Pet Raw Food Market Report 2026

Pet Raw Food Market Overview

• Pet Raw Food market size has reached to $4.1 billion in 2025 • Expected to grow to $6.87 billion in 2030 at a compound annual growth rate (CAGR) of 10.8% • Growth Driver: Growing Pet Ownership Drives The Pet Raw Food Market Expansion • Market Trend: Innovations In Freeze-Dried Raw Nutrition For Pets • North America was the largest region in 2025.

What Is Covered Under Pet Raw Food Market?

Pet raw food is uncooked and unprocessed food indicated for consumption by pets, primarily dogs and cats. The primary purpose of feeding raw food to pets is to provide a diet that mimics what animals would naturally eat in the wild, which is believed to be more biologically appropriate for their digestive systems. The main types of pet raw food are kibble-plus, frozen, dehydrated, and freeze-dried. Kibble-plus is a dry pet food that includes raw meat, freeze-dried raw chunks, or other raw ingredients. These cater to different animal types, such as dogs, cats, and others, for various applications, including online and offline sales.

What Is The Pet Raw Food Market Growth Forecast?

The pet raw food market size is expected to see rapid growth in the next few years. It will grow to $6.87 billion in 2030 at a compound annual growth rate (CAGR) of 10.8%. The growth in the forecast period can be attributed to increasing demand for customized pet nutrition, rising adoption of subscription-based pet food models, expansion of raw food offerings for cats, growing focus on sustainable protein sourcing, increasing regulatory clarity on raw pet food safety. Major trends in the forecast period include increasing demand for biologically appropriate pet diets, rising preference for minimally processed pet food, growing adoption of freeze-dried raw formats, expansion of direct-to-consumer pet food sales, enhanced focus on ingredient transparency.

Global Pet Raw Food Market Segmentation

1) By Type: Kibble-Plus, Frozen, Dehydrated, Freeze-Dried 2) By Animal Type: Dogs, Cats, Other Animal Types 3) By Application: Online Sales, Offline Sales Subsegments: 1) By Kibble-Plus: Raw-Infused Kibble, Kibble with Raw Toppings 2) By Frozen: Raw Frozen Dog Food, Raw Frozen Cat Food 3) By Dehydrated: Dehydrated Raw Dog Food, Dehydrated Raw Cat Food 4) By Freeze-Dried: Freeze-Dried Raw Dog Food, Freeze-Dried Raw Cat Food

What Is The Driver Of The Pet Raw Food Market?

The growing pet ownership is expected to propel the growth of the pet raw food market going forward. Pet ownership is domesticated animals' legal responsibility and maintenance for companionship, protection, or enjoyment. Pet ownership is rising due to several factors, such as companionship and emotional support, awareness of animal welfare, and social media influence. Pet owners prioritize raw pet food by choosing natural, nutritional products due to fewer additives and alignment with pets' natural diets, emphasizing high-quality, natural foods similar to wild diets. For instance, in 2024, according to the report published by Shelter Animals Count, a US-based non-profit organization, in 2024, total dog and cat adoptions reached 4,192,443, including 2 million dogs and 2 million cats, reflecting a slight increase of 0.4 percent or 17,153 more adoptions compared to 2023. Therefore, growing pet ownership is driving the growth of the pet raw food industry.

What Is The Driver Of The Pet Raw Food Market?

The growing pet ownership is expected to propel the growth of the pet raw food market going forward. Pet ownership is domesticated animals' legal responsibility and maintenance for companionship, protection, or enjoyment. Pet ownership is rising due to several factors, such as companionship and emotional support, awareness of animal welfare, and social media influence. Pet owners prioritize raw pet food by choosing natural, nutritional products due to fewer additives and alignment with pets' natural diets, emphasizing high-quality, natural foods similar to wild diets. For instance, in 2024, according to the report published by Shelter Animals Count, a US-based non-profit organization, in 2024, total dog and cat adoptions reached 4,192,443, including 2 million dogs and 2 million cats, reflecting a slight increase of 0.4 percent or 17,153 more adoptions compared to 2023. Therefore, growing pet ownership is driving the growth of the pet raw food industry.

Global Pet Raw Food Market Trends and Insights

Major companies operating in the pet raw food market are focusing on innovative products such as freeze-dried nutrition to deliver the nutritional benefits of raw pet food in a convenient kibble format. Freeze-dried raw nutrition requires freezing the food at extremely low temperatures and then drying it in a vacuum setting, allowing for long-term storage while keeping much of the food's original nutritional worth and quality. For instance, in March 2024, Primal Pet Foods, a US-based manufacturer of fully prepared, human-grade raw pet foods, launched Kibble in the Raw. It offers a nutritionally superior option with carefully selected, uncooked ingredients such as raw beef, pork, fish, or chicken. Kibble in the Raw contains freeze-dried raw protein, maintains maximum nutrients and flavor, and contains no synthetic vitamins or minerals. This format makes it convenient and nutritious, appealing to pet owners seeking optimal health benefits and natural feeding solutions.

What Are Latest Mergers And Acquisitions In The Pet Raw Food Market?

In July 2024, The Nutriment Company, a UK-based pet food manufacturer, acquired Natural Instinct for an undisclosed amount. The Nutriment Company's acquisition of Natural Instinct will enhance its footprint in the UK pet food market and solidify its position in Central Europe for high-quality natural pet food, while also supporting its strategy to broaden its portfolio in the expanding raw pet food segment, fueled by rising demand for natural and nutritious choices among pet owners. Natural Instinct is a UK-based pet food manufacturer that specializes in the production of raw, frozen dog food and natural treats for pets.

Regional Outlook

North America was the largest region in the pet raw food market in 2025. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada

What Defines the Pet Raw Food Market?

The pet raw food market consists of sales of raw meat mixes, meal patties, and raw bones. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Pet Raw Food Market Report 2026?

The pet raw food market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the pet raw food industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.