Price Optimization And Management Software Market Size 2025 And Growth Rate

The price optimization and management software market size has grown rapidly in recent years. It will grow from $2.56 billion in 2024 to $3.06 billion in 2025 at a compound annual growth rate (CAGR) of 19.5%. The growth in the historic period can be attributed to increased adoption of software for various methods, growth in the use of online platforms, demand for accuracy in quotation management, a rise in the need for advanced analytics and strategies for price optimization, and the expansion of online retailing necessitates.

Price Optimization And Management Software Market Growth Forecast

The price optimization and management software market size is expected to see rapid growth in the next few years. It will grow to $6.16 billion in 2029 at a compound annual growth rate (CAGR) of 19.1%. The growth in the forecast period can be attributed to increasing customer satisfaction, rising demand for goods and services, a growing number of manufacturing sectors, rising demand for reporting tools, and rising demand for goods and services. Major trends in the forecast period include AI and machine learning integration, adoption of dynamic pricing models, subscription and usage-based pricing models, integration with ERP and CRM systems, and a shift toward cloud-based price optimization tools.

Price Optimization And Management Software Market Driver: Impact Of E-Commerce Growth On Price Optimization Software Market Expansion

The growing adoption of e-commerce is expected to propel the growth of the price optimization and management software market going forward. E-commerce refers to the buying and selling goods and services over the internet, enabling online transactions between businesses and consumers. The adoption of e-commerce is due to consumers' increasing valuing of the convenience of shopping from home and the competitive pricing available online. Price optimization and management software helps e-commerce businesses adjust prices dynamically to maximize profits and stay competitive. For instance, in August 2024, according to the U.S. Census Bureau, a US-based government agency, retail e-commerce sales for the second quarter of 2024 totaled $282.3 billion, marking a 5.3% increase from the first quarter of 2023 and a 6.6% rise compared to the second quarter of 2023. Therefore, the growing adoption of e-commerce drives the growth of the price optimization and management software market.

Global Price Optimization And Management Software Market Major Players

Major companies operating in the price optimization and management software market are NetSuite Inc., Qualtrics International Inc., PROS Holdings Inc., BlueRiver Technology Inc., Vistaar Technologies Inc., Tacton Systems AB, Zilliant Inc., Pricefx GmbH, Kloudrac Inc., Feedvisor Ltd., Flintfox International Limited, Prisync, Xsellco Ltd., Competera Limited, BlackCurve Solutions Limited, SellerActive LLC, KBMax Inc., BQool Inc., Iris Pricing Solutions Ltd., Clear Demand Inc., SaaSOptics Inc., SPOSEA B.V., DynamicAction Inc.

Global Price Optimization And Management Software Market Trend: Technological Advances In Price Optimization And Management Software

Major companies operating in the price optimization and management software market are focusing on developing technologically innovative solutions, such as cloud-based price optimization software solutions, to enhance dynamic pricing strategies and boost competitive advantage. Cloud-based price optimization software refers to pricing solutions hosted on the cloud that allows businesses to access, manage, and analyze pricing data from anywhere, offering scalability, real-time updates, and integration with other cloud-based systems and data sources. For instance, in January 2023, First Insight, Inc., a US-based cloud-based predictive analytics company, launched a new price optimization software designed to assist retailers and brands in navigating the complexities of pricing in a challenging economic landscape. The software provides an intuitive, cloud-based interface for making real-time pricing decisions while utilizing predictive analytics and customer feedback to offer data-driven insights into how product sales fluctuate with different pricing strategies, ultimately aiming to protect profit margins and provide a competitive advantage by enhancing sales and gross margins throughout the product lifecycle.

Price Optimization And Management Software Market Merger And Acquisition: Zilliant Enhances Pricing Solutions With Acquisition Of In Mind Cloud

In December 2023, Zilliant, a US-based software company specializing in pricing optimization and management solutions, acquired In Mind Cloud for an undisclosed amount. Through this acquisition, Zilliant aims to enhance pricing lifecycle capabilities for manufacturers by integrating advanced Configure, Price, and Quote (CPQ) technology into its solutions, streamlining omnichannel pricing management, and bolstering its market presence in Europe, especially Germany. In Mind Cloud GmbH is a Germany-based company that provides price optimization and management software.

Regional Outlook For The Global Price Optimization And Management Software Market

North America was the largest region in the price optimization and management software market in 2024. The regions covered in the price optimization and management software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the price optimization and management software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Price Optimization And Management Software Market?

The price optimization and management software market consist of revenues earned by entities by providing services such as price management and administration, competitor price monitoring, revenue management, and predictive analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. The price optimization and management software market also includes sales of price simulation tools, margin optimization tools, reporting dashboards, dynamic pricing software, and competitive price monitoring tools. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What is the Market Assessment and Strategic Outlook for the Price Optimization And Management Software Industry?

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