Matcha Market Report 2026

Matcha Market Overview

• Matcha market size has reached to $4.17 billion in 2025 • Expected to grow to $7.15 billion in 2030 at a compound annual growth rate (CAGR) of 11.6% • Growth Driver: Matcha Market Growth Fueled By Soaring Demand In The Global Food And Beverage Industry • Market Trend: The Impact Of Supercritical Carbon Dioxide Decaffeination On Quality And Health Benefits • Asia-Pacific was the largest region in 2025 and North America is the fastest growing region.

What Is Covered Under Matcha Market?

Matcha is a type of powdered green tea that is finely ground from high-quality shade-grown tea leaves that are carefully harvested, steamed, dried, and stone-ground into a fine powder. Matcha is often used to make matcha lattes, beverages, matcha tea, culinary recipes, and personal care products. The main product types of matcha are regular, and flavored matcha. The term regular implies that it is the most common or typical option available, without any specific variations or specialized features. The various forms include powder and liquid. The various grades include café, ceremonial, classic, and culinary. These are distributed through various distribution channels such as hypermarkets and supermarkets, specialty retail stores, online retail stores, and others, and are used in various applications including regular tea, matcha beverages, food, personal care, and others.

What Is The Matcha Market Growth Forecast?

The matcha market size is expected to see rapid growth in the next few years. It will grow to $7.15 billion in 2030 at a compound annual growth rate (CAGR) of 11.6%. The growth in the forecast period can be attributed to increasing demand for plant-based wellness products, rising application in functional beverages, expansion of global specialty tea retail, growing premium tea consumption, increasing innovation in matcha processing and packaging. Major trends in the forecast period include increasing consumption of functional teas, rising popularity of matcha-based beverages, growing use in food and desserts, expansion of matcha in personal care products, enhanced focus on ceremonial grade quality.

What Is The Driver Of The Matcha Market?

The rising demand for food and beverages is expected to propel the growth of the matcha market going forward. Food and beverages are consumable substances that provide nourishment, sustenance, and pleasure to individuals. Matcha plays a significant role in food and beverages because of its distinct flavor, vibrant color, nutritional value, and cultural significance. Matcha’s versatility allows it to be incorporated into various recipes, catering to multiple tastes and preferences while providing potential health benefits. For instance, in December 2024, according to the FoodNavigator, a UK-based leading online B2B digital media platform, total “CPG” (consumer-packaged-goods) store‐sales volumes for food & beverage rose 1.1% in 2024 the first increase in three years. Therefore, the rising demand for food and beverages is driving the growth of the matcha industry.

Key Players In The Global Matcha Market

Major companies operating in the matcha market are Nestle S.A., Unilever PLC, Starbucks Corporation, ITO EN Ltd., The Hain Celestial Group Inc., Akira Matcha, The Republic of Tea, Clearspring Ltd., The AOI Tea Company LLC, Marukyu-Koyamaen Co. Ltd., Two Hills Tea, Tea Spot Inc., Aiya Co. Ltd., Tenzo Tea Inc., Encha Ceremonial Grade, Grace Matcha, Matchaful, Breakaway Matcha, Kettl, Matchaeologist, MatchaBar, MatchaKari

Global Matcha Market Trends and Insights

Major companies operating in the matcha market are focused on technologies such as supercritical carbon dioxide decaffeination to enhance the quality and purity of their products, allowing them to offer matcha with reduced caffeine levels while preserving the vibrant flavor and nutritional benefits that consumers expect. Supercritical carbon dioxide decomposition is a process that uses carbon dioxide in a supercritical state (where it has properties of both a gas and a liquid) to extract caffeine from tea leaves or coffee beans. This method effectively removes caffeine while preserving the flavor compounds and nutrients, such as catechins. For instance, in January 2024, Tsuji Riichi Honten Co. Ltd., a Japan-based tea manufacturing company, launched Decaf Matcha. Matha Direct utilizes a modern decaffeination method involving supercritical carbon dioxide. This technique effectively reduces the caffeine content to approximately 4–8 mg per serving (equivalent to decaf coffee) while preserving nearly 100% of the beneficial catechins, which are the functional nutrients found in matcha.

What Are Latest Mergers And Acquisitions In The Matcha Market?

In June 2024, StoneX Group Inc., a US-based financial services company, acquired Mercon Montage for an undisclosed amount. Through this acquisition, StoneX Group Inc. aims to enhance its capabilities in the coffee trading sector, expand its global footprint, and strengthen its supply chain. Mercon Montagem is a Netherlands-based coffee trading and sourcing company. It specializes in importing, exporting, and sourcing green coffee beans from various regions around the world.

What Defines the Matcha Market?

The matcha market consists of sales of blended matcha and premium grade matcha. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Matcha Market Report 2026?

The matcha market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the matcha industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.