Pet DNA Testing Market Report 2026

Pet DNA Testing Market Overview

• Pet DNA Testing market size has reached to $0.59 billion in 2025 • Expected to grow to $0.93 billion in 2030 at a compound annual growth rate (CAGR) of 9.3% • Growth Driver: Surge In Pet Adoption Fueling The Growth Of The Market Due To Increasing Awareness And Adoption Rates • Market Trend: Innovative Pet DNA Testing Kits Revolutionize Personalized Pet Care • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Pet DNA Testing Market?

Pet deoxyribose nucleic acid (DNA) testing is a scientific process that involves analyzing the genetic material (DNA) of a pet to gain information about its breed, ancestry, health predispositions, and inherited traits. This testing is done by collecting a DNA sample, usually through a cheek swab or blood sample, and examining specific genetic markers. The results provide insights into the pet’s genetic background, helping owners and veterinarians make informed decisions regarding care, nutrition, and medical treatment. The main types of tests in pet DNA testing are breed profile, genetic diseases, and health and wellness. Breed profile in pet DNA testing refers to the analysis that determines a pet’s genetic ancestry by identifying the specific breeds present in its DNA. These tests can be conducted using different sample types, such as blood, saliva, fecal, and others. They are applicable to various pet types, including dogs, cats, and other animals, and serve a diverse range of end users, such as pet owners, breeders, and veterinarians.

What Is The Pet DNA Testing Market Growth Forecast?

The pet dna testing market size is expected to see strong growth in the next few years. It will grow to $0.93 billion in 2030 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to technological advancements in pet dna testing, increasing demand for preventive pet healthcare, rising investment by genetic testing companies, expansion of online and retail distribution channels, growing integration with veterinary and breeding programs. Major trends in the forecast period include rising adoption of pet dna testing for breed identification, growing demand for genetic disease screening in pets, increasing use of dna tests for nutritional and behavioral insights, expansion of direct-to-consumer pet dna testing kits, integration of dna testing services with veterinary clinics and breeders.

Global Pet DNA Testing Market Segmentation

1) By Test Type: Breed Profile, Genetic Diseases, Health And Wellness 2) By Sample Type: Blood, Saliva, Fecal, Other Sample Types 3) By Animal Type: Dogs, Cats, Other Animals 4) By End-User: Pet Owners, Breeders, Veterinarians Subsegments: 1) By Breed Profile: Breed Identification, Ancestry Analysis, Lineage Verification 2) By Genetic Diseases: Inherited Disease Detection, Carrier Status Identification, Genetic Mutation Screening 3) By Health And Wellness: Nutritional Needs Assessment, Behavioral Trait Analysis, Predisposition To Allergies And Sensitivities

What Is The Driver Of The Pet DNA Testing Market?

The increasing pet adoption rates are expected to propel the growth of the pet DNA testing market going forward. Pet adoption refers to the process of providing a permanent home to animals, such as cats and dogs, usually from shelters or rescue organizations. Pet adoption rates are increasing due to growing awareness about the benefits of adopting animals from shelters, which has encouraged more people to choose adoption over purchasing pets. Pet DNA testing is useful for identifying a pet's breed composition, detecting potential health risks, and providing insights into behavior traits, helping owners make informed decisions about their pet's care. For instance, in August 2024, according to PetRescue Ltd., an Australia-based national animal welfare charity, pet adoption in Australia performed strongly in 2023, with 62,653 cats and dogs finding homes, 10,000 more than the 52,593 adopted in 2022. Therefore, the increasing pet adoption rates are driving the growth of the pet DNA testing industry.

Key Players In The Global Pet DNA Testing Market

Major companies operating in the pet dna testing market are Mars Incorporated, Zoetis Inc., AncestryDNA Inc., Neogen Corporation, Macrogen Inc., EasyDNA, Embark Veterinary Inc., PetDx Inc., Urban Animal Inc., FamilyTreeDNA, Wisdom Panel Inc., Basepaws Inc., Orivet Genetic Pet Care LLC, DNA MY DOG Inc., Animal Genetics Inc., GenSol Diagnostics LLC, AffinityDNA Inc., Gemini Genetics Inc., Clinomics USA Inc., 5Strands Inc., VHLGenetics, MyCatDNA Inc.

Global Pet DNA Testing Market Trends and Insights

Major companies operating in the pet DNA testing market are focusing on developing innovative products such as pet DNA testing kits to cater to the increasing demand for personalized pet care. Pet DNA testing kits are products that allow pet owners to collect a DNA sample from their pets to analyze their breed, health risks, and genetic traits. For instance, in April 2024, The American Kennel Club (AKC), a US-based not-for-profit organization and the world’s largest purebred dog registry, launched AKC DNA + Health, an innovative pet DNA testing product that combines traditional DNA identity profiling with extensive genetic health and trait analysis for dogs. The kit integrates an AKC DNA profile with over 328 markers that screen for genetic health risks and physical traits, aiding breeders in making informed breeding decisions and helping meet AKC registry requirements. Developed with trusted lab provider Neogen, it also offers lifetime access to canine genetic counselors to assist users in interpreting results and planning breeding strategies. The product is designed to support responsible breeding, enhance breed health, and provide comprehensive genetic insights in a single testing solution.

What Are Latest Mergers And Acquisitions In The Pet DNA Testing Market?

In September 2024, Orivet Genetic Pet Care Pty Ltd, an Australia-based provider of pet DNA testing services, acquired Animal DNA Diagnostics Ltd for an undisclosed amount. With this acquisition, Orivet aimed to expand its geographic presence in the UK and Europe, strengthen its laboratory and customer support capabilities, and integrate Animal DNA Diagnostics’ established client base into its global pet genetics platform. Animal DNA Diagnostics Ltd is a UK-based provider of pet genetic testing services, offering DNA-based breed analysis, parentage verification, and hereditary disease testing for dogs and other companion animals, serving both pet owners and breeders.

Regional Outlook

North America was the largest region in the pet DNA testing market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

What Defines the Pet DNA Testing Market?

The pet DNA testing market includes revenues earned by entities by providing services such as breed identification, health screening, genetic diversity, ancestry and relatives matching, and trait analysis. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.