Radio Station Market Report 2023

Radio Station Global Market Report 2023 – By Type (Broadcast Radio, Satellite Radio, Online/Mobile Radio), By Application (Advertising, Public license fee, Subscription), By End Use (Entertainment, Communications, Commercial) – Market Size, Trends, And Global Forecast 2023-2032

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Radio Station Market

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A radio station refers to a complex structure made up of radio transmitters, antennas, and other technical gear used for transmitting, retransmitting, or broadcasting radio shows.

The main types of the radio station are broadcast radio, satellite radio, online or mobile radio. Radio broadcasting refers to using radio waves to send signals to large groups of people who are listening. The different applications include advertising, public license fee, subscription and are used by several sectors such as entertainment, communications, commercial.

The global radio station market is segmented -

1) By Type: Broadcast Radio, Satellite Radio, Online/Mobile Radio

2) By Application: Advertising, Public license fee, Subscription

3) By End Use: Entertainment, Communications, Commercial

The global radio station market size will grow from $83.74 billion in 2022 to $87.31 billion in 2023 at a compound annual growth rate (CAGR) of 4.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global radio station is expected to grow to $100.64 billion in 2027 at a CAGR of 3.6%.

The growth in the event advisements in radio broadcasting is driving the radio station market. Radio is one of the oldest media which is very helpful for advisements and is cheaper than television. Radio is a very strong and cost-effective influential medium for reaching many audiences. Many companies are still using radio advertising as their marketing strategy. Companies usually pay radio broadcasters to promote their products or services like television ads. There are various types of radio advertisements such as live-read, Jingle ad, testimonial, personal ad, sponsored to reach out to a vast audience. The advertisement segment in a radio station is one of the fastest-growing segments in radio broadcasting because the radio is the main source of all demographic news and also for entertainment. Rural markets are more responsible for the growth of radio advertising because radio acts as a powerful medium of advertising for rural growth of the radio station market.

Major players in the radio station market are Entercom Communications, Cumulus Media, CBS, iHeartMedia, Beasley Broadcast Group, Cox Radio, Townsquare Media, SFX Broadcasting, Bell Media, and Emmis Communications.

Regulations on the radio spectrum are hampering the radio market. Radio spectrum is a radio frequency that is used to transmit the radio waves from transmitters to the user within the radio station coverage area. For each radio station, certain frequencies are allotted to transmit the radio waves. The Office of Engineering and Technology (OET) department in the Federal Communications Commission (FCC) maintains the FCC’s allotted frequencies to radio stations. Currently, in the US the range of 9 kHz and 275 GHz frequencies are allotted for radio stations to transmit the radio waves and audio signals. These radio frequencies are designated for terrestrial/space radiocommunication services and radio astronomy services under specified conditions quoted by FCC. There are federal rules and regulations on each radio broadcasting company, one cannot use more than the allotted frequency range to cover the larger area. If the radio broadcasting services need to cover the larger area, they need to apply to FCC for the new radio station, which makes it all the more difficult for a radio station to telecast on broader bandwidth thereby restraining the market.

Curated and personalized music over the radio is the latest trend in the radio market. A curated and personalized music option helps the listeners to choose the various personalized radio stations. Radio companies and online audio streaming companies are updating their apps to enhance the listener experience by adding personalized radio channels. For instance, Spotify, one of the largest online audio streaming companies, added an artist radio feature which helps the audience to feature the personalized radio stations. Personalized radio stations can be covered with endless tracks from different artists. The personalized and curated music options helped radio companies to continuously engage the audience by recommending personalized content and also many companies took this strategy as a competitive advantage.

In August 2022, Radio One Inc., a US-based radio broadcasting company acquired Blue Chip Broadcasting for $190 million. The acquisition is of huge strategic importance for Radio one and provides it with extended footprint in newer geographies. Blue Chip Broadcasting is a US-based radio broadcasting company.

