Riced Veggies Market Report 2026

Riced Veggies Market Overview

• Riced Veggies market size has reached to $3.69 billion in 2025 • Expected to grow to $5.49 billion in 2030 at a compound annual growth rate (CAGR) of 8.2% • Growth Driver: Surge In Plant-Based Diet Adoption Fueling The Growth Of The Market Due To Increasing Shift Toward Plant-Forward Eating Patterns • Market Trend: Innovation In Flavor-Enhanced Vegetable Dishes Driving Modern Meal Replacement Trends • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Riced Veggies Market?

Riced veggies are finely processed vegetables shaped to mimic the size and texture of rice, providing a convenient and versatile food alternative. They are produced using advanced processing and packaging methods to maintain freshness, quality, and nutritional value. Riced veggies are designed for modern consumers to support healthy, low-carbohydrate, and plant-based diets while simplifying meal preparation. The main types of riced veggies include cauliflower rice, broccoli rice, carrot rice, and zucchini rice. Cauliflower rice refers to finely chopped or grated cauliflower processed into rice-like pieces that serve as a low-carbohydrate and gluten-free alternative to traditional rice. These products are available in fresh, frozen, and dehydrated forms. They are distributed through online retail, supermarkets, convenience stores, and specialty stores and are utilized for household and commercial end uses.

What Is The Riced Veggies Market Growth Forecast?

The riced veggies market size is expected to see strong growth in the next few years. It will grow to $5.49 billion in 2030 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to rising demand for clean label vegetable based foods, increasing innovation in functional and nutritional food products, growing adoption of sustainable food choices, expanding online grocery distribution networks, increasing consumer interest in personalized nutrition solutions. Major trends in the forecast period include increasing demand for low carbohydrate food alternatives, growing preference for plant based and health focused diets, rising adoption of convenient ready to cook vegetable products, expanding availability of riced vegetable products through retail channels, increasing innovation in vegetable blends and flavor variations.

What Is The Driver Of The Riced Veggies Market?

The growing popularity of plant-based diets is expected to propel the growth of the riced veggies market going forward. A plant-based diet refers to a dietary pattern centered on foods derived from plants, including vegetables, fruits, grains, legumes, nuts, and seeds, while limiting or excluding animal-based products. The growing popularity of plant-based diets is driven by increased awareness of their health benefits, encouraging more people to adopt them for better overall well-being. Riced veggies support plant-based diets by providing a vegetable-based, low-carbohydrate substitute for traditional rice, allowing consumers to enjoy familiar meal options while adhering to plant-focused eating habits. For instance, in September 2025, according to the Australian Bureau of Statistics, an Australia-based government agency, 5.3% of Australians identified as vegetarian or vegan (plant-based diet) in 2023. Therefore, the growing popularity of plant-based diets is driving the growth of the riced veggies industry.

Key Players In The Global Riced Veggies Market

Major companies operating in the riced veggies market are Ardo NV, Bonduelle S.A., Conagra Brands Inc., Dole Food Company, Fruveco S.A., Fullgreen Ltd., Greenyard NV, Hanover Foods Corporation, J.R. Simplot Company, Kroger Co., McCain Foods Ltd., Nature's Earthly Choice, Pictsweet Company, Pluckk, Pura Vida Foods LLC, Taylor Fresh Foods Inc.

Global Riced Veggies Market Trends and Insights

Major companies operating in the riced veggies market are focusing on developing innovative products, such as ready-to-cook flavored riced vegetable meal kits, to enhance convenience, improve product variety and taste appeal, and encourage higher consumer adoption of healthy, plant-based, low-carbohydrate meal alternatives. Ready-to-cook flavored riced vegetable meal kits are prepackaged food products containing seasoned, chopped, or “riced” vegetables that are portioned and prepared for quick cooking or heating, offering a convenient, flavored plant-based meal base. For instance, in March 2024, Taylor Farms, a US-based fresh food and produce company, launched Cheesy Pesto Riced Cauliflower & Broccoli, a new vegetable kit portfolio. The product combines riced cauliflower and broccoli with a cheesy pesto flavor, providing consumers with a convenient, ready-to-cook vegetable side dish that can be prepared in less than 20 minutes. The offering is designed to deliver restaurant-style taste while increasing vegetable consumption and supporting healthier eating habits. Its convenient preparation format, vegetable-rich composition, and flavor-forward formulation make it an attractive alternative to traditional rice side dishes and align with growing consumer demand for nutritious convenience foods.

What Are Latest Mergers And Acquisitions In The Riced Veggies Market?

In March 2026, Seneca Foods Corporation, a US-based processor of fruits and vegetables, acquired the Green Giant frozen vegetables business from B&G Foods Inc. for an undisclosed amount. Through this acquisition, Seneca Foods aims to strengthen its presence in the frozen vegetable category by integrating Green Giant’s frozen product portfolio, including value-added offerings such as Riced Veggies, while reuniting the brand’s frozen and shelf-stable vegetable businesses under a single ownership structure. B&G Foods, Inc. is a US-based packaged foods company that markets and distributes Green Giant frozen vegetable products, including riced veggies.

What Defines the Riced Veggies Market?

The riced veggies market consists of sales of beet rice, sweet potato rice, butternut squash rice, and Brussels sprout rice. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Riced Veggies Market Report 2026?

The riced veggies market research report is one of a series of new reports from The Business Research Company that provides riced veggies market statistics, including riced veggies industry global market size, regional shares, competitors with a riced veggies market share, detailed riced veggies market segments, market trends and opportunities, and any further data you may need to thrive in the riced veggies industry. This riced veggies market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.