.2.11. Major Companies

      15.3. North America Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      15.4. North America Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      15.5. North America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      15.6. North America Marketing Research And Analysis Services Market: Country Analysis

      15.7. USA Market

      15.8. Summary

      15.9. Market Overview

      15.9.1. Country Information

      15.9.2. Market Information

      15.9.3. Background Information

      15.9.4. Government Initiatives

      15.9.5. Regulations

      15.9.6. Regulatory Bodies

      15.9.7. Taxes Levied

      15.9.8. Corporate Tax Structure

      15.9.9. Investments

      15.9.10. Major Companies

      15.10. USA Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      15.11. USA Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      15.12. USA Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      16. South America Market

      16.1. Summary

      16.2. Market Overview

      16.2.1. Region Information

      16.2.2. Market Information

      16.2.3. Background Information

      16.2.4. Government Initiatives

      16.2.5. Regulations

      16.2.6. Regulatory Bodies

      16.2.7. Major Associations

      16.2.8. Taxes Levied

      16.2.9. Corporate Tax Structure

      16.2.10. Investments

      16.2.11. Major Companies

      16.3. South America Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      16.4. South America Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      16.5. South America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      16.6. South America Marketing Research And Analysis Services Market: Country Analysis

      16.7. Brazil Market

      16.8. Brazil Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      16.9. Brazil Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      16.10. Brazil Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      17. Middle East Market

      17.1. Summary

      17.2. Market Overview

      17.2.1. Region Information

      17.2.2. Market Information

      17.2.3. Government Initiatives

      17.2.4. Regulations

      17.2.5. Regulatory bodies

      17.2.6. Major Associations

      17.2.7. Taxes Levied

      17.2.8. Corporate Tax Structure

      17.2.9. Investments

      17.2.10. Major Companies

      17.3. Middle East Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      17.4. Middle East Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      17.5. Middle East Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      18. Africa Market

      18.1. Summary

      18.2. Market Overview

      18.2.1. Region Information

      18.2.2. Market Information

      18.2.3. Government Initiatives

      18.2.4. Regulations

      18.2.5. Regulatory bodies

      18.2.6. Major Associations

      18.2.7. Taxes Levied

      18.2.8. Corporate Tax Structure

      18.2.9. Major Companies

      18.3. Africa Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      18.4. Africa Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      18.5. Africa Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      19. Competitive Landscape and Company Profiles