Western Europe was the largest region in the radio station market in 2022. Eastern Europe is expected to be the fastest-growing region in the global radio station market share during the forecast period. The regions covered in the global radio station market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the radio station market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The radio station market includes revenues earned by entities by offering services such as broadcasting aural programs by radio to the public. Programming may originate in their own studio, from an affiliated network, or from external sources. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The radio station market research report is one of a series of new reports from The Business Research Company that provides radio station market statistics, including radio station industry global market size, regional shares, competitors with a radio station market share, detailed radio station market segments, market trends and opportunities, and any further data you may need to thrive in the radio station industry. This radio station market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

    Table Of Contents

    1. Executive Summary

    2. Radio Station Market Characteristics

    3. Radio Station Market Trends And Strategies

    4. Impact Of COVID-19 On Radio Station

    5. Radio Station Market Size And Growth

    5.1. Global Radio Station Historic Market, 2017-2022, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Radio Station Forecast Market, 2022-2027F, 2032F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Radio Station Market Segmentation

    6.1. Global Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Broadcast Radio

    Satellite Radio

    Online/Mobile Radio

    6.2. Global Radio Station Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Advertising

    Public license fee

    Subscription

    6.3. Global Radio Station Market, Segmentation By End Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Entertainment

    Communications

    Commercial

    7. Radio Station Market Regional And Country Analysis

    7.1. Global Radio Station Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    7.2. Global Radio Station Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    8. Asia-Pacific Radio Station Market

    8.1. Asia-Pacific Radio Station Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    9. China Radio Station Market

    9.1. China Radio Station Market Overview

    9.2. China Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion

    10. India Radio Station Market

    10.1. India Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    11. Japan Radio Station Market

    11.1. Japan Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    12. Australia Radio Station Market

    12.1. Australia Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    13. Indonesia Radio Station Market

    13.1. Indonesia Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    14. South Korea Radio Station Market

    14.1. South Korea Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    15. Western Europe Radio Station Market

    15.1. Western Europe Radio Station Market Overview

    15.2. Western Europe Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    16. UK Radio Station Market

    16.1. UK Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    17. Germany Radio Station Market

    17.1. Germany Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    18. France Radio Station Market

    18.3. France Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    19. Eastern Europe Radio Station Market

    19.1. Eastern Europe Radio Station Market Overview

    19.2. Eastern Europe Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    20. Russia Radio Station Market

    20.1. Russia Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    21. North America Radio Station Market

    21.1. North America Radio Station Market Overview

    21.2. North America Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    22. USA Radio Station Market

    22.1. USA Radio Station Market Overview

    22.2. USA Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    23. South America Radio Station Market

    23.1. South America Radio Station Market Overview

    23.2. South America Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    24. Brazil Radio Station Market

    24.1. Brazil Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    25. Middle East Radio Station Market

    25.1. Middle East Radio Station Market Overview

    25.2. Middle East Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    26. Africa Radio Station Market

    26.1. Africa Radio Station Market Overview

    26.2. Africa Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    27. Radio Station Market Competitive Landscape And Company Profiles

    27.1. Radio Station Market Competitive Landscape

    27.2. Radio Station Market Company Profiles

    27.2.1. Entercom Communications

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Cumulus Media

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. CBS

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. iHeartMedia

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Beasley Broadcast Group

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    29. Key Mergers And Acquisitions In The Radio Station Market

    29. Radio Station Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Historic And Forecast Inflation Rates

    30.4. Research Inquiries

    30.5. The Business Research Company

    30.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Table 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
  • Table 3: Global Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 4: Global Radio Station Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 5: Global Radio Station Market, Segmentation By End Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 6: Global Radio Station Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 7: Global Radio Station Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 8: Asia-Pacific, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 9: China, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 10: India, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 11: Japan, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 12: Australia, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 13: Indonesia, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 14: South Korea, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 15: Western Europe, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 16: UK, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 17: Germany, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 18: France, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 19: Eastern Europe, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 20: Russia, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 21: North America, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 22: USA, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 23: South America, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 24: Brazil, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 25: Middle East, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 26: Africa, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 27: Entercom Communications Financial Performance
  • Table 28: Cumulus Media Financial Performance
  • Table 29: CBS Financial Performance
  • Table 30: iHeartMedia Financial Performance
  • Table 31: Beasley Broadcast Group Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Figure 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
  • Figure 3: Global Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 4: Global Radio Station Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 5: Global Radio Station Market, Segmentation By End Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 6: Global Radio Station Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 7: Global Radio Station Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 8: Asia-Pacific, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 9: China, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 10: India, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 11: Japan, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 12: Australia, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 13: Indonesia, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 14: South Korea, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 15: Western Europe, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 16: UK, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 17: Germany, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 18: France, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 19: Eastern Europe, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 20: Russia, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 21: North America, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 22: USA, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 23: South America, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 24: Brazil, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 25: Middle East, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 26: Africa, Radio Station Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 27: Entercom Communications Financial Performance
  • Figure 28: Cumulus Media Financial Performance
  • Figure 29: CBS Financial Performance
  • Figure 30: iHeartMedia Financial Performance
  • Figure 31: Beasley Broadcast Group Financial Performance
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