Retail Banking Market Definition
Retail banking refers to the provision of financial services by banks and financial institutions to individual consumers rather than businesses or institutions. It is a critical component of the banking industry, catering to the financial needs of individuals through various deposit, lending and transactional services.
The retail banking market consists of sales by entities (organizations, sole traders and partnerships) of retail banking services that encompasses a wide range of financial products, including savings and checking accounts, personal loans, home loans, mortgages, debit and credit cards and certificates of deposit. These services are designed to facilitate the day-to-day financial activities of individuals, helping them manage their money, build savings, access credit and make transactions efficiently.