      20. Company Profiles

      20.1. Gartner, Inc

      20.1.1. Company Overview

      20.1.2. Products And Services

      20.1.3. Business Strategy

      20.1.4. Financial Overview

      20.2. Nielsen Holdings PLC

      20.2.1. Company Overview

      20.2.2. Products And Services

      20.2.3. Business Strategy

      20.2.4. Financial Overview

      20.3. S&P Global Inc

      20.3.1. Company Overview

      20.3.2. Products And Services

      20.3.3. Business Strategy

      20.3.4. Financial Overview

      20.4. Ipsos Group S.A.

      20.4.1. Company Overview

      20.4.2. Products And Services

      20.4.3. Business Strategy

      20.4.4. Financial Overview

      20.5. Moody's Corporation

      20.5.1. Company Overview

      20.5.2. Products And Services

      20.5.3. Business Strategy

      20.5.4. Financial Overview

      21. Key Mergers and Acquisitions

      21.1. Avania Acquired IMARC

      21.2. Kantar Acquired MeMo2

      21.3. Kantar Acquired Numerator

      21.4. Schlesinger Group Acquired Market Cube

      21.5. Verdane Capital Acquired Confirmit

      21.6. Escalent Acquired Javelin Strategy & Research

      22. Opportunities And Strategies

      22.1. Global Marketing Research And Analysis Services Market In 2026 – Countries Offering Most New Opportunities

      22.2. Global Marketing Research And Analysis Services Market In 2026 – Segments Offering Most New Opportunities

      22.3. Global Marketing Research And Analysis Services Market In 2026 – Growth Strategies

      22.3.1. Market Trend Based Strategies

      22.3.2. Competitor Strategies

      23. Marketing Research And Analysis Services Market, Conclusions And Recommendations

      23.1. Conclusions

      23.2. Recommendations

      23.2.1. Product

      23.2.2. Place

      23.2.3. Price

      23.2.4. Promotion

      23.2.5. People

      24. Appendix

      24.1. Market Data Sources

      24.2. Research Methodology

      24.3. Currencies

      24.4. The Business Research Company

      24.5. Copyright and Disclaimer

    List Of Tables

      Table 1: Global Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 2: Global Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 3: Global Sampling Market, Historic, 2016 – 2021, $ Million
    • Table 4: Global Sampling Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 5: Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 6: Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 7: Global Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 8: Global Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 9: Global Marketing Research And Analysis Services Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 10: Global Marketing Research And Analysis Services Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 11: Global Marketing Research And Analysis Services Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 12: Global Marketing Research And Analysis Services Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 13: Asia-Pacific GDP Per Capita, By Country, 2016-2021, $
    • Table 14:  Asia-Pacific Media Market, 2016-2026, $Billion
    • Table 15:  Asia-Pacific Healthcare Services Market, 2016-2026, $Billion
    • Table 16: Asia-Pacific Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 17: Asia-Pacific Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 18: Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 19: Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 20: China GDP Per Capita, 2016-2021, $
    • Table 21:  China Media Market, 2016-2026, $Billion
    • Table 22:  China Healthcare Services Market, 2016-2026, $Billion
    • Table 23: China Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 24: China Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 25: China Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 26: China Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 27: India Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 28: India Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 29: India Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 30: India Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 31: Japan Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 32: Japan Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 33: Japan Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 34: Japan Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 35: Australia Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 36: Australia Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 37: Australia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 38: Australia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 39: Indonesia Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 40: Indonesia Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 41: Indonesia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 42: Indonesia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 43: South Korea Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 44: South Korea Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 45: South Korea Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 46: South Korea Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 47: Philippines Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 48: Philippines Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 49: Philippines Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 50: Philippines Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 51: Vietnam Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 52: Vietnam Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 53: Vietnam Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 54: Vietnam Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 55: Singapore Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 56: Singapore Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 57: Singapore Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 58: Singapore Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 59: Malaysia Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 60: Malaysia Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 61: Malaysia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 62: Malaysia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 63: Thailand Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 64: Thailand Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 65: Thailand Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 66: Thailand Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 67: Hong Kong Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 68: Hong Kong Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 69: Hong Kong Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 70: Hong Kong Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 71: Taiwan Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 72: Taiwan Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 73: Taiwan Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 74: Taiwan Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 75: Western Europe GDP Per Capita, By Country, 2016-2021, $
    • Table 76:  Western Europe Media Market, 2016-2026, $Billion
    • Table 77:  Western Europe Healthcare Services Market, 2016-2026, $Billion
    • Table 78: Western Europe Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 79: Western Europe Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 80: Western Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 81: Western Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 82: UK Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 83: UK Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 84: UK Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 85: UK Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 86: Germany Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 87: Germany Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 88: Germany Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 89: Germany Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 90: France Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 91: France Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 92: France Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 93: France Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 94: Eastern Europe GDP Per Capita, By Country, 2016-2021, $
    • Table 95:  Eastern Europe Media Market, 2016-2026, $Billion
    • Table 96:  Eastern Europe Healthcare Services Market, 2016-2026, $Billion
    • Table 97: Eastern Europe Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 98: Eastern Europe Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 99: Eastern Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 100: Eastern Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 101: Russia Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 102: Russia Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 103: Russia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 104: Russia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 105: North America GDP Per Capita, By Country, 2016-2021, $
    • Table 106:  North America Media Market, 2016-2026, $Billion
    • Table 107:  North America Healthcare Services Market, 2016-2026, $Billion
    • Table 108: North America Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 109: North America Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 110: North America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 111: North America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 112: USA GDP Per Capita, 2016-2021, $
    • Table 113:  USA Media Market, 2016-2026, $Billion
    • Table 114:  USA Healthcare Services Market, 2016-2026, $Billion
    • Table 115: USA Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 116: USA Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 117: USA Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 118: USA Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 119: South America GDP Per Capita, By Country, 2016-2021, $
    • Table 120:  South America Media Market, 2016-2026, $Billion
    • Table 121:  South America Healthcare Services Market, 2016-2026, $Billion
    • Table 122: South America Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 123: South America Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 124: South America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 125: South America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 126: Brazil Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 127: Brazil Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 128: Brazil Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 129: Brazil Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 130: Middle East GDP Per Capita, By Country, 2016-2021, $
    • Table 131:  Middle East Media Market, 2016-2026, $Billion
    • Table 132:  Middle East Healthcare Services Market, 2016-2026, $Billion
    • Table 133: Middle East Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 134: Middle East Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 135: Middle East Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 136: Middle East Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 137: Africa GDP Per Capita, By Country, 2016-2021, $
    • Table 138:  Africa Media Market, 2016-2026, $Billion
    • Table 139:  Africa Healthcare Services Market, 2016-2026, $Billion
    • Table 140: Africa Marketing Research And Analysis Services Market, Historic, 2016 – 2021, $ Million
    • Table 141: Africa Marketing Research And Analysis Services Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 142: Africa Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 143: Africa Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 144: Marketing Research And Analysis Services Market, Key Competitor Estimated Market Shares, 2021, Percentage (%)
    • Table 145: Gartner – Financial Performance, 2017– 2021, $ Billion
    • Table 146: Nielsen Holdings – Financial Performance, 2017– 2021, $ Billion
    • Table 147: S&P Global – Financial Performance, 2017– 2021, $ Billion
    • Table 148: Ipsos – Financial Performance, 2017– 2021, $ Billion
    • Table 149: Moody’s – Financial Performance, 2017– 2021, $ Billion
    • Table 150: Global Marketing Research And Analysis Services Market Size Gain ($ Million), 2021 – 2026, By Country
    • Table 151: Global Marketing Research And Analysis Services Market Size Gain ($ Million), Segmentation By Type, 2021 – 2026
    • Table 152: Global Marketing Research And Analysis Services Market Size Gain ($ Million), Segmentation By Research Source, 2021 – 2026
    • Table 153: Marketing Research And Analysis Services - Market Data Sources

