Real Estate Agency Market Report 2026

Real Estate Agency Market Overview

• Real Estate Agency market size has reached to $10.43 billion in 2025 • Expected to grow to $11 billion in 2030 at a compound annual growth rate (CAGR) of 5.7% • Growth Driver: Growth In Existing-Home Sales Driving The Market Growth Due To Rising Real Estate Transaction Activity • Market Trend: Innovations In Artificial Intelligence (AI) Transform Property Insights And Real Estate Operations • Asia-Pacific was the largest region and fastest growing region.

What Is Covered Under Real Estate Agency Market?

Real estate agency refers to professional services that facilitate the buying, selling, renting, and leasing of real estate properties. It involves acting as an intermediary between property owners and prospective buyers or tenants, providing market insights, property valuation guidance, negotiation support, and assistance in completing property transactions. These services help improve transaction efficiency, transparency, and access to property markets. The main service types of real estate agency are property buying services, property selling services, property renting services, property leasing services, property valuation services, property management services, and market advisory services. Property buying services refers to assistance provided to clients in identifying, evaluating, and acquiring suitable properties based on their requirements and investment goals. These services are applicable across different property types, including residential properties, commercial properties, and industrial properties, and cater to various customer types, such as individual clients, corporate clients, and institutional investors. The operations are structured through multiple business models, including offline agency services, online platform-based services, hybrid agency services, and franchise-based agency networks.

What Is The Real Estate Agency Market Growth Forecast?

The real estate agency market size is expected to see strong growth in the next few years. It will grow to $13.71 billion by 2030 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to growing adoption of digital property transaction platforms, increasing demand for integrated property management solutions, rising investment in commercial real estate assets, expansion of cross-border real estate investments, growing demand for data-driven market advisory services. Major trends in the forecast period include increasing demand for hybrid real estate agency services, rising popularity of luxury property transaction services, growing adoption of short-term rental management services, expansion of property valuation and advisory services, rising focus on personalized client relationship management.

Global Real Estate Agency Market Segmentation

1) By Service Type: Property Buying Services, Property Selling Services, Property Renting Services, Property Leasing Services, Property Valuation Services, Property Management Services, Market Advisory Services 2) By Property Type: Residential Properties, Commercial Properties, Industrial Properties 3) By Customer Type: Individual Clients, Corporate Clients, Institutional Investors 4) By Business Model: Offline Agency Services, Online Platform Based Services, Hybrid Agency Services, Franchise Based Agency Networks Subsegments: 1) By Property Buying Services: Commercial Property Buying Assistance, Investment Property Acquisition Assistance, Off Market Property Acquisition Services, First Time Home Buyer Assistance Services, Luxury Property Acquisition Services, New Development Property Purchase Assistance 2) By Property Selling Services: Commercial Property Sales Assistance, Investment Property Disposition Services, Distressed Property Sales Services, Luxury Property Sales Services, Auction Based Property Sales Services, Developer Property Sales Support Services 3) By Property Renting Services: Commercial Rental Assistance Services, Short Term Rental Services, Long Term Rental Services, Furnished Rental Services, Student Housing Rental Services, Vacation Rental Services 4) By Property Leasing Services: Residential Property Leasing Services, Retail Space Leasing Services, Industrial Space Leasing Services, Office Space Leasing Services, Land Leasing Services, Lease Renewal Services 5) By Property Valuation Services: Commercial Property Valuation Services, Industrial Property Valuation Services, Rental Property Valuation Services, Investment Property Valuation Services, Insurance Valuation Services, Tax Assessment Valuation Services 6) By Property Management Services: Commercial Property Management Services, Tenant Management Services, Maintenance Management Services, Lease Administration Services, Facility Management Services, Real Estate Portfolio Management Services 7) By Market Advisory Services: Market Research Advisory Services, Risk Assessment Advisory Services, Portfolio Strategy Advisory Services, Pricing Strategy Advisory Services, Development Advisory Services, Regulatory Compliance Advisory Services

What Is The Driver Of The Real Estate Agency Market?

The growth in existing-home sales is expected to propel the growth of the real estate agency market going forward. Existing-home sales refer to completed purchase transactions of previously owned residential properties, including single-family homes, townhomes, condominiums, and co-ops. The growth in existing-home sales is primarily driven by easing mortgage rates, as declining borrowing costs improve housing affordability and encourage prospective buyers who had previously been sidelined to re-enter the market. The rising volume of home transactions directly increases the demand for real estate agency services, as buyers and sellers rely on licensed agents and brokers to facilitate, negotiate, and close property deals. For instance, in June 2025, according to the National Association of Realtors, a US-based trade association representing the real estate industry, in 2024, total existing-home sales reached 4.29 million, up from 3.91 million in 2023. Therefore, growth in existing-home sales is driving the growth of the real estate agency industry.

Key Players In The Global Real Estate Agency Market

Major companies operating in the real estate agency market are CBRE Group Inc, Jones Lang LaSalle Incorporated, Compass Inc, Opendoor Technologies Inc, Colliers International Group Inc, eXp World Holdings Inc, Keller Williams Realty Inc, Brown Harris Stevens LLC, Savills plc, Baird & Warner Holding Company, Zillow Group Inc, Square Yards Consulting Private Limited, Marcus & Millichap Inc, Rightmove plc, HomeLight Inc, RE/MAX Holdings Inc, NoBroker Technologies Solutions Private Limited, Flyhomes Inc, Narains Corp, Douglas Elliman Inc

Global Real Estate Agency Market Trends and Insights

Major companies operating in the real estate agency market are focusing on developing innovative solutions, such as digital twin-based automated property intelligence platforms, to improve valuation accuracy, streamline property assessment processes, enhance marketing efficiency, and deliver data-driven insights across residential and commercial real estate transactions. Digital twin-based automated property intelligence platforms use AI and 3D imaging to quickly generate accurate property measurements, layouts, and valuation insights. For instance, in February 2024, Matterport, Inc., a US-based spatial data and digital twin technology company, launched Property Intelligence, an artificial intelligence-powered platform designed to optimize property valuation, marketing, design, and facilities management workflows. The digital twin-based platform enables automated extraction of dimensions from 3D scans, creates standardized, customizable floor plans, and provides AI-driven tools for spatial editing, reporting, and property analysis. It also supports multilingual outputs, branding customization, and early-stage generative redesign capabilities through its Project Genesis initiative, helping real estate agencies improve operational efficiency and client engagement.

What Are Latest Mergers And Acquisitions In The Real Estate Agency Market?

In July 2025, Rocket Companies, a US-based fintech and real estate services firm, acquired Redfin for approximately $1.75 billion. With this acquisition, Rocket Companies aims to strengthen its vertically integrated real estate ecosystem by combining home search, brokerage, and mortgage services to enhance customer experience and operational efficiency. Redfin is a US-based technology-powered real estate brokerage company offering home search and agent services.

Regional Insights

Asia-Pacific was the largest region in the real estate agency market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Real Estate Agency Market?

The real estate agency market includes revenues earned by entities by providing services such as property listing and marketing, buyer and tenant representation, brokerage services, property valuation support, lease and sale negotiations, transaction management, and commission-based facilitation of property deals. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Real Estate Agency Market Report 2026?

The real estate agency market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the real estate agency industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.