The restaurants and mobile food services industry provides food services through full service restaurants, limited service restaurants, cafeterias, grill buffets and buffets, and mobile food services.
The global restaurants and mobile food services market was valued at over $2 trillion in 2017. Asia Pacific was the largest region in the restaurants and mobile food services market in 2017, accounting for around 42% of the total market. China was the largest country in the market in 2017, accounting for around 24% of the total market.
Restaurants are using menu engineering and restaurant reporting strategies to improve customers’ experience and improve profits. Separate menus for appetizers, entrées/main dishes, desserts, and beverages are giving servers an additional touch point to ask customers to add something to their order. Also, restaurant operators are analyzing customer preferences through data-driven approaches that enable restaurants to offer relevant choices to the customers at each point in the meal.
The top five companies covered are McDonald's, Subway, Chick fil A, Darden Restaurants, Inc., and Yum China Holdings, Inc. McDonald's was the largest company in the restaurants and mobile food services market in 2017.
The countries covered are USA, China, Germany, Brazil, Japan, UK, Spain, Russia, France, Australia, Italy, India and rest of the world.
The restaurants and mobile food services market is segmented into Mobile Food Services, Full-Service Restaurants, Limited-Service Restaurants, and Cafeterias, Grill Buffets And Buffets.
Mobile Food Services include business that prepare and serve meals and snacks for immediate consumption from motorized or non-motorized carts. This industry is heavily concentrated in urban areas and includes establishments such as hot dog carts and ice cream trucks.
Full-Service Restaurants provide relatively broad menus along with table, counter and a wait staff. These restaurants offer meals and snacks for immediate consumption on the premises.
Limited-Service Restaurants provide food services where customers order food and pay before eating. The ordered food may be taken away, delivered to the customer’s location or consumed on the premises.
Cafeteria, Grill Buffets and Buffets prepare and serve meals for immediate consumption to customers using a cafeteria or a buffet style.