    List Of Figures

      Figure 1: Global Marketing Research And Analysis Services Market Segmentation By Type
    • Figure 2: Global Marketing Research And Analysis Services Market Segmentation By Research Source
    • Figure 3: Global Marketing Research And Analysis Services Market Segmentation By End Use Industry
    • Figure 4: Global Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 5: Global Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 6: Global Sampling Market, Historic, 2015 – 2020, $ Million
    • Figure 7: Global Sampling Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 8: Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 9: Global Marketing Research And Analysis Services Market, Segmentation By End-Use Industry, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 10: Global Marketing Research And Analysis Services Market, By Region, Historic and Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 11: Global Marketing Research And Analysis Services Market, By Country, Historic and Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 12: Asia-Pacific Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 13: Asia-Pacific Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 14: Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 15: China Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 16: China Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 17: China Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 18: India Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 19: India Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 20: India Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 21: Japan Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 22: Japan Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 23: Japan Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 24: Australia Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 25: Australia Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 26: Australia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 27: Indonesia Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 28: Indonesia Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 29: Indonesia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 30: South Korea Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 31: South Korea Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 32: South Korea Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 33: Western Europe Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 34: Western Europe Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 35: Western Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 36: UK Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 37: UK Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 38: UK Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 39: Germany Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 40: Germany Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 41: Germany Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 42: France Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 43: France Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 44: France Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 45: Eastern Europe Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 46: Eastern Europe Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 47: Eastern Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 48: Russia Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 49: Russia Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 50: Russia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 51: North America Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 52: North America Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 53: North America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 54: USA Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 55: USA Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 56: USA Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 57: South America Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 58: South America Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 59: South America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 60: Brazil Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 61: Brazil Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 62: Brazil Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 63: Middle East Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 64: Middle East Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 65: Middle East Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 66: Africa Marketing Research And Analysis Services Market, Historic, 2015 – 2020, $ Million
    • Figure 67: Africa Marketing Research And Analysis Services Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 68: Africa Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 69: Global Marketing Research And Analysis Services Market, Key Competitor Estimated Market Shares, 2020, Percentage (%)
    • Figure 70: Nielsen Holdings plc – Financial Overview, 2016 – 2020, $ Billion
    • Figure 71: Gartner – Financial Overview, 2016 – 2020, $ Billion
    • Figure 72: IQVIA Holdings Inc. – Financial Overview, 2016 – 2020, $ Billion
    • Figure 73: Ipsos Group S.A. – Financial Overview, 2016 – 2020,$ Billion
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