Payments Market Drivers
The key drivers of the payments market include:
Rising Smartphone Penetration
Rising smartphone penetration is expected to be a key driver of the growth of the payments market in the forecast period. The proliferation of smartphones has significantly contributed to the expansion of e-wallets and mobile banking applications. These platforms enable users to securely store funds, transfer money, pay bills and engage in a variety of financial transactions directly from their mobile devices. As smartphone adoption continues to rise, an increasing number of users are embracing these digital financial solutions, thereby driving the demand for the payment industry. For instance, in February 2024, according to Uswitch Limited, a UK-based financial conduct authority, at the beginning of 2022, the UK recorded 71.8 million mobile connections, exceeding the total population by 4.2 million. This represents a 3.8% increase from 2021. Looking ahead to 2025, the UK population is projected to reach 68.3 million, with approximately 95% (around 65 million individuals) expected to be smartphone users. Therefore, rising smartphone penetration will drive demand for payments going forward.
Payments Market Restraints
The key restraints on the payments market include:
Increasing Risks Of Cyber Threats
The increasing risks of cyber threats are expected to limit the growth of the payments market in the forecast period. Cybersecurity threats such as hacking, data breaches and fraud can severely undermine trust in payment systems, impacting both consumers and businesses. To mitigate these risks, payment providers must allocate substantial resources towards advanced cybersecurity measures. However, these investments come with increased operational costs, which can compress profit margins and result in higher fees for both consumers and merchants. Consequently, businesses may face missed opportunities, while negative customer experiences could deter the broader adoption of digital payment solutions. For instance, in September 2024, according to SentinelOne, a US-based cybersecurity company, the cost of cyberattacks is projected to reach $10.5 trillion by 2025, with another forecast estimating the cost of cybercrime at $23 trillion by 2027. Therefore, increasing risks of cyber threats may hinder the growth of the payments market.